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Doom Bar rolls out new fridgepack

THE CASK AND BOTTLED ALE BRAND TAPS INTO GROWING CONSUMER DEMAND FOR LARGER PACK FORMATS WITH THE LAUNCH OF A 10 X 440ML FRIDGEPACK.

James Nicholls, Sharp’s Brewery’s Marketing Controller, said: “With changing shopper behaviour, consumers are looking for trusted brands that offer larger pack formats at great value, making it easier for them to be stocked up for longer.

“We’re delighted to welcome another addition to the Doom Bar family, providing convenience as well as the usual great quality beer for Doom Bar fans across the country.”

Doom Bar, the UK’s best-selling cask and bottled ale, has launched a new Doom Bar ‘fridge pack’ across the UK off-trade, to tap into growing demand for convenient multipack formats.

The 10x440ml cans fridge packs have been rolled out in stores across the UK this month. The cans are encased in a recyclable cardboard sleeve, and include an easy to carry handle and quick tear-open fold, giving consumers a new, convenient way to enjoy the UK’s number one premium bottled ale.

The format caters to the growing demand for products that help shoppers save time and effort during their shop, and taps into the growing consumer trend towards fewer, but bigger grocery shops. James Nicholls, Sharp’s Brewery’s Marketing Controller, said: “With changing shopper behaviour, consumers are looking for trusted brands that offer larger pack formats at great value, making it easier for them to be stocked up for longer. “We’re delighted to welcome another addition to the Doom Bar family, providing convenience as well as the usual great quality beer for Doom Bar fans across the country.”

LYNX

Lynx undergoes full brand overhaul

UNILEVER HAS GIVEN ITS LYNX BRAND A COMPLETE OVERHAUL TO DRIVE "THE NEW LYNX EFFECT", PARTICULARLY AMONG THE GEN-Z AUDIENCE.

Lynx, the UK’s leading men’s toiletries brand, has undergone a complete brand repositioning to drive relevancy amongst the Gen-Z audience. Including product upgrades across all formats, the brand will feature a revitalised new look and feel as well as innovative technology and is setting its sights on making fans and newcomers to the brand ‘smell iconic’ with ‘the new Lynx effect’.

Supported by a £12m ATL campaign, Lynx will continue to champion ‘the everyday guy’, helping them to smell and feel their best as they navigate the world of attraction. This comes with a refreshed, respectful approach that doesn’t rely on gender stereotypes, which will be mirrored across the entire brand.

Across the entire portfolio, the new packaging sports a new design created in collaboration with street artist and illustrator, Ben Tallon, previously known for his prolific work with fashion brands such as Nike, Dr. Martens and Adidas. New technologies and ingredients promise “the delivery of enhanced freshness and superior fragrance”. With three out of the top 10 fastest growing male deodorants being sport based [Nielsen, Apr 2021], Lynx is also launching a new trio of sports products to help retailers tap into this growing sector. The range includes a deodorant body spray, antiperspirant and three-in-one body, face and hair wash – available now. The £12m media campaign is running across TV, video on demand, OOH and on social to help drive mass reach for the brand, encouraging shoppers to smell iconic,. The campaign features boxer Anthony Joshua, chart-topper Aitch, YouTube sensation Calfreezy and rap battle star Chunkz.

Fastfacts

● Overhaul of entire brand

● New look and feel

● New technologies and ingredients

● £12m ATL campaign

MARS WRIGLEY

Win2gether with Mars Wrigley

MARS WRIGLEY UK IS KICKING OFF THE SUMMER OF SPORT WITH A NEW WIN2GETHER ON-PACK PROMO.

As the nation gets ready for a summer of sports, Mars Wrigley UK is offering football fans across the nation the chance to win major prizes for both themselves and a mate.

A host of rewards and experiences are on offer such as a VIP trip to Wembley Stadium, the chance to meet a footballing legend and cash prizes of up to £1,000.The Win2Gether promo will offer thousands of prizes every day and is supported by in-store merchandising. It will also feature as part of a Snickers-led campaign for the upcoming summer of football.

Promotional codes can be found on the back of packs across some of the nation’s favourite confectionery brands:

● Mars

● Revels

● M&M’s

● Galaxy Minstrels

● Maltesers

● Twix

● Galaxy Ripple

● Snickers

● Starburst

● Skittles

Brenna Mulholland, Bars Senior Manager at Mars Wrigley UK said: “For the first time ever, Mars Wrigley UK will be sponsoring both the England and Scottish FA teams at the Euros. While rivalry may be fierce, the promotion this year means that everyone’s a winner, as the Win2Gether® promotion means that consumers can win rewards for both themselves and a friend.

“Retailers should ensure they’re ready to tap into the summer of sport, and the Win2Gether promotion is the perfect opportunity to score big!”

DIET COKE

Diet Coke: Just Because

DIET COKE'S LATEST TV AD CELEBRATES THE "UNAPOLOGETIC ATTITUDE" OF THE BRAND'S FANS WHO LOVE WHAT THEY LOVE AND DON'T JUSTIFY DOING THINGS THEIR WAY

Diet Coke has launched a new campaign called ‘Just Because’ to “honour the mischievous and lighthearted mindset of its fans”. The ad celebrates individual authenticity and fans who love what they love and don’t justify doing things their way.

Directed by Oscar-nominated Autumn De Wilde, the TV ad aired for the first time this week, and features a refresh of the well known jingle by Grammy Award Winning artist Thundercat.

The integrated campaign includes multi-screen AV, with OOH, social, digital, PR support and POS activation. In addition, fans of the brand will also be given the opportunity to access online activations via a digital engagement content.

Amber Topalcik, Senior Brand Manager at Diet Coke said: “We are really excited to announce the launch of Diet Coke’s new campaign. With a broad, passionate, and loyal fanbase, this campaign celebrates them - people that challenge and embrace their lives in a positive way, with the confidence to do things their own way, Just Because.”

Whitley grows

JJ Whitley Vodka has extended its range with the addition of new 35cl and 20cl formats across its best-selling variants, including JJ Artisanal Russian Vodka and Raspberry Vodka. The range is distilled in St Petersburg using quality Russian ingredients.

New Pimm's

Pimm’s is welcoming in the summer with a refreshed design for Pimm’s No.1 bottle, a brand-new marketing campaign ‘We will summer’ and a new raspberry and redcurrant aperitif: Pimm’s Sundowner (18% ABV).

RSP: £15.

Happy Graze

Graze has launched a new and improved Wow Bakes range in Lemon Drizzle, Chocolate Hazelnut and Salted Caramel flavours, available in Sainsbury’s now and in Waitrose from 24 May, followed by Tesco in June and Morrisons in July.

Cheese trio

Jacob’s Mini Cheddars has rolled out £1 105g pricemarked packs for three of its most popular flavours: Red Leicester, Nacho Cheese & Jalapeno and the newly launched Ploughman’s Cheshire Cheese.

Stout deal

The RFU has extended its partnership with Guinness for four more years. This will see Guinness continue as the Official Beer Partner of England Rugby and maintain its rights as Exclusive Stout at Twickenham.

Jumbo Jaffa

McVitie’s has fused a Jaffa Cake and a doughnut to create Jaffa Jonuts –a ring of light sponge with a layer of crackly dark chocolate on top, and a tangy, gooey, orange-flavoured filling.

RSPs: £1.99 (4 x 43g) / 60p (43g snack pack).