Testlab Berlin 2013 Art Center College of Design
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Murphy Armitage
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Jessica Cha
Jeremy Cristiano
Paola Meraz
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Our Project
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Entertainment in Berlin + Neo Americana
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MUSIC Friday, October 25, 13
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no tourists intimate small scale
venue is secondary to music music is secondary to the experience
live performance POP-UP (venue)
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“journey is the destination�
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With the given feedback we want to create something that encompasses those attributes.
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Prohibition & Speakeasy era
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Prohibition era
1920-1933 Friday, October 25, 13
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Speakeasy Friday, October 25, 13
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underground Friday, October 25, 13
exclusive Friday, October 25, 13
spontaneous Friday, October 25, 13
cryptic Friday, October 25, 13
seductive Friday, October 25, 13
adventurous Friday, October 25, 13
Our Concept
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spontaneity
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ingenuity
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jazz classical & afro-beat Friday, October 25, 13
gamification
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hidden & exclusive
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Logo
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What do Berliner’s think about the name JuiceBox?
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invitation Friday, October 25, 13
website Friday, October 25, 13
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app Friday, October 25, 13
COUNTDOWN
CLUE
CURRENT LOCATION
MAP
PASSWORD
17085
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COUNTDOWN
29:12:07:13
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posters Friday, October 25, 13
Alphabet
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Numbers
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storefronts Friday, October 25, 13
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venues Friday, October 25, 13
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experience Friday, October 25, 13
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packaging Friday, October 25, 13
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(packaging)
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moving forward Friday, October 25, 13
Danke schรถn! Friday, October 25, 13