TINY
HOMES
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CONT
1. RESEARCH 3. MEDIA MIX
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ENTS 2. STRATEGY
4. PREDICTIONS
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1.
RESEARCH
SWOT Analysis Competitor Review Audience Differentiation
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SWOT Analysis
Strengths ● ● ● ● ●
Cost effective Energy efficient Compact space Simple Living Sustainable
Opportunities ●
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Developmental ideas hotels, home communities, executive living, airports, offices, retail spaces etc. Quick easy homes for Disaster areas, Experience a tiny home while on vacation
Weaknesses ● ● ●
Smaller homes than traditional Peak Season vs. off season Accommodations for large groups
Threats ● ● ●
Competition Finding affordable shipping containers. Finding smaller appliances and other household items that normally comes in a regular size, like toilets, sinks etc. 5
Narrative 6
A campground created with tiny homes in the woodlands of the Pisgah National Forest, offering vacations that are fun, explorative, and rustic.
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Competitors Review 8
A trending market for tiny homes is on the rise all across the nation. Affordable, economical, sustainable, minimal, simple living. 9
Audience This campaign is geared toward all individuals, that are interested in a camping vacation and experiencing the “ Tiny Home� movement.
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Differentiation The homes are created from shipping containers instead of traditional woods like other tiny homes. 12
Tiny Homes Campground vs. Traditional Tiny Homes
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2.
STRATEGY
Voice/Tone Colors, Shapes Textures Design Inspiration Typography
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Tiny House, Big Vacation 15
Voice and Tone Upbeat, Fun, Adventurous
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Design Inspiration 18
Colors
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Typography Heading: American Typewriter Sub Heading: Julius Sans One Body: Comfortaa
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Tiny House, Big Fun 21
3.
MEDIA MIX
Logo Analytics Sketches Prototypes
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Logo 23
SURVEY RESULTS The full color logo had
73%
more appealing votes than the other logo versions.
1 color
Transparent Full color
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Sketches
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Print Ads Real Estate Agents TRavel Agents Internet/Social Media, Television Billboards Gift Shop on site at the campground
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INTERNET 32
Business Cards
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Key Chains etc. 35
Recyclable Tote 36
Tiny House, Big Living 37
4.
PREDICTIONS
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VISIONS
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THEMED EVENTS: Held at the campground monthly EXPANSION: Other tiny home campgrounds in other parts of the country TIMESHARES TINY HOMES REAL ESTATE SALES URBAN VERSION OF THE CAMPGROUND
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