Arabian Woman October 2013 issue

(ISSUE #164) OCTOBER 2013

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FASHION ISSUE #164

Staying fabulous

Fashionistas reveal their secrets

Sneak peek The ‘it’ dresses for this season

Fashion Forward 2013

Get ready for a fashion explosion

October 2013

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Features 36 See it first We’ve got the exclusive photos of the highlyanticipated pieces from four fashion stars

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Fashion inspiration

Learn how the top fashion boutiques in Dubai are conceptualised

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New age style critics

Growing ever more in influence, fashion bloggers are setting a new course as to what’s fashionable

88 Escape to the Alps Volkswagen Middle East takes AW to a unique driving experience in the French-Italian Alps

Michael Cinco in Fashion Forward Season One

Ersa Atelier

Regulars 12 Editor’s pick 16 aw trends 74 Glam events 86 dine out 92 artsy 94 entertainment 96 A-list celebs 98 the coveted

Bloomingdale’s-Dubai AW13 Fashion show

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EDITOR’S LETTER Endemage

Fashion ISSUE Breaking barriers, moving forward – these are just some of the philosophies we often hear relating to fashion. This month, in a very special issue for AW, we are proud to bring you a first in the history of the magazine.

As you are aware, we have four models featured on our cover, donning stunning never-been-seen pieces from four remarkable fashion houses in the region. We have the dainty, all-feminine metallic blue eveningwear from Amira Haroon, the delicate minty floor-seeping head-turner from Dina JSR, the trendy stylish separates from House of Fatam, and the sexy elegance of knee-length pair from The Emperor 1688. These amazing dresses meant for the designers’ Spring/Summer 2014 collections will only be unveiled during the runway shows of the much-awaited Fashion Forward Season Two, the region’s definitive platform for the industry.

But this October issue on fashion is not only about looking forward. It is also about relishing the present. We have a lot of exciting features to share about what trends to follow and buys that are must-haves. The exclusive ‘Writer’ look from our friends Max Factor is a must-read in our beauty section. And don’t skip the Luxe Buys as we’re sure you will drool over the breathtaking timepieces and jewelleries launched.

Our celebration for the season’s fashion continues in the interviews we have with the talk-of-thetown fashion bloggers, A-list fashionistas, and owners of the renowned shopping boutiques in Dubai. The exclusive chats with the participating fashion designers in Fashion Forward Season Two should also take your attention.

Tesoros del Imperio

Another first for us this month is the unique driving challenge in Italy, after being chosen by Volkswagen Middle East to join a select few from the region, which results in a totally different, utterly enjoyable and memorable experience of a lifetime.

So, yes, we say it’s a month about treasuring the fresh finds while still looking ahead. After all, that’s what fashion is all about.

Live and love, Kenzo

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Sherry

PUBLISHER AND EDITOR-IN-CHIEF Bakur A. Azher ASSOCIATE PUBLISHER Ayah R. Lunsford SENIOR EDITOR Sherry Tenorio supervising-editor@azherinfo.ae

SUB-EDITOR/FEATURES WRITER Faizal Dahlawia SENIOR DESIGNER Virgie L. Santillan AGENCIES AND SYNDICATION Planet Syndication Rex Features DESIGN ASSISTANTS Sajid-Ali Shaik ADVERTISING MANAGER Hamdi M. Shiba - Jeddah ADVERTISING EXECUTIVE Yamen Abu Karroum - Jeddah ADMINISTRATION & FINANCE Ahmed Ali Ibrahim - Jeddah Mohamed Fathy Raslan - Dubai BUSINESS DEVELOPMENT MANAGER Ladan Rahbary

EXECUTIVE MANAGER Muneer H. Abul Huda For Advertising Information email: awsales@azherinfo.ae Arabian Woman is a registered trademark and published by Azher Information Technology Group Ltd, 6 Thermistoclis Dervis St, 4th floor, Office D4, PO Box 4185, 1702 Nicosia, Cyprus.

ARABIAN WOMAN IS PRINTED BY PREMIER PRINTING PRESS Tel: 04-8853633; Fax: 04-8852777 Dubai Investment Park, Jebel Ali, Dubai, UAE No part of Arabian Woman may be reproduced without the written permission of the publishers.

Opinions expressed in the magazine do not necessarily represent the views of the publisher and editorial staff.

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EDITOR’S PICK

The Art of the Trench Enter the cold season in stylish glamour with this heart-stopping heart-filled (no pun intended) Burberry trench coat. Known traditionally for making classic trenches, this Burberry number is one modern take we’d love to have this winter. Not only is it trendy and chic, but it also comes in a mini-me version, perfect for matching wardrobes with charming little ones.

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Fashion Beauty Luxury

Moving with the times, the fashion landscape is changing once more.

Are you getting left behind?

Tory Burch’s boxcalf scarab top handle in notte

Mulberry’s Willow tote in ginger colour

Sleek and simple Chloe shades All-white Sonia Rykiel peep-toe shoe

Monochrome ensemble by Balenciaga

AW Shops

Michael Kors’ tote in trendy camo print

Jimmy Choo’s Anouk in Metallic Watersnake

Swarovski’s Veda Pierced earrings

Marc by Marc Jacobs’ belted printed dress

Power Dressing

Spice up your work wardrobe with the season’s essential staples. Get style inspirations from the runway looks of Balenciaga, Carolina Herrera and Marc by Marc Jacobs. And don’t forget to channel the pretty, powerful you with these trendy and ultrastylish handbags, shoes and accessories.

Must-have Armani Callezioni blazer at Saks Fifth Avenue

Carolina Herrera FW13

Multi-coloured Manolo Blahnik stiletto at Bloomingdale’sDubai

Dainty black skirt by Alaia at Harvey Nichols – Dubai V-neck Elie Tahari top

Intricate red Valentino handbag

Comfy flats by Sergio Rossi at Bloomingdale’s-Dubai

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AW trends

Hottest trends this cold season

Chanel

From floor-sweeping dresses to funkthemed outfits, fashion continues to sizzle this Fall/Winter 2013 season. Check out our edits on the best runway looks, ‘it’ bags, must-have shoes, and a plethora of luxury buys that will surely keep you looking trendy and oh-so-stylish in the coming cold months.

Valentino

Chloe

Christian Dior

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Carolina Herrera

AW trends Christian Dior

Grunge P lay

ML by Monique Lhuillier

Cheap & Chic

We thought this was a onetime thing, but it seems like the Met Gala appearance was just the beginning. Punk styling is certainly a season’s favourite, but unlike its 80s roots, this time it gets tougher and more chic. Style tip: give it some grit and add patent, or a saucy suit with nothing underneath, gauzy chiffon and spikes – or whatever feels slightly off.

Helmut Lang

Boss Black Mary Kantrantzou

Pretty in P ink

Alaia

The Fall/Winter season has obvious affection to ladylike luxe, allowing the ultra-feminine silhouettes to rule. Yet to everyone’s surprise, the dainty loving trend welcomes a new palette for the cold. Yes, the Barbie-related pink palette is the new black, but don’t fret. Step up from cute-in-pink to glam-in-pink by mixing and matching with statement heels, chunky accessories or unstructured wraps.

3.1 Phillip Lim

Burberry loves Printemps Limited Edition

Miu Miu Miu Miu

Philosophy

Vivienne Westwood

Gucci

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AW trends Celine Red Valentino

Carolina Herrera

Oversized Outerwear Forget highlighting your 23-inch waistline as the season asks you to cover up with deconstructed, oversized outerwear. High fashion runway gives countless nods to this long-forgotten look so take the cue, and follow fashionably. It’s minimal and effortlessly fabulous, but make sure that what’s beneath is worth staring as well.

Gucci

Lanvin

Flower Power

Dolce & Gabbana

Proof that romantic glamour has taken Spring/Summer to Fall/Winter is the bloom of flower prints. Ever stunning and definitely feminine, this trend is quite a refreshing addition to this season.

Although perfect for daywear, channel its beauty by hyping the girly allure with sexy pairs of shoes and high fashion jewellery for sophisticated evening soirees.

Celine

Chanel

McQ Erdem

Stella McCartney Christian Dior

Oscar De La Renta

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Moschino Cheap & Chic

Chloe

AW trends Elie Tahari

Stella McCartney

Tory Burch

Carolina Herrera

Isabel Marant

Chanel Zuhair Murad

Print Explosion Head-to-toe prints are acceptable this season, and we’ve never been more glad.

Whether in animal prints or not, this trend gives us the excuse to explore fashion in full adventurous flair – and without being frowned upon.

Work it with statement booties and glittering blings.

Ingie Paris

Go Long Paule Ka

3.1 Phillip Lim

DVF

Monique Lhuillier

Skirts had a moment in Spring/Summer 2013, when everyone was concerned about the length of hemlines.

For Fall/Winter, we say, ‘go long’. This was the runway’s directive for the season – long, lean, ankle-length or even floor-sweeping silhouettes.

Perfect for evening glam, the maxi skirts or dresses starkly revealed elegance whether jeweled, sequined, encrusted or draped.

Christian Dior

Tadashi Shoji

Lanvin Moschino Cheap & Chic

Gucci Giambatista Valli

Jenny Packham

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bags Bag crush of the moment – Victoria Beckham’s stylish wrist candy in glamorous blue

Go for the chic look with this Coach ‘Legacy’ Double Gusset Flap bag Create a statement in zebra print patterns with Tod’s ‘Sella’ bag

Indulge in this practical buy – the trendy Bebe Signature Clutch

Take a bag!

From bubblegum-coloured to studembellished hand babies, this season is filled with amazing new bags to choose from. AW pre-selects the best from amongst the rest. Take your pick…

Another trend to take home is the floral ‘Vienna’ top handle by Tory Burch

Chloe ‘BAYLEE’ bag in crocodile leather attracts jealous stares

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The fashion world welcomes the first handbag from luxury car maker, Bentley. We’re in love!

bags Glam up with this envelope purse by Givenchy

A beauty to reckon with is this handbag from ‘Burberry loves Printemps Limited Edition’

Can’t get over the perfect combo of dazzling studs and hues of red of Valentino’s ‘ROCKSTUD ROUGE’

Lanvin ‘Padam’ Bag with sporty shape and soft feminine details

Join the season’s trend, and bag this pink Mulberry small ‘Willow’ tote in silky classic calf

What’s not to love with the Ralph Lauren Soft Ricky Bag? It actually makes our hearts beat faster...

Leather fringes on the new CH Carolina Herrera ‘Gaspar’ bag lifts the style factor to the highest level

Looking for a new BFF? Kate Spade ‘Beau’ Bag makes an amazing candidate.

CH Carolina Herrera’s new ‘Gaspar’ collection takes inspiration from her toy poodle. How cool is that?

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shoes

Don’t count your shoes Boot camp

Ladies can never have too many shoes. This season’s splashing of new pairs to grab is testament to that. So, go ahead, take away the guilt, and make yourself shine with these standout beauties.

Chloe ‘BERNIE’

Alice & Olivia at Harvey Nichols - Dubai

Lanvin

Giussepe Zanotti ankle boot

Sergio Rossi

Eye-printed peep-toe Kenzo boot

Studded pair by Moschino Cheap and Chic Manolo Blahnik bootie at Bloomingdale’s-Dubai

Isabel Marant

Glam & Punk

Spotted in Salvatore Ferragamo FW13 runway show

Salvatorre Ferragamo knee-high Alexander McQueen

Knee-high stiletto from Le Silla Valentino ‘ROCKSTUD’

Alaia at Harvey Nichols-Dubai

Alice & Olivia at Harvey Nichols

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Diesel

Ralph Lauren ‘TAMMARA’

shoes

Golden Rule Bourne at Saks Fifth Avenue

Marc by Marc Jacobs gold.black

Le Silla

Charlotte Olympia ‘Carmen’

Sergio Rossi at Bloomingdale’sDubai

Lady-like Ivory ‘Kitty’

by Charlotte Olympia

Rupert Sanderson at Etoile La Boutique

Maison Martin Margiela at Harvey Nichols - Dubai

Kurt Geiger Sophia Webster ‘Jessica’

Sonia Rykiel

Jimmy Choo ‘Lance’ in Neon Patent

Manolo Blahnik ‘Tracy for Victoria Beckham’

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LUXE BUYS

Over the edge AW delves into the luxe circuit, and finds fabulous buys that will make you feel worthy of a million dollars. It’s the season to splurge, so make no excuse for it.

The trendy Valentino rockstud rouge

Courting couture with Renaissance-inspired timepiece by Christian Lacroix

Fall in love with the new Piaget passion solitaire ring in platinum set with 1 brilliant-cut diamond center stone and 44 brilliant-cut diamonds

m Cartier’s g and bracelet fro Gorgeous set of rin e gu Nouvelle Va Collection Paris

Heritage worth keeping in Tiffany & Co. ‘Atlas’ bangles

Majestic beauty of the Salvatore Ferragamo ‘Galuchat’ ring Unleash femininity with Zenith ‘Pilot Montres d’Aeronef Type 20, 40mm Lady’

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LUXE BUYS Earrings with rings in steel and pink pvd gold from Morellato Bagliori collection at Paris Gallery

Delicate gold pendant from the Versace Fine Jewellery Collection ‘Greca’

Le Gemme Rare acetate sunglasses with white gold and diamonds diva décor, and purple frame and purple gradient lenses, from Bulgari’s Diva collection

Soft, sensual Baume & Mercier ‘Hampton Lady’ with wrap-around calfskin strap

For men only...

Audemars Piguet’s royal oak watch – grab this rare timepiece at the upcoming Christie’s auction sale in Dubai this October

Take a powerful punch with Concord’s C1 Chronograph Gold

Porsche Design Gold Collection eyewear engineered to perfection

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Retail Therapy

A new era of luxury shopping

The Galleria’s unique mix of premium fashion brands and chef-driven restaurants redefine Abu Dhabi’s retail landscape with over 130 renowned retail brand outlets, including 50 coming to Abu Dhabi for the first time.

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Retail theRapy

A

bu Dhabi’s retail landscape is redefined by the opening of The Galleria, a new 33,000sqm (GLA) luxury shopping and dining destination developed by Gulf Related and Mubadala. Featuring more than 100 of the world’s most renowned retail outlets, The Galleria brings a new era of stylish and sophisticated shopping to the capital and the region. It is set to attract discerning glamour seekers as they explore the latest collections by day, and explore the city’s most happening venues by night.

These include international labels such as Aspinal of London, Berluti, Boucheron, Celine, Diane von Furstenberg, Jimmy Choo, Marc Jacobs, Mulberry, Paul Smith, Tory Burch, Alexander McQueen, Moschino, Thomas Pink, Pucci, Bottega Veneta, Balenciaga, Pomellato, Emporio Armani Caffe, Almaz by Momo and Magnolia Bakery.

Situated on Al Maryah Island, home to the capital’s new Central Business District, The Galleria boasts spectacular waterfront views across the Abu Dhabi cityscape and elevates the city’s retail offering with one of the highest concentrations of luxury brands in the Middle East.

Culinary destinations opening on day one include Almaz by Momo and Emporio Armani Caffé which offer with breathtaking views of Abu Dhabi’s skyline while an additional 11 gourmet outlets over a course of the next six months - Zuma, Biryani Pot, Bentley Bistro & Bar, Burger Fuel, Café Bateel, Caffé Nero, Carluccio’s, Magnolia Bakery, Lemongrass, Nolu’s Downtown, and Taqado.

Fifty brands have chosen this new luxury destination to open their first stores in Abu Dhabi against the backdrop of a boundarypushing retail environment the Galleria.

The Galleria also offers a remarkable array of culinary diversity, catering to any craving with a range of licensed and unlicensed fine dining restaurants that complement iconic cafes and quick service casual dining.

The Galleria’s stunning architecture

The Chalhoub Group is delighted and excited to be part of this iconic project for the Capital and look forward to creating an incredible shopping experience.

Patrick Chalhoub, Joint CEO of the Chalhoub Group

enhances the retail experience and its innovative and inspired design creates a sophisticated iconic shopping destination that captures the exclusive nature of the project.

The retail precinct connects to its neighbouring leisure and commercial developments through a unique network of climate-controlled corridors including The Rosewood Abu Dhabi ultra-luxury hotel, which opened in May 2013 and offers five-star accommodation just a minute’s stroll away.

The Galleria presents a new, world standard platform for our luxury brand partners and customers in Abu Dhabi. Coupled with its unique dining options, The Galleria perfectly complements the ambitions of the emirate to further grow into a vibrant, dynamic retail destination.

Khalid Al Tayer, CEO Retail, Al Tayer Group

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feature

The Amazing Abaya ...more than just a cultural statement

For the women who embrace it, the abaya is much more than a garment; it is a cultural blueprint which imparts a distinctive identity whilst making a statement. Saadiya Ahmad met with two abaya designers to discuss the integrity behind this enigmatic dress...

