Il landinista N°15 May 2014 by Argo Tractors

TECHNICAL INFO JOURNAL PUBLISHED BY ARGO TRACTORS S.P.A. VIA MATTEOTTI, 7 | 42042 FABBRICO (RE) AUTH. OF THE COURT OF REGGIO EMILIA N째 1086 OF 19.11.2002

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TECHNICAL INFO JOURNAL | YEAR 11 | N째 15 | MAY 2014

THE COMPANY

Landini World Convention

FOCUS

The 7 Series cab

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Contents

Cover photo. The new 4 Series.

6 16

THECOMPANY

The “Kaizen” project improves production efficiency “Foundations for the Future” World Convention

2 4

NEWS

Agritechnica 2013: blue-blooded innovation Fieragricola 2014: a dynamic edition Argo Tractors and Itsmaker: developing young talents together Landini’s 2014 calendar: 130 years of brand history Safe driving: lessons on ice A TV spot for our 130-year landmark CNR: driving lessons in a 5H Maurizio Novelli is awarded for innovative agriculture A Technofarm for the “Frescobaldi per Gorgona” project

6 8 10 10 10 11 11 11 11

PRODUCT

New 4 Series. Absolute flexibility

FOCUS

6 and 7 Series: luxury interiors

SALES NETWORK

A new headquarters for Impellizzeri Open day at Faretra.com Moret: double wedding with Landini Raggi: 50 years with Landini Agricentro Piceno, four tractors at the Ciu Ciu winery The first 7 Series in Calabria

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BRANCHES

Agriargo Iberica at Fima 2014 Eight Landini tractors for a big English fruit grower 2013 Farmer of the Year Award

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WORLDWIDE

Palm Mach: a record for “Made in Italy” tractors Supertrade focuses on quality Open Day for importer Wolsen Sagar presents the 5 Series at the Santarem fair National Ploughing Championship Axial: the biggest exhibitor at Agromash Expo It’s a growing market for Dimateq

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MARKETING

Landini gets ahead in the digital world

TRACTOR PULLING Argo Team is the 2013 champion

ANDROID

iOS

IL LANDINISTA TECHNICAL INFO JOURNAL PUBLISHED BY ARGO TRACTORS S.P.A. VIA MATTEOTTI, 7 | 42042 FABBRICO (RE) EDITOR-IN-CHIEF ANTONIO SALVATERRA GRAPHIC LAYOUT GRUPPO SALDATORI PREPRESS AND PRINTING CENTROFFSET S.R.L. FABBRICO (RE) YEAR 11 | N° 15 | MAY 2014 AUTH. OF THE COURT OF REGGIO EMILIA N° 1086 OF 19.11.2002

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LEADING ARTICLE

andini means background, tradition, reliability, endurance. It’s not a brand for all. It embodies the values and principles of agriculture and its protagonists: the customers, but also the design engineers, personnel and everyone who works for its glorious name. We met in October 2013 at Foundations for the Future, the World Convention in which representatives from 40 countries took part. It was a very exciting moment for a number of reasons: our sense of belonging to the family of Landini enthusiasts and the energy with which dealers and importers encouraged us, with their ideas, to strive for continuous improvement. The Convention gave us the chance to present our projects for the immediate future (new products and manufacturing processes thanks to the Kaizen philosophy) and further ahead, when we plan to launch increasingly powerful and performance-oriented tractors. At the beginning of the year, we celebrated the Landini brand in a TV spot, where tradition was projected towards the future: Because it’s in the future that Landini wants to exist. New ad hoc initiatives for Landini’s 130th anniversary will follow during the next few months. Production of the 6 and 7 Series began at the start of 2014, thereby marking the achievement of a new power goal but also a starting point, because Landini is not going to stop there. The first 4 Series tractors will be produced in May, the month this issue will be published. We feel really motivated by this because we’re talking about a medium-power range, one that will redefine the so-called Light Utility tractor concept, extremely versatile machines ideal for hay-making and more besides. Landini has also prepared exciting innovations in the digital world: the new Facebook profile, which has already topped 8,000 fans, and the new Web page are just a taste of what’s in store. So Landini is not a brand for everyone, but all “Landinisti” make Landini great. Antonio Salvaterra

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THE COMPANY

The “Kaizen” project improves production efficiency

Fabbrico. The plant and the new production organization.

uring the past year, Argo Tractors has made important qualitative leaps forward that have allowed the Fabbrico facility to evolve towards new goals. The transformation involved all the corporate activities, from production onwards. This is where Argo Tractors introduced the “Kaizen” production system, already thoroughly tried and tested in other areas and focused on reducing lead times, improving the industrial processes, quality, reducing waste and the ensuing production costs. All-round waste reduction is the basic principle of the Kaizen process, “waste” meaning everything that is unable to create added value, i.e. space not used in the best possible way, waiting times, movement of unnecessary materials, irrelevant processes. The system is directed towards a continuous flow of the industrial process through optimized handling of components and tools. Materials are collected and brought straight

to the assembly lines in a sort of “supermarket” system and are then conveyed through the assembly phases until the finished product is obtained. All this simplifies the tasks of the assembly line workers and makes them safer, but it also affects the overall appearance of the shop floor, since there’s more room in the workstations, which are cleaner and more orderly. These changes in our manufacturing process achieved with the Kaizen project have involved all the Argo Tractors factories, from Fabbrico to San Martino in Rio and Luzzara. Thanks to the project, our assembly lines are constantly upgraded with the introduction of new technologies, robotic systems and automatic equipment allowing us to work with the level of accuracy, reliability and safety required by the increasingly higher production standards of the new tractor ranges designed and manufactured by Argo Tractors. ■

VALERIO MORRA NOMINATED CAVALIERE DEL LAVORO As this issue of “Il Landinista” closed, we received news that the President of the Republic, Giorgio Napolitano, had signed the decrees, following the proposals of the Minister of Economic Development in agreement with the Minister of Agricultural Policies, by which 25 persons were nominated for the title of Cavaliere del Lavoro, among whom was Valerio Morra, Chairman and Managing Director of Gruppo Argo SpA. The nominiation is to be made official on 2 June 2014 on Republic Day, while this highest of honours will be consigned at the Quirinale Palace in October. The prestigious Order of Merit was established way back in 1901 and still awards Italian entrepreneurs who have been “singularly meritorious” in agriculture, industry and commerce but also for their ethical and social commitment towards improving the living and working conditions in Italy.

