NPD AND MEDIA
PICKS OF THE WEEK – KP SNACKS TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
KP REVEALS PLANS FOR THE HUNDRED KP Snacks, the official team partner of The Hundred, which gets underway today, is launching a campaign to champion healthier lifestyles and get people active. KP Snacks has revealed the details of its partnership
The manufacturer is also offering free and easy
with The Hundred, the new action-packed 100 ball
ways for consumers to get engaged with cricket
cricket competition. The Hundred runs for a month
through its recently launched ‘Everyone In’ hub.
from today until 21 August and KP has a range of
‘Everyone In’ is an easy-to-use digital platform
initiatives and activations in place. The company is
offering simple, fun ways for people to get active
looking to champion healthier lifestyles and inspire
this summer through cricket, alongside lots of fun
people to get more active through cricket, while
video content with some of the male and female
driving sales of its core range.
stars of The Hundred.
Throughout the tournament, KP Snacks brands
As a final element of the partnership, KP Snacks
will feature on the
and McCoy’s, the
team shirts, including:
sponsors of Man-
popchips, Butterkist,
chester Originals,
Pom-Bear, Tyrrells,
have partnered with
KP Nuts, Hula Hoops,
Co-op in Manches-
McCoy’s, and Skips.
ter to give away
The brands will also
thousands of balls
feature in broadcast
and bats to inspire
idents and in ad spots
people to get more
during broadcasting
active
breaks, as well as
cricket during the
through in-ground
partnership.
promotion on the big
through
Marketing Direc-
screens.
tor Kevin McNair
Furthermore, the
commented: “At KP
snacking giant has been encouraging retailers to
Snacks, we care about doing the right thing and
purchase cases of its promoted products for a chance
we believe that snacks can be enjoyed as part of
to win match tickets and merchandise to enjoy them-
a balanced and healthy lifestyle, including reg-
selves and with their families. Implementing retailer
ular exercise. Our vision is to support healthier
bundle deals, depot activations, and merchandising
lifestyles and inspire families across the UK to
including aisle end displays, KP Snacks is using its
get more active.
partnership and brands to incentivise, engage, and
“Over the next five years, our partnership with
inspire its convenience retailing partners to celebrate
The Hundred aims to help thousands of families up
The Hundred.
and down the country to get more active together.”
24 I SLRMAG.CO.UK / ISSUE 65 / WEDNESDAY 21ST JULY 2021
