Our offices span throughout Alabama, serving a client base as diverse as our region. We provide real estate assistance outside the local area through our expanded network with Leading Real Estate Companies of the World® .
NORTH ALABAMA
CENTRAL ALABAMA RIVER REGION
OUR COMMITMENT TO YOU
Personalized Service
From the moment you decide to sell, our team is here for you. We take the time to understand your unique needs, goals, and timeline. Our approach is tailored specifically to ensure a smooth and successful sale.
Comprehensive Marketing Strategy
We believe in a proactive approach to selling your home. Our dedicated marketing team employs cuttingedge techniques, including professional photography, virtual tours, and targeted online campaigns, to showcase your property and attract qualified buyers.
Expert Guidance
Navigating the real estate market can be daunting, but you’re not alone. Our experienced agents provide insights into market trends, pricing strategies, and negotiating tactics, empowering you to make informed decisions.
Open Communication
Transparency is key. We keep you consistently informed throughout the selling process, providing regular updates and feedback. You can always reach out with questions or concerns, and we’re here to listen and respond.
Commitment to Results
Our ultimate goal is to achieve the best possible outcome for you. We leverage our market knowledge and negotiation skills to ensure your home sells quickly and at the right price.
MARKETING STRATEGY
ASSETS & COLLATERAL
• Pricing strategy
• Declutter strategy
• Landscaping strategy
• Staging strategy
• Comp structure
• Professional photos & videos
• Books & flyers
• Social posts
• Postcards
• Advertisements
LISTING LAUNCH
• Input the listing into the MLS
• Install sign and place directionals
• Pushed through referral network
• Designated landing page created
AGENT NETWORK CAMPAIGN
• Property announcement
• Agent open house invitations
• Share details to agent network
• Email campaign to local realtors
DIGITAL CAMPAIGN
• Feature on arcrealtyco.com page
• Distribute info to all listing sites
• Distribute listing to LeadingRE and Luxury Portfolio
• Social Media
• Broker Open House
• Broker Tour
• Open House
INTELLIGENT PRICING
asking price buyer pool
When a home is marketed effectively, over list prices can bring higher offers.
INTELLIGENT TIMING
The initial weeks after a property hits the market are pivotal in capitalizing on maximum exposure and energy and capturing the attention of homebuyers and REALTORS ®. In today’s fast-paced market, a listing can swiftly transition from “new and exciting” to appearing “stale” in just a matter of weeks and can impact the final sales price of the property.
WINDOW OF OPPORTUNITY
Accurate pricing, therefore, becomes instrumental. Not only does it reflect the true worth of the property, but it also generates maximum interest, ensuring the momentum of those crucial first weeks is fully capitalized upon, drawing in the highest number of potential buyers.
The best window of opportunity for listing your house often relates to minimizing the time it spends on the market. Generally, homes that sell within the first 2-5 weeks of listing tend to fetch the highest prices. This initial period typically generates the most buyer interest and activity. After this window, buyer enthusiasm may wane, and prolonged listing times can lead to price reductions. To capitalize on this, ensure your home is priced correctly from the start, wellpresented, and effectively marketed. A strategic approach during these crucial first weeks can significantly impact your selling success and final sale price.
Home Selling
We see our clients as customers for life, not as a one-time transaction. Our goal is to provide the highest level of personal service from the beginning to the end of your home buying process - and beyond! We believe every closing presents the opportunity to evaluate our services and ultimately your satisfaction. We are honored that 75% of our firm’s business is made up of repeat and referral clients, a true testament to our agents’ service and care.
an agent
Get your home ready to list and start showings
Offer is accepted & due diligence period begins Buyer contacts lenders
Home inspections, survey & appraisal
INSPECTIONS
Prepare to move & schedule utility transfer Buyer submits a repair request
Due diligence period end
CONTRACT TO CLOSE
Offer Review: Presentation to Seller:
Collect all offers from potential buyers and organize them systematically for review.
Prepare a summary of each offer, highlighting key terms such as price, contingencies, closing date, and any special conditions.
Review each offer with the seller , explaining the details and implications of each term.
Help the seller compare the offers , pointing out the strengths and weaknesses of each one.
Consultation:
Discuss current market conditions and how they might impact the decision.
Revisit the seller’s goals and priorities , ensuring they align with the offers received.
Provide professional advice based on experience and market knowledge to help the seller make an informed decision.
Negotiation:
If necessary, assist the seller in preparing counteroffers to negotiate better terms.