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A PARTS SERVICE PAR EXCELLENCE With a view to improving customer satisfaction by providing increasingly efficient and dynamic services, Argo Tractors has also made hefty investments in the parts sector over the past year. There has been a remarkable technological upgrading process in the San Martino in Rio plant (RE), which now has 2 automatic warehouses (40,000 pallet places), 4 new packaging lines dealing with over 70 thousand different articles and is able to promptly respond to all the requests received. The San Martino in Rio parts facility works in synergy with the French headquarters in St. Dizier, branch for France, Germany and Benelux, as well as logistics centre for distribution of Argo Tractors parts in central/ northern Europe, United States, Canada and England. Unified management that has allowed Argo Tractors to make an important quality improvement to the parts service thanks to strategic locations able to serve the major European markets in an excellent way by guaranteeing a fast reaction to all incoming orders. The innovations implemented during the year and new distribution agreements with the major European haulage contractors have allowed the timeframe for receiving orders to be extended by over 4 hours with respect to the past, so as to guarantee order fulfilment within the day.

If this is an important part of the service, then so is the work performed prior to shipment of the parts: easily accessible catalogues on our website, also being revised at the present time to assure user-friendly use and high-speed browsing; stocks management through optimized planning of the articles thanks to use of latest generation information systems able to provide a service with total efficiency. Thanks to ongoing investments and the important changes made to the organizational set-up, Argo Tractors intends to focus on the end customer to a further extent by providing services constantly at the cutting-edge as our products become increasingly more technological and performance-oriented.

Parts Service. The San Martino in Rio parts facility.

A NEW PRODUCTION FACILITY IN BRAZIL Landini has decided to open a production facility in Brazil so as to cater to the local markets. This being the goal, Landini signed a memorandum of understanding with the Government of the State of Minas Gerais last 27 March in Belo Horizonte (MG), thanks to which a factory will be built in the metropolitan region of the State capital. The initial investment will amount to some 13 million dollars. “The State of Minas Gerais is situated in an ideal geographical area for the production of agricultural equipment thanks to an important network of parts manufacturers and qualified manpower,” declared Tiago Bonomo, the Brazilian CEO of Argo Tractors Latin America.

The factory will manufacture 60 to 180 HP tractors and will start with the 100 to 180 HP ranges. Landini’s aim is to cover the entire Brazilian market by offering tractors of high level technological quality and creating a widespread dealer network. “Unlike other big groups that produce tractors”, explained Bonomo, “Landini has set its sights on the development of cutting-edge, high production efficiency machines. This is the result of Landini’s on-going investment in research and development, a policy that now allows us to offer extremely flexible solutions to our customers.”

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THE COMPANY

Fabbrico. Group visiting the plants.

renewed enterprise with a fighting spirit projected towards a challenging future. This was the impression that emerged strongly during the Landini World Convention, an all-new appointment that drew some 300 dealers from over 40 different countries and a hundred-or-so reporters from the international specialized press to Parma’s Auditorium Paganini last October. Entitled “Foundations for the future”, the Convention was opened by Chairman Valerio Morra who outlined the issues to be faced by the speakers and then continued by hinting at the brand innovations presented at Agritechnica in November as well as the imminent arrival of new products. These will include the new 4 Series, designed to replace the Alpine and Technofarm series with a decidedly more versatile range, the 6C Series that takes over from Powermondial and, for the high power range, the innovative 6 and 7 Series, this latter presented outdoors in a gleaming metallized blue version. Along with all the different innovation and development issues, the evident changes that had taken place in the company were underscored by its executives, including Simeone Morra, Corporate Business manager, Antonio Salvaterra, Marketing and Communication manager, Paolo Fracassini, Supply Chain Manager, product specialists Paul Wade, Gaetano Cerami and Platform Managers Alessandro Bonini and Massimiliano Del Bue. Mario Danieli, sales manager for the Italian

market, illustrated the developments in the dealer area. Giorgio Guaitoli, Argo Group Parts manager, spoke of how the Parts service had been optimized while Franco Paterlini, the Service Manager, presented the new training and aftersales service tools. Important innovations as to organization and products, ones that underscore Landini’s brand philosophy decidedly founded on tractor production and targeted on consolidating and developing a market based on quality and innovation. “We are specialists and intend to remain as such by monitoring the development of our products and network with the utmost dedication”, affirmed Alberto Morra, member of the Management Committee, as the Convention concluded after numerous speakers had touched upon all corporate upgrading aspects, from production reorganization to parts and marketing, for which a free tablet App has been created (only available in Italy at the present time). This includes much of the technical-sales literature, and the training schemes for personnel tailored to suit the new competence standard required by the new product technology. The Convention program also included visits to the Fabbrico and San Martino in Rio plants for both the sales network and representatives from the specialized press. Factories where, as Paolo Fracassini illustrated, the industrial process has been revolutionized by the “Kaizen” system, which advocates simplified organization and teaches how to spot and eliminate waste in business processes. This was followed by field trials at “La Gatta” farm, not far from the Fabbrico plant. Here the guests were able to take the new 6 and 7 Series and the 5H and 5D Series tractors on trial runs, with the chance of driving them hitched to ploughs, harrows, a front loader and transporting a tanker attachment. The session concluded with the convivial part of the event which, along with spectacular and choreographic entertainment, helped to underscore how this family-run business is not just open to change, but also to communication and a desire to share the imminent strategies with the sales network, customers and representatives of the specialized press. ■

“Foundations for the Future” World Convention 4

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Landini Convention. Top: tractors on show in front of Auditorium Paganini. Left: the Chairman of Argo Tractors speaking at the Auditorium and a view of the tractor demos.

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Agritechnica 2013: blue-blood A n anxiously awaited appointment: that’s what Agritechnica 2013 was for farmers and farm contractors who always look forward to seeing the unexpected innovations that are invariably presented during this international trade fair. This time, not only did Landini come up to the visitors’ expectations, it actually surpassed them by unveiling the new arrivals of the “blue-blooded” range, thereby confirming how the brand is strongly determined to create a modern style based on advanced technology with the utmost attention to detail. First and foremost the new 4 Series was presented at Hanover. An absolute innovation that revolutionizes the low-medium power segment designed to first take over from the Alpine series and then Technofarm, with a unique and decidedly more versatile solution. There are six models available: three from 61 to 75 HP with modern 2.9 Tier 4 Final engines and three from 85 to 101 HP sporting 3.6 liter Tier 4 Interim engines, these latter presented at Agritechnica. The 4 Series can be configured to suit the customers’ requirements and starts off with an Entry Level model through to ver-

Hanover. Top left: a glimpse of the stand. Top right: the staff of Argo Tractors and Argo GmbH Right: presentation of the 4 Series.

