Dettol Packaging Design

Product Selection

It is an interesting segment that is bridging 2 different type of products in a common product platform.

Most near competitions are hand sanitizer and paper soap.

Case study • Full space utilization • Very cluttered graphics and branding

• Empty extra space

• Solid colors help in creating good shelf presence.

User and scenario

Usability spaces.

Carrier of the product Purse

Bag

Product state, Carrier & Alternative

Liquid

Solid – Soap Tablets

• Consideration on the basis of familiar and recognized usability form customers point of view • Eradicating unnecessary extra packaging hence benefit from business point of view & nature.

• Celebrating with proper and easy to use packaging for the new segments.

Norway recycles 97% of its plastic bottles.

Single-use plastic will soon be illegal in Norway under fast-track regulation plans announced this weekend by the Norwegian government. Knives, forks, spoons, plates, straws, chopsticks, ear buds and more single-use plastic items will soon be banned across Norway. May 6, 2019

No need of secondary packaging

Latest trends and colors in Packaging according to The Dieline.com

https://thedieline.com/blog/2018/12/27/dielines-top-50-packaging-projects-of-2018

Direction Key Words Purity and Subtle

1.

2.

3.

Brand integrity and product positioning.

Shelf Presence Improvement

Explorations • Considering easy usability and tranquility. • Using material that Compliments & help storing the substance without reacting with it chemically.

Inspiration from daily product

Option 1- For Liquid

• Transparent, so that we can understand and track the usage in order to buy new • Easy squeeze till last drop • Side nozzle is more efficient than the traditional center oriented • Easy stack ability without box

Option 1

Manufacturing - Extrusion Blow molding.

Material – Plastic Graphic – Sticker Transparent matte finish sticker.

Option 2 – For Tablets

• Transparent, so that we can understand and track the usage in order to buy new • Easy carry and strong air tight • Side nozzle • Easy stack ability without box

Option 2

Manufacturing - Extrusion Blow molding.

Material – Plastic HDPE (High-density polyethylene) Graphic – Sticker Transparent Glossy finish sticker.

Option 3 – For Tablets

• 60 Tablets

• 20 Tablets

• Familiar Blister strips for easy carry in purse.

• Easy carry and strong air tight • Easy stack ability

Option 3

Manufacturing - Standard.

Material – Plastic, cardboard Graphic – