TECH
ELECTRONIC SHELF EDGE LABELS HENDERSON TECHNOLOGY
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Henderson’s electronic SEL milestone
Henderson Technology is celebrating its 25th installation this year of digital shelf edge labelling solutions, which took place at a Eurospar in South Belfast.
amily business Creightons of Finaghy, Balmoral and Black’s Road, operating in the heart of South Belfast area since 1936, has installed EDGEPoS Electronic Shelf Edge Labels (ESELs) into all three of its convenience forecourts this year. The Eurospar store in Balmoral is celebrating its fifth birthday this year and is the 25th ESEL installation for Henderson Technology in 2021. Andrew Porter, General Manager at Creightons, started working in Creightons Finaghy whilst on summer break from his degree in pure mathematics. Now, over 27 years later, Porter is one of the brains behind one of Northern Ireland’s best-known and most successful convenience retail groups. Porter said: “We no longer wanted to use paper SELs as it was a time consuming, laborious and cumbersome process to print labels and apply them to the shelves when there are new products, price changes and promotion changeovers to manage. We also wanted to see the margin benefit instant price switches from ESELs would bring to the stores. “We decided to install EDGEPoS ESELs from Henderson
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Technology in all three stores with Eurospar Balmoral being the most recent install to take place. The results have been amazing with immediate benefits. The ESELs look professional, are easy to read and add to the modern feel of our store. Our staff and customers love them as the pricing is 100% accurate at all times, giving our customers great confidence. “The ESELs have freed staff up as price changes and promotion switches are instant. We have also noticed an improvement in the replenishment and merchandising on the shop floor as staff have more time to concentrate on these tasks. “In all my years in retail, the EDGEPoS ESELs are easily the best technology product that we have installed in-store. Our next plan is to introduce EDGEPoS Self-Checkouts in all three stores with the recent development of the BP integration with Self-Checkout. One thing that sets EDGEPoS apart is the reliability of the system.”