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sions with full optionals. These optionals include a new four-pillar cab equipped with all comforts and the completely new 12 + 12 transmission built by Argo Tractors, which can be fitted with Creeper, Power Shuttle, Powershift Hi-Lo and 40 Eco, and the two-speed electrohydraulic PTO. The mechanical or electronic rear power lift with 3900 kg lifting capacity, the 1750 kg capacity front power lift and the hydraulic circuit with up to 57 l/min flow rate complete the setups. When it came to the immediately higher power segment, Landini presented Powermondial’s successor: the new 6C Series. Available in two models, with 111 and 121 HP power ratings, the range features the new 4.5-liter FPT NEF Tier 4 Interim engines with SCR Selective Catalytic Reduction system. Both models are equipped with Dual Power,, thereby raising the level of power available to 121 and 133 HP, respectively.

NEWS

ed innovation

Agritechnica. The new tractors on show and the crowd of visitors.

Even the styling of the 6C Series, which reflects the Family Feeling sported by Landini’s new ranges from the 5H Series onwards, transmits an air of radical renewal in a range that presents a compact appearance and a new four-pillar cab that combines modern design with a unique level of comfort, true to concepts hitherto only used by the car industry. As to technological features, Landini’s new range has a re-vamped 36 + 12 transmission (3 Powershift speeds), an electronically controlled 5000 kg capacity rear power lift, 4-speed PTO (available as an optional) and a definitely improved hydraulic circuit with 66 l/min flow rate in the standard version and 110 l/min in the closed center version. The suspended cab and suspended front axle are available as optionals and provide the 6C Series with additional comfort during road transport work.

The new 6 and 7 Series are another two of the latest arrivals. Already announced during the last Sima trade fair, these series comprise two ranges that epitomize Landini’s qualitative leap forwards in the high power bracket. While the 6 Series offers three 143 to 166 HP (175 HP with Dual Power) 4-cylinder models, the 7 Series proposes three 165 to 188 HP (175 to 212 HP with Dual Power) 6-cylinder models featuring NEF Tier 4 Interim Common Rail engines that provide 40 km/h at economic engine speed. Landini’s new 6 and 7 Series have also made a decisive qualitative leap forwards as to driver comfort thanks to the new four-pillar “Lounge Cab”. A true masterpiece of design, space and comfort with a level of styling borrowed from the car industry. ■

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NEWS

decidedly lively edition for Landini, not only because Fieragricola 2014 was the venue chosen for the official launch, on the Italian market, of important innovations that had already been announced worldwide, but because there was an unexpected number of visitors and the initiatives organized to make the trade fair even more pleasant and interesting were truly numerous. Speaking of innovations, the visitors’ interest was focused on the new 4 Series, 6 Series and 7 Series. Ranges that expand and revamp Landini’s offer with a new concept of technology, comfort and innovation.

With nine models ranging from 61 to 101 HP, the 4 Series introduced a profound change of direction to Landini’s low-medium power bracket by actually taking over from the two previous series, Alpine and Technofarm with a single, decidedly versatile solution that can be configured to suit the customers’ requirements from Entry Level to versions with Full Optionals. These optionals include a new four-pillar cab equipped with all comforts and the new 12 + 12 transmission built by Argo Tractors, which can be fitted with Creeper, Power Shuttle, Powershift Hi-Lo and 40 Eco, and the two-speed electrohydraulic PTO.

Fieragricola 2014: a dyn

Verona. The new ranges on show in the stand.

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Rex Series. A benchmark for specialized agriculture.

The 6 and 7 Series definitely stole the show at Fieragricola 2014, i.e. Landini’s two new ranges each comprising three models, with 4 and 6 cylinder engines, respectively. Further proof of the qualitative leap forwards achieved by the Fabbrico brand in the high-power segment both as to technology and comfort. Alongside these very recent innovations, Landini’s stand at Fieragricola also included the 5 Series medium-high power tractors, which come in two ranges, 5H and 5D, with numerous versions available. Unrivalled protagonist of the specialized agriculture sector, one of the subjects of major interest at Fieragricola, the extensive and reliable Rex range of tractors for orchards and vineyards, is recognized world-wide as a benchmark for the segment and was also on show with a comprehensive array of models and configurations. ■

amic edition LANDINI AND ZAMBROTTA SPORTING PARTNERS It was a pleasant surprise for Landini enthusiasts when, during Fieragricola, the company officially announced that a cooperation agreement had been signed with ”Eracle Sports Center”, the sports facility created by world champion footballer Gianluca Zambrotta. Situated in San Fermo della Battaglia, near Como, the center includes a modern multi-functional structure covering an area of some 36 thousand square meters that, despite the fact that he is now a soccer coach, Zambrotta set up after the style of a large American campus, surrounded by nature. The sports fields and garden areas need constant ground care and require a versatile tractor, one able to operate the

many different towed and mounted implements used, but also possessing the style and technology expressed by the dynamic, young and modern image of the Center. This is why Zambrotta chose Landini as a partner and opted for the Mistral series as the ultra-technological, latest-generation machines able to deal with the maintenance work required by the Sports Center. Landini’s collaboration with the ”Eracle Sports Center” was formalized during Fieragricola when Gianluca Zambrotta was a guest in the Argo Tractors stand, which was literally stormed by fans of the champion from Como, who signed autographs and gave lots of footballs away.

Fieragricola. Gianluca Zambrotta guest at the Landini stand.

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NEWS

Argo Tractors and Itsmaker: developing young talents together

rgo Tractors has been fruitfully collaborating with the mechatronics area of Fondazione Itsmaker, Reggio Emilia, within the Istituto Tecnico Superiore Nobili technical college. Each year, Fondazione Itsmaker organizes a twoyear training project with the support of advanced enterprises. The project is free of charge and its purpose is to train students for jobs by enhancing their technical and technological skills in the mechatronics field. Thus the reason for collaboration with Argo Tractors, thanks to which the courses also include specific technical subjects which are important for obtaining employment and which are the foundations on which the students can build their practical learning experience even after they have started work. The program also includes some 650 hours of work experience backed by joint and customized planning able to highlight the students’ particular “talents”.

