PAVE 2011 DESIGN COMPETITION
SPONSORED BY SEPHORA
The name Sephora is derived from the Greek god Sappho and the biblical figure Zipporah. Sappho was known best for her lyrical romantic poetry, even developing a signature rhythm called the Sapphic stanza.
The Concept for the Sephora pop-up store is the Sapphic Stanza. A mix of long, short and free syllables, the meter creates a steady rhythm with a stroke of unpredictability.The design will achieve contrast through the elements of color and texture while balance and repetition of shape will provide the steady beat. The movement of the poetic meter will be animated with a pressure sensitive lighting design to transform the customer into Sappho's free syllable. The Sephora pop-up Store can be moved from venue to venue with a simple set-up and deconstruction for Sephora's promotional events and exposure.
Conceptual Orthographic View
Sketches. Conceptual Visuals
The store front is designed to conceptualize Sephora's brand by adding a twist to the tradtitional elements of black, white, and red. Glass is used in the facade design to highlight selected promotional products as well as showcase ads through a smartglass feature. The glass remains frosted over the ad stripe until the pressure of someone's footstep walking by activates the electric current to illuminate the ad, which will slowly fade, and lay waiting for the next activation. The facade design interacts with the customer and acts as an installation to be viewed from all angles.
SEPHORA Conceptual Elevation. To Scale
CONCEPT . INSPIRATION
Sturctural Reinforcement Connection Points
Architectural Use
Domestic Use
Arboform Bioplastic. By Technaro GmbH SUSTAINABILITY
Arboform is a mix of lignin, a byproduct of wood in paper productions, hemp, flax, and natural resins. It is not made with petroleum, a main ingredient in typical plastic materials, and is biodegradable, which is good for the environment. Arboform is able to be thermo-molded into any shape, making it just as versatile as traditional plastics, and is lightweight, waterproof, transportable, and structurally stable.
Dimensioned Ceiling Structure. To Scale Ideation Sketches
Maximum Reach Height for Women is 66"
Dimensioned Floor Plan. To Scale
Modular displays interlock together for stability and easy on-site assembly.
Orthographic. Display Separation
SEPHORA STRUCTURE
Ideation Sketches. Display Breakdown Sephora Pop-Up Store is designed to assemble with ease. Eight complete modular display forms, shelves ready to be filled with products, and promptly ready for business. Transportation is compact with displays that hug front to back.
Orthographic. Display breakdown
Top View. Display Separation
Dimensioned Display Breakdown. To Scale
Top View. Display Breakdown
SEPHORA TRANSPORTABILITY
Sample Test Products
LIPS
Testing Applicators and Removers
POWDER MAKEUP CHECK OUT
LIQUID MAKEUP SKINCARE
FRAGRANCE
BEAUTY STUDIO
NAILS
CHECK EYE OUT SHADOW
MASCARA EYE LINER
Merchandise Storage Drawers
Cashout Storage Lockable Cabinetry
Purchasable Items Hidden Drawer System Corresponding to Items Above Cashout Countertop Inlaid System Touch Glass
Visibility and Security Test products are easily accessible on the 42" countertop which slopes to provide a clear view of the pallets. This feature doubles as a privacy ledge to provide security around the cashout and discourage theft of tester products.
Countertop Slope Privacy and Security
General Storage Lockable Cabinetry Arbofrom Bioplastic
SEPHORA DISPLAY. PALLET MAKEUP
LIPS
Interchangable Ad Bar Pressure Sense Light Activation Privalite Glass Technology Transleucent Vellum Advertising
Testers Separated from Sale Merchandise Backlit
LIQUID MAKEUP SKINCARE
FRAGRANCE
NAILS Tester Mirror Adjustable
POWDER MAKEUP CHECK OUT
BEAUTY STUDIO
CHECK EYE OUT SHADOW
MASCARA EYE LINER
Merchandise Storage Drawers
Search and Test Station Customers can find their perfect product through a digital interview on the integral touch screen computer. Products are searchable throughout the pop-up store specifically, at other locations, as well as the complete online selection for a product which is momentarily unavailable.
