What is your
expected result ?
Is this the result you expected ?
How many brochures are covered with dust?
For some reason, only few of the brochures are sent out, with a large remaining number of them covered in dust, piled up in a corner. Did you ever have such an experience? What a pity that human intelligence and material resources are put to waste!
How many chances are wasted?
Some companies sends out the brochures in hope of feedbacks of comments and ideas from customers, but it just so happens that customers does not seem to appreciate it. How many opportunities for the cooperation are refused without even a chance for communication?
How many details are ignored?
How many brochures are even read carefully? Customers only glances through the brochures that are carefully prepared for them in hope of the information to get across to them, but they just discard them to the side......
How many names are forgotten?
How many brochures can deeply impress the customers? Or insipidly abandon them to the load of similar brochures ?
How much confidence is crushed?
What do the customers really want to know?
I always cannot find a satisfactory design company
How can I introduce my company?
Why aren’t the customers interested in us?
How to be outstanding among numerous brochures?
It is easy to say but difficult to write
How many customers read brochures indeed?
Will the customers keep our brochures?
I don’t know what to introduce to the customers
Could the customs remeber me?
Numerous problems are to be solved
We provide the answer
1
Why the customers are not interested in the introduction?
Why do I have to read the introduction of your company? Why do I have to care about your management theories? Why do I have to know about your products? Are there any benefits for me? We understand that the customers are interested in the values that the products brings to them instead of the product values itself. But in the marketing process, we are always anxious to describe our products and introduce our companies to the customers. To sum it up, we consider our interests in the first place which is closely followed by the interests of the customers Open any brochures at hand and you will find that the companies always places the center of attention on themselves. From the company profile, company theory, to the brief descriptions of products without of any traces of customer interests. If you only care about yourself, who will care about your company, and who will care about your theory?
2
How many customers really see the content of the brochures ?
WOW, it's too complicated to read. I am scared. Well, stop reading!
In this era rimmed with knowledge, too much information is waiting for us to be learnt. Only through the simplest and most direct way would the information be smoothly delivered across. However, do not think that through the brochure all information could be passed on to the customer. Furthermore, it is better to pinpoint on all the important facts and problems in the brochure. Then distinguish the pre-sale and in-sale services, and progressively guide the customers to seek for more details.
3
Could the customers remember me?
This brochure looks familiar. Oh Yes, I remember now, it looks like the one from Company A. Nowadays, all brochures look similar, not at all creative... Before approaching your brochure, it is very possible that the customers have already come in contact with many other related suppliers. So you cannot expect that customers to remember details such as the types, characteristics, or even names of your products. Though one characteristic that would engrave themselves into their minds would be – THE COLOR. Reason is because colours does not need to be understood, and can be remembered quickly by the right brain. Set up a unique color system, and continue using it. This allows the customers to remember the colour of your brochure as well as your company. Enabling you to make your first step into the market. Though one thing about the colour system is that it is very fragile. Inappropriate colours used may destroy the image of the sample book. Scan the sample books at hand, you would see many examples as such, and this should be advoided by designer.
We can solve the problems you are facing
Medhurst focuses the attention on producing
professional brochure planning and designing services for industrial enterprises. Our experience of many years in the industrial field enhances our to understanding for the sales and market better, so that we can provide customers with better brochure solutions for promoting sales.
Not only do you need designers, you also need the designing team who understands commerce.
Almost all design companies focuses on the design field and puts aside the understanding of commerce. Without communication with the customers, they hope to solve all problems through the layout of a printed sheet. Anyhow, the changes of forms cannot solve the deficiency of contents, and the design becomes a technical work. We believe that what you really need is a team that understands commerce instead of an assistant who can use the software. We are glad to share our experience in the industrial field, and to complete an excellent brochure close to the market alongside with you.
The market is not in need of more design companies, but there are very few of the design companies that are experts in the industrial field. When admiring the images presented by international level enterprises, we need to pay attention to the support they have behind them. The industrial enterprises of China are following closely to the steps of world wide known enterprises. The need of their own efforts of the enterprises are included to compat with their highly professional support in the field. This is not only a chance, but also a responsibility.
Service content
Main customers
Experience in the industry
Sample book planning and design
GE
Mechanical equipment
Taking photographs of industrial products
TEXTRON
Electric power and electrical engineering
Taking photographs of industrial scenes
KEYENCE
Electronic components and parts
Designing websites of industrial enterprises
SIEMENS
Electric wire, cable, and engineering
Overall solution of sales materials
Electrolux
Electric tool
Designing the packaging system of
SAB
Pump and valve
industrial products
Fraunhofer IML
Consultation and service
Flat printing
Frankin
Packaging industry
Design and making of display boards
Voith
Experiment equipment
Design and construction of exhibition halls
Rite
Software and IT service industry Medicine and medical treatment Nonferrous metal and alloy Spare parts of automobile Rubber products Solar energy and wind energy Textiles Construction material and engineering Chemical raw materials Logistics and relevant industries
More information
www.design121.com
This is not the result that you expect
Medhurst Visual Design Co., Ltd. Rm.22A, Building 2, 543 Xinhua Rd.,Shanghai 200052,PRC 中国上海 新华路543号2号楼22层A座 邮编 200052 Tel 021 - 52302080
Fax 021 - 52302091
Medhurst Visual Design
Focus On The Brochure Design In Industrial Enterprises
www.design121.com
Brochure ID: 0906CA28
How many chances are still being wasted?