Famous Myths About Branding
Myths turn out to be the trusted truth if not cleared in advance. Brand is one of the most misunderstood topics. People claim that they know the brand well but very few have studied them in-depth. I will elaborate certain branding myths and will even let you know what the fairer side of it is.
1. Branding is about logo People generally get confused between the term brand and logo. They feel that both are the same concept. Branding is to communicate the company’s attributes to the people and develop a feeling towards the brand whereas logo is just a visual of the company that acts as its visual identity. Logo is very important for a brand to be recognized. ExampleWhen you think of a car jaguar, you recall it as an elite class, elegant and expensive car. This is how you perceive that brand and this emotion is developed through branding. Whereas the logo of the animal jaguar is just the visual that you imagine when thinking of the brand.
2. Branding is costly No, branding is not a million dollars work. If a company carefully examines the most effective channels to connect to the right audience and spend it there, they will definitely save a lot. A brand does not have to be present everywhere unnecessarily; it has to choose the most effective way to remain in the mind of the target audience. Example- The company red bull spends very less in other mediums to brand itself and it uses a great strategy of sponsoring events and making its presence in the mind of its target audience(the youth). 3. Customers are ignorant about the brand It is believed that the customers don’t care about the brand; they just care about the benefits they enjoy out of a product. There are some customers who are very particular about the brand that they associate to. They must know the values that the brand offers before buying. They definitely keep a check on the credibility of the brand.
4. Branding and marketing are the same things No, branding and marketing are not at all the same. Branding is sharing about the values of the company and letting people know who and what your brand stands for. Branding cultivates feelings among the audience towards the brand. It is how customers perceive the brand (expensive, classy, customer-friendly, etc). Marketing is the way the company promotes itself through various communication channels. 5. Branding rarely reflects the company’s value People believe that branding is just about promoting the brand and getting sales. Yes, branding indirectly does the above but majorly it focuses on communicating the values of the brand. It brings transparency in the company’s offerings and places the brand among the odds in the top minds of the people. 6. Brands consist of just products People have an assumption that brands just offer different types of products. But let me tell you, brands also offer services. A service can be attached to the product or it can be of a completely different range. 7. Branding is controlled by customers Both customers and brand controls each other. It’s not just the customers who influence the brand’s activities. It’s the brand’s own vision, mission, objectives, and values that are followed. Every strategy is curated keeping in mind these first. 8. Branding is one-time initiative To sustain in the market, the brand on certain intervals has to initiate something unique. For example, the brand can run campaigns that remind the audience about them. Developing a brand is an onetime process but maintaining them goes lifelong. 9. Not required by small companies It is very wrongly believed that just big companies need to do branding. It is even more crucial for small firms to not be overlooked. Branding is not a cupcake, and should always be carried out under proper surveillance. It’s always better to have support from any brand management agency as they can lead the brand a long way. Apppl Combine, a Delhi based branding agency is one of the most trusted agencies in the field. They are known to put insightful marketing acumen and market insights into every branding and brand development initiative they undertake. No wonder they enjoy the patronage of well-established as well as start-up brands alike.