NPD AND MEDIA
THIS WEEK WALKERS MONDELEZ CHICAGO TOWN + PICKS OF THE WEEK
PICKS OF THE WEEK – WALKERS
WALKERS SUPPORTS RETAILERS AHEAD OF HFSS A new guide aims to help retailers understand whether they are likely to be impacted by junk food regulations when they come into force in October.
Walkers has issued a new digital HFSS guide to
In support of the guide, Walkers will be releas-
assist retailers in navigating the implications of
ing a ‘Walkers Hub’ on *shopt – a dedicated area
the forthcoming English legislation for the savoury
where convenience retailers can access indus-
snacks category.
try-leading content. A crisp display generator tool
The guide is intended to help retailers under-
will be available; retailers can receive bespoke
stand whether they are likely to be impacted this
crisp layouts for their shelves by entering a few
October and includes information that Walkers
simple details about their store and shoppers. The
hopes will help them to take appropriate action
area can be found here. [https://shopt.digital/gb/
for their stores while maximising their savoury
pepsico/]
snacking sales.
Retailers can also earn ‘rewards’ for stocking
The guide will also become available in differ-
specific Walkers Hero 25 products (Walkers’ list
ent languages, including Punjabi and Hindi, for
of best-selling SKUs) and merchandising display
greater inclusivity.
support via the *shopt app. In addition, Walkers will be applying clear labelling to product cases, offering guidance to retailers on whether the product is non-HFSS and where best to position in-store. The outlined approach aims to drive awareness of the legislation and clear up any confusion on the specifics. It will also help retailers navigate the upcoming changes in regulations and continue to grow savoury snacking sales. Kirsten Reid, Impulse Category Management Channel Lead for PepsiCo UK, said: “Our focus right now is on helping retailers to navigate and prepare for the upcoming HFSS regulations. Our digital guide will focus on snacking growth strategies and includes dos and don’ts and handy visuals too.” Earlier this year, Walkers set an ambitious goal that by 2025, half of its snacks sales will come from products that are non-HFSS or from products sold in portions of 100 calories or less. A wide-ranging NPD pipeline has already seen the launch of Walkers 45% Less Salt and non- HFSS Walkers MAX Hot Sauce and Fiery Prawn Cocktail.
26 I SLRMAG.CO.UK/ ISSUE 116/ WEDNESDAY 3RD AUGUST 2022