Fabbrico. The group of project participants.

The purpose of the project shared by Argo Tractors and Itsmaker is to educate and prepare the upand-coming generation to be strongly open-minded and able to identify innovative solutions to technological, design and manufacturing problems.

Landini’s 2014 Calendar: 130 years of brand history

andini celebrates 130 years of history in 2014. 130 years of life marked by a long series of technical innovations that the 2014 Landini Calendar celebrates month after month by comparing the great tractors of the past with the sophisticated latest-generation models upon a suggestive background. Extremely eye-catching and of great effect, the 2014 Calendar gives a glimpse of the old glories in this, more sophisticated and advanced era, in remembrance of the important historic successes that dictated the evolution of the Landini brand. A brand which, while maintaining its strong links with the area in which it was created and developed, has crossed every geographical border and is now appreciated world-wide. As it is today and will be tomorrow, Landini remains a reference point for anyone who thinks of agriculture with advanced expectations and for all those farmers who, beyond every expectation, have decided to face the great challenges of 2014 in the company of the Landini Calendar.

Safe driving: lessons on ice

ractors Academy, the Argo Tractors division that trains farm workers, organized training courses last winter for the purpose of enhancing the driving skills of those who deal with winter road maintenance. Real driving courses on snow-covered ground just like the ones held for car drivers. This is why the lessons were held by professional instructors from Mooving of Brescia. The venue was Lanzada, in Valmalenco, near Sondrio, an area where snowfalls and cold weather made it the perfect place for practice and that also included an ice track. The installation was officially opened last January when drive school mooving got underway. There were four one-day tractor driving courses, each attended by ten or so drivers. A Landini Powermondial 120 and an ultra-new 7.215 were among the tractors at the participants’ disposal.

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Valmalenco. The inauguration.

A TV spot for our 130-year landmark

he Landini brand celebrates its 130th anniversary in 2014. Not many enterprises can boast such an important history. This is why Landini has organized several singular initiatives involving the marketing and communication area to celebrate this exceptional event. These initiatives include a spot broadcast by the RAI National television channels from the end of December to the middle of January that will also appear on the digital channels according to a very busy schedule. The subject of the spot, “Landini’s 130th Anniversary” highlights the fact that today, as yesterday, where there’s a Landini tractor, you’ll find that agriculture develops. Landini has been cultivating a real passion for 130 years.

CNR: driving lessons in a 5H

t’s with a 5H Tier 4interim that Landini reinforced its collaboration relationship with CNR-IMAMOTER (National Research Council Institute for Agricultural and Earthmoving Machines) for the purpose of training tractor drivers. According to the decree that came into force in March 2013, this sort of training is obligatory for everyone who drives a tractor, even only occasionally. Having worked with CNR, Turin, for over 10 years, Landini has always considered training for tractor drivers to be essential and has organized courses and training schemes several times for the purpose of teaching driving skills and especially to protect the drivers’ safety.

Maurizio Novelli is awarded for innovative agriculture

echnical partner of Nòva Agricoltura, Argo Tractors awarded Maurizio Novelli of Reggio Emilia (RE) during Fieragricola in Verona, as one of the few lowland breeders to have re-introduced Reggiana cattle alongside the Holstein-Friesian breed. Together with his brother Manuel and son Marcello, Maurizio decided to diversify his milk production eight years ago and created a special type of Parmigiano Reggiano cheese, that of the red lowland cows, a breed now raised by very few breeders. The composition of the milk produced by Reggiana cows is different from that of the Holstein-Friesian breed and this pecularity allows Novelli to make high quality cheese with a special flavour, much appreciated by consumers. Novelli is also very interested in farm machinery and helps Argo Tractors to test new tractors and technologies.

Novagricoltura. The prize-winning customer, Maurizio Novelli.

Happy event at Landini Congratulations to Elena Morra and Marco Cravero on the birth of their first-born son, Tommaso, a future Landinista.

Tommaso

A Technofarm for the “Frescobaldi per Gorgona” project

Technofarm for cultivating the vineyards in the Island of Gorgona, off Livorno. An initiative where Landini was involved in an unusual social project in collaboration with Marchesi de’

Gorgona. The Technofarm consigned by Landini.

Frescobaldi for the purpose of enabling Gorgona prison inmates to acquire professional experience in grape-growing. Along with Marchesi de’ Frescobaldi, Landini also contributes towards the project by providing a sturdy and reliable all-purpose Technofarm tractor which, being incredibly manoeuvrable between crop rows, is ideal for working in the vineyards of the Island of Gorgona. Consigned last 11 June when the project was officially presented, the tractor will help to achieve the final goal, that of producing a very limited number of bottles of white wine based on Vermentino and Ansonica grapes.

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PRODUCT

New 4 Series. Absolute flexibility 12

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COMPLETELY NEW-CONCEPT RANGE

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SIX MODELS AND TWO 61 TO 107 HP 4-CYLINDER ENGINES

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TRANSMISSION DESIGNED AND BUILT BY ARGO TRACTORS

4 Series footstep. The 4 Series is also produced in a version with a suspended flat platform.

Transmission: lots more configurations

The different configuration options for the 4 Series begin with the transmission. Designed and made in Italy by Argo Tractors, it offers the utmost flexibility when it comes to the customer’s specific requirements. The basic transmission features 12 + 12 speeds with 4 speed gears, 3 ranges and a mechanical reverse shuttle, but various options can be added such as the Powershuttle hydraulic reverse shuttle and Powershift half-gear (Hi-Lo, available both with the mechanical and hydraulic reverse shuttle). The optional 40Eco also allows the tractor to reach the speed of 40 km/h at a 1900 rpm engine rate, with remarkable advantages as to reduced fuel consumption and silent operation. The transmission’s optionals include the creeper, which allows the speed to be reduced down to 300 meters/hour, and Park-Lock, the parking system that raises the safety level.

