SYMBOL GROUPS
SPAR WELSH FOOD FORTNIGHT
Welsh wonder
Blakemore Retail and independent Spar stores across Wales back homegrown food
M
ore than 200 Spar stores across Wales are taking part in Welsh Food Fortnight. The #CaruCymruCaruBlas #LoveWalesLoveTaste campaign, which runs from 5-18 August, sees 230 Blakemore Retail and independent Spar stores across Wales joining with producers to celebrate and promote Welsh food and drink in-store and on social media. Point-of-sale materials, as well as social media activity featuring the campaign, will enable shoppers to identify a host of Welsh food and drink products easily. The campaign has been arranged by the government-funded Food & Drink Wales Fine Food Cluster in conjunction with AF Blakemore. A total of 139 independently-owned Spar stores and 91 Blakemore Retail stores are taking part.
AF Blakemore Category Controller Patrice Garrigues said: “Having quality Welsh products in our Spar stores is something that our customers enjoy as part of our range; it gives them choice and the opportunity to support, in many cases, a local business.” Fine Food Cluster Manager, Jayne Jones, commented: “Spar is a fantastic platform for Welsh food and drink products in Wales, and this campaign builds on activity undertaken in 2015. “We looked at how we could work with them on a new campaign using the social media networks of the food and drink suppliers, as well as in-store point of sale materials. Collectively this will raise awareness during the fortnight and help increase footfall and sales.”
WEDNESDAY 11TH AUGUST 2021 / ISSUE 68 / SLRMAG.CO.UK / 19
