LAMBRINI
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ACCOLADE SWALLOWS LAMBRINI
Global wine giant Accolade Wines has acquired the Lambrini brand from Halewood. Leading global wine company Accolade Wines
Accolade Wines MD, Europe, Caroline Thomp-
has expanded its UK portfolio with the acquisition
son-Hill, said: “We believe this acquisition is a
of Lambrini which is, apparently, the nation’s
great thing for the industry and the consumer as
number one brand of perry [Nielsen, 2021].
we continue to invest in our partnerships, innovate
Created almost three decades ago, Lambrini
the category, and deliver products that excite the
will join Accolade Wines’ diverse and UK mar-
consumer. We are also delighted to announce
ket-leading portfolio of brands that includes popular
that the carbon-neutral status of Accolade Wines
wine labels Hardys, Echo Falls, Jam Shed, St
Europe will be extended across the Lambrini port-
Hallett, Grant Burge, and House of Arras.
folio, further supporting our ambition to reduce
The acquisition from current owner Halewood
emissions across the industry.”
Artisanal Spirits is part of an ambitious sustainable
Halewood Chief Executive Officer Stewart
growth strategy being pursued by Accolade Wines,
Hainsworth said: “The sale of Lambrini marks the
which is already the number one wine company
final stage in our corporate strategy to focus on our
in the UK. It is Accolade’s third acquisition in the
core portfolio of artisanal spirits with award-winning
past year, following the purchase of Katnook Estate
brands including Whitley Neill Gin and JJ Whitley
and Rolf Binder Wines in Australia.
Vodka as part of a larger emphasis on the gin,
Accolade Wines Chief Executive Officer Robert Foye said: “Accolade Wines is delighted to
vodka, rum and whisky categories from our 12 artisanal distilleries.”
welcome Lambrini into its portfolio. Lambrini has
Halewood UK MD John Bradbury said: “We believe
such a strong heritage and is loved by British con-
Lambrini is in capable hands with Accolade Wines.
sumers. We are excited about the role the brand
We will work closely with Accolade Wines and our
will play in our broader strategic growth plans for
customers through the period of transition to ensure
the UK and Europe.”
continued delivery of the Lambrini brand to market.”
20 I SLRMAG.CO.UK / ISSUE 62 / WEDNESDAY 30TH JUNE 2021
