NPD AND MEDIA
PRODUCTS OF THE WEEK SPECIAL – COCA-COLA TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
COKE SEEKS TO EXPRESS THE INDESCRIBABLE
COCA-COLA HAS LAUNCHED A NEW MEDIA CAMPAIGN THAT “GOES BEYOND WORDS TO EXPRESS THE INDESCRIBABLE EXPERIENCE OF DRINKING A COKE”.
Coca-Cola has launched a new media campaign
out-of-home advertising, shopper activation,
to give “new drinkers a way to describe its beyond-
PR and an ambitious digital and social media
words sensation”. The company says it wants to
approach where fans are invited to recreate
share with everyone what a Coke experience is
the dance and express their own Coca-Cola
all about with a new TV ad bringing to life the first
experience on their own social media channels.
sip of Coca-Cola and the expressions customers
As an extension of the campaign and rolling
use to convey its taste and experience of
out across European markets over the coming
upliftment and enjoyment.
months, an evolved Coca-Cola Zero Sugar will
Featuring an original track by Tyler, The Creator, the new ad aims to “interpret this
be launched, offering consumers a sleek, brandnew packaging design.
indescribable experience” and “encapsulating
The campaign continues the company’s
that undefinable experience”. Check out the ad
‘Open’ platform, which aims to inspire and uplift
to see whether you think they’ve succeeded.
people to being open to new possibilities and
The campaign will be launched via TV, online video and radio advertising, as well as interactive
experiences while remaining optimistic amongst ongoing challenging times.
WEDNESDAY 24TH FEBRUARY 2021 / ISSUE 44 / SLRMAG.CO.UK / 21
