NPD AND MEDIA
PICKS OF THE WEEK – DOOM BAR TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
DOOM BAR ROLLS OUT NEW FRIDGEPACK The cask and bottled ale brand taps into growing consumer demand for larger pack formats with the launch of a 10 x 440ml fridgepack.
Doom Bar, the UK’s best-selling cask and bottled
effort during their shop, and taps into the growing
ale, has launched a new Doom Bar ‘fridge pack’
consumer trend towards fewer, but bigger grocery
across the UK off-trade, to tap into growing
shops.
demand for convenient multipack formats. The 10x440ml cans fridge packs have been
James Nicholls, Sharp’s Brewery’s Marketing Controller,
said:
“With
changing
shopper
rolled out in stores across the UK this month.
behaviour, consumers are looking for trusted
The cans are encased in a recyclable cardboard
brands that offer larger pack formats at great
sleeve, and include an easy to carry handle and
value, making it easier for them to be stocked up
quick tear-open fold, giving consumers a new,
for longer.
convenient way to enjoy the UK’s number one premium bottled ale. The format caters to the growing demand for products that help shoppers save time and
16 I SLRMAG.CO.UK / ISSUE 56 / WEDNESDAY 19TH MAY 2021
“We’re delighted to welcome another addition to the Doom Bar family, providing convenience as well as the usual great quality beer for Doom Bar fans across the country.”
