Luminescence. Enhance your Outdoor campaign.
Panels
The LUX Collection uses the latest in LED technology to light up your campaign with 75 handpicked Posters, located in capital cities around Australia. The combined quality, consistency and simplicity of the LUX Collection demands audience attention.
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81% 81% of all people notice Billboards on major arterials Source: Driver Engagement Study | Hoop
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Quality Posters are an enduring format. They have been used to showcase some of the most iconic and memorable Outdoor campaigns. Now with new LED lighting
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technology, the LUX Collection provides advertisers with a premium format to turn heads and drive campaign awareness.
34% more likely to strongly agree that Billboards improve a brands status
Source: Nielsen CMV
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Consistency Each of the LUX Collection sites were selected because of the premium environment the site sits in and the quality of the audience it delivers. Every site is strategically placed on key arterial roads and urban areas across the five major metro markets.
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Simplicity The LUX Collection is a single pack of 75 premium sites, and available with a flexible two week booking option for ease of purchase.
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Complementary 77% 77% of people who notice Billboards believe they are very effective at reaching them while they drive
The LUX Collection is a shining addition to the APN Outdoor billboard portfolio. The pack delivers a complementary solution which can integrate easily into a wider Outdoor campaign.
Source: Nielsen CMV
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apnoutdoor.com.au