Brand and Design Guidelines (Al Salam Mall - Iraq)

Brand and Design Guidelines

September 2023

Brand and Design Guidelines

Brand and Design Guidelines

1.1 Exclusion Zone

A minimum exclusion zone has to surround the brand mark.

This is to ensure that it is always prominent and does not become obscured by surrounding information or text elements.

In all brand applications, this zone must be used unless instructed otherwise. The formula for this exclusion zone is based obtained from measuring the half width of the emblem icon, as demonstrated in the diagrams.

THE X IS THE HIEIGHT OF LETTER A

1.2 Logo

The brand identity has been designed to reflect ou brand values and personality.

In order to convey the strength and professionalism of the brand, it is essential that a consistent and confident brand representation be maintained across all applications. The brand mark should only be reproduced from master artwork and never redrawn or manipulated in any way, other than the approved formats mentioned in this document.

Brand Elements

2.1 Color Palette

2.2 Typeface Styling

Brand and Design Guidelines

2.1 Color Palette

Pantone 235C

Hex : #840B55

Rgb rgb(132,11,85)

Pantone 235C

Hex : #840B55

Rgb rgb(132,11,85)

Tint : 67%

2.2 Typeface Styling

English Typeface

For continuity and simplicity, we only use specific type families in our communications. The following fonts have been chosen because of their clarity and style.

poppins Light

Arabic Typeface

For continuity and simplicity, we only use specific type families in our communications.

The following fonts have been chosen because of their clarity and style.

poppins Regular

poppins Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnobqrstuvwxyz 123456789

Tajawal Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnobqrstuvwxyz 123456789 ص ش س ز ر ذ د خ ح ج ث ت ب أ ي و ـــه ن م ل ك ق ف غ ع ظ ط ض 1 2 3 4 5 6 7 8 9 0

poppins Medium Tajawal Bold ص ش س ز ر ذ د خ ح ج ث ت ب أ ي و ـــه ن م ل ك ق ف غ ع ظ ط ض 1 2 3 4 5 6 7 8 9 0

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnobqrstuvwxyz 123456789 ص ش س ز ر ذ د خ ح ج ث ت ب أ ي و ـــه ن م ل ك ق ف غ ع ظ ط ض 1 2 3 4 5 6 7 8 9 0

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnobqrstuvwxyz 123456789

Office Collaterals

Brand and Design Guidelines

3.1 Business Card

Specifications

In order to produce the application that shall represent the brand, we recommend the following specifications for printing.

Size 9x5.5cm

Color 2 Pantones

350 gsm paper with mat lamination

Note : The artwork in preview may not be of actual size. Colors in display might look different. Actual artwork to be produced in Pantone.

Front Back

Brand and Design Guidelines

3.2 Letterhead

Specifications

In order to produce the application that shall represent the brand, we recommend the following specifications for printing.

Size A4

Color 2 Pantones

Material Conqueror - Diamond White - 120gsm

Note : The artwork in preview may not be of actual size. Colours in display might look different. Actual artwork to be produced in Pantone.

Brand and Design Guidelines

3.3 DL Envelope

Specifications

In order to produce the application that shall represent the brand, we recommend the following specifications for printing.

Size DL

Color 2 Pantones

Material Conqueror - Diamond White - 160gsm

Note : The artwork in preview may not be of actual size. Colours in display might look different. Actual artwork to be produced in Pantone.

Brand and Design Guidelines

3.4 A4 Envelope

Specifications

In order to produce the application that shall represent the brand, we recommend the following specifications for printing.

Size DL

Color 2 Pantones

Material Conqueror -Diamond White - 160gsm

Note : The artwork in preview may not be of actual size. Colours in display might look different. Actual artwork to be produced in Pantone.

Brand and Design Guidelines

3.5 A5 Envelope

Specifications

In order to produce the application that shall represent the brand, we recommend the following specifications for printing.

Size DL

Color 2 Pantones

Material Conqueror - Diamond White - 160gsm

Note : The artwork in preview may not be of actual size. Colors In display might look different. Actual artwork to be produced in Pantone.

Brand and Design Guidelines

3.6 Folder

Specifications

In order to produce the application that shall represent the brand, we recommend the following specifications for printing.

Size 22 x 30.7

Color 2 Pantones

Material Die cut (Pocket), Embossing

Note : The artwork in preview may not be of actual size. Colors in display might look different. Actual artwork to be produced in Pantone.

Brand and Design Guidelines

3.7 Notepad

Specifications

In order to produce the application that shall represent the brand, we recommend the following specifications for printing.

Size A4 and A5

Color 2 Pantones

Material Matt - Laminated 250 gsm pasted glued on top

Note : The artwork in preview may not be of actual size. Colors in display might look different. Actual artwork to be produced in Pantone.

Brand and Design Guidelines

3.8 Stamp

Specifications

Size 5*2 cm

Note : The artwork in preview may not be of actual size.

Brand and Design Guidelines

3.9 ID card

Specifications

In order to produce the application that shall represent the brand, we recommend the following specifications for printing.

Size 8.5X5.5 cm

Note : The artwork in preview may not be of actual size. Colors in display might look different. Actual artwork to be produced in Pantone.

Brand and Design Guidelines

3.10 Mug

3.12 T-shirt

Brand and Design Guidelines

3.11 Gate

Brand and Design Guidelines

3.13 Escalator

3.14 Luggage Trolley

3.16 Trolley

3.15 Cart

Brand and Design Guidelines

3.17 Vehicle

3.19 Elevator outside

3.20 Elevator inside

3.18 Advertisement for Rent

3.21 Flag Horizontal

3.23 Flag Vertical

Brand and Design Guidelines thank you