Case study of Entertainment City, Noida for thesis topic - Urban Entertainment Center

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CASE STUDY (ENTERTAINMENT CITY ,NOIDA)

T H E S I S TO P I C U R B A N E N T E R TA I N M E N T C E N T R E

PRESENTED BY –

SUMIT KUMAR JHA BARCH/15006/14

Bachelor's of Architecture

Birla institute of technology, Mesra


ENTERTAINMENT CITY, NOIDA • Complete retail destination with a thrilling experience at World of Wonder (amusement park). • The perfect place for short family breaks. • A hypermarket to effectively cater to the needs of the high density of population in Noida and Delhi. • In built 6 screen Big Cinemas, also includes a gymnasium and bowling alley to revive your life. • This mega mall boasts of over 240 outlets, which includes F & B, discotheque and all major retail stores like Big Bazaar, Lifestyle, Shopper Stop, Pantaloons, and Globus etc. • Multi cuisine food court with fine dining, cafes, specialty snacks and various restaurants. • The rides are imported from Italy, Switzerland and USA. This ensures an international experience. • The footfall comprises of Media working people and the students with high on disposable income and high propensity to spend on family shopping and entertainment.

This Entertainment city has • The great India place (mall) • Garden galleria (mall) • Worlds of wonder (amusement park & water park) • Kidzania (kids zone) • Go karting (racing) • Decathlon (sports kits) Which is spread over 147 acres


SITE PLAN OF ENTERTAINMENT CITY, NOIDA


I N T RO D U C T I O N The Great India Place is a shopping mall in Noida , India. With an area of 1,500,000-square-foot (139,400 m2), It is one of the largest operational malls in India. LOCATION: THE GIP, building no. 104,sector 38-A, plot no. A2, greater Noida , India. DEVELOPERS : unitech AND irppl ARCHITECT: ANDRE BIRLOKAR. TOTAL AREA: 139400 sq.m


GENERAL INFORMATION LOCATION ENTERAINMENT CITY, Plot No A-2, Sector 38-A, Sector 38, Noida, Uttar Pradesh 201301 ACCESSIBILTY few places that are near the location of the mall making it an easy accessible destination for people in Delhi NCR. • 1 km (5 min) from Metro Station • 4 kms (7 mins) from Film City Noida • 15 kms (25 mins) from I.T.O • 15 kms (18 mins) from South Ex. • 1 km (5 min) from Atta Market • 0 kms (2 mins) from Petrol Pump • 18 kms (28 mins) from Connaught Place CATCHMENT AREA • surrounded by professionals, students and Business class people • Noida expressway includes offices, colleges and Other commercial towers • Most of the population is middle class and upper Class with higher than average per capita


ZONING OF THE MALL The mall is divided into specific zones with : Home and grocery on the basement level Women’s apparel on one side, men’s on the other. Food and entertainment zone on the top floor. A 6-screen BIG cinemas multiplex having total seating capacity of 1220 seats at third floor. There is also and 850 sq ft (79 sq.m) zone dedicated to a wedding bazaar. A home saaz section for home improvement. A large chunk of the mall’s total area is covered by future group ventures , including home town , big bazaar and pantaloons


FLOOR PLAN • Each floor is designated to diff. Category of products. • Stairs are provided apart from the building part to the basement area • Appropriate no. of lifts and escalators are provided at every exit • Sufficient no. of emergency exit are provided on each floor. • Glazing are provided on each atrium for better natural lighting. • 2 external staircases are also provided for fire exit as well as for cinemas’ exit. • Skywalks are provided at regular intervals providing better connectivity as well as flow. • Sufficient nos. of restrooms are provided on each floor. • Separate passenger and service lifts.


FLOOR PLAN • Each floor is designated to diff. Category of products. • Stairs are provided apart from the building part to the basement area • Appropriate no. of lifts and escalators are provided at every exit • Sufficient no. of emergency exit are provided on each floor. • Glazing are provided on each atrium for better natural lighting. • 2 external staircases are also provided for fire exit as well as for cinemas’ exit. • Skywalks are provided at regular intervals providing better connectivity as well as flow. • Sufficient nos. of restrooms are provided on each floor. • Separate passenger and service lifts.


MATERIALS USED Pillars are covered with metal sheets or hoardings. Teen sheds resting on trusses. Teen sheds resting on trusses.

Glass finishes are also used at different intervals in the elevations

Flooring tiles mainly of cream colour making beautiful patterns on floors. Glasses and steel are used to give a wonderful finish to the railings.

The atrium is composed of fibre material allowing the light to enter from desirable direction The atrium is composed of fibre material allowing the light to enter from desirable direction

Concrete floor tiles have been used for the roads surrounding the complex. Glass finishes are also used at different intervals in the elevations along with the plaster finish Metal sheets have been used at some places to cover the plaster work and for highlighting some elements on the rear side of the building.

Pillars are covered with metal sheets or hoardings.

beautiful patterns on floors


VERTICAL MOVEMENT • Lifts and escalators are provided at different places for the vertical movement. • Travellators are provided for transferring the goods from one floor to the other • Stairs are also provided for transferring the goods from one floor to the other.

HORIZONTAL MOVEMENT • Skywalks are provided at regular intervals provide connectivity as well as flow to the expansion shopping corridors • Several corridors are provided for proper circulation • Ramps are provided for the cars and vehicles to the parking and the service block.


FACILITIES • Air conditioning ducts are provided in the basement floor • Round the clock water supply. • Standby generators. • Fire protection system • Central air conditioning system. • Provision for public address voice communication system. • Loading /unloading facilities for goods • Underground parking.