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he new 4 Series is an absolute innovation that revolutionizes Landini’s low-medium power segment. It actually takes over from the Alpine and Technofarm series with a unique and decidedly more versatile solution, available both in the cab and footstep versions. All the components have been designed and are manufactured by Argo Tractors, true to a total flexibility concept able to adapt to the needs of every customer, who can choose from among a vast number of configurations ranging from Entry Level to Full Optional. A minimum width within 1730 mm adds to the range of applications for this series which, besides sowing, hay-making and general farm work, can also be used for specialistic tasks in widely-spaced orchards. Three 85 to 107 HP models are equipped with new 3.6-liter Tier 4 Interim engines and another three 61 to 76 HP models with modern 2.9-liter Tier 4 Final engines will soon follow. Landini’s new 4 Series also sports an innovative design that reflects the Family Feeling of the most modern ranges and stands out for its compact and contemporary appearance.

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PRODUCT

Two-speed PTO

The versatility featured by the transmission is also proposed for the PTO, the mechanical type if the reverse shuttle is also mechanical, or electrohydraulic if a hydraulic reverse shuttle is installed. In both cases, the PTO is operated by a mushroom-shaped button, convenient to use and of ergonomic design. There are two speeds available: 540/540 Eco and, on request, 540/1000, while a further option concerns the synchronized PTO.

Hydraulic circuit and rear power lift

Instrument panel. The elegant, brightly lit instrument panel can be regulated as to distance from the steering wheel, so that tractor operation can always be kept under close control.

Equipped with two separate pumps, one for the steering system and the other for managing the utility functions, the 4 Series is available with the standard 32 + 44 liters/min hydraulic circuit and 32 + 57 liters/ min high flow circuit. When it comes to control valves, the basic two can be increased to five, three of which

rear and 2 under-belly controlled by a joystick so that Landini’s front loader can be used. The two 4 Series sub-ranges also differ as to the rear power lift. The lifting capacity is 3400 kg for the three lower power models, while it becomes 3900 kg for the three higher power models thanks to dedicated supplementary cylinders. Entirely made by Argo Tractors, the front axle of the 4 Series ensures the tractors are easily to handle since it features a 55° steering angle. The 4-wheel drive and diff lock are electrohydraulically engaged. Front brakes, often requested by customers who use their tractors on hilly ground, are available as optionals.

Tilting bonnet. Bonnet styling reflects the Landini family feeling and fully opens at the front to facilitate access to the engine when maintenance work is performed.

4 SERIES: 4-CYLINDER TIER 4final AND TIER 4i ENGINES To comply with the Tier4i emission regulations, the range offers two different systems: the DOC Diesel Oxidation Catalyst for exhaust gas treatment. Needs no maintenance and regeneration, thus with remarkable benefits for the end user. The engines are also equipped with the EGR exhaust gas recirculation system, which also contributes towards reducing emissions.

The 4 Series comprises 6 models with two different Deutz engines, i.e. the 2.9-liter engine with 61 to 76 HP power rating and the 3.6-liter version with 85 to 107 HP power rating. Whatever the choice, the maximum power in this range is higher that the rated power, as shown by the denominations of the different models: 4-060, 4-070, 4-080 and 4-090, 4-100, 4-105. 4-060

4-070

4-080

4-090

4-100

4-105

MANUFACTURER

DEUTZ

N° CYLINDERS/VALVES

4CYL / 2V

EMISSIONIZATION

T4 FINAL

T4 INTERIM

SWEPT VOLUME (L)

2.9

3.6

RATED POWER (HP) @ 2200 RPM

94,5

101

MAX POWER (HP) @ 1900 RPM

69,5

107

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“Total view slim” cab. Maximum comfort in the cab thanks to controls in ergonomic positions and a design borrowed from the car industry.

All-round visibility in the cab

Control panel. The panel on the driver’s right groups the main tractor controls in fully ergonomic positions.

Also designed and built by Argo Tractors, the cab is one of the most innovative features of the 4 Series. With its flat platform and 4 pillars, it was designed for all-round visibility in all directions. The transparent glass roof window and the rear window, allowing a good view of the implements, also add to the visibility. Inside, the cab is complete with every comfort and there’s great attention to detail, from the positionable, telescopic steering column to the instrument panel and pneumatic seat through to the air conditioning system with filters installed in the rear pillars, giving the roof a “slim” line and reducing the height of the machine. ■

APPLICATIONS Flexibility is the word that best describes the new 4 Series. The different configurations available are able to deal with all types of farm work, transport requirements and PTO applications, use with the front loader, hay-making, mowing jobs and orchard cultivation. Farm work Good engine torque and a wide choice of speeds allow the tractor to cope with all sorts of jobs. All this, plus excellent visibility from the rear, so that implements can be easily hitched. Comfort and safety are guaranteed by the spacious, new-concept cab. PTO applications Thanks to its efficient transmission, the 4 series can perform numerous open field jobs with all implements. The electrohydraulic PTO with modular starting system makes all implement applications very convenient to use.

Front loader The dedicated 57 liters/minute hydraulic pump installed in the three higher power models provides an excellent amount of power for the implements, especially the front loader. Underbelly control valves facilitate loader installation, while the roof window and windscreen design guarantee excellent visibility when materials are handled. Transport Driving is really comfortable thanks to the snug cab, where the controls are all in ergonomic positions. The numerous optionals for the Powershift Hi-Lo transmission, gearshifting on-load and the 40 Eco option make driving even more pleasent. Front brakes, available on request, provide total safety when the tractor is used for transport work in hilly and mountainous areas.

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FOCUS

andiniâ&#x20AC;&#x2122;s new 6 and 7 Series have also made a decisive qualitative leap forwards as to driver comfort thanks to the ultra-modern four-pillar â&#x20AC;&#x153;Lounge Cabâ&#x20AC;?. A true masterpiece of design, space and comfort with a level of styling hitherto reserved to the car industry. A concept testified by the use of materials reminiscent of automobile interiors, which make everything more cosy. With internal and external led light fittings to improve lighting efficiency and modulate its duration while creating a modern feeling, plus a sturdy closing mechanism for the doors, hinged at the rear like the ones in cars. Maximum visibility is ensured by the four-pillar structure with

6 and 7 Seri flat platform and generously sized windows, which achieve a decidedly pioneering look. The controls are arranged in a rational layout, while other characteristics include the tilt-andtelescopic steering wheel, the new integrated instrument panel and the new multifunction armrest with programmable push-button. All this plus windscreen wiper and light controls on the steering wheel, the automatic turn-indicator self-cancelling

Visibility. The 4-pillar structure with flat platform and doors hinged at the rear provides unrivalled visibility and can be conveniently accessed by the operator.

