We asked our community panel what they think
AGE 18-24
17%
25-34
20%
35-44 45-54 55+
23% 14% 26%
RESPONDENTS Perth
10 Adelaide Melbourne
19 32 9 30
Brisbane
Sydney
VIC
Parliament Station
NSW
Town Hall Station
Format awareness is highest on the platform.
% 70 Billboards / posters across the platform
58%
% 36
Large TV screens across the platform
Billboards / posters on the concourse
“I recall seeing advertising on this format�
SOURCE APN Outdoor Community Panel, The Outsiders XtrackTV study, 2017, N = 538. P18+, train 1+ P7D.
QLD
Fortitude Valley Station
XtrackTV engages and enhances.
73%
“The screens capture my attention” “XtrackTV helps me pass the time while I wait” “XtrackTV enhances my commuter experience” 53%
SOURCE APN Outdoor Community Panel, The Outsiders XtrackTV study, 2017, N = 538. P18+, train 1+ P7D.
67%
WA
Perth Central Station
Perception of quality is high.
46%
72%
61%
“The audio quality is high”
“The visuals are high quality”
“I find these screens to be innovative”
SOURCE APN Outdoor Community Panel, The Outsiders XtrackTV study, 2017, N = 538. P18+, train 1+ P7D.
NSW
Martin Place
The rail environment is conducive to engagement.
46% “I’m often bored waiting for the train so find ads somewhat entertaining”
47% “I find myself looking at ads to kill the time on the platform”
54%
SOURCE APN Outdoor Community Panel, The Outsiders XtrackTV study, 2017, N = 538. P18+, train 1+ P7D.
“It’s a good time to reach me as I’m not distracted by other things”
“I typically like seeing advertising on the rail platform”
32%
NSW
Chatswood Station
Commuters are planning, searching and watching.
SOURCE APN Outdoor Community Panel, The Outsiders XtrackTV study, 2017, N = 538. P18+, train 1+ P7D. Use mobile on the plaform.
SA
Central Station
Driving action with a little help from mobile. Mobile & XtrackTV working together
44%
45%
37%
51%
27% 15%
Action “I have taken action as a result of XtrackTV�
SOURCE APN Outdoor Community Panel, The Outsiders XtrackTV study, 2017, N = 538. P18+, train 1+ P7D.
Purchased advertised product
Talked about ad
Visited website / searched online
Used mobile Made a immediately mental note to search of what you online saw
NSW
Wynard Station
75% think that content is an effective way to attract & maintain attention.
75%
SOURCE APN Outdoor Community Panel, The Outsiders XtrackTV study, 2017, N = 538. P18+, train 1+ P7D.
WA
Central Station
Resonating differently across age groups. Which type of content do you recall seeing on XtrackTV? 60% 51%
49%
40% 39% 38% 37%
45%
40%
33%
25% 27% 23% 27%
27%
17%
Sky News All
P18-24
Sport P25-39
SOURCE APN Outdoor Community Panel, The Outsiders XtrackTV study, 2017, N = 538. P18+, train 1+ P7D.
All40+ P18-24
Weather P25-39
P40+
Entertainment
for your TV and video message.
82 5 screens
Perth
Brisbane
cap cities
12 Sydney
4 32 Adelaide Melbourne
4 30
Play your TVC or video creative seamlessly.
Full motion video
Quality LED screens Directional sound