ASWAD @ VALLEYDEZ

Discerning Clients For most expatriates, abayas may all look alike but to the women who wear them, abayas follow trends and are painstakingly adorned, embellished and crafted to give each and every woman a unique and glamorous look. And the UAE is brimming over with abayas to suit every kind of client, including those with the most discerning of tastes. Fashion designer

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Lubna Al Zarooni, whose label ‘Aswad’ is available at Valleydez in Dubai, reveals that her customer is anyone who endeavours to look elegant, chic and at the same time looking to make a definite fashion statement. And as most of us know, abayas are almost always black. “It’s more of a traditional thing to have black abayas,” says Al Zarooni. “And my tagline says it all – black colours a woman.” Another

fashion designer, Zakia A, owner of the label Tissage, blends modern flair with elegant design, creating stylish couture for the discreet woman. “Wearing an abaya was a way for women to protect their privacy while out in public even before religion admonished women to cover their features,” she explains, and keeping this in mind, the colour black tends to hide shape the best, making it the most commonly used fabric.Over

feature time, black became the standard as it satisfied both cultural and religious requirements for privacy. “While our customers are all different, most have one thing in common – they prefer to be discreet in their clothing,” she says. To some, the abaya is a religious expression while to others, it reflects their cultural identity. For Tissage abaya customers, Zakia A says her focus is on women who seek unconventional design in a conservative cut.

Personal Tastes Zarooni’s abayas blend classical elegance with contemporary flair.

“My creations are extremely wearable, reflecting the individuality of the wearer,” she says. “Each abaya I produce is individually designed and the customer is assured that no one else will be wearing it.”The materials we use are of the best possible quality, ensuring longevity of the product.

“Some of the materials being used today include silk, chiffon, and velvet,” she says, pointing out, “I spend a lot of time conceptualising and then perfecting each individual piece.”

ASWAD @ VALLEYDEZ

UAE’s Abayas While most Islamic cultures have some form of the abaya, Emirati women wear their abaya with pure aplomb. “I would say that nowadays Emirati women are very ‘up to date’

on international fashion trends; they like to wear the latest fashion whether it’s a dress or an abaya,” she says.

And while the abayas are statement pieces, for Zarooni, the accompanying ‘sheila’ or long scarf that is worn to cover the head is normally simpler.

“I personally prefer to add a little bit of embellishment to match the abaya design or go completely plain,” she tells.

Zakia A points out that in abaya trends, it isn’t so much the nationalities as the style of the particular woman.

“For example, an affluent Syrian client may seek out the exact same designers and styles as Emirati women of equal socioeconomic standing.” In fact, a well-made abaya is an expression of the individual’s unique personality; but it can also be a status symbol.

“Furthermore, Emirati women seek out new abaya designs more often simply because of the frequency of social occasions that require a new clothing item.”

While expatriate women sometimes will go out without an abaya, it is highly unlikely that an Emirati woman would do the same. “One cannot, however, say that all Emirati women are inclined to wear one style versus another,” says Zakia A, as Emirati ladies, like all women, vary in character

ASWAD @ VALLEYDEZ

and belief. Some like to push the edge of social norms and wear thin abayas, while others are conservative and limit their preferences to patterned shapes.

“Some like loose fitting cuts while others prefer cuts that hug the waist – it really depends on the individual.”

Styles According to Zakia A, it is the customer who dictates the trends.

“It doesn’t matter what designers come up with if the market doesn’t respond to the designs.” She feel that essentially, more than the designer, it is the accessory providers who play a more pivotal role in abaya design than in traditional fashion, which relies on material and cut more. “For example, if Swarovski introduces different crystal shapes or new colour styles, that could start a new trend,” she says. Discerning abaya wearers tend to always look for new cuts or new patterns – which are usually dictated by the material used to create the patterns.

Embellishments Today’s trends in abayas, says Zarooni, are exquisitely styled and bang on trend. “Women are determined to make a fashion statement out of the typically plain black abayas and I have used cutwork on silk and organza,” she

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feature says. This summer, focus is on black and white stripes, checks, yellow and greens as well as light airy materials that look chic and elegant at the same time, she adds. While the previous trends focused on crystals, Zakia A says now the latest red hot trends are gold and silver fabric additions as well as unique embroidery patterns.

The Silhouette The shape of the abaya has changed tremendously over the years, explains Zarooni. “Abayas have evolved and has become more stylish these days,” she says. “I don’t think anyone imagined wearing coloured embellishments on abayas a decade ago.” Her example of a personal design concept is formed once she has carefully studied the fashion trends from both the east and west. “Then I conceptualise designs that factor in our traditional tones

and global fashion,” she says, which she refers to as ‘fusion’ design abayas.

Nevertheless, Zakia A says that there are the basic abaya silhouettes which have remained unchanged and which are the most commonly worn even today. “Advances in materials and technology have allowed a more subtle evolution of how the shape of the abaya is treated, whether in the sleeves, around the waist,” she says, and some designers have become more risqué over the years; but the abaya has predominantly become a more elegant expression of the wearer’s personality without losing its conservative roots.

The Future Trends According to Zarooni, in the future, you will see different silhouettes, cuts, mix of fabrics with unusual embellishment, pearls, beadwork, embroidery and patches in coloured fabrics. “The use of colours will remain a popular trend for abayas,” she says.

Arab women, adds Zakia A, are becoming more expressive and feeling more comfortable reflecting themselves in the designs they choose, and designers are also constantly pushing the envelope. “I can see an evolution of the materials used in abaya design, along with more intricate use textures and accessories.”

Tissage

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Tissage

SCENT SPECIAL

A first for

Atkinsons

Atkinsons received a warm welcome to the Middle East with the launch of their first counter, exclusively at Bloomingdale’sDubai. In this rare occasion, AW met with the Vice President of creation and development marketing for Atkinsons, Brigitte Wormser, who gave a good roundup on the history of the fragrance house since its early beginning in 1799.

James Atkinson, the founder, began the fragrance house by creating elegant bath range that caught the eyes of famed personalities back in the early 1800s. In 1826, he introduced the first English eau de cologne that led him to becoming the official perfumer of the Royal Court of England. Since then, Atkinsons had elevated to being the choice of high society and very important personalities. The fragrance grew its international presence – being the talk in Europe’s elite – and even captured the liking of Lawrence of Arabia. Till this date, the heritage of the house has been preserved, and the modern interpretation on its signature scent 24 Old Bond Street Cologne retains the aristocratic and unconventional spirit present in the brand’s DNA. Drawing on 200 years of English eccentricity, style and impeccable manners, not to mention an imperishable commitment to making the highest echelons of society as fragrant as humanly possible, the brand will be introducing to the Middle East three collections inspired by the incomparable heritage of the House: The Emblematic collection, The Legendary

collection and The Home collection.

Emblematic A revelation of an effortless chic and classic British flair, the cologne and bath collection tips its top hat to Atkinsons’ first fragrance creation, the exceedingly English Eau de Cologne of 1800. Like its predecessor, the emblematic fragrance of the house, 24 Old Bond Street is an extremely English cologne of tremendous personality. It’s a devastatingly aromatic cocktail of juniper, rose and black tea.

Legendary The Legendary Collection consists of The Odd Fellow’s Bouquet, the British Bouquet, Fashion Decree and The Nuptial Bouquet – a quartet of fragrances that convey the fascinating exotic nobility of a vanished era. The British Bouquet is impeccably finished with a leather accord that recalls the champagne-polished Hessian boots of the Dandy himself. For ladies and gentlemen, it is a veritable mist of the Isles inspired by Beau Brummel, intrepid pioneer of the 3-piece suit, and the model of the man who was born with a wise-crack on his lips and an eye for knock-out sartorial elegance.

The Odd Fellow’s Bouquet is indeed a fragrance of immense leisure, a scent perfect for the likes of Lawrence of Arabia with its almond heliotrope flowers and dark tobacco, heightened with ginger and fiery peppercorn and, finally, deepened with a rich amber accord of benzoin and labdanum.

The legendary British fragrance house that brought scents favoured by the Royal Court of England, Lawrence of Arabia, Beau Brummel and Sarah Bernhardt, among many other famous personalities and royals, has now come to the land of gold.

On one hand, Fashion Decree is a mesmerising re-creation of the fragrance that seduced the most dazzling fashionistas of the late 19th-century, among them, Sarah Bernhardt. Fashion Decree summons up a time when precious silk brocades, arriving from the Far East in trunks packed with patchouli leaves, were all the rage at the court of Queen Victoria. It’s an opulent patchouli perfume of far-flung origins – a fragrance for women with a passion for luxury.

The Nuptial Bouquet, meanwhile, is a fragrance of royal romance, a retro contemporary interpretation of Queen Victoria’s bridal bouquet: the green and white loveliness of Lily of the Valley, violet leaves and exquisite myrtle flowers enhanced with delicate white musk and sandalwood. It suits women who wouldn’t dream of settling for less than a prince.

Home It has three candles within the range: The Isle of Wight Bouquet is a verdant and floral fragrance reminiscent of the Channel island’s seaside landscapes, redolent of its native purple wood calamint flowers and the deliciously tangy Prince Albert Rhubarb that grows in the gardens at Osborne House; The Hyde Park Bouquet, a woody vegetal scent of linden trees, rustling birch leaves, wild grasses and soft tree moss; and, The Mayfair Bouquet, a richly woody ambery fragrance enhanced with rose, orange flower, amber and oud wood.

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SCENTS 1. Estée Lauder Mystique Collection The first exquisitely rich and natural fragrance designed for the Middle East. The special new size edition of Wood Mystique and Amber Mystique, are perfect to carry in a handbag or when traveling. The unisex fragrance collection is inspired by the historically strong, vibrant fragrance culture of the Middle East and its distinctive olfactive preferences.

Having a personal signature scent is essential, we agree, but we also find no reason not to come out of our shells from time to time, and enjoy an adventure in whiffing new fragrances. Here, AW picks a few special perfumes worthy of your try.

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2. Boss ‘Jour’ Pour Femme The sophisticated new fragrance for women from BOSS Parfums. With an elegant composition, the scent has been created to reflect three important female facets – light, inspiration, and elegant composure – brought together in a beautiful blend of white florals with vibrant citrus.

3. Miller Harris, La Fumée Ottoman Inspired by the iconic scent La Fumée, it is a rich oriental fragrance centred on the ancient mystery of the Ottoman Empire. Accents of Turkish rose, cumin from Egypt and incense from Yemen results to enthralling aroma. The limited edition can be found exclusively at Bloomingdale’sDubai

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4. Eternal by Ajmal ‘Limited Edition Collection for Him & Her’ A luxurious fusion of old-world Arab charm and modern chic with five new compositions based on Vetiver, Amber, Oudh, Musk and Patchouli.

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5. bebe ‘DESIRE’ Designed specially for the confident, glamorous and eternal woman, the fragrance is based on a modern, sparkling, fruity fragrance.

6. Fendi L’ACQUAROSSA The new Fendi fragrance is a tribute to this woman who dares to break down barriers, codes and boundaries. This essence is created by a Floral Woody accord, both flamboyant and alluring. This is the obvious balance for a perfume that does not go unnoticed, for a woman who does not shy away from attention.

7. Kenzo ‘Flower in the Air’ A fragrance that speaks to all women with its ethereal essence of four rose tones and hints of magnolia and gardenia.

8. Valentina Oud Assoluto By unveiling this bewitching perfume, a mystery preserved in a black and gold bottle, Valentina Oud Assoluto associates the tradition of both Italian and Oriental perfumeries, while also adding the sensuality of oud wood to the sparkling orange blossom.

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9. Jo Malone Cologne Intense In Cologne Intense, Jo Malone takes five deeply sensual scents, each with delicious, even dangerous edge. A prime sample is the Velvet Rose & Oud that is a combination of the darkest damask rose. Rich and textual, it’s wrapped with smoky oud wood, and spiked with clove, decadent with praline – it’s utterly magnetic.

SCENTS 10. Bulgari Man Extreme A new expression of modern charisma, this is a fragrance that melds an intense Mediterranean freshness and a modern woodiness, evoking Rome’s vitality and strength.

11. Van Cleef & Arpels Rose Velours On the refined and emblematic vial, adorned with a monogram of the House initials, drapes the signature of a new scent: Rose Velours. To the tactile softness of a magnificent rose’s petals is added a velvet touch to embellish the fragrance’s name.

Velvet petals – an exquisite sensation of softness, a smooth and gentle sigh.

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12. Thierry Mugler ‘Miroir des Joyaux’ (Mirror of Jewels) It is the enchanting third creation in the Miroir Miroir! collection created exclusively for the Middle Eastern market. Enticing and precious, this new creation elaborated around oud wood was imagined as a luxurious adornment that envelops women in an opulent trail.

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13. Gucci Made To Measure Made to Measure is a spicy oriental fragrance tailored to make a lasting impression.

The fragrance is constructed like the Made to Measure suit: each accord and ingredient lending texture and structure, creating a whole that is a harmony of fabrics and detail.

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14. Burberry Brit Rhythm Enclosed in an iconic smoked glass, this perfume evokes sexiness inspired by the exciting live music and electric energy of the crowd.

15. Versace Pour Homme Noir Oud One of the finest ingredients of perfumery craftsmanship gives life to Versace Pour Homme Noir Oud, the fragrance for men by Versace designed for lovers of oriental fragrances, for a man with a strong personality. It has an intense and regal composition; spicy and with a deep scent of leather.

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16. Just Cavalli for Him Uncompromisingly, it opens with a sizzling note of wild pimento, a powerful symbol of virility and seduction. Just Cavalli is more than a perfume. It is an attitude, a way of being. Its mark is the Just Cavalli bite, a powerful symbol of belonging.

17. Comme des Garçons Parfum ‘Blue’ A series of 3 scents that embrace a radical contradiction: BLUE ENCENS, BLUE CEDRAT, BLUE SANTAL. Blue takes over to reveal the contradictory coolness of three emblematic warm notes: incense, cedarwood, sandalwood.

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Beauty

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1. Chanel’s Sublimage La Creme The ultimate in anti-ageing luxury is now delivered with an ultra-light texture.

Intensely regenerated and deeply revitalised, skin glows with captivating radiance.

2. Dior Prestige Satin Cleansing Creme The most exquisite preparation for pure, pampered skin, this lusciously rich creme gently and effectively removes makeup and impurities, leaving skin sensually soft and supple.

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3. Clinique’s Dramatically Different Moisturizing Lotion+ It is a moisture drink that absorbs quickly and easily, leaving skin smooth and soft.

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4. Kenzo Gentle Cleansing Lotus Mousse Infused with the blissful aura of White Lotus scent, this is a frothy caress that cleanses, soothes and softens skin resulting to luminous and perfectly supple touch.

5. Clarin’s Multi-Active Night Recovery Cream Dry Skin Helps restore natural tone, elasticity and radiance for a more youthful appearance by morning. Use each night after Multi-Active Skin Renewal Serum.

Thanks to today’s developments in the beauty department, women can worry less about ageing. From the fancy buys to practical finds, you are covered in always looking flawless.

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6. Kiehl’s Skin Rescuer Stress-Minimizing Daily Hydrator Utilising highly efficient ingredients Mannose and Rosa Gallica, this facial formula reduces skin’s visible response to stress.

7. Bellefontaine Golden Caviar Collagen Eye Contour Mask Provides the moisturising and regenerating effectiveness of the collagen with the specific properties of the caviar extracts.

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8. La Prairie Radiance Collection Based on the latest de-ageing technology, it’s a luxurious wake-up call for midlife skin, and rediscovery of the beauties of a youthful complexion, making skin re-vitalised and looking more radiantly alive, with an incandescence that seems to come from within.

9. Olay Regenerist Wrinkle Relaxing Complex It smoothens and hydrates the skin’s surface, relaxing the appearance of wrinkles in an instant, and reducing the appearance of fine lines and wrinkles in 14 days.

10. Sundari Supplifying Skincare These products incorporate Omega 3+ for intense hydration. This proprietary Omega 3+ complex mimic’s the skin’s lipid content for maximum hydration.

Sundari, a skincare range founded by supermodel Christy Turlington, follows the philosophy of ayurveda, and is stocked exclusively at the spa in Burj Al Arab.

11. Morpho Cellular Care by Institut Esthederm Recently launched range includes Morpho Control Targeted Concentrate Sublime Silhouette (a serum perfect for localised fat burning) and Svelte System Multi-Target Slimming Cream (suited for cellulite zones), providing an essential routine for body contour balance and skin quality over time.

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12. L’ocittane Divine Immortelle Collection To ensure young-looking skin, the range includes Divine Lotion that aims to maintain skin’s balance and help accelerate cellular renewal, Divine Extract that restores overall structure of the face, Divine Cream that corrects the signs of ageing, and Divine Eyes that brightens the eye area.