Cab interior. High quality finishes, made of materials reminiscent of automobile interiors, create an even more comfortable cab, which also includes a radio with USB port, Bluetooth and 4 loudspeakers as part of standard equipment.

Led lights. The cab is fitted with modern, elegant Led lights both inside and outside.

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es: luxury interiors function, telescopic and heated rearview mirrors as an optional and the new patented system for the retracting second passenger seat, which makes it easier to get in and out of the tractor. Accurate pressurizing allows the cab interior to be perfectly isolated from the outside while on the roof, the ultra-efficient automatic air conditioning system distributes the air in the cab in an optimum way regardless of the weather outdoors.

Lastly, many of the other optionals are also characteristic of the car industry. From the driver’s seat with ventilated and heated backrest to the air conditioned glove compartment, while the standard equipment also includes the radio with USB port, Bluetooth microphone and 4 loud speakers. To enhance the overall level of comfort to an even greater extent, electronically controlled hydraulic suspensions are also available on request. ■

Cockpit. The principal features include rationally arranged controls, the tilt-andtelescopic steering wheel with the new, integrated instrument panel, the new multifunction armrest with programmable push-button, windscreen wiper and light controls on the steering wheel.

Passenger seat. A workmate can also enjoy a comfortable ride on the innovative new upholstered “Hide away” seat which, when folded away, disappears into its housing without obstructing cab access.

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SALES NETWORK

A new headquarters for Impellizzeri

mpellizzeri is one of Landini’s longest-standing concessionaires. Last 20 July, a new headquarters was inaugurated in Contrada Fegotto, Calatafimi Segesta, in the province of Trapani. An Open Day animated by lots of entertainment and “tasting” initiatives that drew a crowd of some 6 thousand to the new structure, which features everything the concessionaire needs to provide an increasingly functional service. Managed by Cav. Giuseppe Impellizzeri, who was awarded by Landini with a large commemorative plaque for the occasion, the concessionaire continues to be a family business thanks to Cav. Impellizzeri’s two daughters Linda and Francesca, who both work for the firm. During the Open day, which lasted from the afternoon until late evening, Impellizzeri exhibited the models of the entire Landini range, the brand with which he is doing an excellent job in the provinces of Trapani and Palermo.

Open day Faretra.com

aretra.com, Landini’s concessionaire in Puglia, has been working for over thirty years in the agricultural machinery sector and, last 27 October, celebrated its new work program with Argo Tractors during an Open Day. The event underscored the concessionaire’s constructive spirit and the passion with which the business is conducted. Faretra.com is a long-standing enterprise in the Foggia area, being remarkably advanced both as to products and services. Customer’s can count on an organization covering some 6,000 sq m with a showroom more like that of a car dealer. All this plus an in-house workshop, mobile workshops for interventions on the customers’ premises and a series of authorized workshops able to guarantee prompt and qualified service throughout the area.

Moret. A photo of Jonny Parolin’s “Landini style” wedding.

Some one thousand customers stopped by during the day’s event, very curious and anxious to see the tractor models on show. These included Landini’s recent 5H and 5D ranges as well as the well-known Rex series, one of the most appreciated and widely used for the specialized crops in Central-South Italy. The guests were welcomed to the Open Day by the Faretra brothers Fausto, Antonio, Alfonso and Gerardo, and by their father Cataldo, who founded the concessionaire enterprise and has entertained long-standing relations with the Landini brand.

Moret: double wedding with Landini

he partnership between Moret and Landini is increasingly stronger and has now been going on for 10 years. An understanding strengthened by the concessionaire’s recent undertaking to supply Landini’s products and services for the entire range, i.e. power ratings ranging from 25 to 230 HP. In the case of Jonny Parolin, one of Moret’s customers and purchaser of two Powerfarm tractors for snow-clearing, forestry and mowing work, it was a real marriage. Strongly enthusiastic about his work and the Landini brand, Jonny Parolin decided to demonstrate his devotion to Landini even during his wedding last year. To do this, he gave each table at his wedding banquet the name of a Landini model and even had his fa-

Impellizzeri. Tractors lined up at the inauguration of the new headquarters.

Faretra.com. A view of the Open Day held last 27 October.

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Agricentro Piceno, four tractors at the Ciu Ciu winery

Raggi. The commemorative plaque is consigned to Rita Raggi.

vourite Powerfarm tractors, decorated for the occasion, standing by during the ceremony. Jonny also sported a very distinctive haircut that incorporated the letter “L” denoting his sincere affection for the Landini brand.

Raggi: 50 years with Landini

oncessionaire for the province of Forlì and Cesena, Raggi Carlo celebrates 50 years of collaboration with the Landini brand this year. An anniversary that Landini decided to award by presenting a commemorative plaque to Rita Raggi, daughter of the company’s founder. The plaque was consigned last 4 March during the concessionaire’s visit, along with some forty customers, to the Fabbrico and Luzzara facilities. Raggi is situated in Sogliano al Rubicone and, although it works in a small area, it represents an important share of the market for the Landini brand in an extremely particular district, mostly occupied by mountain enterprises. Raggi has always been appreciated locally for its excellent relations with the customers and the optimum after-sales service provided. The well-known professionalism of Landini’s tractors in the specialistic segment is perfect for the farmers who work in the concessionaire’s area. The Landini tractors most in demand include the Trekker crawler models, Mistral tractors and the Powerfarm and Powermondial series.

Agricentro Piceno. The tractors consigned to winery Ciu Ciu of Offida (AP).

gricentro Piceno of Castel di Lama (Ascoli Piceno), has been a Landini concessionaire for almost two years and is backed by over forty years of experience in the agricultural machinery sector. Experience that allows the company to conduct its business with great skill and professionalism. So much so, it is much appreciated by customers in the area of Ascoli Piceno and Fermo, where Agricentro Piceno collaborates with a workshop for on-the-spot assistance. Managed by proprietor Paolo Alessandrini, his son Giuliano and daughter Stefania, the concessionaire has important customers in the zone, one of which being Ciu Ciu, a winery situated in Offida (AP), an enterprise that has transformed the most authentic expression of the area in which it is situated into a true vocation. The winery recently purchased 4 Landini tractors from the concessionaire of Castel di Lama: three Trekker crawler models and a Landpower, machines that comply to perfection with the philosophy of Ciu Ciu since they combine sturdiness and reliability with the most modern technical solutions to have been developed in the agricultural machinery sector.

The first 7 Series in Calabria

he first Landini 7-215 Series tractor to be purchased in Italy was consigned by concessionaire Siniscalchi, to the “La Casa di Botro” holiday farm of Botricello (Cz). “Having just arrived in Calabria, the tractor is being tried out for hay-making in conjunction with a baler,” explained Francesco and Ernesto Colucci, proprietors of the holiday farm which includes many hectares of arable land. “Technology, power and elegance are all part of the new tractor our enterprise opted for, while unrivalled reliability is Landini’s prerogative” they added, going on to enthusiastically affirm, “the concessionaire, “Elio & Aldo Siniscalchi of Crotone”, has certainly been able to transform our expectations into hard facts.”

Siniscalchi. Calabria. The first 7-215 to be purchased in Italy.

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BRANCHES

SPAIN

AgriArgo Iberica at Fima 2014

uring the year of its 130th anniversary, Landini was a significant participant in Fima 2014, an event that actually celebrated its 50th anniversary this year. The stand of the Landini Agriargo Iberica branch had a wide variety of innovations on show that amazed and motivated the Landini sales network as well as brand enthusiasts. The 4 Series was a center of attraction with both the cab and footstep versions on show. The visitors appreciated the machine’s excellent balance, functionality and cab which, with its generous size, flat platform, quality materials and control layout, offers extraordinary ergonomics and operator comfort. Landini’s new 5D and 5H Series also attracted many visitors to the stand as machines

Zaragoza. The Agriargo Iberica stand at Fima 2014.

that express the development and modernization of Landini’s medium range to perfection. The two ranges are among the tractors included in the aid provided by the Ministry for Agriculture for renewal of the tractors in circulation. Lastly, a Rex 100 GE with the new low profile cab, specially designed for orchards with height limitations, was also among the tractors proposed in the Agroargo Iberica stand. Thanks to the important investments that Argo Tractors has made for the purpose of renewing the Landini range, the products presented at Fima ’14 included a vast number of new solutions for the Spanish farmers, with excellent business opportunities for Spain’s entire dealer network.

U NITED KINGDOM

Eight Landini tractors for a big English fruit grower

he move made by Landini’s concessionaire for the United Kingdom, Horsepower, to a more spacious and better organized headquarters coincided with the delivery of 8 specialistic tractors to FW Mansfield & Son, one of the most important fruit producers of south-west England. It was the fifth order

Kent. Tractor being consigned to the customer.

that Mansfield had placed with Horsepower in seven years, due to the fact that business was expanding in Kent. Having purchased these new machines, the Mistral and Rex models now account for a quarter of the fruit grower’s fleet of 100 tractors. “We produce high quality fruit over 350 hectares of land in 17 sites from Ash to Rainham and we need reliable tractors with the right characteristics for specialized farming,” affirmed Craig Rook, the farm manager. “Landini’s Rex and Mistral tractors meet the power requirements of the implements we use and adapt perfectly to our farming practices, both as to height and width.” “We also need a good maintenance service,” he added. “Cooperation with Landini and Horsepower allows us to handle our fleet efficiently.” Fruit is one of Mansfield’s main activities: The farm grows apples, pears, plums, cherries and strawberries and recently created a new apricot orchard.

SOUTH AFRICA

2013 Farmer of the year

he management of the South African branch, Argo Industrial (Pty) Ltd., and its concessionaire Ceres Trekker Ing. Werke of Ceres, congratulated farmer Rossouw Cillié of the Laastedrif Boerdery farm near Ceres, for having been nominated 2013 Farmer of the Year for South Africa and Western Cape. With a fleet of 30 Landini tractors, Rossouw Cillié deals with many different farming jobs, from cultivating numerous fruit and vegetable crops to breeding Dohne Merino sheep. It was, in fact, this last activity that contributed towards his having obtained the title of Farmer of the Year. Laastedrif Boerdery comprises six farms in the Gouda,

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Matroosberg and Touwsriver area, with 830 hectares of arable land. The farm has experienced a strong growth in production over the past few years.

South Africa. A fleet of Landini tractors in the fields.

WORLD-WIDE

MALAYA

Palm Mach: a record for “Made in Italy” tractors

alm Mach Sdn Bhd has been Landini’s importer for Malaya and Indonesia since 1993. Last year, the importer rose to second place on the markets with the Landini brand, obtaining the record in this area for a product that’s Made in Italy, against a local offer based on well-known international brands manufacturered in Turkey, Brazil, Mexico, India and China marketed at prices 40% lower. Despite the difficult market, also due to a climate that’s often extreme, Palm Mach does an excellent job in the area by not only providing high quality products but also an impeccable after-sales service. Tractors in the 80 to 100 HP power bracket, such as Landini’s DT 8860, Globalfarm 90 and 100 models, are particularly popular in this area. Each year, the importer organizes lots of practical demos with Landini tractors in vast areas of Malaya and Indonesia where palm oil is produced.

Malaya. Demo with a Landini tractor.

Philippines. A Globalfarm at work.

PHILIPPINES

Supertrade focuses on quality

andini’s importer for the Philippines, Supertrade, certainly deserves to be successful since it has always based its business activities on the quality and performance of the brands it markets and on the efficiency of its after-sales service. A policy that has allowed the importer to lead the market with Landini tractors despite the competition from internationally famous brands manufactured in Mexico, Brazil, Turkey, India or China, which are also sold in the country. Landini’s flagship products in the Philippines are most especially the Globalfarm 100, Landpower 125 and 165 tractors. Supertrade has very important customers in the Philippines including Del Monte and Dole, international behemoths in the pineapple cultivation field that use the Landpower series for their crops.

U RUGUAY

Open Day for importer Woslen

uring the last month of August, Landini’s dealer in Uruguay, Woslen, held an Open day in the new headquarters of Canelones, which covers an area of some 8,000 sq m. 200 people, including farmers, reporters, associates and other stakeholders, took part in the event. Woslen began to import Landini tractors in 2010 and has more than 80 customers in Uruguay. Since 2012, the dealer sponsors an Uruguayan football team and this year, also sponsored one of the teams that took part in the Mercedes Premium Race held in the “Victor Borrat Fabini de El Pinar” Racing Track before a large number of spectators. Landini sponsors the Cerro Largo Futbol Club team, which plays in the Uruguayan professional football Premier League. In June 2013, a delegation from Woslen, travelling around Italy, also visited the Argo Tractors plants.

