5 minute read
Picks of the Week
by 55 North
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Frosty Jack's adds Frosé
Brand launches strawberry flavour for the summer.
BrewDog has launched a new advertising campaign focusing on its credentials as the world’s first carbon negative brewery.
‘The Planet’s Favourite Beer’ campaign, which runs throughout August and September, highlights that BrewDog operates in a way that helps keep the planet alive.
BrewDog offsets double its entire carbon footprint through tree planting initiatives around the world. It also brews using only renewable energy, uses packaging made from easily recycled materials, and prioritises local ingredients, as well as transporting its beer in the UK’s first electric 19-tonne truck.
The campaign launched on Sky Sports on 7 August and will feature during high profile ITV shows throughout August, including Love Island and Coronation Street, English Premier League Games on Sky Sports, and the upcoming Paralympic Games on C4 and All4.
The TV and video-on-demand advert will be supported by outof-home, digital, social and print, which reinforce BrewDog’s ecological message with the brand’s signature humorous, light-hearted touch.
Lauren Carrol, BrewDog’s Special Projects Director, said: “The new campaign reinforces BrewDog’s commitment to having a positive impact, both on our diverse audience and the planet.
“We’re proud to be a beer for all and to serve our amazing global community. As a carbon-negative brewery, every beer that is enjoyed around the world can have a positive planetary impact.”
In addition, the production of all assets used in the campaign, which aims to reach 26 million adults across the country throughout August and September, have also been offset through planting trees.
Brewdog campaign highlights green credentials
The campaign will feature during English Premier League Games and the Paralympic Games.
BrewDog has launched a new advertising campaign focusing on its credentials as the world’s first carbon negative brewery.
‘The Planet’s Favourite Beer’ campaign, which runs throughout August and September, highlights that BrewDog operates in a way that helps keep the planet alive.
BrewDog offsets double its entire carbon footprint through tree planting initiatives around the world. It also brews using only renewable energy, uses packaging made from easily recycled materials, and prioritises local ingredients, as well as transporting its beer in the UK’s first electric 19-tonne truck.
The campaign launched on Sky Sports on 7 August and will feature during high profile ITV shows throughout August, including Love Island and Coronation Street, English Premier League Games on Sky Sports, and the upcoming Paralympic Games on C4 and All4.
The TV and video-on-demand advert will be supported by out-of-home, digital, social and print, which reinforce BrewDog’s ecological message with the brand’s signature humorous, light-hearted touch.
Lauren Carrol, BrewDog’s Special Projects Director, said: “The new campaign reinforces BrewDog’s commitment to having a positive impact, both on our diverse audience and the planet.
“We’re proud to be a beer for all and to serve our amazing global community. As a carbon-negative brewery, every beer that is enjoyed around the world can have a positive planetary impact.”
In addition, the production of all assets used in the campaign, which aims to reach 26 million adults across the country throughout August and September, have also been offset through planting trees.
The zest of both worlds
Pernod Ricard has extended its Jameson Irish Whiskey range.
Pernod Ricard has added a new zesty flavour to its Jameson Irish Whiskey range.
Jameson Orange, which is bottled at 30% ABV, comprises triple-distilled Jameson Irish Whiskey infused with natural orange flavouring.
The growing flavoured spirits category currently accounts for 95% of NPD volume in the on-trade and has driven 80% of all off-trade spirits NPD sales in the last two years. Orange has also been one of the key growth flavours in the past three years and over one-quarter of consumers typically drink orange-flavoured serves.
The drink, which will be available in Booker and Costco from mid-August, is expected to attract younger millennial and Gen Z drinkers and flavoured imported Whiskey has strong appeal among 18-34-year-olds.
Ian Peart, Commercial Director at Pernod Ricard UK, said: “With the popularity of flavoured spirits on the rise and Jameson continuing to fly in the UK, Jameson Orange is perfectly positioned to tap into this growing consumer opportunity.
“The newest innovation in the Jameson family builds on the brand’s carefully crafted process to offer an accessible entry point from which to explore a value rich category and engage new consumers. We’re confident that this focus on taste and quality will appeal to a broad audience of whiskey fans, bartenders, and curious spirit drinkers looking to explore and experiment.”
Jameson Orange can be enjoyed over ice with lemonade and a wedge of orange or as an ingredient to enrich cocktails such as the Espresso Martini and Whiskey Sour.
Jameson is investing significantly in the new variant’s launch, which is being supported throughout October by a through-the-line campaign including digital, social and video-on-demand media, as well as off-trade, on-trade and eCommerce activity.
Healthy harvest
Calbee is launching a newplant-based snacking range, Harvest Snaps. It will be available from September in two varieties – Sour Cream & Chive Lentil Rings and Thai Sweet Chilli Lentil Puffs – in six-packs (£1.75), single bags (85p) and sharing bag (£1.75).
Cleaning up
Spar is relaunching its range of own-label household cleaning and paper products under the Spar Home+ brand. The range includes bleach, washing up liquid, conditioner, disinfectant, toilet cleaner, anti-bacterial wipes and cleaner spray, multi-surface spray and dishwasher tablets.
Summer fun
Horlicks has unveiled its new Summer Club, that gives parents, grandparents and carers lots of free, fun activities to help them entertain children throughout August, as part of its 2021 campaign activation. The Horlicks Summer Club is live until 30 August.
New dram
Balcones Distilling is launching its Texas Pot Still Bourbon in the UK, through a distribution deal with premium spirits distributer Mangrove UK. The new drink will also be available from Masters of Malt, Whisky Exchange and The Drinkshop. RSP £42
Taste the world
Ritter Sport is launching its limited-edition Taste the World range into convenience. Flavours include Hula Hula (coconut), Buenos Dias (mango and passion fruit) and Marhaba (yogurt, honey & hazelnuts). Spar Scotland has taken all three varieties. RSP £1.50
French fancy
Mademoiselle Desserts is introducing its signature filled French Mini Beignets in UK retail with Spar Scotland. The products, the brand’s first in the UK, are available in three flavours – Chocolate & Hazelnut, Speculoos and Double Choc. They roll out from mid-August.