Think Pink Beauty Heroes Beauty and charity think alike during the month of October to support the Breast Cancer Care Awareness Month.

With purchase of the special anti-ageing skincare products presented in a vibrant pink cosmetics bag, Elemis pledges to donate GBP10,000 to Breast Cancer Care to help raise vital money needed to provide information and support for anyone affected by breast cancer.

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Beauty special

The steps to recreating the ‘Writer’ look: 1. Treat your face to new multi-tasking Face Finity All Day Flawless 3 in 1 Foundation for a base that lasts, and lasts, and lasts.

2. Blend Smoky Eye Effect Eye Shadow in Purple Dust across your whole eyelid, and then intensify with Colour X-pert Eyeliner in Black drawn along the upper lash line, from inner corner to outer.

k o o l e h t t e G

Gywneth Paltrow inspires Max Factor’s International Network of Make-Up Artists to create stunning glamour statements. One of these beautiful creations is the understated glamour of the ‘Writer’ look, shared exclusively to AW. Want to learn more about this? Read on.

Max Factor’s International Network of Make-up Artists, led by Pat McGrath, Max Factor’s Global Creative Design Director, have focused their expertise in bringing to life Max Factor’s new Glamour Statement Vision through working with Gwyneth Paltrow.

Selected for her natural beauty, and also her chameleon style and ability to carry off diverse and arresting glamour statements, Paltrow has been chosen as their canvas and inspiration.

With many different roles to play in her everyday life, Paltrow epitomises the modern day multi-tasking woman. She was the perfect person to inspire the network to create stunning looks, which will in turn act as inspiration for women everywhere to find their own personal glamour statements.

One of the look created for McGrath is the writer look.“I love the understated glamour of this look. It’s whimsical and warm to enhance Gwyneth’s natural beauty, but still brings to life an element of sophistication and beauty. It perfectly portrays the sense of togetherness that she emphasises so strongly in her book,” said Mardanian about this look.

Paltrow comments on this look saying,“The ‘Writer’ persona is kind of me going into town for a lunch in London. A meeting, or going to a friend’s house for dinner. It’s me when I’m most myself, doing something creative. Having a look that says confidence, creativity, but still very much who I am”.

3. Define your lower lash line with just a touch of Smoky Eye Effect Eye Shadow in Purple Dust and smudge using a cotton bud.

4. Illuminate the inner corner of your eye with Masterpiece Colour Precision Eye Shadow in Pearl Beige.

5. Volumise and lengthen lashes with a sweep of False Lash Effect Fusion mascara in Black.

6. Create a healthy ‘inner glow’ by dotting Miracle Touch Creamy Blush in Soft Pink onto the cheeks then blend using a Max Factor blusher brush. This allows for a more even finish than fingertip application.

Alternatively, Max Factor Flawless Perfection Blush in Classic Pink can also be used.

7. Enhance lip shape with Lipfinity lipstick in Almost Almond, a beautifully understated shade, and coat with gloss for a gorgeous finish. For a similar effect with a different shade, try Lipfinity Lipstick in Luscious.

Joelle Mardinian, Max Factor Regional Creative Director, was part of the team of national makeup artists who collaborated to create the looks for Paltrow.“This is one of the most exciting projects I’ve worked on. The combination of make-up artistry expertise that has gone into creating each one of these looks is extremely unique – and this is what makes each look versatile and adaptable to any woman, anywhere in the world. The way Gwyneth balances the many roles she plays in her life is inspiring, and I hope these looks inspire women to create their own glamour statements every day,” highlights Mardinian.

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cover story

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cover story

with the tides Marvel at the first four never-been-seen exquisite pieces to be unveiled during the much-anticipated Fashion Forward Season Two. It’s time to walk into a winter wonderland with eyes set on summer f lair.

Photographer: Butch Delatina (www.butchworx.com) Photography and Fashion Assistant: Darwin Tiambeng Hair and Make-up: Ivy Kep Peralta, Kerwin Solo, Jhajha Rivera , Jackie Rigor Santor , Darwin Perez Special thanks to Amira Haroon, Dina JSR, House of Fatam, The Emperor 1688

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cover story

Amira Haroon creates an impeccable vision of all-feminine form in this delicate eveningwear with hints of lace, almost metallic palette and cinch of ribbon-belt.

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cover story Model: Jessica Edward Monroy

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cover story

Dina JSR hits perfection in this splendid beauty: a stunning f loorsweeping minty chiffon gown with remarkable fine lines, detailed back and accents of dazzling beads, creating an utter head-turner.

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cover story Model: Julia White

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cover story Sisters Lamya, Shaima and Fatma Gargash make a striking entry into Fashion Forward with House of Fatam (HOF). Blending beautifully, the trendy separates – a white and black printed top and a belted maxi skirt in deep green – are smashing interpretations of Arabic savoir f lair.

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cover story Model: Shaeghe Gholamrezaei

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cover story Model: Anastasiia Pavlychenko

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cover story

The Emperor 1688 debuts in prêt-a-porter womenswear, and does bring along the excellence they’ve known for luxury and bespoke menswear. This pair of knee-length bright yellow jacket in remarkable fabric and classic printed shirt-dress is a wonderfully feminine gorgeous ensemble.

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People and Events Success comes to those who dare... and persevere. So be inspired by those who already have their dreams in their hands.

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AN INITIATIVE OF

feature

Meet Dubai’s Always on fast forward, Dubai has now joined the ranks of other fashion capitals of the world to become a burgeoning hub of eclectic and stylish women from across the globe. Saadiya Ahmad meets five of Dubai’s glamorous fashionistas who reveal how they manage to look so fabulous all the time.

Roula Ghalayini, creative

director of the Poupée Couture accessories brand shuttles between Dubai and Beirut, constantly travelling between the two cities for her work.

To stay slim and toned, during the week, I try to avoid carbohydrates beyond fruits and aim to hit the gym at least three times a week. I have a love/hate relationship with the gym. I hate it when I’m driving towards it, and I feel absolutely amazing when I’ve finished my workout. To keep my skin looking great, my daily skincare regime is to eat lots of fruits, vegetables and think happy thoughts plus indulge in a weekly facial scrub that ensures my skin stays baby soft. In my opinion, five staples all women must have in their wardrobe include the little black dress that magically transforms the figure and an oversized clutch that effortlessly works with a day outfit into a night one. Also, blush to ensure a healthy glow, a blazer with a sharp cut for that instant chic transformation and finally, a bottle of sensual scent. My number one source of inspiration for fashion and style is street style photographer Tommy Ton who has the most genuine way of capturing some of fashion’s most charismatic personalities. He is someone I always follow up on whenever I need that inspirational boost.

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feature

Shimaa Elsayed, PR Account

Manager at The Qode handles the PR for a number of luxury brands, ranging from fashion, beauty to hospitality clients.

Of all the designers, I love Chloe…

It always takes me back to an era where women’s fashion was ever so feminine, chic and dainty.

Personally, I feel all women need a pair of great fitting jeans, a well-cut blazer, a brightly coloured maxi dress, a sexy pair of flats and a good bra—which is so important. Also I love brightly coloured, big stones. Big rings are also one of my favourite ways to accessorise. A great smelling perfume can also be the perfect final touch to an outfit. I am currently addicted to the classic Samsara by Guerlain. To stay in shape, I go to the gym almost every day and also love Pilates reformer classes. I believe in a 30-minute cardio workout followed by an intense core class and plenty of squats and lunges. Also, I try to be as healthy as I can but there are days when I simply eat what I like. Life is too short to not eat the thing you love. I always try to eat very light at dinnertime and avoid carbs once the sun sets. I drink plenty of water and fresh juice – my favourite being a mix of carrot and apple.

For beauty, I have recently become a big fan of Bioderma products and use their face wash and Solution Micellaire. I alternate between Lancôme Renergie Serum, Lancôme Visionnaire and at night Kiehl’s Midnight recovery. I use La Prairie Cellular Radiance Eye Cream under my eyes.

For fashion, fortunately we are becoming more and more exposed to amazing brands in the UAE coupled with the growing trend of online shopping and now it is becoming easier and easier to enhance our knowledge of fashion and become a more sophisticated dresser.

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feature

Ahlaam Ali is a Lifestyle and

Nutrition Consultant who helps people analyse their current lifestyles to enable them to make the changes that will help them get healthy and fit.

To stay fit, I love dancing to any and all genres of music, and also go to the gym regularly for resistance training.

Some of the tips I practice and give to all my girls who I coach include no fried foods, choose the ‘sexy’ carbs over the ‘flabby’ carbs (also the title of my upcoming book on weight loss), leave out fizzy drinks, make sure you top up on a lot of fresh green vegetable juices and lastly, drink loads of hot water with lemon or lime for detoxing your body and skin. My daily skincare regime includes starting the day by washing my face with Dermalogica Skin resurfacer, applying a skin tonic and then Active Moisturiser.

Then I will lightly dust my face with loose bronzing powder to add a bit of glow. In clothes, I absolutely love Issey Miyake as his clothes are really different and very beautifully structured. I do love Valentino for the drama and glam that those gowns lend to your personality. On the other side I love Ravi Bajaj Saris and also Rabbani & Rakha gowns because of the majesty of all the Indian embroidery couple with minimalistic Western cuts. Personally I like to be understated and elegant and never like my clothes or accessories to shout out ‘designer’. I am a casual dresser with one accent piece that will uplift the outfit. I subscribe to the Casual chic look which doesn’t look like I have spent hours putting makeup on or planning my outfit! As for bags, I love Fendi and Christian Dior as I do like structured bags with definite shape, rather than floppy bags. But the latest one I have fallen for is a Gucci animal print bag which is like nothing else I have seen.

That’s my next acquisition.

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feature Sophie Toh is the Managing Director at T OH Public Relations, a

lifestyle PR agency with over 40 clients including such global brands as; W Hotels, Sheraton, Zuma Dubai, Pacha Ibizia, fashion T V, Benefit and The Oberoi.

Aisling Gavin works as an Area

Manager for Sisters Beauty Lounge, a chain of luxury Hair and Beauty Salons, and children’s Pamper and P lay concept called Caboodle.

There are five staples I feel all women must have in their wardrobe which includes a pair of classic nude court shoes, a well made leather handbag, a great watch – such as a Rolex or Cartier, a beautifully cut long black dress and a Chanel jacket. For clothes, I love Miu Miu and Alexander Wang for day and Oscar de la Renta and Alexander McQueen for pure fantasy. I keep it clean and simple with a lot of black and white or bold colours like orange, pink and green. Cinch it all in with a great belt. And finish off with a fabulous heel. However my number one source of inspiration for style is undoubtedly Sophia Loren who has always encapsulated what the ideal female should aspire to be – elegant, beautiful, smart and strong. I’m lucky in that I burn off a lot of energy naturally through keeping busy and moving around. So my gym regime is focused on developing strength and building lean muscle. I start the day with a protein and berry smoothie and eggs at the weekend to try and balance this out, followed by some form of protein and salad for lunch. I eat out a lot for work, but will usually stick to fish and vegetables, or go to Zuma where anything is pretty healthy. To keep my skin looking good, my daily skincare regime starts with a Radical cleanser, followed by an Eve Lom eye cream, serum and moisturiser. Once a week I’ll exfoliate with a glycolic acid wash to keep breakouts at bay. However I really love Nars – their packing and their products! – I wear the tinted moisturiser, cheek tint and concealer every day.

I’m a believer in everything in moderation. It’s okay to indulge in favourite foods once in a while as long as you exercise.

My favourite form of exercise is Pilates and Bikram yoga. My recommendations to looking fabulous are to start the day off with a cup of green tea or hot lemon to flush out the toxins from the weekend, eat plenty of fruit and vegetables with every meal, and most importantly, drink lots of water throughout the day to stay hydrated.

I don’t leave the apartment without Illamasqua Bronzing Duo in Glint/Burnish, mascara and lip gloss. My choice of Mascara tends to change every year; at the moment I’m loving Haute and Naughty

by MAC and my lip gloss choice is Lip Glace in Pout. Other than make-up, a bottle of water and Tom Ford Black Orchid are absolute handbag must-haves! But since moving to Dubai and joining Sisters Beauty Lounge, I have become a complete Keraskin convert. I cleanse, exfoliate just twice weekly, tone, apply an anti-oxidant serum which really rehydrates my skin, and, finish with an SPF moisturiser and eye cream. In fashion, basically if I like it I buy it, but I normally opt for high street brands such as Topshop and Zara. People with their own unique sense of style inspire me, but at the moment I’m very much inspired by Olivia Palermo for her sophisticated yet eclectic style and flawless hair and makeup. I’m also a huge watch fan. I brought myself a midi Yacht Master Rolex for my 21st Birthday and it’s my best buy to date.

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shopping

Shops around

the corner Tucked amidst the glittering malls and big designer names are Dubai’s treasure troves of soigné boutiques brimming over with one-off statement pieces and eclectic accessories that infuse fabulosity into any outfit.

Saadiya Ahmad meets the people behind some of Dubai’s hottest boutiques to find out what makes them so special.

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shopping Zayan Ghandour is the co-founder, creative director and head buyer of s*uce boutique in Dubai, and also the designer of Zayan. A national treasure, the funky Dubai fashion cult favourite, S*uce, is an award-winning multi-brand fashion and lifestyle concept with three locations in the UAE. From wonderful cushions to unusual bangles and baubles, s*uce offers a collection of the top contemporary brands mixed in with unique pieces by up-and-coming designers as well as quirky lifestyle items and home interior accessories. Zayan elaborates, “When we opened s*uce we had 12 brands, all brand new, up-and-coming names that were unknown in the UAE, including Willow and Citizens Jeans, then in its first season. We also believed in regional talent from the very start and made it a point to support regional designers such as Essa and Nadine Kanso who were among the first to be stocked at s*uce because we loved

their energy and creativity and felt they deserved the same recognition as international designers.

S*uce basically grew out of a passion for all things unique, customised, fashion-forward and different. We wanted to create the most genuinely fun environment, and a visit to the boutique itself feels like you are rummaging through your best friend’s closet. We wanted people to come in, hang out, laze away the afternoon, shopping for secret finds and pieces they wouldn’t be able to get anywhere else. And today we have over 800 brands, over 100 of which are regional and the philosophy is still the same.”

Nadine Kassem Khoury is the proprietor of her boutique o’de rose which has been around for the past four years.

The boutique has an interesting take on Arabic and Middle Eastern cultural treasures and the signature petal sprinkled water fountain is a welcome giveaway set in a little haven just off Al Wasl road. Nadine tells, “o’de rose is a twist from the French word ’eau de rose’ or rose water, which is an essential embodiment of the Arabic and Middle Eastern culture. Rose is a dominant theme of our boutique, which is translated through the colours, scents, texture and ambiance. The store sells very unique items from the region including bohemian necklaces, chic mirrors, tea glasses, coffee cups, embellished tunics, funky t-shirts; unusual furniture which are designed and crafted by artisans which make them very unique and overall, o’de rose offers a

unique shopping experience engaging all the five senses.

Guests are greeted with the boutique’s signature rose water drink, the smell of burning rose incense and sounds of music and as visitors sip rose-flavoured cordial, they can wander around the shop’s colourful collections of ethno-chic.

Moroccan tea lights, mosaic mirrors, hand stitched bags.

In fact, we are always on the hunt to find the hottest and newest trends in fashion and home furnishing to stay one step ahead of everyone else. Each item in o’de rose is handpicked from different parts of the world, reflecting our Middle Eastern heritage revisited with a modern ‘design’ twist. The local and regional fashion is rapidly expanding because of the global exposure and overall I feel that the Dubai fashion scene is currently very eclectic.”

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shopping Ayesha Depala heads her boutique Ayesha Depala which has been in existence for six years in Dubai now.

The boutique has an extremely relaxed feel which is very fitting for her brand and is definitely the place to head to for contemporary Grecian-style gowns or super feminine ladies frocks and everything in between. Ayesha says, “The boutique is awash with silk, chiffon, tulle and lace in soft, serene colours. Think long evening gowns, baby-doll dresses and delicate cardigans – all beautifully cut and timelessly stylish to last beyond the current season. It’s a one-stopshop for the ultimate frock. I also have a ready-to-wear line along with the couture and bridal line at the boutique. I want to provide my clients with a serene shopping environment where they can spend time shopping without being overwhelmed. I also meet clients here for the couture service we offer. If there was just one item I had to buy, that would be a signature nude lace dress which is a perfect blank canvas and anyone can work it with an array of accessories, be it playful and fun or keeping it clean. Contrary to popular belief, I personally feel it is a colour that works well with several skin tones.

And today, Dubai has a soigné air which reflects everyone’s way of dressing.”

Rohini Gehani is the CEO and Founder of Rivaage Boutique, one of Dubai’s hottest multi-brand boutiques showcasing a world class selection of established and up-andcoming designers, located in Sunset Mall and Dubai Mall.

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Opening a chain of Rivaage boutiques from 2011 across the Middle East represents a natural progression for Rohini who previously launched Couture designers in the Middle East in 2004 along with the Samsaara multi-brand store in 2008. The boutique resembles a huge walk-in closet – with tree trunks bursting through the white-washed wooden floor, an eclectic mix of clothes, Gaga-esque bodices, passport holders, fashion books, notebooks, bejewelled purses and other such adornments. Rohini muses, “Today we have established ourselves in the UAE and are making our styles available to the region’s fashion-obsessed through the range of exciting and exclusive designers available at Rivaage including Jay Ahr, Judith Leiber, Badgely Mishka and Vera Wang Lavender. My love for fashion ensures that Rivaage seeks to redefine the concept of a store with designers involved in the interiors and merchandising layout, not just the clothes. Prior to fashion, I was a financial consultant at Price Waterhouse Coopers with a degree in Finance from the esteemed London School of Economics. If there was just one item I had to buy, that would be the perfect day/night dress, my favourites at the moment are from Tucker or Lover collections.” ”

Fashion Bloggers

New Fashion As people get more and more connected, a new wave of fashionistas are putting their own stamp to the latest trends. These are the Middle East’s best fashion bloggers, the people you trust to guide you onto the right (run)way.

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Fashion Bloggers like to stand out but not be over the top! I love wearing colors, statement jewellery, and mixing brands together for unique looks.

Tala Farah – My Small Obsessions (www.mysmallobsessions.blogspot.com) Tell us more about yourself and your blog?

My Small Obsessions is a lifestyle blog where I write about all of my obsessions Fashion, Travel, Beauty, Food and Shopping. Fashion is my main obsession so that’s what I write most about. I was born and raised in the UAE and have always loved fashion and getting dolled up for events.

Why start a fashion blog?

Blogging about fashion allows me to do the two things that I love most. Also, I wanted to do something with Fashion that allowed me to be based out of Abu Dhabi but enjoy the Fashion scene

and industry in Dubai.

Have you always had a passion for fashion or was it something you got into later on?

I have loved fashion all of my life and have never seen myself in any other field. When I was a little kid, I had a small plastic yellow suitcase which I would fill with all my clothes.

Whenever anyone new came over, I would change my outfit from that suitcase every 10 minutes so they would see all my clothes. I was always a little fashionista at heart!

What is your fashion style?

Classic and classy with a twist. I

What does it take to write a fashion blog?

A lot of time, patience, creativity, and courage! Work hard at it, write about topics you genuinely love, and you’ll do amazing.

How can readers benefit from reading fashion blogs?

I personally always write about trends and showcase my top five picks with links for my readers. These trends then become very easily accessible to them – all they have to do is read, click and buy.

What is the main difference between a fashion blog and fashion magazines?

Fashion blogs bring trends and fashion to readers from a personal, everyday person perspective. I like to showcase different trends and show my readers how they can buy them cheap or expensive and still look amazing. Finally, fashion blogs are usually updated very regularly and people can get updated information daily and not have to wait a whole month or week like the case with a magazine.

How has social media helped shape fashion trends?

There are some trends on the catwalk that are very difficult to wear in our everyday lives.

When fashion bloggers post their outfits on social media networks, it helps people learn how to wear them. Also, designers can see firsthand what people love and what they hate simply by seeing how we dress and how we interpret the trends that they bring us.

What differentiates your blog from others, regionally, and internationally?

All bloggers write topics for our readers in our own different ways. Regionally, fashion

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blogs focus very heavily on outfits of the day with clothes from Middle Eastern Fashion Designers. My blog is very personal to me and has my voice and opinions all over it, as are all the other blogs everywhere in the world.

How do you respond to criticism on your blog, and about your blog?

I love it when people give me constructive criticism that I can use to better My Small Obsessions. I even like to hear the negative comments and constantly try to improve. What I don’t like, though, are haters on Instagram on Facebook who have nothing better to do then make hurtful and mean comments.

Have you had any uplifting or motivation feedback from readers? What was your most memorable one?

A reader once told me that she cannot start her day without her cup of coffee and daily dose of my blog. Another said that she skims through her Instagram pictures everyday till she reaches mine to see what I am wearing, writing about or doing that day.

What is the future of fashion blogging?

I think it has a huge future… fashion bloggers are helping to shape the new Fashion Industry today. The one where we as consumers can tell the designers and fashion houses what we love without having to go through the Middle man (the buyer).

Do you foresee doing this for a long time yet?

I honestly love what I do – I make my own rules, work at my own pace, write about the things I really love, and get to go to fabulous events. It takes a lot of work and time but I have always believed that if you love what you do, you will succeed.

I finally found something I love to do, and I’m going to continue blogging for as long as I can.

Fashion Bloggers

Tala Samman – My Fash Diary (myfashdiary.com)

Tell us more about yourself and your blog Born in Chicago, originally Syrian and having grown up in Dubai, I launched my style blog, myfashdiary.com in 2009 having worked at Tom Ford, Halston, and as a Fashion Editor of Condé Nast’s first fashion title in the Middle East. Myfashdiary.com has been nominated in Ahlan!

Magazine’s Best at the Dubai awards, as well as at the Marie Claire, UK Blog, and Twitter awards. I was also named one of Dubai’s Hot 100 in 2011. I am also a Huffington Post contributor and have interviewed the likes of Michael Kors, Carolina Herrera, and Nicole Richie.

Why do a fashion blog?

I started my blog four years ago as a fashion diary when blogs didn’t exist in the Middle East – it started off as a simple online diary which has turned into a full fledged site that is now my full time job.

Have you always had a passion for fashion or was it something you got into later on? Grew up loving it, seeing my mom love it. I never knew I could make a career out of it, but went and studied at the London College of Fashion in Fashion Media and communications.

What is your fashion style?

Eclectic – I like to have fun with clothes. I also dress depending on my mood, weather and inspirations.

What does it take to write a fashion blog?

Commitment, Passion and Originality.

What are your inspirations for writing a post?

Personally, I love discovering new things, new places – I’m always curious. I love to read and learn about things so I’m constantly inspired by everything around me. Luckily, I can’t remember ever having

to think about what to post about.

What is the main difference between a fashion blog and fashion magazines?

Fashion blogs are more personal, and magazines are publications written by a group of editors.

Can a blog become a really successful business? How do you turn it from a pastime to something financially lucrative?

Not every blog is but if you have the interest from a market, then brands are willing to invest in you.

How has social media helped shape fashion trends?

Everything is so instant nowadays because of social media. You see something on the runway, you wear, you share it on social media you’ve started a trend among your followers.

What differentiates your blog from others, regionally, and internationally?

Every blog is different (if you’re doing it right of course.) I’m talking from my own personal opinion with a different background, and different experiences.

How do you respond to criticism on your blog, and about your blog?

If it’s constructive, I actually take it in and try to see how I can change that but if it’s personal, I ignore as my readers don’t know me personally.

Have you had any uplifting or motivation feedback from readers? What was your most memorable one?

Of course. I get the sweetest emails and messages from readers, and that has got to be the most motivational kind of push.

What is the future of fashion blogging?

Things change every day, but I can only imagine bigger.

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Fashion Bloggers

Zahra Lyla Pedram - Lyla Loves Fashion (LylaLovesFashion.com)

Tell us more about yourself and your blog.

I am a late bloomer when it comes to fashion. Growing up with two older boys, I was never into typical girly things such as makeup and tutu skirts. I was a huge tomboy until my sophomore year in University. With a background in Computer Science and Graphic Designer, starting a blog in 2009 was my way of keeping myself up to date with the fashion world.

Have you always had a passion for fashion or was it something you got into later on?

Fashion was the last thing on my mind growing up. I was convinced that whatever my brothers wore were cool enough for me to wear.

Looking back, they were anything but cool!

What is the current fashion internationally, and what is the state of fashion in this region?

I think the Middle East still has a long way to go to catch up to the standard of the big fashion cities such as Paris, New York and London. Don’t get me wrong, it has come a long way and has changed for the better. But there is still a lot more tuning that needs to be done.

What is your fashion style?

My style depends on my mood that day. I could go from wearing summer dresses to full on gothic look.

What does it take to write a fashion blog?

Contrary to what people think, blogging is not an easy thing to do. If you want to actually turn it into a business, it takes lots to time, dedication and consistency.

My blog has been and will probably always be my side project but the way I go about it is like it is my full time job. I love blogging a little too much

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to let go, no matter how busy I am.

Can a blog become a really successful business? How do you turn it from a pastime to something financially lucrative?

A blog can definitely become a full-fledged business but it takes a lot of dedication. Some people think that all it takes is just standing around and having our pictures taken but it is more than that. Behind the scenes we are working out project proposals, calculating advertising rates, scouting locations, planning editorial calendars and so on. I put a lot of time and energy into my blog to get it to the standard that it is now and I take pride in it. All that hard work really does pay off and thankfully it has for me.

How do you respond to criticism on your blog, and about your blog?

I have yet to get any hate mail! Which is good and bad I guess. Everyone is entitled to his or her own opinion and I respect that.

Have you had any uplifting or motivation feedback from readers? What was your most memorable one?

Yes, all the time and I am so thankful. I get emails from people who are inspired by my posts or are looking for advice. It’s nice to know that people actually read what I have to say! I gave a lecture on blogging at a university in Dubai and after the talk the students came up to me thanking me for inspiring them to start their own blog. It really is a nice feeling.

Do you foresee doing this for a long time yet?

I think I will keep LLF going and hopefully grow it into something even bigger and better. It’s definitely a hobby of mine that I don’t think I will be getting sick of any time soon!

Fashion Bloggers women my age.

Nadya Hasan - Thefiercediaries (www.Thefiercediaries.com) Tell us more about yourself and your blog. I am a 23 yearold Emirati girl who loves fashion and wanted to share my fashion and style journey with my readers. I talk about my day to day life and share it with

pictures of my everyday looks.

Why do a fashion blog?

Because it comes naturally, it’s something I know and love. So why not share all of that with young women and

Have you always had a passion for fashion or was it something you got into later on?

Ever since I was a little girl, I always wanted to become a model, then went through a tomboy phase in my life, which I still don’t understand. But later on found myself-back to my old habit – playing dress up.

What is the current fashion internationally, and what is the state of fashion in this region?

Internationally, fashion is on a whole other game level. We do have a lot of girls who are very stylish and fashion forward but many don’t see it because we are covered and it’s all hidden underneath our abayas. But even with our abaya on, you can still see the love for fashion.

What is your fashion style?

I don’t really have one, I love styling myself how I feel like doing so. But most of the time I see myself dressing like I was stuck in the 1930’s.

What does it take to write a fashion blog? Passion and commitment. Starting a blog takes a lot of time and effort so if you are willing to take it places then you will need to sacrifice a lot of your time for it.

What are your inspirations for writing a post?

Just my day-to-day life. I write about what I love and do. I kind of just have a daily conversation with my readers.

What is the main difference between a fashion blog and fashion magazines?

We are more transparent. We always talk about what we love and what we need as a person.

We are real people behind blogs and I think that’s what gives us the upper hand against fashion magazines.

Can a blog become a really successful business?

How do you turn it from a pastime to something financially lucrative? Yes, for many of us we do make money from blogs. Brands are slowly understanding the power of blogs and how their customers trust us and take our opinions and words in many things.

How has social media helped shape fashion trends?

It has helped in terms of spreading the word. Back then people had to wait to know what the latest trends were. But now it’s instant and you can watch fashion week from you laptop or TV at home.

What differentiates your blog from others, regionally, and internationally?

I think every blog is different and what makes us all unique is that we all have our own signature style that keeps people coming back.

How do you respond to criticism on your blog, and about your blog?

I love constructive criticism and I take it in and try to improve on it.

Have you had any uplifting or motivation feedback from readers? What was your most memorable one?

Yes, I always receive emails and comments here and there. I think the ones that made me smile was that I was making people see that young Arab girls love fashion and we are not as backwards as everyone else thinks we are.

What is the future of fashion blogging? For now it’s still a bit hazy but hopefully it stays strong and we can still make something out of it.

Do you foresee doing this for a long time yet?

Yes, I have no plans on abandoning my blog. It has brought so much joy into my life and I have an attachment towards it that I don’t think I could ever let it go.

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EXCLUSIVE

Moving

forward

Fashion always moves forward, and only forward.

And this season, AW becomes a prime witness to how the region’s industry elevates itself through the second instalment of the definitive platform aptly called Fashion Forward. Here’s a roundup on the events to unfurl, and exclusive tete-a-tete with participating designers.

With four full days of catwalk presentation, talks, educational sessions and networking events, Fashion Forward (FFWD)is set to be the must-visit destination for Eid Al-Adha among the region’s fashion buyers, commentators, collectors and influencers.

Fashion Forward Season Two, taking place from October 15-18, will welcome over 18 designers from across the region, showing couture pieces as well as ready-to-wear.

The second season will bring with it all of the success from the inaugural event, plus some exciting new additions, including the support of Dubai Design District.

Throughout the four-day event, guests will be able to see the latest creations from across the Middle East as the designers descend on Dubai from Kuwait, Lebanon, Oman, Saudi, Qatar and the wider UAE. In addition to the diverse programme of talented regional designers showing their collections this season, FFWD welcomes celebrated international designers, to offer their experience and insight to guest and emerging designers alike. CFDA member and renowned designer Nanette Lepore will talk on ‘Crafting High Fashion: What it Takes to Manufacture Locally’.

Making his first ever visit to the region is the Chairman and CEO of iconic American label HALSTON, Ben Malka.

Fashion blogger and designer Ascia_AKF will join him in a discussion on ‘Into the Modern Zone – How Heritage and The New Generation Drive Innovation’. The discussion will draw from Malka’s wealth of expertise as a fashion industry veteran, and Ascia’s knowledge on the importance of digital marketing in the modern day.

Photographer Kevin Tachman, who has covered fashion weeks the world over, brings to Dubai his expert eye and lens, capturing the catwalks of FFWD for Vogue. com. Leading academic institutions London College of Fashion and Domus Academy Fashion School build on their support from

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EXCLUSIVE

day 1

day 2

day 3

The participation from leading academic institutions, international industry professionals and the regional and global media means we have been inundated with interest for Season Two and beyond, which is such a positive step and solid benchmark, not only for Fashion Forward, but for the Middle Eastern fashion industry as a whole.

Bong Guerrero, Founder and CEO of Fashion Forward

Season One, and are this season joined

by Parsons The New School for Design, offering the expertise of their esteemed members and influential contacts.

Guests at Fashion Forward Season Two will also be treated to The Garden – a carefully curated selection of over 40 accessory designers who will display an eclectic mix of bags, accessories, home ware and jewellery which will be available for purchase. The Fashion Forward team handpicked these designers from across Egypt, Lebanon, Jordan, Saudi, the UAE and with some

even making the journey from the US. More than 12,000 guests enjoyed Fashion Forward Season One; Madinat Jumeirah came alive with catwalk presentations, talks from established designers, academic panel discussions, and plenty to keep the region’s design elite entertained in between – with the fashion gallery, fashion café and, of course, the chance to shop, with the carefully curated selection of accessories at the Pop-Up store. Guests at Fashion Forward Season Two can expect to experience all of these elements and much more.

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EXCLUSIVE Our favourite designer of cocktail and evening dresses, Dina Jsr returns to the Fashion Forward runway to present her Spring/Summer 2014 collection. Lebanese by origin, Dina Jsr was raised in Saudi Arabia. Her designs celebrate grace and style, and her collections tend to be inspired by fine lines and geometric architecture.

September 2011 during Paris Fashion Week in Paris.

On becoming a fashion designer I always wanted to be a fashion designer ever since I was a young girl. My brother even found a sketchbook with my drawing from when I was 11 years-old. That dream became more prominent once I went to London and attended Central Saint Martin and did my foundation course in jewellery.

I got really fascinated by it, and working with rough materials led me to continue my studies in jewellery design. I then continued my study at GIA (Gemmology Institute of America) but I felt that I was not satisfied and that something was missing.

When I went back home to Lebanon, I started designing dresses for my friends and realised I was so passionate about it and that it was making me so happy, so I continued my study in fashion design at Esmode Beirut. Following that, I did an internship at Rabih Kayrouz for a year.