Uruguay. Wolsen’s open day set-up.

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WORLDWIDE

PORTUGAL

Sagar presents the 5 Series at the Santarem fair

ortuguese importer Sagar was an important participant at Santarem, the Agriculture Fair that took place in Portugal last 8 to 16 June. This trade show is Portugal’s most prominent event in the agricultural sector and always attracts a vast number of visitors. It was a chance for Sagar to present the new Landini 5H Series, a tractor with great potential on the Portuguese market where it will be proposed alongside the extremely popular Mistral, Technofarm and Rex Orchard ranges. In addition, the importer was able to secure a position at the fair entrance for a Landini 7-190, a much-coveted spot reserved to the most innovative machines only. Landini is one of the major local competitors with an optimum performance, particularly thanks to range specialization, much appreciated by the Portuguese farmers. Sagar does a great job in Portugal, where there is a network of 43 dealers, and has also specialized in the sale of Landini’s high-range models in an extremely aggressive and competitive market. Santarem. Landini’s innovations on show outdoors during the fair.

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Ploughing Championship. Landini tractors take part.

IRELAND

National Ploughing Championship

s it does every year, Irish importer D&S Machinery Ltd took part with several Landini tractors in the 2013 edition of the National Ploughing Championship, which took place in Ratheniska, Co Laois, from 24 to 26 September. The National Ploughing Championship is Europe’s largest open-air event and draws an average 1,350 exhibitors and over 200,000 visitors each year. Extremely dynamic in its promoting and marketing activities, D&S Machinery not only participates in various events in Ireland but also organizes many important initiatives. These included the recent Open Day where Landini’s 7 Series was launched.

Budapest. Landini tractors exhibited by Axial at AgromashExpo.

HU NGARY

Axial: the biggest exhibitor at Agromash Expo

“A

grárgép Show”, the largest Hungarian trade fair dedicated to agricultural machines took place from 29 January to 2 February 2014 in Budapest at theHungexpo Exhibition Center. AGROmashEXPO, Magyar Kert (Hungarian Garden) and Szőlészet és Pincészet (viticulture and winery), opened their doors to the visitors at the same time as the event. Hungexpo covers an area of some 30,000 sq m, 23,000 sq m of which occupied by AgrárgépShow and 5,000 sq m by Axial Machineparade. In this sector, Axial was the largest exhibitor with 25 brands, 30 innovations and 91 machines on show in its stand, including Landini’s Mistral, 5H Series, Powermondial, Landpower, 7 Series and the Rex Orchard version. With its headquarters in Baja, Axial has become an increasingly important enterprise in Hungary over the past few years and has created new branches in various different regions, thereby expanding its dealer network.

MARKETING

MOROCCO

For Dimateq, the market’s expanding

major stakeholder in the market of Morocco, Landini’s importer Dimateq possesses one of the world’s most important names in the field of agricultural machines and implements. With more than 1000 Argo Tractors’ tractors sold in 2013, 910 of which were Landini models, Dimateq now possesses 25% of Morocco’s market with further potential for growth in the years to come. All this has raised Argo Tractors to second place on the Moroccan market. Working through able concessionaires, the importer markets tractors throughout the agricultural part of the country where mechanization is strongly developing, especially with regard to extensive crop cultivation and horticulture. Last 29 January, the importer held a meeting with the concessionaires and during the event, a commemorative plaque attesting to the important results achieved was awarded by Landini to the Chairwoman of the group, Saida Lamrani Karim. Dimateq obtained many other acknowledgements for having achieved such remarkable goals, one of these being an award cruise of five days in the Mediterranean last year.

Landini gets ahead in the digital world

lways on the lookout for technological innovations, Landini now takes a big step forward in the world of communication and goes digital. Lots of upgrades have been made thanks to the new media available. First and foremost the website, www.landini.it, a reference point for all Landini enthusiasts who want rapid, up-to-date information. The website has recently been given a new, user-friendly layout that’s more linear and full of interesting images, video clips and photos. The products section is completely new. It’s been given a “product selector” that helps users to choose the best tractor model for their needs depending on certain specific parameters: type of use, number of cylinders, power rating and type of transmission. Lan-

dini’s step up in the digital world also involves the Landini Digital Library App, which can be downloaded free of charge to tablets and smartphones. It’s available for both IOS and Android platforms and contains the updated tractor range catalogue along with the innovations of the past few months. In addition, “Landinisti” can keep in contact with the Landini world in the usual facebook page, renamed Landini Tractors, that now includes over 8,000 fans and where the history of the legendary brand will be outlined as part of Landini’s 130th anniversary celebrations. The page will also contain information about trade shows, events, reenactments and rallies where Landini tractors and Landini enthusiasts are the protagonists. Everyone’s invited to register with the group! ■

Dimateq. The commemorative plaque is consigned to Group Chairwoman Saida Lamrani Karim.

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TRACTOR PULLING

Tractor Pulling, Argo Team is the 24

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nce again, in 2013, Argo Team’s commitment was awarded when, for the umpteenth time, it won the title of Champion of the Pro Stock category in the Italian Tractor Pulling Championship. An championship where the blue colours of Fabbrico acquired a score of 145 points and four victories during the five events that took place from 9 to 22 September at Pezzuolo di Russi (RA), Fiume Veneto (PN), Thiene (VI), Jolanda di Savoia (FE) and Vicofertile (PR). The final stage, the one that officially endorsed the tractor’s victory, was enormously satisfying and encouraged Argo Team with new enthusiasm as it overtook, by 1 centimeter, the winner of the European Tractor Pulling championship held in the same place on the same day.

Fiume Veneto. One of the Championship meetings.

Argo Team. Pilot Elvio Moretti,

“Our team worked hard all year,” affirmed Team Manager Franco Paterlini. “The tractor provides a remarkably improved performance and the transmission has been lightened so that the weight of the machine can be handled to suit the different situations. Even the engine is more performance-oriented”. “The pilot, Elvio Moretti, also worked in an impeccable way,” added Paterlini. “Backed by the experience acquired over the years, he can now handle the tractor with promptness and skill in a handful of seconds that make the difference in a tractor pulling contest”. Meanwhile, as it awaits the new competition season, Argo Team focuses on the future with an even more determined outlook while it prepares for an appointment next June when Landini will be competing alongside the big European teams. ■

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Landini is a trademark of Argo Tractors S.p.A.