NPD AND MEDIA
PICKS OF THE WEEK – FROSTY JACK’S TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
FROSTY JACK’S ADDS FROSÉ Brand launches strawberry flavour for the summer.
BrewDog has launched
The TV and video-on-demand
a new advertising
advert will be supported by out-
campaign focusing
of-home, digital, social and
on its credentials as
print, which reinforce Brew-
the world’s first car-
Dog’s ecological message
bon negative brewery.
with the brand’s signature
‘The
Planet’s
humorous, light-hearted
Favourite Beer’ cam-
touch.
paign, which runs
Lauren
Carrol,
throughout August
BrewDog’s Special
and September, high-
Projects Director,
lights that BrewDog
said: “The new
operates in a way that
campaign rein-
helps keep the planet
forces BrewDog’s
alive.
commitment to
BrewDog offsets
having a positive
double its entire carbon
impact, both on our
footprint through tree plant-
diverse audience and
ing initiatives around the
the planet.
world. It also brews using
“We’re proud to
only renewable energy,
be a beer for all and
uses packaging made from
to serve our amazing
easily recycled materials,
global community. As a
and prioritises local ingre-
carbon-negative brew-
dients, as well as trans-
ery, every beer that
porting its beer in the UK’s
is enjoyed around the
first electric 19-tonne truck.
world can have a pos-
The campaign launched
itive planetary impact.”
on Sky Sports on 7 August and
In addition, the pro-
will feature during high profile ITV shows throughout August, including Love
duction of all assets used in the campaign, which aims to reach 26 million
Island and Coronation Street, English Premier League
adults across the country throughout August
Games on Sky Sports, and the upcoming Paralympic
and September, have also been offset through
Games on C4 and All4.
planting trees.
30 I SLRMAG.CO.UK / ISSUE 68 / WEDNESDAY 11TH AUGUST 2021