That’s when I started in 2010 with the idea of creating my brand and I showcased my first collection Spring/Summer 2012 in

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On her passion for fashion For me, fashion design is what reflects the personality of a person. The mix of colours, fabrics, and the suitable designs always make a woman look fabulous, confident, and comfortable. Designing a dress just brings me so much joy, comfort and happiness; it’s what makes me wake up in the morning with a smile on my face and want to continue my day at peace. It’s a world that never ends, that you constantly have to continue to create and find new ways and techniques to be able to share them with all your loved ones and your ideal women. And the best of it all is to walk

into a wedding and see someone that you don’t know wearing your dress and seeing her confident and smiling, knowing that your dress had part of the influence to make her happy; it’s the best feeling ever.

On fashion influences Living in Saudi Arabia, I grew up surrounded by my mother who always looked so elegant and classy, and is passionate about fashion and her friends too. I used to be fascinated by these beautiful looking women, always elegant and that’s been my initial source of inspiration. Also, my great grandmother‘s love for fashion had a major impact on me.

Whenever I used to wear anything, she would ask me to come closer so she could

Having such a beautiful culture, being surrounded by the love of our families that never left our side and that are always giving us the strength, supporting us, and believing in what we want to do, and of course our food, this is the best. I am blessed as an Arab woman to be able to have that because without it, I wouldn’t have been strong enough to do what I wanted to do in life.

EXCLUSIVE touch the fabric, see the finishing and she would ask me to walk so she could see how the dress would flow and if it suits me.

On working on collections I start working on each collection 6 months in advance. The first step I do is, when I’m finishing my previous collection, to choose the colours I will be using for the next collection. Then I choose the fabrics since it takes up to 2 months for the fabric to arrive. After that, I research on what’s going to be my next inspiration, and once I find it, I study well the architect’s work and see what is the strongest piece in their work and recreate it into fashion, and that’s how I start designing my collection. The first step I take is to draw sketches of the dresses.

After that, I work on the toile which is a white fabric that you use to make the first sample of the dress, and then you make the changes that you don’t like. At the end, I choose the fabric for the dress. Once I finish the collection I take all the toile dresses with the fabrics to the factory in Paris so that they start working on the patronage. Sometimes when the dress is done, you realise that the fabric didn’t really work well for that certain design, so you either remove the dress from the collection or change it. After all the collection is done, I book for a photo-shoot for the look book and end up showing at a trade show in Paris during fashion week.

On a typical day A typical day for me as a fashion designer is waking up at 8am, going to the gym at 8.30am. Once done, I get dressed then go the office around 10.30. I go straight to my desk and check my mails while I sip on my first cup of tea. That is followed by the daily updates from everyone in the office about various things. I get a small break for lunch if I have a relatively relaxed day. I always dedicate time to work on my research and my designs. How late I stay depends on the type of days I’m having, if I have a lot to do and accomplish for that day, I’d stay at the office around 10-11pm, on good days I leave around 7pm.

of a sculptural volume neckline, wrap a ball-skirt or crosshatch a bare back with surprising subtleness. As I was taken by the preparations for my wedding, I let my imagination get close to dawn and Mediterranean colours: faded blue, soft purple and diluted pink to imitate the sea and double silver reflections of water vibrates. The olive green colour echoes the colours of the islands in Greece. Crepe, lace and gazar were mostly used in this collection.

I believe that each brand is different and has its own signature. I don’t design to be different; I design to do what inspires me and what I visualise a woman to be and my main inspiration in every collection has always been architects and their work, and that’s what describes the work of DINA JSR. On ultimate goal for her label I never have an ultimate goal that I want to reach. I once read a book that said if you aim for something and you finally reach it, you give up and never want to work harder.

What I love about my field is that there is never a final goal; you could do so much more. I would want to create a jewellery

line, create a new haute couture line, a more prêt-à- porter line, or shoe line, it’s a never ending field and I love it because they all fall in one category which is fashion and my dream is to have a client that I could dress up from tip to toe On being proud of being fashion designer What makes me proud as a fashion designer is knowing that my work pleases people; that to me is the biggest gift in life. After six months of hard work and dedication and seeing my collection coming out live and the way I wanted, it is definitely what I love the most and it gives me the strength to continue with a positive energy.

On looking at fashion forward I’m planning a trunk show in Lebanon, Kuwait and in Riyadh hopefully. I have also started working on my own jewellery line but won’t get out till I am completely ready for it, but really excited about this line. I also just got married, so my time is divided between my work, working on every collection and trade shows, factory work, planning trunk shows and fashion shows, creating my jewellery line and being a housewife and responding to my family duties.

On Dina JSR I showcased my first collection Spring/ Summer 2012 in September 2011 and it was followed by four other collections so far.

My latest one is the Spring-Summer 2014 collection, called Crystal Waters. I took my inspiration from the organic looking One Water pavilion, designed by the architects Soma for the Yeosu universal exhibition in South Korea. On its side, ridges come to life like aquatic fins. Adapted to the body, these ridges become the openwork fabric

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EXCLUSIVE In 2010, the Omani sisters, Nadia and Lubna created Endemage, meaning ‘the merging of two’. The brand incorporates ultrafeminine dresses, billowy evening gowns and Arabic-infused styles, drawing inspiration from traditional Omani designs. The Endemage founders are thrilled to join Fashion Forward for the first time, and Lubna Al Zakwani eagerly shares with AW her thoughts about fashion, and yes, about moving forward.

On becoming fashion designer Fashion was always something that attracted me as a child, trying on my mother outfits, designing my own outfits at our local boutique, taking part in local fashion shows and competitions. I graduated from ESMOD with a double major in fashion design and pattern making. In 2010, I established Endemage.

On fashion influences It was always a childhood dream to become a designer, as I have always been intrigued by the traditional outfits and jewellery in Oman, and of course with the support of my family and friends who encouraged me to pursue the dream.

On fashion inspirations I am inspired by everything around me, from things like architecture to more glamorous things like jewels.

On facing challenges As an emerging regional designer, it is always a challenge to gain recognition.

Quality is something that is often overlooked in our region. We have been blessed with the support from both media and consumers, and this has been gained through our continuous hard work of frequent collections exhibited. It is important as a designer to keep up with international seasonal collections and follow trends. Once these have been incorporated, you are automatically put on the radar.

On Endemage Endemage is the merging of two – Oman and the west. I subtly incorporate the traditional Omani accents into my designs.

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I concentrate on complementing a woman’s figure through my silhouettes. An independent strong young woman, who is confident and not afraid to stand out in a crowd, will wear our pieces.

On loving fashion I am proud of representing Oman as a fashion designer, and being among some

of the recognised Omani designers. I love seeing women wearing my designs.

On future projects We are currently working on the finishing touches of our Spring/Summer collection for FFWD. As for now, we are always busy coming up with new concepts and themes for our future collections.

EXCLUSIVE

As an Arab woman I am proud to be able to represent my country. Oman has recently made its mark as a fashion scene through Muscat Fashion Week and being one of the few Omani designers makes me proud and keeps me going. It is great to see all the support we have received within these couple of years and are looking forward to taking it to a new level.

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EXCLUSIVE Sheikha Madiyah Al Sharqi is the daughter of the Ruler of Fujairah, HH Sheikh Hamad bin Mohammed Al Sharqi. Al Sharqi is more than ready to conquer the fashion world in her debut at the Fashion Forward Season Two. Her collection offers effortless evening wear with an updated edge, evolving the traditional vision of elegance.

On becoming fashion designer I grew up watching tailors custom-make gowns for my mother, and I was absolutely enthralled by the design process. It was always something I was interested in, but I think the support from my mother was the last push I needed to enter this industry. I went on to study Fashion Design & Pattern Drafting at University; and upon graduating, it was a natural transition to launch my own label.

On being glued to fashion I find the whole design process magical, from fabric selection to draping, it pushes your limits every season and it is an amazing feeling. The fact that it is a continuous cycle keeps me glued.

On finding inspiration I find that I am constantly inspired by decades past; whether it is the 1800’s or the 1920’s, I feel there is always a historical influence.

On working on her collection Six months before I present the collection, I visit fabric exhibitions where I select my fabrics from Europe. Based on this and trend forecasts, I begin the foundations of the collection. A typical day is split for me between my design studio and atelier. I am very hands on and like to ensure that the team are on schedule.

On facing challenges The industry is not easy, I was fortunate enough to get my collection picked up by amazing stores from the get go, but for a lot of emerging designers this is not the case.

For me it was obvious that I needed to work with an agency for my PR and Distribution, there was no way I was going to be able to design, create, sell and push a collection efficiently all by myself. Working with an agency enables me to be creative and let the business side be taken over by professionals.

On her personal style I think my personal style is very laid back. I think every woman should have a great pair of jeans, and an amazing coat – absolute fundamentals of a wardrobe.

On her latest collection Our third collection for AW13/14 is in stores now which features jewel tones and more experimental silhouettes. I am also in the process of completing my SS14 collection.

I think the DNA of my brand is colour blocking and fabric juxtaposition as they are the common threads between all my collections.

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EXCLUSIVE On her life’s goal I think most designers agree their ultimate goal is to have a flagship boutique, I am hoping this will be the case for me one day.

As for career highlights, it would have to be the fact the brand has been stocked in some of the premier luxury boutiques in the GCC. On what makes her proud Spearheading the design industry for

Emirati women is what I love most. There aren’t that many Emiratis designing RTW lines, and to me it is important for my community to know we can.

On looking at the future As with every season, I will be holding a show room in Paris during fashion week to present my SS14 collection. But our main focus is FFWD at the moment.

I am so proud to be an Arab woman. I honestly believe we get stereotyped constantly, and it makes me proud to break those stereotypes one by one.

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EXCLUSIVE Doha-based designer Lama El-Moatassem launched Toujouri in 2009. Each collection translates effortlessly for any glamorous occasion whether evening, cocktail or red carpet.

Returning to Fashion Forward Season Two, Tojouri is set to wow the industry with signature draping and structure present in stunning evening wear and billowing fun of kaftans.

On becoming fashion designer My background was in fine arts, and I always really enjoyed painting in particular, and I created multimedia, textural pieces. Fashion was a way for me to express this passion into a business.

The textile process plays a huge role in the Toujouri identity and process as we always start with designing the prints and embroideries for the season that tell the story of the collection On loving fashion I love the process and seeing people wearing the designs. The industry is changing and evolving very quickly, especially in the Middle East and it’s very exciting to be part of that development and presenting our culture to the world.

On fashion influences Christian Lacroix was one of the artists I really admired growing up. I love the fantasy he painted and the stories he told through the collections season after season.

On finding inspirations Cultures and people, I would say. Every season we build our storyboards with a woman in mind, and explore different traditional techniques looking at how to modernise and incorporate new ideas and materials to keep these beautiful cultures and art relevant and appealing to the modern woman.

On working on a collection It would be anything from a film, photograph or holiday! Something has to spark a certain emotional connection that’s exciting and inspiring. Generally, along with designing, I oversee every

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EXCLUSIVE

I’m very proud to see Arab women finally expressing their identities in prominent positions and professions. They are strong women with lots of ideas and creativity that they display with great confidence and grace.

different part of the business including the direction for marketing, press, sales and production. Each day is different, but that’s what keeps things exciting.

On facing challenges It’s very important to pace yourself and make the right moves at the right time.

Understanding the business is very important and the market is constantly changing. It’s important to adapt and move with the times but also have your own unique voice without being influenced to go too big too fast. By surrounding myself with a strong team who are just as passionate about Toujouri as I am, and staying true to the core identity of the brand, keeping our goals and plans very focused, every challenge becomes a learning curve through which we learn and evolve.

On discussing Toujouri Toujouri was launched in September 2009, when I returned to Qatar after 13 years of living in London. I had spent some time gaining work experience at Chloe and Matthew Williamson and wanted to bring that back to the Middle East, and start a fashion brand that was not just a hobby or a collection of dresses, but follow international standard and fashion calendar. The collections are unique in that everything is designed from scratch– our prints are unique to the brand, embroideries are developed and drawn out every season, we often dye and develop our own colours and sometimes even work with our fabric suppliers in Italy to create our own fabrics and finishes.

On Middle East fashion In the past years we have seen the Middle East become a huge influencer on the global fashion scene. Our women are very trend-conscious with an eye for luxury. They’ve definitely become major influencers and international designers are catering to them with special capsule

collections reflective of the region’s culture and dress requirements.

On life’s goals We are constantly looking to maintain the quality and innovation within the product and silhouettes, to grow with our customers and proudly represent a Middle Eastern brand internationally. One of my highlights was seeing Florence Welch wearing our Kaftans on several occasions as it meant we had succeeded in our goal of modernising what is often seen

as a traditional garment and injecting a desirable fashion element to keep it alive within the younger generations.

On looking at the future We showcase our collection to buyers every season during Paris Fashion Week, and we have also recently launched our resort wear line of Kaftans and ready to wear during Miami swim week. We’re also developing our line of accessories and our e-commerce website to be launched in the New Year.

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profile In just a span of 18 months, mumzworld.com, the business Mona Ataya established, has become the largest bilingual e-commerce site in MENA dedicated to everything mother, baby and child. In this period, mumzworld.com has enabled shoppers to search, compare and buy from the convenience of their home. mumzworld.com is a finalist in the RSA Start-up of the Year category of the 2013 Gulf Capital SMEinfo Awards, organised

by MEED Events, and offers mothers the most extensive online catalogue of 90,000 products from a wide range of local and international merchants. It has fulfilled orders of 60,000+ products, across 20 countries and satisfied thousands of customers. It enjoys very high customer loyalty in regional e-commerce at 40 per cent; and has scaled its team from five to 45, spread across three territories – UAE, KSA and Jordan. Find out more about how one woman is making an impact in the online business world.

What were you busy with before setting up mumzworld.com? I was the co-founder and VP marketing for Bayt. com – the region’s leading recruitment site. Mumzworld.com is my second entrepreneurial online business venture in the region. Prior to that, I was working in the skincare franchise of Johnson & Johnson in Zurich.

Q&A

with Mona Ataya Being a mother is a tough job – we know that. But thanks to Mona Ataya, mummies get a helping hand with the dedicated site www.mumzworld.com. Learn more about her and her website in this exclusive chat with AW. 70

What inspired you to set up mumzworld. com? I became a mother and experienced firsthand the frustrations mothers face in shopping for their children. Mothers demand simple and easy shopping features to take the stress out of shopping and lead them quickly and easily to the correct products for their children. They need a wide choice of quality products including globally proven best sellers and award winners, comprehensive product information, transparent pricing and convenience. A mother is a time-starved consumer, cannot take risks in buying something wrong for her child and needs information to feel empowered that she is making informed purchase decisions for her children. All this did not exist and that is where mumzworld.com comes to play – it supplies the mothers quick and easy access to the widest range of products, comprehensive product information, reviews from other mothers and manufacturers, everyday low pricing and quick easy FREE

profile delivery to the home.

What did you have basically when you started (in terms of financing or other resources)? We had a team of seasoned entrepreneurs who also were parents who shared a common vision – to create a gold standard shopping experience for parents in the region. Our first round was funded internally by the management team from our own savings.

What were the challenges you had to deal with? Unreliable delivery options and unsophisticated payment gateways and expensive infrastructure set up costs Do you find that it’s more challenging for a woman to set up a business? Or, manage it? It is more challenging as a mother as you still have a full-time job at home raising your children and managing your household. So in effect, the challenge is in having two 24x7 jobs that you are constantly juggling. Not much sleep, lots of time management and support from family is the recipe.

How is mumzowrld.com doing now – operationally and financially? The business has exceeded our expectations in growth. We have grown our top line and registrations in double digits since we launched. However, this is still the tip of the iceberg. There is so much more we need to do to continue to develop this brand to truly empower mothers in their shopping choices for their children. Our vision is to become the indispensable online extension of a mothers life and ensure that whatever she needs for her children aged 0-12 she can find on mumzworld.com and get it delivered to her at the best price, hassle free and conveniently, each time every time. We are still a young brand but already have over 90,000 products for mothers to choose from and we deliver these within 2-3 days. We will continue growing this database, make searching, comparing and buying even easier and continue to develop our community for mothers to ensure that we are that go to destination for mothers for all their shopping needs.

What makes you different from other e-commerce sites? 1. We have the widest choice of mother, baby and child products in the region under one umbrella online and 15,000 of our stocks are exclusive to us.

These include global best sellers and award winners. 2. We are all parents ourselves and understand firsthand the frustrations in shopping for children and the need to

buy only the best for your child at the best prices. To this end we never compromise on quality. We price at the lowest we possibly can within of course limitations provided from the suppliers. We will not price a product at a price that we as customers believe is unreasonable. As parents we are also consumers and recognise that we will only grow this business on repeat purchases of satisfied customers as opposed to customers who buy once and never come back 3. We deliver in 2-3 days Free.

This is not lip service – we practice what we preach 4. We are a customer-obsessed organisation. We will stop at nothing to ensure the customer is satisfied. If that means a refund, a replacement, cash back – whatever it takes – the customer comes first. 5. We have made mistakes and we will continue to make mistakes as we grow. But we fix them and do not repeat them.

