Product Selection
It is an interesting segment that is bridging 2 different type of products in a common product platform. Most near competitions are hand sanitizer and paper soap.
Case study • Full space utilization • Very cluttered graphics and branding
• Empty extra space
• Solid colors help in creating good shelf presence.
User and scenario
Usability spaces.
Carrier of the product Purse
Bag
Product state, Carrier & Alternative
Liquid
Solid – Soap Tablets
• Consideration on the basis of familiar and recognized usability form customers point of view • Eradicating unnecessary extra packaging hence benefit from business point of view & nature. • Celebrating with proper and easy to use packaging for the new segments.
Norway recycles 97% of its plastic bottles.
Single-use plastic will soon be illegal in Norway under fast-track regulation plans announced this weekend by the Norwegian government. Knives, forks, spoons, plates, straws, chopsticks, ear buds and more single-use plastic items will soon be banned across Norway. May 6, 2019
No need of secondary packaging
Latest trends and colors in Packaging according to The Dieline.com
https://thedieline.com/blog/2018/12/27/dielines-top-50-packaging-projects-of-2018
Direction Key Words Purity and Subtle
1. 2. 3.
Brand integrity and product positioning. Shelf Presence Improvement
Explorations • Considering easy usability and tranquility. • Using material that Compliments & help storing the substance without reacting with it chemically. Inspiration from daily product
Option 1- For Liquid
• Transparent, so that we can understand and track the usage in order to buy new • Easy squeeze till last drop • Side nozzle is more efficient than the traditional center oriented • Easy stack ability without box
Option 1
Manufacturing - Extrusion Blow molding. Material – Plastic Graphic – Sticker Transparent matte finish sticker.
Option 2 – For Tablets
• Transparent, so that we can understand and track the usage in order to buy new • Easy carry and strong air tight • Side nozzle • Easy stack ability without box
Option 2
Manufacturing - Extrusion Blow molding. Material – Plastic HDPE (High-density polyethylene) Graphic – Sticker Transparent Glossy finish sticker.
Option 3 – For Tablets
• 60 Tablets
• 20 Tablets
• Familiar Blister strips for easy carry in purse. • Easy carry and strong air tight • Easy stack ability
Option 3
Manufacturing - Standard. Material – Plastic, cardboard Graphic – Printing on box Glossy finish.
Portable hand wash range. Tablets and liquid.