OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
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About us
APN Outdoor is striving for excellence and going for gold. Our commitment to being the most progressive Outdoor media organisation remains paramount in all areas of the business, and consequently our leadership position continues to grow. Listed on the Australian Stock Exchange – ASX ID: APO, APN Outdoor Group Limited boasts over 36,000 high-impact sites in attention-grabbing locations and is committed to producing excellent results for advertisers.
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OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
Cameron Spencer / Getty Images OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
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Striving for greatness
Adam Pretty / Getty Images
–– Leading Outdoor media operator across both Australian and New Zealand –– Strong presence in key format categories, in both countries –– Trans-Tasman leader in Large Format Digital –– Technologically agnostic – willing and able to work with a multitude of tech providers –– Invested in proving the effectiveness of Outdoor.
OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
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Leading market position – Australia
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Category
Rank
Positioning
Large Format Digital
No. 1
Outright leader of Large Format, high definition screens.
Metro Billboards
No. 1
Largest and best quality metropolitan Billboard portfolio in AU and NZ.
Transit
No. 1
No. 1 format for ad recall.
Rail – Static
No. 1
Unparalleled creative canvas, with high dwell time.
Rail – XtrackTV
No. 1
World first in the rail environment.
Airports
No. 1
Highly sought after captive audience.
OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
Committed to excellence across all formats –– Premium quality sites, locations and contracts –– Leadership positions in primary formats in Metro markets –– High quality relationships and longstanding commercial agreements with land owners –– First mover advantage in Digital Billboards and Transit technology –– Implementation of a regular programme of asset development and innovation.
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Meet our team of high performers APN Outdoor has 5 defined product groups, delivering results in a range of environments and providing compelling audience solutions.
Elite Screens [ Digital Billboards ]
Billboards
Transit
Rail
Airport
Outdoor is the least avoided ad medium in Australia.
Source: The Attention Economy [Australia].
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OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
Elite Screens –– Australia’s leading Large Format Digital Billboard Portfolio –– Dominating the competition and our lead continues to grow –– Featured in the most iconic locations across major CBD and metro areas –– The ultimate in Outdoor flexibility.
The Gymnasts – Providing unparalleled flexibility and agility. Moving with grace and style, delivering results and never failing to catch attention. OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
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Billboards –– The heritage outdoor format –– Longest standing broadcast medium –– Iconic in stature and location –– Multiple formats enabling creative flexibility –– Varied purchase options, from high impact sites through to targeted urban packs.
The Marathon Runners – Tried, tested, in for the long haul whilst covering off some serious ground. Committed to going the distance and focussed on results. 12
OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
Transit –– Over 30,000 panels –– All major metro bus and tram operators in each capital city –– 95% coverage –– Multiple formats available from high impact brand builders, to reach and frequency packages.
The Modern Pentathletes – A broad suite of expertise that can be broadly applied. With talents and skills across the board all they need is momentum. OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
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Rail | XtrackTV –– A World first –– Engaging consumers with high definition video and audio capabilities –– Bringing the multiscreen story to the rail platform for the first time –– Delivering a unique commuter audience with long dwell times.
Cyclists – Exhibiting teamwork and precision in high definition. Setting the pace and leading the pack utilising the most cutting edge technology to deliver the best results. 14
OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
Rail | Cross Track static –– Unique environment –– Speaking to a long dwell time audience –– Unparalleled creative canvas.
Synchronised Swimmers – Artistic in design and working unison to convey a message. Making waves with perfect precision and evoking undivided attention. OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
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Airport –– Key Airport presence across Australia and New Zealand –– External and internal opportunities across Sydney, Brisbane, Canberra, Perth, Auckland and Christchurch –– Targeting a high income ‘hard to reach’ audience, with long dwell times.
Archers – Demonstrating precision and accuracy, ability to make a huge impact and hit the target when and where it really counts. 16
OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
Technology –– APN Outdoor’s technology platform currently encompasses Wi-Fi, Beacons, Tap It, NFC and social interactivity across a range of Outdoor environments –– Remaining agnostic enables us to work with any technology platform and accommodate any advertiser’s preference in this area –– Targeting consumers in an organic and seamless fashion.
Table Tennis – Reactive and instantaneous with instincts beyond compare. Reading the situation and anticipating the next big move. OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
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Research Ahead of the pack, providing unmatched insight –– Our commitment to providing market leading research remains strong in 2016. –– Drawing from the Attention Economy and My Real World we will soon come to market with a leadership piece around the role of Outdoor in channel planning.
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OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
Our leadership studies The Attention Economy taught us that –– Outdoor ads are the least avoided of all mediums –– Outdoor is up there with Online and TV for recall –– Transit is the #1 format for recall. –– And from #myrealworld we learnt that: –– Buses and Trams go where people go –– People see transit advertising multiple times a day. –– People see multiple, different ads, each day
OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
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The Outsiders Our research panel of 4,000+ Australians Providing a seamless platform to engage consumers and provide clients instant feedback on campaigns, creative testing, competitive set, trends, behaviours and habits.
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OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
Coming soon in 2016 More landmark research Leadership research piece investigating Outdoor media’s impact on consumer behaviour, with the intention to shift the needle when it comes to Outdoor positioned as the lead medium in campaigns. Continuing to instill greater confidence in our clients, of the power of the medium. #myrealworld phase 2 A deeper dive into transit on the road with further GPS tracking and additional personas. Outnumbered The definitive handbook to Outdoor Insight, available Q2 2016.
OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
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A note from APN Outdoor To our clients, partners and suppliers APN Outdoor’s prerogative is to perform at an elite level, remain progressive and extend our lead across the Outdoor category. We are constantly seeking new ways to meet and exceed the expectations of our advertisers and reinvigorate the world’s longest standing mass media; Outdoor. The progressive spirit of our company lives in each of our products as well as in our people, and we endeavour to bring this to life through each and every campaign we bring to market. We relish the opportunity to continue working with our longstanding clients, partners and suppliers as well as continue to grow our advertiser base and the capabilities of the business as whole. We look forward to exploring exciting opportunities together,
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OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM
Chris McGrath / Getty Images
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OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM