Medical Marijuana PKG Design

murphy armitage student packaging 1 class dan hoy instructor

average medical marijuana pharmacy.

edible medical marijuana phase I 5 7 9 10 13 14 16 19 21 23 25 27 31 33 37 41

current medical marijuana packaging.

product information product analysis design reasearch / analysis design inspiration name ideas type studies product ideas logotype studies package ideas bottle ideas esko design initial esko studies final chocolate box final lollipop box final bottle designs final products

phase II 45 47 51 53 57 59

final production lollipop production chocolate bar production point of purchase display final presentation final packaging shots

phase I

market research & design analysis

pg.45

example packaging

market place

product info medical marijuana

competition

audience

market place

One common method of using or taking medical marijuana is ingestion. Eating cannabis raw will not deliver the full therapeutic benefits; The active components must first be extracted into fats, oils or alcohol before ingesting.

Medical marijuana is commonly extracted into cannabutter or cannabis infused oil, which is then used to make edible medical marijuana products such as pot cookies brownies as well as savory dishes.

the competition among medical marijuana edibles is very slim. only about 3 companies have the full market share of the available marijuana clinics in southern california. the common denominator amoung them is that they all have terrible packaging, if any at all.

the audience is made up of perscribed patients with the need to relief symptoms caused by AIDS, Multiple Sclerosis, Glaucoma, Epilepsy, Migrains, Insomnia, Cancer, Anxiety, Alzheimers, Krones Disease, and Lou Gehrig’s Disease.

These patients prefer to ingest edible canibus as opposed to smoking.patients that take edible canibus are of all ages and social groups.

the market place of the particular type of product are not open to the public as the use of medical canibus is only alowed by perscription. they are refered to as medical marijuana dispenseries, and they are basically pharmacys that cary marijuana along with non-smokables such as edibles, oils, butters, and body creams.

although the audience should have some type of complication that requires a prescription for medical marijuana, many southern california residents find they require a medical card so that they can have the peace of mind they are purchasing marijuana legally. these excess “patients” do make up the majority in the market share so I need to design with them in mind as well.

pg. 5

various edibles

lolli’s

product analysis product failure

solution

the product falls short in its packaging. no matter what the form of delivery the edible is, it could be a lollipop, brownie, chocolate, drink, tincture, etc, they all have terrible packaging. brands in the edible community do exhist but they all seem to be produced in a personal kitchen or home. none of the packaging feel sustainable or professional, let alone a branded product line.

produce a product line of medical marijuana edibles with a cohesive design esthetic and eye catching packaging. the products included will be a chocolate bar, lollipop, tincture, and elixer. a display case or box also needs to be designed to present the new line of products in stores.

other than the packaging design, the overall perception of medical marijuna needs to change. there are many patients out there that opt out of using medical marijuana due to the stigma it carries. so my intentions in the design is to take pot out of the pot head’s posession and put it back into the hands of the patient. due to the poor stigma of medical marijuana the demographic of continuous buyers tend to be pot heads. I feel that if a legitimate product line of “edibles� were created that patients with real pain problems would utilize edible marijuana instead of pain killers.

pg.7

example these are examples of pharmaceutical pain killers the top is an over the counter and the bottom is perscription.

design research / analysis adjectives

analysis

safe calming sterile sustainable approachable

since the product is a medication I would like to make the product feel safe and calming as well as clean. the edible packaging available now doesnt feel clean or sterile, I want the customer to feel like their medications haven’t been tampered with. the product must also be percieved as approachable, many patients in dire need of these products such as cancer patients stear away from canibus usage out of fear cancer could be worsened by smoking it. Although canibus has been proved to significantlly slow down and weakens the growth of cancer cells, but nonetheless smoking can be out of the question for some patients so a smokeless alternative should have approachable packaging as to not offend of turn off patients.

pg.9

design inspiration

adjectives safe calming sterile sustainable approachable

additional descriptors apothecary victorian

the design inspiration came from classic apothecary design. the apothecary style is very pleasing to the eye, its approachable and very cool in my opinion. I felt it was a good route to follow if I wanted the product to feel approachable to someone weary of medicinal marijuana but also look apealing to the main market share of “pot heads.� to compliment the apothercay dated design i felt it was appropriate to use a very minimal color pallet. along with unprocessed papers for the box and paper used in the packaging.

name ideas little buddies buddies halcyon serene tranquil chocolates cherished chocolates temperates sensibles astutes canny’s craftys perceptive chocolates tricky chocolates anesthetic choclates pacichocolate bucolic oaflets chump chocolates soforics anodyne curatives chocolate solace remedial salubrious restorative chocolates

tranq chocolates arcadian chocolates ganjalates hashletes grifa chocolates tetrahydracannabinol delta-9 d9’s cannabin marinol cannabain cannaphan cannadine cannex choranol grifanol

ruderalis

zanex demeral oxicannabis nuccynta darvonal

nomenclature species of cannabis order

family

genus

rosales

cannabaceae

cannabis

cannabis indica cannabis sativa cannabis ruderalis cannabis ruderalis is a species of the cannabis family. c. indica and c. sativa are more known of by the culture as they are the plants that produce the most tetrahydracannabinol, the active ingredient in marijuana. I ended up choosing ruderalis because it had a medicinal feel yet it was true to the products nomenclature.

pg.13

type studies akkurat bold 32 pt

akkurat leicht 32 pt

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Archive Copperplate Head 50 pt

DubielPlain 32 pt

bodoni roman 32 pt

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

pg.15

product ideas lolli pop chocolate bar tincture-thc/grain alcohol solution drink-tincture in a sassafras drink

sketches pg.17

sketches

logotype ideas uderalis Root of Ruderalis

Root of Ruderal

Root of Ruderalis

Root of Ruderalis

Root of Ruderalis

Root of Ruderalis

Root pg.19

of

Rude

√of ruderalis

√of ruderalis

logo reworked Root ofRuderalis

final logotype

package ideas structural design research. I wanted a box that feels structurally sound. I didn’t want it to be a peel apart and throw away type of wrapper. I would like the audience to ponder keeping the package instead of throwing it away. using esko I explored structural packaging possibilities.

chocolate box ideas

pg.21

another chocolate box idea

for the bottle I wanted something that really felt apothecary in look but was also recyclable as well as CARB complient, so that it can be recycled or reused by the consumer

bottle ideas

pg.23

esko design with esko packaging software and adobe illustrator I was able to make a pen tool contour of my desired bottle shapes. that path can then be revolved into the intended bottle design. labels and materials can be set for realistic visuals of the final product

pg.25

Root of Ruderalis

Root of Ruderalis

cannabus extract

Tincture .

NO

3

tincture. tincture is an extract of ∆9 thc. in a solution of grain alcohol. pour 25/50 ml. into your drink of choice. dosage intended for mild to medium pain. use as needed.

potency.

1 g. thc / 25 ml. (10 servings) alcohol / 40% by vol.

vol. 250 ml.

Root of Ruderalis

cannabus extract

Tincture .

NO

3

tincture. tincture is an extract of ∆9 thc. in a solution of grain alcohol. pour 25/50 ml. into your drink of choice. dosage intended for mild to medium pain. use as needed.

vol. 250 ml.

alcohol / 40% /vol.

cannabus extract

Chocolate .

NO

1 g. thc / 25 ml. (10 servings)

3

cannabis chocolate. tincture.

Root of Ruderalis

cannabus extract

Tincture .

NO

tincture labels

3

tincture is an extract of ∆9 thc. in a solution of grain alcohol. pour 25/50 ml. into your drink of choice. dosage intended for mild to medium pain. use as needed.

potency.

1 g. thc / 25 ml. (10 servings) alcohol / 40% by vol.

cannabus extract

Tincture .

NO

vol. 250 ml.

cannabis chocolates are made from an extract of 9 thc. in a solution of grain alcohol. there is no grain alcohol left after chocolate hardens. dosage intended for mild to medium pain. use as needed.

Root of Ruderalis

3

tincture. tincture is an extract of ∆9 thc. in a solution of grain alcohol. pour 25/50 ml. into your drink of choice. dosage intended for mild to medium pain. use as needed.

No.3

vol. 250 ml. alcohol / 40% /vol.

cannabis extract

Chocolate Bar

1 g. thc / 25 ml. (10 servings)

potency.

1 g. thc / 0.25 oz. chocolate (8 servings)

total weight (1.6 oz.)

chocolate bar

initial studies

pg.27

more studies

root of ruderalis root of ruderalis

cannabis chocolate. cannabis chocolates are made from an extract of ∆9 thc. in a solution of grain alcohol. there is no grain alcohol left after chocolate hardens. dosage intended for mild to medium pain. use as needed.

potency.

cannabis extract

1 g. thc / 0.25 oz. chocolate (8 servings)

Chocolate Bar No.3

inside out of site inside cover

total weight (1.6 oz.)

cannabis extract

Chocolate Bar No.3

outside flap front

Root of Ruderalis

tincture cannabis extract

.3

No

usage tincture is an extract of ∆9 thc. in a solution of grain alcohol. pour 30/50 ml. into your drink of choice. dosage intended for mild to medium pain. use as needed.

64 calories, 0 fat, 0 sugar, 0 protein

475

ml 1 g thc / 30 ml potency

alcohol / 40% by vol.

tincture.

tincture cannabis extract

.3

No

tincture is an extract of ∆9 thc. in a solution of grain alcohol. pour 30/50 ml. into your drink of choice. dosage intended for mild to medium pain. use as needed.

475

nutritional facts: 64 calories 0 fat

tincture cannabis extract

.3

No

uderalis

0 sugar 0 protein

ml 1 g thc / 30 ml

alcohol / 40% by vol.

tincture usage

tincture is an extract of ∆9 thc. in a solution of grain alcohol. pour 30/50 ml. into your drink of choice. dosage intended for mild to medium pain. use as needed.

64 calories, 0 fat, 0 sugar, 0 protein

pg.29

475

ml 1 g thc / 30 ml potency

alcohol / 40% by vol.

cannabis extract ? root of ruderalis chocolates have an extract o f delta - 9 thc in a solution of grain alcohol. This bar contains no alcohol, the alcohol evaperates in the drying of the bars. dosage intended for mild to medium pain, consume 1-3 pieces of the bar. use as needed.

nutritional fact s

No .

2

cal: 67, fat: 4g, carb: 8

A

cannabis extract

g

1.05

oz ba r

1 g thc / 0.25 oz

thc / 5 % by vol .

manufactured in the U.S.

Chocolate

potenc y

s

chocolate

Root of Ruderalis

cannabis extract

Chocolate Bar 2

No.

Root of Ruderaliscannabis extract

Root of Ruderalis

Root of Ruderaliscannabis extract

2

No.

s

store in a cool dry place.

the labels will be printed on French Paper Co. Speckle Paper line. the color will be madero beach at a 140lb cover weight

final chocolate box

pg.31

esko model

front side

final lollipop box

store in a cool dry place. root of ruderalis lollipops have an extract of delta-9 thc in a solution of grain alcohol. dosage intended for mild to medium pain, consume 1-3 pieces of the bar. use as needed

.

s

s

Root of Ruderaliscannabis extract

Root of Ruderalis

Root of Ruderaliscannabis extract

the lollipop will be shaped using mdf, although in the model the edges look sharp, the intention is to have rounded edges. the pop itself will be candy clear turquoise so that the brand name can be read through the pop. the stick will be 1/4 to 1/2 inch wooden dowel. I will be using clear silicon RTF molding material to make the cast for the lollipop.

lollipop

1

cal: 67, sugar: 4g, protein: 1g

potency

No .

cannabis extrac t

1.05oz

1 g thc / 0.25 oz

Lollipop 1

No. thc / 5 % by vol .

manufactured in the U.S.

pg.33

A

Root of RUDERALI S

inside

esko models

pg.35

Root of RUDERALIS

Tincture cannabis extract

.3

No

usage tincture is an extract of 9 thc. in a solution of grain alcohol. pour 30/50 ml. into your drink of choice. dosage intended for mild to medium pain. use as needed.

nutrition

64 calories, 0 fat, 0 sugar, 0 protein

Root of

RUDERALIS

Tincture cannabis extract

.3

usage tincture is an extract of 9 thc. in a solution of grain alcohol. pour 30/50 ml. into your drink of choice. dosage intended for mild to medium pain. use as needed.

tincture 250 ml 1 g thc / 30 ml potency alcohol / 40% by vol.

tincture 475 1

potency

No

nutrition

64 calories, 0 fat, 0 sugar, 0 protein

Root of RUDERALI S

Tincture cannabis extract

.2

No

usage tincture is an extract of delta-9 thc. in a solution of grain alcohol. pour 30/50. into your drink of choice. dosage intended for mild to medium pain. use as needed.

64 calories, 0 fat, 0 sugar, 0 protein

ml g thc / 30 ml

alcohol / 40% by vol.

tincture 475 ml 1 g thc / 30 ml potency alcohol / 40% by vol.

final bottle designs

esko models

pg.37

the labels will be printed on French Paper Co. Speckle Paper line. the color will be madero beach at a 80lb weight

the bottles are hand blown CARB complient brown glass from Couronne Company Inc. the elixer and larger tincture bottles are 8.5 oz, and the little tincture bottle is 3.4 oz.

Root of RUDERALI S

Elixer cannabis extract

.1

No

usage tincture is an extract of delta-9 thc. in a solution of grain alcohol. pour 30/50. into your drink of choice. dosage intended for mild to medium pain. use as needed .

64 calories, 0 fat, 0 sugar, 0 protein

elixer 250 ml 1 g thc / 30 ml potency alcohol / 40% by vol.

Root of RUDERALI S

Tincture cannabis extract

.2

No

usage tincture is an extract of delta-9 thc. in a solution of grain alcohol. pour 30/50. into your drink of choice. dosage intended for mild to medium pain. use as needed.

64 calories, 0 fat, 0 sugar, 0 protein

tincture 475 ml 1 g thc / 30 ml potency alcohol / 40% by vol.

pg.39

the labels will be printed on French Paper Co. Speckle Paper line. the color will be madero beach at a 80lb weight

the bottles are hand blown CARB complient brown glass from Couronne Company Inc. the elixer and larger tincture bottles are 8.5 oz, and the little tincture bottle is 3.4 oz.

Root of RUDERALI S

Tincture2 cannabis extract

No

.

usage tincture i s an e xtract o f 9 thc.in a solution o f grain alcohol. pour 30/50 ml. into your drink of choice. dosage intended for mild to medium pain. use as needed.

64 calories, 0 fat, 0 sugar, 0 protein

225

ml 1 g thc / 30 ml potency

alcohol / 40% by vol.

final products

pg.41

final products finalized bottle design along with the point of purchase display to be used in retail stores to display the product.

pg.43

phase II

packaging & product production

pg.45

molding materials clear silicon / catalyst acrylic sheeting to contain silicon until set acrylic weld-on / syringe MDF waxed to a sealed finish.

final production lollipop

the lolli pop mold was made with clear silicon using a piece of MDF as the mold part for the lollipop. the pop was made of polyester resin and copic marker refill as coloring.

casting materials

clear silicon / catalyst acrylic sheeting to contain silicon until set MDF waxed to a sealed finish.

pg.47

carton materials french paper speckle paper line madero beach 140 pt

printing / cutting / scoring the lolli pop and chocolate box were intended to be screen printed white on dark, but due to the thin type the change was made to digitally inkjet print the imagery. the boxes and labels were all printed in 18pt board stock, lazer cut and scored prior to assembly.

pg.49

attempt to screen print white on dark. the sans type printed just fine but all thin serif type was lost in the burn.

carton materials

mold materials

french paper speckle paper line madero beach 140 pt

1/16 in. polystyrene (white mold) 1/32 in PETG (clear) MDF

chocolate bar the chocolate bar was molded and boxed out of the same materials as the lollipop. the product was formed with MDF as a base to shape the chocolate bar but instead of using polyester resin cast / silicon mold method, I used thermo-forming. thermoforming is much quicker and cost effective way to produce a high quality plastic molds. for environmental reasons the use of a biodigradeable cellulose base thermoforming plastic would be used for mass production. Since it was only available in comercial order size, I opted for PETG which is inexpensive and picks up great amount of detail.

pg.51

POP materials

torah box used for inspiration and the base dimensions for the design. project lumber (spanish cedar) shellac mini-wax sealer wood glue

point of purchase display the apothecary box was designed to use for shipping the first order to a medical marijuana distributer, while providing the dual purpous of a point of purchase display as well. the styling of the box was meant to solidify the apothecary design asthetics in the packaging. the apothecary box reassures the correct time and setting I was going for in the package design, while also feeling like old medicine.

pg.53

I chose to use brass finished clamps, hinges, and screws for the box. the box was cut with project lumber, shellacked, oiled and waxed to its finish. another brass elbow was put into the box cover to give it a support to stay open. the last touch on the box was an infographic chart used as a potency guide mounted inside the roof of the box. when the box is open a customer can easily check the potency of the chart while selecting a beverage, chocolate bar or lollipop.

pg.55

final presentation

pg.57

pg.59

murphy armitage student packaging 1 class dan hoy instructor