1.1 Exclusion Zone
A minimum exclusion zone has to surround the brand mark.
This is to ensure that it is always prominent and does not become obscured by surrounding information or text elements.
In all brand applications, this zone must be used unless instructed otherwise. The formula for this exclusion zone is based obtained from measuring the half width of the emblem icon, as demonstrated in the diagrams.
1.2 Logo
The brand identity has been designed to reflect ou brand values and personality.
In order to convey the strength and professionalism of the brand, it is essential that a consistent and confident brand representation be maintained across all applications. The brand mark should only be reproduced from master artwork and never redrawn or manipulated in any way, other than the approved formats mentioned in this document.
2.1 Color Palette
Pantone 122 C Hex : #fed141 Rgb rgb(254,209,65)
Pantone 541 C Hex : #003c71 Rgb rgb(0,60,113)
2.2 Typeface Styling
English Typeface
For continuity and simplicity, we only use specific type families in our communications. The following fonts have been chosen because of their clarity and style.
Arabic Typeface
For continuity and simplicity, we only use specific type families in our communications. The following fonts have been chosen because of their clarity and style.
Tajawal Light
Tajawal Regular
Tajawal Bold
3.1 Business Card
Specifications
In order to produce the application that shall represent the brand, we recommend the following specifications for printing.
Size 9x5.5cm
Color 2 Pantones
350 gsm paper with mat lamination 40 mm
Note : The artwork in preview may not be of actual size. Colors in display might look different. Actual artwork to be produced in Pantone.
3.2 Letterhead
Specifications
In order to produce the application that shall represent the brand, we recommend the following specifications for printing.
Size A4
Color 2 Pantones
Material Conqueror - CX22 - Diamond White - 120gsm
Note : The artwork in preview may not be of actual size. Colours in display might look different. Actual artwork to be produced in Pantone.
3.3 DL Envelope
Specifications
In order to produce the application that shall represent the brand, we recommend the following specifications for printing.
Size DL
Color 2 Pantones
Material Conqueror - CX22 - Diamond White - 160gsm
Note : The artwork in preview may not be of actual size. Colours in display might look different. Actual artwork to be produced in Pantone.
3.4 A4 Envelope
Specifications
In order to produce the application that shall represent the brand, we recommend the following specifications for printing.
Size DL
Color 2 Pantones
Material Conqueror - CX22 - Diamond White - 160gsm
Note : The artwork in preview may not be of actual size. Colours in display might look different. Actual artwork to be produced in Pantone.
3.5 A5 Envelope
Specifications
In order to produce the application that shall represent the brand, we recommend the following specifications for printing.
Size DL
Color 2 Pantones
Material Conqueror - CX22 - Diamond White - 160gsm
Note : The artwork in preview may not be of actual size. Colors In display might look different. Actual artwork to be produced in Pantone.
3.6 Folder
Specifications
In order to produce the application that shall represent the brand, we recommend the following specifications for printing.
Size 22 x 30.7
Color 2 Pantones
Material Die cut (Pocket), Embossing
Note : The artwork in preview may not be of actual size. Colors in display might look different. Actual artwork to be produced in Pantone.
3.7 Notepad
Specifications
In order to produce the application that shall represent the brand, we recommend the following specifications for printing.
Size A4 and A5
Color 2 Pantones
Material Matt - Laminated 250 gsm pasted glued on top
Note : The artwork in preview may not be of actual size. Colors in display might look different. Actual artwork to be produced in Pantone.
3.8 Calendar Specifications
In order to produce the application that shall represent the brand, we recommend the following specifications for printing.
Size 21.5*12.7 cm
Note : The artwork in preview may not be of actual size. Colors in display might look different. Actual artwork to be produced in Pantone.
3.9 Stamp
Specifications
Size 5*2 cm
Note : The artwork in preview may not be of actual size.
3.10 ID card
Specifications
In order to produce the application that shall represent the brand, we recommend the following specifications for printing.
Size 8.5X5.5 cm
Note : The artwork in preview may not be of actual size. Colors in display might look different. Actual artwork to be produced in Pantone.
