1.
CONT
2. BRAND DEVELOPMENT RESEARCH Mood Boards Narrative Colors, Shapes, Textures, Competitor Review Graphics Targeted Audience Typography Differentiation Head,Subhead and Body Theme/Style/Voice/Ton Tagline e Swot Analysis
ENTS 3. STYLE GUIDE Logo Sketches Colors Clear Space Usage Analytics
4. CREATIVE SOLUTIONS Strategy Media Mix Prototypes Predictions/Visions
Narrative A campground created with tiny homes in the woodlands of the Competitors Pisgah National Forest, Review offering vacations that are fun, explorative, A trending market for and rustic. tiny homes is on the rise all across the nation. Affordable, economical, sustainable, minimal, simple living.
Audience This campaign is geared toward all individuals, that are interested in a camping vacation and experiencing the “ Tiny Home� movement.
Differentiation The homes are created from shipping containers instead of traditional woods like other tiny homes.
Theme: Wooded, Rustic Crafty
Voice and Tone: Upbeat, Fun, Adventurous
Style: Arts and crafts movement with a Whimsical, Simple, and Modern approach
SWOT Analysis
Weaknesses
Strengths ● ● ● ● ●
Cost effective Energy efficient Compact space Simple Living Sustainable
Opportunities ●
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Developmental ideas hotels, home communities, executive living, airports, offices, retail spaces etc. Quick easy homes for Disaster areas, Experience a tiny home while on vacation
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Smaller homes than traditional Peak Season vs. off season Accommodations for large groups
Threats ● ● ●
Competition Finding affordable shipping containers. Finding smaller appliances and other household items that normally comes in a regular size, like toilets, sinks etc.
BRAND DEVELOPEMENT
Colors, Shapes, Textures and Graphics Orange, Greens, Blues, and Browns Shapes: curvy and square representing winding roads, beautiful landscapes, and the shape of the tiny home.
Typography Heading: American Typewriter Sub Heading: Julius Sans One Body: Comfortaa
Tagline‌
Tiny house, full size vacation
STYLE GUIDE
Logo
Colors
CREATIVE SOLUTIONS Media Mix
Local, Internet/Social Media, Real Estate Agents, Television
Prototypes
Predictions/Visions