Act as the intermediary between the seller and potential buyers , handling all communications and negotiations.
Address any contingencies included in the offers and negotiate adjustments if needed.
STEP 5 STEP 6 STEP 7
Acceptance & Documentation:
Once an offer is accepted, ensure all necessary documents are signed to formalize the agreement.
Review the purchase agreement to ensure all terms are clearly understood and agreed upon.
Ensure that all required disclosures are provided promptly to the buyer.
Escrow Process:
Manage the timeline for contingencies , inspections, appraisals, and other contractual obligations.
Inspection & Appraisal:
Coordinate inspections with the buyers agent who will work directly with the inspector will schedule and coordinate all inspections. The lender will schedule the appraisal.
Help the seller address any issues that arise from inspections or appraisals, potentially renegotiating terms if necessary.
STEP 8
Closing Preparation:
Coordinate the buyer’s final walkthrough of the property. Work collaboratively with the closing agent to ensure a smooth closing process.
REPLACE FIXTURES
REPLACE SHINGLES
PAINT & CAULK
WINDOWS
PRUNE OR REPLACE PLANTS MOW, EDGE, WATER AND WEED LAWN
First impressions are essential.
The exterior of your home should be in pristine condition – clean, cleared of clutter, with no visible repairs needed. A broken step, overgrown bush, or abandoned toy in the yard can spoil both the home’s appearance and the buyer’s experience.
CURB A P P E A L
Your home’s exterior is essential to attracting potential buyers, even before they get out of their car. Curb appeal is the view from the street that gives buyers the first chance to fall in love and keeps them thinking about the house long after the showing.
Minor updates with huge impacts:
• New welcome mat
• Fresh flowers in pots
• New house numbers
• Polish door hardware
• Hang a seasonal wreath
• Hide garbage and recycling
The goal is for buyers to love your home even before they get out of their car.
PREPPING TO SELL YOUR HOME
Declutter & clean
Once your home goes on the market, real estate agents may call to show your home anytime, even if you’ve listed preferred showing times in the instructions. Keeping your home in showing condition can be challenging.
Eliminate clutter
The less cluttered your home, the better it shows. Consider renting a portable storage unit that can be stored until it’s time to deliver it to your new home.
Get in the habit
Wash dishes immediately after meals. Clean off countertops. Make beds in the morning. Keep pet toys and beds washed and smelling fresh.
Remove breakables
Figurines, china, crystal, and other breakables should be packed and stored away.
Remove temptations
Store valuable jewelry and collectibles in a secure location like a safety deposit box or a safe. Secure prescription medicine and private financial documents.
Clean out the garage & attic
Buyers want to see what kind of storage is available. Utilize a storage unit if possible so buyers are able to see the spaces
FIX PAINT & UPDATE
Replace anything old or broken that can easily be found at the hardware store such as electrical coverings, fixtures, hardware, or air vents. A fresh coat of paint can dramatically change a room. Consider repainting rooms that show the wear of everyday living such as kitchens, dens, and kids rooms.
IT PAYS TO STAGE YOUR HOME
When you list your home for sale, it becomes a product rather than your personal retreat. You want potential homebuyers to be able to envision themselves living in the home, which can be difficult if your family’s personality is still evident.
When done correctly, staging can not only set the right emotional tone for buyers about the home, but can also help highlight the most attractive features. Staging can potentially make you money, too: 77% of listing agents said a well-staged environment increases the dollar value buyers are willing to offer.
Staging can also shorten the length of time your home is on the market, with agents reporting that their staged homes were going under contract faster than those without.
We can set you up with a professional stager and work with you through the in-home consultation where they will walk through your home with you, review the property, and provide a report with their advice for the home.
Their report will typically include advice on decluttering, storing items, reorganizing furniture placement, and possibly changing out paint colors. The stager may also give tips for improving curb appeal.
The most common rooms that are staged are the living room, kitchen, master bedroom, and dining room. The cost of services provided will vary depending how much assistance your home will need.
DID YOU KNOW?
77% of listing agents said a well-staged environment increases the dollar value buyers are willing to offer. 77%
READY STARTED? TO GET
Let’s embark on this journey together. Contact us today to learn how we can help you sell your home with confidence and ease. Your satisfaction is our top priority, and we can’t wait to exceed your expectations!
When you choose ARC Realty, you’re choosing a partner dedicated to your success. We’re passionate about helping you move forward, whether it’s finding your next dream home or transitioning to a new chapter in life.
