Spar

SYMBOL GROUPS: WELSH FOOD FORTNIGHT

Welsh Wonder

Blakemore Retail and independent Spar stores across Wales back homegrown food

More than 200 Spar stores across Wales are taking part in Welsh Food Fortnight.

The #CaruCymruCaruBlas #LoveWalesLoveTaste campaign, which runs from 5-18 August, sees 230 Blakemore Retail and independent Spar stores across Wales joining with producers to celebrate and promote Welsh food and drink in-store and on social media.

Point-of-sale materials, as well as social media activity featuring the campaign, will enable shoppers to identify a host of Welsh food and drink products easily.

The campaign has been arranged by the government-funded Food & Drink Wales Fine Food Cluster in conjunction with AF Blakemore. A total of 139 independently-owned Spar stores and 91 Blakemore Retail stores are taking part.

AF Blakemore Category Controller Patrice Garrigues said: “Having quality Welsh products in our Spar stores is something that our customers enjoy as part of our range; it gives them choice and the opportunity to support, in many cases, a local business.”

Fine Food Cluster Manager, Jayne Jones, commented: “Spar is a fantastic platform for Welsh food and drink products in Wales, and this campaign builds on activity undertaken in 2015.

“We looked at how we could work with them on a new campaign using the social media networks of the food and drink suppliers, as well as in-store point of sale materials. Collectively this will raise awareness during the fortnight and help increase footfall and sales.”