What are your growth expectations for the next five years? mumzworld.com is the leader in the mother, baby and child vertical in the region and we will continue to anchor ourselves as the leader over the next 5 years through double digit annual growth.

What is the demographic of your customers? Mothers, fathers, grandparents – regionally and abroad shopping for their loved ones in the Middle East How do you address security issues that customers have? Or after sales service?

The only possible security risk in buying online is when your credit card information is stored with a site. We never store customer credit card information. When a customer purchases through credit card they get redirected instantly to our bank

/ payment gateway where the payment is processed. Even there, no information is stored. We also allow for cash on delivery and pay pal .

What fulfillment do you get from this business? As a mother, I am now empowered to make informed decisions for my children. I know I am getting access to the widest choice of products where I can search, compare and buy. I know I am getting the best possible prices that this region will permit me to get and I know that I will save time instead of running around town, kids in tow. I can now spend quality time with them at home while my products are delivered directly to me. This fulfillment that I am getting as a consumer is the motivation for the brand. We at mumzworld.com are driven by a passionate love for children and in such a need to empower other mothers to make informed purchase decisions. We have still a long way to go to get to the level we expect of this brand but we are proud of the achievements so far is less than two years.

This is only the beginning…

What do you consider to be your biggest accomplishment so far? My three children are my achievement. They are my motivation, my inspiration and my grounding.

What would you say to aspiring women entrepreneurs? Just do it – but ONLY if you can juggle raising the children as well. This is not right for everyone.

How do you feel having been chosen as one of the finalists in the Gulf Capital SMEinfo Awards? I am honoured by such a prestigious, respected award body.

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profile

Up Close

with Tala Badri

Love music? Take a peek at Tala Badri’s journey in building the very first music centre in the emirates.

An enterprising Emirati woman is creating wonderful music through a business that has played a pioneering role providing top quality music instruction for people of all ages. At the Centre for Musical Arts (CMA), one of only seven recognised examination centres in the UAE by the Associated Board for the Royal Schools of Music, Tala Badri hopes to make the musical experience available to the wider audience through its teaching programs, concerts, recitals and workshops.

Set up in 2006, the Centre for Musical Arts is Dubai’s first Emirati-owned and managed community music centre. It is the primary provider of instrumental music education in Dubai to over 1200 students of all ages and abilities. The business has recently been cited as one of the finalists in the Emirati Business of the Year category of the Gulf Capital SMEinfo Awards, organised

by MEED Events, a sterling recognition of Badri’s accomplishments as an entrepreneur.

What were you doing before you embarked on your entrepreneurial journey? I had left my job at Mars to have my first child; the travel involved for my role at the time in HR was challenging with a baby! So during this time, I taught some music in schools as a sub, and had a couple of private instrumental students. I also volunteered for a local arts and drama group to help with the music aspect of their productions. I ended up being asked to join the board of the new up-and-coming community theatre project DUCTAC (Dubai Community Theatre and Arts Centre), which is today based at the Mall of the Emirates.

What prompted you to set up CMA? I received a scholarship from the Dubai Government when I was 17, to study music in the UK. I made a promise then that I would come back and contribute back to my country using what I had learnt. When I first got back to the UAE, I didn’t find anything relevant in the field that I could work in – being an Emirati musician was not deemed the ideal vocation at the time!

But, as i truly believe, everything happens for a reason. During my time on the board of DUCTAC, I met many people who were very encouraging about the development of the arts, especially music in Dubai. The chairman of the board suggested that perhaps I consider taking some space within

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profile refugee camps to street children in Cambodia. What also sets Centre for Musical Arts apart from other music centres is the care we give to our students: a talented and professional faculty, personal attention and the kind of reinforcement and encouragement that make learning music a positive and enjoyable experience. Instructors at CMA are not only gifted artists, but also highly qualified, caring and imaginative educators. Our continuous appraisal and observation program ensures that students receive the best, by the best.

the newly built DUCTAC and develop a music centre. And here is really where it all began.

How did you manage the set-up phase of your business? When I started, I had no financing and no resources. What I did have though, was a sound grounding in business, having worked for the seven previous years in banking and FMCG. This allowed me to work on a comprehensive business and financial plan that I could present to banks or potential investors to attract initial financing to start the organisation. I also had an incredibly supportive family and network of friends that did nothing but encourage me to follow this new creation.

What were the challenges you had to deal with? Oh the challenges were many!

There is a gross misconception that setting up a business for an Emirati is easy – it is not! From red tape in setting up a business license (Music Centre did not exist as an option of a business type in their records) to getting the financing, from the high rents to the misunderstanding that CMA is not a retail set-up but a community service …. and 8 years on, these are still some of the challenges I face on a daily basis.

Was being a woman ever a challenge or difficulty for you? The biggest, and only challenge I faced being a woman whilst setting up my business was the actual financing. Any bank or investor I approached, regardless of how sound and interesting my business concept and plan were, insisted that I have a MALE guarantor for any financing. This would either have been my father, brother or husband. This essentially was not an issue, however, it really didn’t instill any confidence that my business was regarded on its own merit or for my ability to build and develop

something myself, as a woman.

What sets CMA apart from other music centres? Today, the Centre for Musical Arts provides high quality and affordable musicianship to all in community.

‘Bringing music to everyone’ is our tag line and our commitment. We do not advertise or have a huge marketing budget. We have relied very much on word of mouth and developing a presence in the community whereby we are recognised as THE music centre to have lessons.

What are your plans for the future?

I am excited about the future and the opportunities that this holds, but along with the immense potential there is in Dubai, the obstacles are frustrating and range from operational and financial to more larger strategic policies. I have faced these whilst trying unsuccessfully to expand my business this year. Until I can find an affordable space, that is well located in a safe area that is easily accessible, I struggle to grow physically.

Unless rules with regards to public performances and more affordable venues are available, it is a challenge to find opportunities for our students to grow.

CMA is currently the only music centre in Dubai that offers a full complement of orchestral instrumental teaching for strings, woodwind, brass, percussion as well as voice, piano and guitar. It also maintains a competitive advantage by being the only centre that offers brass tuition and orchestral percussion in the city. As part of our commitment to excellence in music, we provide a wide range of master-classes with visiting international artists and termly workshops.

This does not detract me from continuing to strive to build a cultural future in Dubai.

These are but challenges, and with hard work and sometimes a little luck, there are opportunities to overcome them. I do believe with time, there will be clearer route towards the development of music, arts and culture within the city.

Our innovative Saturday youth music academy is the only one of its kind in Dubai that offers students opportunities to play in ensembles, sing in a choir, study music history and theory.

Any advice for aspiring women entrepreneurs? The road is challenging, but the sense of achievement far outweighs those challenges. I would say this to any entrepreneur: Plan, work hard, and never give up!

We are at the forefront of international assessments and recognition. ABRSM is the international leading authority on musical assessment and CMA is one of only five registered examining centres for ABRSM in the entire UAE. We also actively support music education through our Outreach Projects by volunteering our time and skills with disadvantaged children; from Palestinian

My dream would be to have a purposebuilt music centre that can support all the areas we work in and that can support the musical needs of our community.

You’ve been recognised as one of the finalists in the Gulf Capital SMeinfo Awards. How do you feel about that?

Ecstatic! It is really an honour. It is also a great boost of confidence, regardless of whether I win or not, to be recognised by my peers, to be shortlisted by some of Dubai’s most prominent business people.

It’s like a big tick that says ‘you’re doing something right’.

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glam

Bloomingdale’s - Dubai puts on a show Our favourite stop for retail therapy welcomed the must-have ensembles for Fall/Winter 2013 in spectacular fashion. Always an event to remember, the season’s fashion show by Bloomingdale’s - Dubai was attended by the region’s fashion pack, taking with them fabulous style inspirations from the gorgeous pieces seen on the runway. Witnessing the stunning f lair from high fashion labels to regional designers, shoppers would certainly have a great time roaming around the massive Bloomingdale’s - Dubai for their season’s wardrobe.

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glam

Harvey Nichols - Dubai takes the runway Serving as the stunning venue for the Harvey Nichols – Dubai Autumn/ Winter 2013 fashion show, the Dubai Ballroom at the JW Marriott was transformed into a glamorous runway adorned with large vintage f loral plinths. The night was a celebration of style, colour and elegance heralding the new season with a kaleidoscope of rich tones, prints and graphics, leather, opulent lace and A-line inspired silhouettes from designers including Roland Mouret, Oscar De La Renta, Chloe, Giambattista Valli and Mary Katrantzou. Each ensemble was combined with an exciting mix of the season’s must-have accessories by Charlotte Olympia, Alexander McQueen, Bottega Veneta, Marni, Yves Saint Laurent and Stella McCartney amongst others.

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glam

A LUSH Winter Affair Christmas came early this year with a fun and festive gathering hosted by our favourite LUSH team. Marking the launch of their much-awaited Limited edition winter range, the afternoon affair was a unique way of presenting the new amazing must-have soaps, bath gels, lip tints and body care.

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glam

PANDORA unveils its Arabian charm In an exclusive gathering attended by the city’s A-listers, global jewellery brand P ANDORA previewed its first ever Arabian charm, Al-Jamal. Known as 'the ship of the desert', the camel (Al-Jamal in Arabic) has always had special significance in Arabian culture and heritage. The intricately designed sterling silver camel charm is a must-have keepsake for people living or journeying through Arabia.

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Travel and Lifestyle

Live your life, but create a path that is worth remembering, and one worth following by others.

Fitness

Fashionably

fit

With so many fitness information readily available, we asked Laura Kate, creator of the Laura Kate Australia workout, to dish out what we really need to know about sculpting our bodies to get that fashion-worthy look. believe that if you learn to love and appreciate your body for what it is, then you will feel the need to nurture it by providing your body and soul with the most optimal activity and nutrients.

Your body is your temple, an asset which has been provided to you and the core to your overall success.” With an attitude of great appreciation for what she has been given, it’s no wonder that fitness guru Laura Kate has committed her time to helping others achieve that kind of nirvana.

“Over the 10 years of having my studio in Australia, I sought to uncover the best of a variety of disciplines, of which, when integrated together, were going to give my clients the toned feminine physique they all desired,” Kate explains.

“I wanted to create a form of training which encompassed the flow of dance,

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the flexibility of yoga along with the strength, and balance of fitball.”The end result: the Laura Kate method and video workout, a guide to provide women with the grace and sculpted form of a dancer and the lengthened limbs of a yogi.

Changing the approach At the start of every journey is a goal, likewise for your health and fitness journey. But it’s not just about having a goal, but the right goal. “Goals are extremely important but they need to be realistic, positive, something which truly motivates you and something in which you are doing for yourself,” says Kate. “If your goal is based on what the media is telling you is important, then these often turn out to be superficial and free of your own ‘true grit’ to achieve.

Think about what you want, how you are going to achieve it and how long it is going to take. Lastly, always make

Fitness

As long as a woman is toned but keeps her feminine form, then she is a picture of health and beauty. sure enjoyment is factored into the equation.”

After setting your goal, you then need to know how to reach that goal. And herein lies a few landmines which Kate hopes we can avoid. “Being timepoor is a major concern many women face. Too often women think fitness is about going for a run, doing weights at the gym or doing an exercise class.

But fitness can be anything which warms the cockles of your heart, both physically and spiritually. Ballet, surfing, horse-riding, dancing, acrobatics, yoga, even trampolining! Basically anything which improves the physical functionality of your body, whether that be strength, cardio or flexibility.”

Perhaps the key to unlocking that desired body is not the exercises themselves, but rather, something more innate. “To me, experience and enjoyment are the keys to the success of maintaining your health,” affirms Kate.

“If exercise becomes a ‘chore’ then of course we don’t want to do it. There’s something really nice about being in the comfort of your own space where you can choose your own style of music, light some candles, let in some fresh air, all in all creating the atmosphere and experience you desire.”

And fitness trends, while perhaps effective in the short-run, cannot guarantee long-term adherence. “Trends will always exist, but in the end it is all about enjoyment and understanding.

Women always tell me they dedicate a lot of time to fitness but to no avail.

However when I delve deeper into what they are choosing to do, then it comes as no surprise. Want the lean legs of a dancer? Then workout trends such as Cross-Fit and Body Pump are not your answers!”

Then there are the fitness gimmicks, which sadly, many fall for. “In the end we all want to be able to achieve something in the quickest time with

the least amount of effort, but too often these quick fixes are too good to be true, in turn compromising the health of our body and resulting in rapid weight gain the moment we return to normality. The first step towards optimal health is to not fall victim to these empty promises,” she warns.

Get the other stuff in order as well As the saying goes, ‘a healthy, and goodlooking body, starts from the kitchen’.

We all know how important that is yet still find it hard to comply. But the benefits are there for all to see. “You can always tell a woman who takes good care of herself both inside and out. She radiates, and is blossoming from within.

Her eyes are bright, her skin glows, her hair is lustrous. This is because she not only dedicates time to fitness but also because she makes conscious decisions about what she brings into her body.

And why wouldn’t she? There are so many amazing foods available, which provide optimal nutrients… you are cheating your full potential if you only consider half of the equation. “ Women should also not be obsessed with looking like the hundreds of skinny models. “A woman’s body is a beautiful form and, one of which, is gorgeous in many different shapes. The curvature of the breasts and the hips are all part of the package and should be embraced with confidence. Too often the media focus on being thin but it is about being femininely toned and glowing from within that we should focus our attention on,” Kate says, elaborating further, “A wafer-thin physique is rather rare, in which case I don’t believe this is a good role-model for a healthy body as, for most, it is unachievable.

However, there are some women who are naturally very thin, in which case it is also important to not degrade them in any way. As mentioned previously, femininely toned and glowing from within is the key! “ Stick to it

Perhaps the most difficult part of every health journey, even more so than the first step, is adherence to your fitness program. This is especially so for those who are constantly travelling and believe that their regimens are in the gutters simply because they cannot follow their plan. This is however, very untrue. “Whether travelling for work or play, lots of my clients take their Laura Kate workout with them. That’s the beauty about being able to access your workout anytime, anywhere,” Kate remarks. This also holds true for the thousands of other exercise programs that can be found on the net; you literally have access to what is suitable for you, anywhere you go. In short, travelling is not an excuse to slack off.

“For others who just want to go on a holiday, then my best advise for this is to be selective on your type of holiday.

For me, a holiday should be a time to reset the clock. Get away from the daily grind and instead focus on what makes you feel good from within.

My optimal holidays are ‘shapeup’ destinations whereby I choose one of my favorite activities as the main focus.

Whether it be skiing in the French Alps, horse-riding through the forests of Andalusia, surfing in the Islands of Indonesia, or sun-saluting the sands of Goa – a majority of the holiday is dedicated to an intense activity of my choice. Are they physically challenging?

Yes! Do I hate it? No!. They warm the cockles of my heart and I always come back refreshed, glowing and at optimal health. I love it!!

About Laura Kate

Accustomed to taking toned temptresses through their paces at her studio in Australia, Kate released the Laura Kate Australia workout; an intense integrated routine to sculpt, tone, and reshape the feminine form. Having lived in Dubai for the past 3 years, Kate continues to share the secret to healthy living; assisting women from all over the world achieve their desired physique.

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health

Going Back to The Cave ...A Closer Look at the Paleo Diet

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health With the increase in diabetes as well as the surge in global obesity rates, is it any wonder that many experts are embracing the latest healthy eating program, the Paleo Diet? Saadiya Ahmad learns how it can help you alleviate your risk for disease as well as enhance your wellbeing...

46-year-old Hend Mahmoud from Dubai says that while she aims to eat healthy foods, she was recently diagnosed with glucose intolerance and also suffers from odd aches and pains in her legs and back.

She tells,“I do watch my diet and weight but like most people, found myself eating rice with almost every main meal and also just eating too much refined foods.

It was the diagnosis of being glucose intolerance that gave me a jolt to take action and seek the help of a nutritionist who advised this diet. My complete life has changed in the past four months with this lifestyle modification diet. Now I enjoy my proteins with lower glycemic index carbs. I have never felt better and the aches and pains are completely gone...”

Obesity Today Take a look around; our children are playing less, eating more refined foods and adults are doing almost the same except most of us are either sitting in front of our laptops or working. This lack of activity combined with eating habits gone wrong has resulted in the epidemic many experts refer to as

globesity. According to Dr. Graham Simpson, Medical Director at Eternity Medicine Institute, hunter-gatherers of the yesteryears actually appeared to suffer no obesity, diabetes, heart disease, or Metabolic Syndrome until they adapted grains and dairy foods just 7,000 years ago.“And today our environment in the UAE, as is the case elsewhere, has changed dramatically especially with the introduction of the modern Western diet with its high sugar, trans fats and omega 6-fats,” he says. He asserts that what is making us obese is in fact, carbohydrates and insulin.“Up until the eighties, obesity rates remained fairly constant at about 14 percent of the population. However over the past 25 years, this has surged to about one in three people,” he says.

This coincides with the fact that the early eighties saw the introduction of high fructose corn syrup and the expansion of the soda industry which exacerbated the problem. In fact, the reality today is that most people consume far too many carbs, points out Dr. Simpson.“Vegetables and fruits contain all the carbs most humans need and our bodies work best when we burn our fat,” he says. Unfortunately, in

the modern world, people consume so many carbs that the body can rarely burn its fat stores.

What Paleo Diet is This near to nature lifestyle eating diet is essentially based on eating foods that our hunter-gatherer ancestors from 2.6 million years ago ate.“The foods comprised of vegetables, fruits, meats, fish, eggs, nuts, and seeds,” says Dr. Simpson, as these foods provide essential nutrients and have a low-glycemic index.

“The Paleo diet originally became popular in the 1970s when gastroenterologist Walter L. Voegtlin came up with the concept,” he says. Paleolithic nutrition is based on the premise that human genetics have scarcely changed since the dawn of agriculture, and modern humans are genetically adapted to the diet of their Paleolithic ancestors. Therefore an ideal diet for human health and well-being is one that resembles this ancestral diet.

“Refined sugars and grains and processed foods are not part of the Paleo Diet,” he says and in fact, believes that the answer to our chronic disease is a ‘dietary RAP’ – Return to Ancestral Practices – we need to act like our Paleo ancestors did for 100,000 generations and avoid grains and dairy and opt for a diet of meat, fish, eggs, nuts, salads, fruits and vegetables which is in harmony with our genetic makeup.“This anti-inflammatory diet is a moderate protein, carbohydrate and fat program designed to reduce body weight, reverse chronic disease and slow ageing,” he says.

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health

Diabetes With this diet, Dr. Simpson explains that you can begin to reverse diabetes in as little as two to three weeks as insulin resistance is the key abnormality in ‘Diabesity’.“This means that before you became a diabetic, you have pre-diabetes for 8 to 10 years with insulin resistance,” he says. This diet can help anyone who is overweight, even the morbidly obese.

“Simple eating tips to avoid obesity include consuming a Paleo diet of foods below 50 in the Glycemic Index, avoid all sodas including diet sodas, no carbohydrates after 7pm, avoid all grains and dairy, and avoid juices and dried fruits and save rice, potatoes or pasta for just once a week,” he says.

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The Shifts in Eating Dr. Simpson points out that what we eat today is very different from what

our great grandfathers used to eat.

“This is due to modern agricultural business and genetic modification of foods,” he says, and in fact the number of individuals who are gluten intolerant is skyrocketing. Author William Davis, MD explained in his recent book ‘Wheat Belly’ that wheat can be toxic to the human body for many people.

“People who eat wheat will consume on average an extra 300 to 400 calories per day,” he says and besides this, wheat also produces exotoxins as a result of lectins and other proteins contained in grains. “A startling fact is that exotoxins stimulate the same brain receptors as cocaine and heroine, which is why wheat can have an addictive character,” he says.

Foods Recommended To Eat on The Paleo Diet: • • • • • • • • •

Meat - GRASS-FED, not grain-fed. Grain causes the same problem in animals as they do in humans.

Fowl - Chicken, duck, hen, turkey…things with wings that (try to) fly.

Fish - Wild fish, as mercury and other toxins can be an issue in farmed fish Eggs - Look for Omega-3 enriched eggs.

Vegetables - As long as they’re not deep-fried, eat as many as you want.

Oils - Olive oil, coconut oil, avocado oil – think natural.

Fruits - Have natural sugar, and can be higher in calories, so limit if you’re trying to lose weight.

Nuts - High in calories, so they’re good for a snack, but don’t eat bags and bags of them.

Tubers - Sweet potatoes and yams. Higher in calories and carbs, so these are good for right after a workout to replenish your glycogen levels.

Credit: www.nerdfitness.com

Benefits Being a low glycemic diet, this essentially means that the Paleo diet keeps blood sugar levels normal.“Actually, numerous studies have shown that high-protein and low-glycemic load diets are more effective for weight loss, controlling diabetes and disease control,” says Dr. Simpson. And not surprisingly, the popularity of the diet is being aided in large part by a slate of recent studies showing just how damaging to our health high-glycemic food really is.“The low-glycemic load Paleo Diet delivers quick weight loss results and also helps avoid silent inflammation which

ultimately leads to many kids of disease including cancer,” he says. What we do know is that the modern Western diet is made up of foods with a high-glycemic index, meaning blood sugar levels are constantly elevated and as a result insulin levels are constantly spiking.

Excessive insulin and blood sugar levels are associated with high blood pressure, high LDL, type 2 diabetes, heart disease, cancers and others. The Paleo Diet avoids these types of foods entirely, and studies have shown that our ancestors of the Paleolithic Era were for the most part free from these diseases.

!BU $HABI -ALL s !L 7AHDA -ALL s "URJUMAN s -ERCATO s -IRDIF #ITY #ENTRE s $EIRA #ITY #ENTRE s -ALL OF THE %MIRATES s 4HE $UBAI -ALL

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TOYS s APPAREL s ACCESSORIES s STATIONERY

dine out

Turning

Japanese

Jumeirah at Etihad Towers boasts a once-a-month off-menu authentic Japanese dining experience in its signature restaurant, Tori No Su. AW visits the capital to take a bite.

A

n invite given exclusively to a select set to try the debut of Chef’s Table at Tori No Su was enough to get our nods to drive for about an hour and a half to the capital. The invite said ‘one-of-akind off-menu of gourmet Japanese cuisine offered only once a month to a group of 12’. So despite a hectic day filled with photo shoots, we decided to cap our day in the diner that aficionados in the country have been yapping about.

The vibe It was an ordinary Friday night in Abu Dhabi so we did not expect a buzzing crowd at the magnificent lobby of Jumeirah at Etihad Towers. Much to our awe, we also found a stylish set of diners at Tori No Su, blending perfectly with the dazzling and dramatic interior of the restaurant. It was a great sight to see, realising that Abu Dhabi was in fact getting stronger in the dining scene.

Welcoming us further was the part-lounge, part-restaurant vibe of Tori No Su that was interestingly filled with carefully selected modern décor and sleek lighting choices that only add to its warmth and almost poetic contemporary ambiance.

The service staff helped in hyping up the cordial environment especially with their eagerness to serve in an efficient manner.

Plus, Tori No Su’s Chef de Cuisine Takashi Ando was hands-on in ensuring that the diners were having a totally memorable experience of authentic Japanese dining.

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dine out

The offer In line with the launch of traditional ‘omakase’, or ‘leave it to the chef’ dining experiences (meaning guests having uniquely tailored menu items for those that arrive unannounced on the day, to special off-menu creations for those providing three days notice), Tori No Su is opening the Chef’s Table whereby Japan’s freshest seasonal produce of the day are especially flown in directly from Japan just for the occasion.

Monthly Chef’s Table dining is available each third Friday of every month and strictly limited to the first 12 persons who secure their booking. Ingredients and seasonal produce is sourced directly from Japan just for the experience, with Chef Ando creating a one-of-a-kind degustation menu centred on that particular month’s seasonal produce.

Meticulously selected beverage pairing is also an option with each course.

The evening of October 18, 2013 will see the launch of the first kaiseki Chef’s Table and feature: a bonito salad for the sakizuke course; grilled eggplant with miso, tilefish yuan yami roasted pumpkin, grilled mackerel, deep-fried maitake mushroom for the yakihassun course; tuna toro, halibut, yellowtail shashimi with roasted bonito and yuzu kosho for the tsukuri course; simmered autumn eggplant, prawn and confit duck and wasabi for the nimono course; matsukake mushroom sea urchin and bonito sushi for the aizakana course; mackerel and mushroom with pirikara amazu ankake for the tomezakana course; mushroom kamameshi, braised tuna and miso soup for the shokuji course, and finish with kuzukiri with raspberry coconut milk soup for dessert.

The verdict Greeting us at Tori No Su were platefuls of extraordinary looking sushi that melted in our mouths. The flavours of salmon, crab and seaweed were refreshingly delectable, especially when paired with the signature Tori No Su drink Tei-en (a mix of kiwi, cucumber and apple juice garnished with shiso leaf).

white smoke born out of the intelligent use of dry ice. It was more of a vision to remember than an entrée to savour, but nonetheless gratifying in flavours. Another worth the memory was Matsutake that was present in the sumptuous main course, which to be honest would not make a difference had we not been told that it was the most expensive mushroom in Japan.

Once seated, we found an elegant menu, originally signed by Chef Ando, marking the off-regular menu dishes in both English and Japanese language, all of which were promising a wonderful gastronomical experience – and boy, they did not disappoint.

It’s also a delight to retrospect on the Aizakana course as it included sea urchin that we braved to taste for the first time.

Though we deemed we were not fans of it, still we would be glad to find it again in the Tori No Su’s menu because it was a fitting introduction to more exotic Japanese ingredients. Meanwhile, it was good that we did not skip dessert because the Kuzukiri, a delicate jelly bordering to rice noodle, was the perfect pair to the raspberry coconut milk soup that satiated our palettes by the end of the night.

From the haute and artistic display of meticulous food preparation to the thoughtful selection of the ingredients evident in every piece of the meals, the kitchen warriors of Tori No Su succeeded in putting an amazing first impression. It was quite a number of courses (eight to be specific), and sure we got a full stomach even before we reached the main course and the much-awaited dessert.

What stood out for us was Tsukuri, a platter of tuna toro, halibut and yellowtail sashimi served in an oval almost asymmetrical plate that was sizzling with

Overall, we found our trip to Abu Dhabi the best one we’ve had in a long time.

It was worth the drive, indeed, and it’s something of a must-try in this lifetime.

That night we realised that Japanese food is one thing we love the most, but the scrumptious feast we were served at Tori No Su made us love the cuisine even further.

The monthly Chef’s Table starts from AED600.

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Travel news

The road less travelled

Volkswagen Middle East recently brought AW to a once in a lifetime driving experience in the incredible Maritime Alps on the French-Italian border. Sherry Tenorio retrospects orry, can’t call you. Just landed in Italy,” was my first message after flying for about eight hours from Dubai to Turin via Munich, which my colleague in the industry responded to with, “Oh great, let’s meet at the shows.”

While my friends were amidst the hiatus at Milan Fashion Week, I was discovering the other side of Italy. Not complaining, yet rather thankful for the instinctive decision to skip the shows this year, and join the Maritime Alps Tour hosted by Volkswagen Middle East. For I must say, that to date, it was one of my best decisions ever. The drive-off was a once in a lifetime experience that took me to places in Italy not too many tourists see, brought me to heights not too many people were able to reach, made me stand in two places (French-Italian border) at one time, and pushed my confidence and ability to trust in my driving partner and in the Volkswagen Touareg when facing dangerous trails. Personally, no model donning in high fashion ensemble could top that.

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Travel news

Day 1 The four-day driving tour officially began when I was ushered, with fellow journalists from across the Middle East, to a fleet of Volkswagen Touareg awaiting us at Turin Airport’s parking. The number of beautiful looking 4x4s waiting for its drivers – quite promising endless destinations and exhilarating travels – was a sight to see.

After a warm welcome and short briefing from our expert handlers – Peter, Heike and Yulia – we were then teamed up, two journalists for each Touareg. Yes, we got our Volkswagen baby for the rest of the trip.

It was a smooth drive to the small town of Cuneo, and I could not keep myself from smiling especially when the cold breeze from the mountains touched me for the first time. The scenic road to Cuneo almost felt like home, with the greens abound, the buildings gone and roads less widened. It took about an hour to get to our lovely haven for the next three nights, the Hotel Palazzo Lovera. Though spent from the flight and drive, I could feel the vibe of enthusiasm among the group as the adventure of the Maritime Alps driving challenge was becoming more apparent.

After an hour and a half of rest, we were called for dinner in the hotel where we satiated ourselves with authentic Italian cuisine. The black truffle risotto was divine while the La Madama Piemonteisa (famour Piemont thin slices of beef usually served rare and pink) was worth trying, at least for me. Capping the night was the popular Italian drink, Cappucino, served with a warm message from Thomas Milz, Managing Director of Volkswagen Middle East, and a final briefing from our drive-off handlers.

Day 2 The church bells from the magnificent century-old church next to the hotel woke me up on the second day of our Italian job. After a round of email replies, Skype chats and morning routine, I took the lift down and went to the diner where I found most of my travel mates almost done with breakfast. Choosing quick bites but not without my coffee, I munched a fast breakfast and headed with the team to the Volkswagen Touaregs, bound for some

serious off-road driving.

But before we ascended to the hills, we stopped first at Dronero, a quaint Italian village, which was filled with more oldies than youngsters. It seemed like most young people from that village opted to leave, and live in the city instead. That did not mean that the town was not beautiful. In fact, it was a breathtaking vision, filled with a dozen churches, old-fashioned houses, flowing rivers, ancient bridges, at the foot of the Stura Valley. The atmosphere in this pretty little town spoke of history, grandeur and fun from a long time ago. Our quick short stop in a lovely café by the town’s plaza presented one of my fellow journalists the traditional Italian hot chocolate, a thicker and more sinful version of the usual order yet very good in warming the bones.

Going back to the fleet, I could sense the stares of the town’s residents who perhaps were wondering what why we were going

to mountains with the fancy big cars.

After another hour of easy driving at the foot of the mountains, we were called for a bathroom halt and driver change. Ready to try the Volkswagen Touareg on my own, I took the challenge of driving the 4x4 for the first in my life (my car was a tiny sedan, and so big cars would scare me normally).

Glad that my driving partner was very experienced, he motioned me well on how to start. To be honest, the vehicle was userfriendly, even to beginners like me, that I felt safe and comfortable even to the last minute of sitting on its driver’s seat.

The smooth, zigzag drive was pretty smooth for me but when the roads became narrower and the road turned rocky, I

began to feel uneasy, my hands sweaty and my heart was beating so fast. The first 15 minutes of the climb was a challenge personally already, and each time I saw the Volkswagen Touareg higher up ahead of me, I could sense mix emotions: excitement and fear. Thrilled that I was able to drive all that way up, and scared that my driving partner was getting anxious if we would still be alive. I knew that no matter how reliable the Touareg was, one wrong move or one wrong turn of the steering wheel could take us tumbling down, embarrassed, hurt, and worst, killed.

The drive-off was a challenge accepted, challenge tried, and a challenge well deserved of giving up at the time I knew it was best called for. So, we used the very handy walkie-talkie, and called the group

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Travel news for a driver change. It became a quiet drive up the hills, since we knew that drivers needed total concentration on the trail, and the only distraction were the occasional meetings with bikers and hikers. Peter’s voice would also come up from time to time especially whenever he would guide the drivers on how to handle the vehicle through the bumps ahead. We only got to breathe when we reached a stop at the cheese/butter factory on top of the mountain.

Another 10 minutes passed, and after changing the capabilities in the Touareg in order to further use its hill-climbing ability, we reached our pit stop, took lots of pictures, and delighted over the wonderful array of picnic-perfect food. Then, an hour after, we were bound for more heartstopping off-road action where we needed to cross the Maira Valley up to Stroppo and via Maira-Stura road to get back to Cuneo.

The Touareg’s hill descent capability was almost like magic as it worked so well in getting us down the hill.

Once we were down from 2400 feet, I then took the responsibility of driving back to Cuneo. And, the vehicle seemed much friendlier and more convenient to drive, especially after seeing how it was able to help in getting us pass some impossible trails, making the off-road driving thrilling yet still easy and fun.

We reached the hotel a little before six in the evening, giving us some time to change before dinner at the town’s best pizzeria. It was certainly the much-deserved indulgence after the rigorous day.

Day 3 The brief said that this was the day meant for the real 4x4 challenge. It would take us to Cuneo straight to Limone Piemont through the famous 18th century French/Italian tunnel then up to Tendapass-Liguria ridge where France and Italy would only be separated by one foot (literally, and I mean literally). Then, up to Monesi which could not be figured if it is an Italian or French mountain.

Blessed with marvellous weather, we welcomed the drive-off day with great enthusiasm, but not without taking a hearty hotel breakfast. Off was the convoy as early as nine in the morning.

A good amount of driving was spent

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straight to the border tunnel, and I was stunned by the beauty of the convoy; the vehicle driving one after the other was a suiting embellishment in the majestic view of French Alps.

After a quick Capuccino and bathroom call, we went directly to the hills, until we reached the ridge that took us to stand in France and Italy at the same, one foot in France, the other in Italy. A bit of sightseeing and picture-taking, then we went way up to our pit stop, a heavenly zone for a picnic in the mountains. The panoramic view of greenery and nature, with the ruins of an old military camp site, was the most amazing backdrop to a leisurely lunch.