Sale Merchandise Adjacencent to Corresponding Tester
Find Your Color Digital Inventory Search Self-Search Touch System
Tester Applicators and Removers
Tester Applicators and Removers
Decorative Feature Sephora Stripes Branding Arbofrom Bioplastic Promotional Display Box Integral Feature Lighting
SEPHORA DISPLAY. SMALL BOTTLES
POWDER MAKEUP CHECK OUT
LIPS
LIQUID MAKEUP SKINCARE
FRAGRANCE
Interchangable Ad Bar Pressure Sense Light Activation Privalite Glass Technology Transleucent Vellum Advertising
Testers Separated from Sale Merchandise Exposed for Easy Accessibility Sale Merchandise Adjacencent to Corresponding Tester Flip-Door System
BEAUTY STUDIO
CHECK EYE OUT SHADOW
NAILS
MASCARA EYE LINER
A Clear View With so many products on display, the consumer eye can quickly become over-stimulated and overwhelmed. The flip-door system helps to conceal the products which are for sale, and leaves the testers open and accessible. To buy the tested item, the transleuscent resin door can be flipped up and secured in place, while the customer finds the adjacent item for sale.
True to Scent Scents from lotions and fragrance can get strong and undistinguishable after several different tests. The smell of coffee beans resets the scent pallet and will help to better match a customer to their perfect scent. Coffee bean cups will be located near these displays to provide customers with a true scent experience.
Merchandise Storage Drawers
Decorative Feature Sephora Stripes Branding Arbofrom Bioplastic
Tester Mirror Adjustable Promotional Display Box Integral Feature Lighting
SEPHORA DISPLAY. LARGE BOTTLES
LIPS
POWDER MAKEUP CHECK OUT
SKINCARE
Sale Merchandise Adjacencent to Corresponding Tester Open Cubby System
FRAGRANCE
Tester Mirror Adjustable
BEAUTY STUDIO
CHECK EYE OUT SHADOW
NAILS
Interchangable Ad Bar Pressure Sense Light Activation Privalite Glass Technology Transleucent Vellum Advertising
MASCARA EYE LINER
Happy Employees
Corresponding Merchandise Storage Drawers
Promotional Display Box Integral Feature Lighting
LIQUID MAKEUP
Decorative Feature Sephora Stripes Branding Arbofrom Bioplastic
Restocking is simple and fast, with all of the backstock merchandise located in low-set drawers inside the product's corresponding display module. With storage adjacent to display, there is no need for heavy lifting, and merchandise may be put out for sale without interupting customer traffic by extensive travel back and forth from a single storage point. Testers Separated from Sale Merchandise
SEPHORA DISPLAY. TUBULAR PRODUCTS
Credit Card Swipe
Cash Drawer
Bar Code Scanner Touch Screen
Bag Storage Lockable Cabinet
Conceptual Cashout Feature Diagram The integrated touch checkout allows for extra counterspace and a continuous architectural slope, uninterupted by bulky machines.
Partial Interior Orthographic
Checkout Traffic Flow
Touch Glass. Inlaid to countertop.
Rear Projection Screen.
Interactive Layer. Applied directly to glass.
Display Traffic Flow
Ideation Sketch. Check Out Diagram
Customer Cashier
SEPHORA CHECK OUT. TRAFFIC FLOW
Complexion Lighting Technology Light Well
2 Mirrors
Adjustable Chairs Second Consultant
2 Beauty Pallet Drawers Storage Cabinet
Ideation Sketch. Beauty studio. Conceptual Elements
Drawer Pallet functions as a hide-able countertop between the beauty consultant and the client, providing a convenient space to work from, where the both parties can make selections.
Interior Perspective. Beauty Studio An LED color temperature lighting design will allow beauty consultants to choose the light temperature which will render the complexion of the customer best through a remote system in the Beauty Studio light well above.
Image. Color Temperature
Ideation Sketch. Ceiling elements
Color Rendering Diagram
SEPHORA BEAUTY STUDIO. LIGHTING
SGG PRIVA-LITE glass by Saint-Gobain is comprised of two sheets of glass which are covered with a liquid crystal film on each side. The film is coated front and back with electrical conductive coating.
Perspective Elevation. Facade
Steel Strip
Promtional Ad Glass Privalite Technology
Decorative Feature Arbofrom Bioplastic Branding-Stripes
Ideation Sketches. Design Process
Product Display Box Arbofrom Bioplastic Integral Lighting
Storefront Signage Light Well
Storage Cabinetry Arboform Bioplastic
When the power is activated by the pressure sensitive field around the store, the liquid crystals go from their scattered arrangement (opaque glass) to a clean alignment, rendering the glass transparent instantly.
Ideation Sketch. Interactive Facade Touch Sensing imagery
SEPHORA FACADE DESIGN
Lips
Fragrance
Nails
Powder
PAVE 2011 DESIGN COMPETITION
Mascara
Skincare
SPONSORED BY SEPHORA
Foundation
Eye Shadow