THE PITCH 變革攻略
重 構 退 休
RE-INVENTING Priyanka Gothi, founder of senior employment programme Wise At Work, quizzed industry veteran Dr Alice Yuk about how to sustain a successful social enterprise. 樂齡就業項目Wise At Work創辦人Priyanka Gothi與行業專 家郁德芬博士對話，請教如何持續營運一間成功社企。
Words 文 Kate Springer | Photography 攝影 Anthony Kwan
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riyanka Gothi’s mother worked as a teacher in India for 35 years. After being forced by her employer to retire at 60, she felt compelled to continue contributing to society but couldn’t find anyone to hire her for meaningful and challenging work. Watching her mother struggle, Gothi was inspired to help an entire population of senior citizens with the stamina, intellect and drive to pursue a second career after retirement. Soon after moving from India to Hong Kong in February 2017, the digital marketer launched Wise At Work, formerly Retired Not Out, a job-matching platform that connects companies with a huge talent pool of skilled retired professionals. Since launching, the platform has grown to include more than 1,000 applicants, who have been placed at 24
ARIANA 2019
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riyanka Gothi的母親在印度做了35年教師，60歲 時被僱主強迫退休，儘管之後她認為必須繼續貢 獻社會，但卻無法找到任何人聘請她做有意義且 具挑戰的工作。媽媽的掙扎啟發了Gothi，讓她決心幫助 銀髮族中所有仍然有心有力的人在退休之後開啟他們的 事業第二春。 出身數碼營銷的Priyanka在2017年2月從印度搬到香 港不久，就啟動了Wise At Work項目。這個項目的前身為 Retired Not Out，是一個將企業與大量退休專業人士聯繫 起來的職業配對平台。平台自啟動以來，已吸引了超過 1,000名申請者，他們被安排到AIA集團、Zegal和公平僱傭 中心等公司工作。此外，Gothi還為企業提供培訓課程，
