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APN Outdoor continuing to market in scal 2
are lead the le and quality.
About us
APN Outdoor is striving for excellence with continued growth in 2017. Our commitment to being the most progressive Outdoor media organisation remains paramount in all areas of our business, and consequently our leadership position continues to grow. Listed on the Australian Stock Exchange – ASX ID: APO, APN Outdoor Group Limited boasts over 50,000 high-impact sites in attention-grabbing locations and is committed to producing excellent results for advertisers.
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Grey Lynn, Auckland
Striving for greatness –– Leading Outdoor media operator across both New Zealand and Australia –– Strong presence in key format categories, in both countries –– Trans-Tasman leader in Large Format Digital –– Technologically agnostic – willing and able to work with a multitude of tech providers –– Committed to proving the effectiveness of Outdoor.
Queen Street, Auckland
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Leading market position – New Zealand Category
Rank
Positioning
Large Format Digital
No. 1
Outright leader of Large Format, high definition screens.
Metro Billboards
No. 1
Largest and best quality metropolitan Billboard portfolio in New Zealand.
Rail – Static
N/A
Wellington Station domination with high dwell time.
Airports
No. 1
Highly sought after captive audience.
Newmarket, Auckland
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Committed to excellence across all formats –– Premium quality sites, locations and contracts –– Leadership positions in primary formats in metro markets –– High quality relationships and longstanding commercial agreements with land owners –– First mover advantage in Digital Billboards –– Implementation of a regular program of asset development and innovation.
Whitmore Street, Wellington
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Meet our team of high performers APN Outdoor has 4 defined product groups, delivering results in a range of environments and providing compelling audience solutions.
Elite Screens [ Digital Billboards ]
Billboards
Rail
Airport
Outdoor is the least avoided ad medium in New Zealand.
The Apollo, Auckland Airport
Source: The Attention Economy [Australia].
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Elite Screens –– New Zealand’s leading Large Format Digital Billboard Portfolio –– Dominating the competition in placement and technology –– Featured in the most iconic locations across major CBD and metro areas –– The ultimate in Outdoor flexibility.
Symonds St, Auckland
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Billboards –– The heritage outdoor format –– Longest standing broadcast medium –– Iconic in stature and location –– Multiple formats enabling creative flexibility –– Varied purchase options, from high impact sites through to targeted urban packs.
Newmarket, Auckland
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Rail | Wellington Station –– Access high frequency weekday commuters –– Receptive and captive audience
Wellington Station
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Airport –– Internal and external presence in New Zealand’s busiest Airports, Auckland and Christchurch –– A premium environment capturing 22 million passengers per year collectively –– Targeting a high income ‘hard to reach’ audience, with long dwell times
Passport Control Video Wall, Auckland Airport
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Technology –– APN Outdoor’s Digital Outdoor screens are superior assets by international standards, automatically adjusting to local ambient light conditions for the sharpest imagery –– Remaining technologically agnostic enables us to work with any technology platform and accommodate any advertiser’s preference in this area –– The classic appeal of the Billboard with 21st century agility.
Parnell, Auckland
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Research Ahead of the pack, providing unmatched insight –– Our commitment to providing market leading research remains strong into 2017. –– With landmark research pieces such as Media Attention… It’s a jungle out there!, the Attention Economy and Airport Economy, APN Outdoor is committed to understanding it’s audiences and media landscape.
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Our leadership studies Media Attention… It’s a jungle out there! shone a light on the competitive media landscape, revealing: –– Outdoor is considered one of the most effective mediums –– Achieving superior reach as a standalone and complementary medium –– Driving reputation and raising brand profiles. The Attention Economy taught us that –– Outdoor ads are the least avoided of all mediums –– Outdoor is up there with Online and TV for recall. And from the Airport Economy we learnt that: –– Airports are unique environment for consumers –– Reaches a broad cross section of the community –– Positive mind frame with high dwell time.
Auckland Airport
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The Outsiders Our research panel of 500+ Kiwis provides a seamless platform to engage consumers and provide clients instant feedback on campaigns, creative testing, competitive set, trends, behaviours and habits.
Queen Street, Auckland
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A note from APN Outdoor To our clients, partners and suppliers APN Outdoor’s prerogative is to perform at an elite level, remain progressive and extend our lead across the Outdoor category. We are constantly seeking new ways to meet and exceed the expectations of our advertisers and reinvigorate the world’s longest standing mass media; Outdoor. The progressive spirit of our company lives in each of our products as well as in our people, and we endeavour to bring this to life through each and every campaign we bring to market. We relish the opportunity to continue working with our longstanding clients, partners and suppliers as well as continue to grow our advertiser base and the capabilities of the business as whole. We look forward to exploring exciting opportunities together,
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Mt Eden Rd, Auckland
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apnoutdoor.co.nz
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