BARRIER FREE DESIGN • Ramps are provided for the disabled people for there wheelchairs to move up and down the floors. • Different signage are provided for better assistance of the disabled. • The flooring of the corridors does not contain any hindrances ,which would effect the movement of the wheelchairs


FACILITIES

Food court

Departmental store

Sitting area

Kids zone

Super market

Emergency exit

Shops in corridor

Entertainment zone

Toilet


PARKING

Accomodation • SURFACE PARKING – approx.500 +700-750 • Basement (2 levels)- 1600 • 2 entry ramps, 2 exit ramps, 2 loading and unloading ramps having length of 40m. • Segregated parking and pedestrian movement • Proper signages • Enough entrance and exit gates separate for vehicles and pedestrians. • Basement well connected to ground floor outside the building by staircases


LANDSCAPING

The landscape is treated with both hard and soft landscape Small trees are provided in the rear side of the mall . A lawn is provided in the front side for the people to sit outside and enjoy Several other elements like statues are provided which includes the hard landscape. Outside seating are provided for the people to sit and enjoy the elevation.


OBSERVATIONS NEGATIVE POINTS: The food court and the entertainment zone were very congested. The view of the building cannot be captured in just one click The building was very close to the main road. The landscape was not treated properly.

POSITIVE POINTS Stairs are provided apart from the building part to carry down the goods to the basement area. Appropriate no. of lifts and escalators are provided at every exit Sufficient no. of emergency exit are provided on each floor. Glazing are provided on each atrium for better natural lighting.


WATER PARK


SITE PLAN OF ENTERTAINMENT CITY, NOIDA


WAT E R PA R K Spread over 9.5 acres, this water park will be based on the theme of 'Calypso Bay' and will have a colorful Caribbean beach party atmosphere The park will offer its visitors a lush tropical environment to enjoy all types of water related activities. The park would offer dedicated zones for teens and would have two wave pools at the heart of the park.


WATER PARK IN SITE PLAN

• •

Water Park is spread across 10 acres and hosts 23 attractions. All activities in WOW’s Water Park are closely monitored by a team of highly trained lifeguards. ‘Rapid Racer’ is the star attraction but the real gateway to a nail biting experience is the ‘Turbo Tunnel’. Aside from these, there are numerous other slides, splash-down rides and a wave pool for your family to make some joyous memories.


DIFFERENT SPACES OF WATER PARK

ENTRANCE

RIDES

RAIN DANCE

RIDES

EXIT

WAVE POOL

FOOD PLAZA

LAZY RIVER

RIDES


INFORMATION ABOUT RIDES


LANDSCAPING

WELL LANSCAPING

LAMP POST

CARPET ON PATHWAY

SITTING SPACES

SITTING SPACES

RUBBER COATING ON GROUND

FOOD PLAZA

BRIDGE

FOUNTAIN


FACILITIES

BATTERY CAR

WATER COOLER

SIGNAGES

INFORMATION DISPLAY

BATTERY CAR

CHANGING ROOM

TOILET

BATTERY CAR

SHOPS


AMUSEMENT PARK


AMUSEMENT PARK IN SITE PLAN

• • • •

One of the most sought after amusement and entertainment destinations currently available in the NCR Registered a healthy footfall across the years The Park comprises of multiple entertainment zones dedicated to teens, kids and family respectively Has been designed by internationally renowned consultants


A M U S E M E N T PA R K The Amusement Park has more than 20 fantastically built and placed rides and attractions to ensure that you have the time of your life when you visit with friends & family. Worlds of wonder has a world-class amusement park that doesn’t disappoint. It is clean, green, and modern with a wide variety of attractions. There are more than 20 attractions placed in two entertainment zones: The Road Show – Road show meant for adventure lovers, has seven thrilling attractions (also known as the teen zone). La Fiesta – La Fiesta meant for family and kids, comprises of 13 attractions and a family park where the kids who are below 90 cm can enjoy their day. You can sit on the grass and have a small picnic or look at your little ones roll in laughter as they go about having fun on the nonmechanical rides and the older ones have a good time on other rides. It’s a family package of hearty moments and memories.


ENTRANCE/ EXIT

ONLY STAFF ENTRY

ENTRANCE/ EXIT

TEEN ZONE

SERVICE AREA

ARRIVAL PLAZA

BRIDGE GO KARTING

WATER BODY

KIDS ZONE WATER PARK


DIFFERENT SPACES

KIDS ZONE RIDES

SERVICES ZONE

GAMES AT ENTRANCE

WATER BODY AT THE CENTER

STAFFS ENTRY

MCDONALD NEAR FUN SQUARE

MAIN ENTRY / EXIT

WIDE PATHWAYS FOR EASY CIRCULATION

ENTRY FOR BOATING


RIDES FOR TEENAGERS

PUNJABI DHABA

NICE PRESENTATION TO ATTRACT

DIFFERENT STALLS

INSTRUCTION DISPLAY

FOOD COURT

FUNKY NAMES ATTRACT VISITORS

INHOUSE GAMES

PLAY N WIN GAMES



DIFFERENT TYPES OF SITTING SPACES


AMENITIES

MEDICAL ROOM

SHOPS

DRINKING WATER & WASHROOM

DUSTBINS

DRAINAGE

ADVERTISEMENT

RAIN DANCE

STREET LIGHT


LANDSCAPING

PLANTER WALL

PLANTS

STATUES THESE STRUCTURES PROVIDING SHED

PATTERNS ON PATHWAYS SHOWS DIRECTION

OPEN SPACE FOR FUNCTION

PLANTS INSIDE PATHWAYS

SITTING SPACES UNDER TREES


THANK YOU SUMIT JHA BACHELOR'S OF ARCHITECTURE

Birla institute of technology, Mesra


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