The drive back down via Brigue in France started quite alright but as we went down ahead, the dangers seemed to be trailing, roads were harder and more twisty, and yes bikers and cars (which I wondered what they were doing there) did make the drive more challenging. But thanks to our experienced set of drivers

and our fantastic buddy, the Toaureg, we came out of the mountains safe and sound.

Before reaching the tunnel, a driver change was called for, and I gladly took the drive all the way to the hotel.

It was another wonderful experience, driving in French-Italian tunnel and the narrow roads of Italy. It was an enjoyable moment – the picturesque towns were a vision, the vehicle was able to fetch envious stares, and the weather was close to perfection – I could not ask for more.

Once in the hotel, we were given time to explore Cuneo, do some shopping, and of course, try a cup of gelato. Dinner was in a fancy town restaurant in a recently restored hotel. The five-course meal, that brought us to laughter while figuring out the translation of the dishes in English, was utterly delectable. Before heading back to the hotel, we got certificates (and a gift) from the Volkswagen Driving Experience team for taking part of their Maritime Alps Tour.

Travel news

Day 4 The last day in Cuneo received an early welcome as I think most of us took an early stroll in the piazza in order to buy homecoming gifts. But we needed to bid goodbye, and so we checked out at 10 in the morning and headed for a relaxing drive along the charming Italian countryside.

Along the drive, we discovered the beauty of Piemont region, driving pass the small romantic roads in the wine and truffle region. We made a stop at Alba for yet another unforgettable Italian dineout. The dishes were to-die-for, leaving me wondering how I could think about diet when these authentic and delicious Italian dishes were in front of me. After the gratifying lunch, we were given an hour to roam around and experience the shops, the gelato, the coffee, and the weather, for one last time.

Then, off we were to a long drive to Torino Airport. The four-day Volkswagen driving experience trip was over yet it left a mark in my heart and in my spirit. It brought me new acquaintances, wonderful laughs, sights only best remembered by memory, and sumptuous meals I could not fathom to eat it just four days. It also pushed me to the edge, taking the confidence I have in myself and giving me wisdom of when to continue and when to stop. It allowed me to see the other side of Italy (and France) on a breathtaking, heartstopping manner, leaving me with great content that I decided to choose this road less travelled.

The best travel buddy The best-selling Volkswagen Touareg showcased its unquestionable off-road capabilities during a trip to the stunning Italian Alps where the vehicle was tested in some of the world’s most extreme off-road conditions. Uniting the world of off-road vehicles with the comfortable dimensions of a luxury sedan and the dynamic attributes of a sports car, the sports utility vehicle displayed its world class performance and handling skills with ease.

Thomas Milz, Managing Director, Volkswagen Middle East, said,“Since its launch in 2010, the Touareg has been a firm favourite amongst a wide cross section of the market. Its stunning design and world first innovations have allowed the Touareg to herald a paradigm shift in the idea behind multipurpose SUVs. The Touareg offers luxury, high performance and extreme off-road capabilities in a single, quite remarkable package.”

Ground clearance. The Touareg’s performance excels on virtually any terrain. With air suspension (optional on the V6) and sensordriven dynamic damping control, the Touareg rides smoothly over every bump. The level control helps drivers respond and adapt to different surfaces and situations. It can raise itself up to 140 millimetres to give a ground clearance of 300 millimetres where necessary.

Hill climbing ability. The Touareg’s hill-start assist gives it power from a standing start up a slope of up to 45 degrees without blinking. Hillholder, hill descent assist and roll-over sensors are standard on all models.

Extreme Angles. Off-road normally means traversing sudden steep inclines and descents so short overhangs are critical. Touareg’s compact overhangs mean 45 degree inclines can be tackled without grounding the body, front or rear. The Touareg can traverse a side-slope angle of up to 35 degrees, with full traction and control. Approach and departure angles of up to 30 degrees mean the Touareg can glide over sharp rises with ease. The V6 has a stationary ground clearance of 205mm. The V8’s air

suspension increases ground clearance to 233 mm.

Lighter in weight. Volkswagen is systematically striving for sustainability on the Touareg. As the leader in its competitive class, the Touareg has five per cent greater torsional rigidity than its predecessor, despite it now weighing 208 kilograms less than before.

Area View. The Area View is a surroundings monitoring system which transfers images of all of the Touareg’s surroundings to the central touch screen in the centre console. These auxiliary lines are used to help the driver better assess distances, to describe the possible driving path based on the steering angle or to show a recommended driving manoeuvre.

World’s first SUV with 8-speed automatic. All Touareg versions are now shifted by a standard 8-speed automatic transmission – the first of its kind in the world in the SUV segment. The 7th and 8th gears are laid out as fuel-efficient overdrive gears.

More space for everyone. The functional interior offers more comfortable seats and legroom in the rear, with an increase of 41 millimetres from the predecessor thanks to an extension of the wheelbase to 2,893 millimetres.

Aesthetically stunning design. The Touareg has made dynamic strides in its looks, owing to an even sportier layout of proportions.

The team led by Volkswagen design head Klaus Bischoff, set out to give the Touareg a significantly more elegant appearance based on the new Volkswagen Design DNA, which manifests itself through a clear horizontal structure and orientation. Key elements here are the black, high-gloss trim of the upper radiator grille with its continuous chrome trim strips, the headlights that are always visually integrated in these lines, the middle level of the bumper painted in the car colour, and a U-shaped and lower air inlet framed nearly entirely in chrome trim as a third level.

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artsy And what would life be like without a little bit of art and culture…

Art of the month

‘Cinderella on Ice’ Abu Dhabi National Exhibitions Centre is set to host the world-famous and spectacular production ‘Cinderella on Ice’ in a breathtaking fusion of ice skating, dance, ballet, gymnastics and acrobatics to portray a novel twist to the classic fairytale.

This sophisticated production will boast creative and powerful story-telling, impressive sets, opulent costumes and spectacular special effects, including fire, rain and aerial stunts.

Performed by the award-winning Imperial Ice Stars, ‘Cinderella on Ice’ will take centre-stage from October 2-5.

In the adapted production, Cinderella is a humble chorus dancer who is thrust into the spotlight as a prima ballerina and captivates the Lord Mayor’s handsome son, the most eligible bachelor in town, with her graceful performance. Her ballerina stepsisters vie to steal his heart with rival attempts that are engineered with true villainy by Cinderella’s stepmother who is the local ballet mistress.

Ultimately, true love triumphs with the help of the magical powers of the Gypsy Fortune Teller and Cinderella’s kindly father, the town’s watchmaker.

Family Tree (Me Series) by Ghazel Carbon 12 proudly presents Ghazel’s second solo exhibition, with the most seminal series – the Me Series – which is for the first time deconstructed into short scenes, and will be exhibited in this format. The Me series is an ongoing series since 1997 with more than 730 scenes.

Ghazel is one of the most significant Iranian contemporary artists on the international art scene and one of the pioneers of video and video performance. ‘Family Tree’ consists of 12 episodes; all enacted by Ghazel with her Me Series persona: herself in a black chador.

The artist reincarnates all of the characters by herself as her great aunt, her dog, her mom, her brother, her dad, and her nanny…an approach that amplifies her humour. It not only changes and challenges the aesthetics

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of her work and its representation, but also multiplies her narrations by adding other characters.

The 12 stories/scenes are conceived as a new project for Carbon 12. They are deliberately ‘scattered’ and ‘deconstructed’ into different video installations and framed storyboard-like photographs, with a significantly more intense aesthetics of fragmentation and ‘tranches de vie’ which is familiar to Ghazel’s style of work.

As in all of her Me Series scenes, the captions placed in her C-prints are as important as the images itself since they create a narration critical to the work. The captions carry the ‘Ghazelian’ sense of humor and act as a voiceover for the narrative, creating a contrast with the silence of the photograph.

artsy

Jung Lee Exhibition Dates: September 9 - October 23 Korean artist Jung Lee marks her first presentation in the Middle East at the Green Art Gallery, until October 23. Working across sculpture and photography, the exhibition will present works from both her Aporia and Day and Night Series. Aporia, meaning ‘coming to a dead end’ in Greek, was inspired by Roland Barthes’s ‘A Lover’s Discourse’ that tells the story of the ineptitudes of people in love.

solitude and sorrow of modern people today.

According to Barthes, when one falls in love, the beloved becomes a mystery and one will ceaselessly try to figure out the reasons for their mysterious feelings. The desire to express one’s love produces lies and conflicts leading to a dead end.

For Lee, those empty phrases reveal the

Inspired by Barthes’s close reading of desire and love, Lee slows everything down, patiently analysing that most intense and overwhelming of states, unanswered desire – the language of complete love and the deep solitary state it throws the lover into. Collecting

Art

consumerism

A new platform to buy art through a limited edition print collection and bespoke artist commissions has been launched in Dubai, supporting local artists throughout the GCC. Capsule Arts, the brainchild of co-founders, curators and artistic entrepreneurs Deepa Bhatia and Rachael Brown, has collaborated with 18 artists from around the world, who all live, work and create art in the GCC, to launch a series of artwork for consumers and businesses to hang in their home or workplace.

Available to browse and purchase through the company’s online store, www.capsulearts.

cliched expressions of love and hatred, Lee places them in deserted landscapes in the form of neon text sculptures, mimicking cold neon signs so often found in cities. The result is a group of beautiful and melancholy empty landscape photographs, contrasting sentimental phrases such as “I still remember”, “Once in a lifetime” and “How could you do this to me?”, with stark layouts of deserted plains or barren snow fields.

com, as well as at pop-up exhibitions and events throughout the UAE, the featured works include celebrated creations from Emirati artists Khalid Mezaina, Mohammad Al Qassab and Nasir Nasrallah, Bahraini artist Perryhan El-Ashmawi and Jordanian Lama Khatib-Daniel.

Home-grown talent from the Middle East will sit alongside those from Australia, Canada, India, the UK and the US, all of whom are influenced every day by their lives rooted in and around the UAE and Gulf.

The other artists represented in the collection are Andrew Field, Arcadia Blank, Emily Gordon, Fathima Mohuiddin, James Matthews, Jill Thomas Whatley, Julia Ibbini, Kate Toledo, Kathryn Ryan, Kathryn Wilson, Matthew Ryder, Nivedita Saha and Noush like Sploosh.

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TV/GEAR/MOVIE

Tube Talk

MBC viewers can now browse through your favourite TV programs and drama on the first Shahid.net smartphone app on all Nokia Lumia devices with Windows Phone 8. The app provides you with instant access to watch an unlimited number of episodes of your favourite TV shows without any restrictions on time or place. Shahid. net is the leading TV catch-up service in the MENA region, providing viewers with free and exclusive content from all MBC Channels. Currently Shahid.net hosts content from the majority of MBC on-air programming as well as content from other channels in the region including Al Hayat, Dream TV, among others.

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Get the HTC One in a brand new colour – Glamour Red. The striking new variant of the sophisticated smartphone combines stunning looks with an impeccably powerful performance. The HTC One is crafted with a distinct zerogap aluminium body, and features HTC BlinkFeed, HTC UltraPixel Camera with HTC Zoe and HTC BoomSound.

Turn heads with the new BlackBerry Q10 special edition smartphone; in white with a brilliant gold-coloured stainless steel frame. Complementing this premium and distinctive phone are the exquisitely-designed, goldaccented headset and protective leather sleeve.

Machete Kills If you like your movie filled with stars, the Machete Kills will do the trick for you; Michelle Rodriguez, Jessica Alba, Amber Heard, Sofia Vergara, Vanessa Hudgens, Lady Gaga, Mel Gibso, Charlie Sheen, Antonio Banderas, Danny Trejo, etc. The third film based on the Grindhouse fake trailers, Machete Kills sees ex-Mexican Federale agent Machete recruited by the US government to take down an arms dealer bent on spreading war and chaos around the world.

music/books

Alessandro Safina

– The man with the golden voice

The Italian romantic pop opera singer who has captivated millions with his distinctive, soulful and beautiful voice is set to perform live in Dubai.

This one-day concert will take place in Madinat Jumeirah, Madinat Arena on October 10. Safina’s unique and seductive voice has captured the hearts of millions around the world. Every song is emotionally charged and delivered with great passion. His classy and soulful mouthpieces embraces and creates a special bond with opera lovers. Safina’s breakthrough to a pop audience took place in The Netherlands in November 2000, when he performed at the prestigious ‘The Night Of The Proms’ celebration. His single LUNA stayed at the top of the charts for 14 weeks. In November 2001, Safina was one of several prestigious guests performing for Queen Elizabeth II on the occasion of the 73rd Royal Variety Performance. He gave a masterly interpretation of Andrew Lloyd Webber’s MUSIC OF THE NIGHT. Safina has also sang with living legends such as Elton John and Jose Carreras and toured Asia with Sarah Brightman.

Tickets available at:

www.mpremiere.com, www.virginmegastore.me www.timeouttickets.com, www.platinumlist.net

Unseen Vogue: The Secret History of Fashion Photography

by Robin Derrick Drawn from the archives of British Vogue, the book presents hundreds of images never seen before – the killed pictures, rejects, and outtakes – to form a fresh, new history of fashion photography. Features the first attempts of many now internationally famous photographers, great pictures by forgotten masters, outtakes from famous shoots, and many other extraordinary and sometimes controversial pictures.

Overdressed: The Shockingly High Cost of Cheap Fashion

by Elizabeth L. Cline In Overdressed, the author sets out to uncover the true nature of the cheap fashion juggernaut, tracing the rise of budget clothing chains, the death of middle-market and independent retailers, and the roots of our obsession with deals and steals. She even explores how cheap fashion harms the charity thrift shops and textile recyclers where our masses of cloth¬ing castoffs end up.

Born to Be Brad: Life and Style Lessons from the Front Lines of Fashion by Brad Goreski, Mickey Rapkin Reality show star, celebrity stylist, and rising fashion icon Brad Goreski takes readers inside his whirlwind life from growing up in a small town in Canada to making it big, and along the way he offers style tips and tricks, complete with photos, to help every woman look her best.

LEVANT – Recipes and memories from the Middle East

by Anissa Helou Anissa Helou’s Levant is a collection of mouth-watering recipes inspired by her family and childhood in Beirut and Syria, and her travels around the exciting regions of the eastern Mediterranean and the Middle East. Levant includes 150 inspired recipes for soups and sides, salads and mezze, meats, fish and vegetarian, sweets and breads.

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A-list Celebs

r e w o P r a t S No matter how good a product is, a little helping hand in marketing surely can’t hurt, especially when you’re talking about gorgeous celebrities. Check ut who’s become the face of what in 2013.

Mila Kunis – Gemfields

There’s a difference being part of a familyowned company and being part of a conglomerate – you feel as though you’re a part of something, and you don’t work for them, you work with them.

Leona Lewis – The Body Shop

The Body Shop is one of the most inspirational and innovative companies out there, and I’ve always wanted to campaign with them, especially on the global ban for animal testing in cosmetics.

Kate Moss – Kerastase

I am happy with the images. I like the way my hair is styled – all completely different from one another, but all representative of my unique style.

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Gong Li

– Piaget

Movies are an important part of my life. I try my best to show each role passion and great attention to detail. I feel the character with my heart and merge with the world of the film to bring about the best possible outcome. The same is true for Piaget – the House always embraces challenges, and is a true pioneer in the field of high jewellery and watchmaking.

A-list Celebs

Eva Mendes – Vogue Eyewear

I really love glasses. Whether they are prescription glasses or sunglasses, they are an extension of your personality and such a fantastic accessory I love to mix and match and play with different looks, depending on my mood and my outfit.

Carla Bruni – BVLGARI

An item of jewellery is not like any other object. It is more intimate than anything else physically intimate, of course, because it adorns the body, right next to the skin, often close to where the heart is beating. From the simplest of rings to the most sophisticated necklace, an item of jewellery always has a personal story to tell. I love it when things have a story.

Amanda Seyfried – Givenchy

What they do is really cool, especially Givenchy – they’re so artistic. And I feel like I have a foot in the fashion industry now.

Maria Sharapova – Porsche

I have had the privilege to be associated with some of the best brands in the world, but now to be partners with Porsche, is such an amazing honour.

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The Coveted

Pégase Diamond Ring

A masterpiece from the luxury house of Boucheron, this striking diamond ring depicts the mythical winged horse, Pegasus. Who would not fall in love with this stunning creation that is so delicately detailed with pavé diamonds and two cabochon sapphires, in white gold? As the jewel wraps around the finger, it definitely does make hearts beat faster. An ideal gem for personalities seeking symbols of calm and serenity, this ring is worth AED123,200 available for the taking at Bloomingdale’s-Dubai.

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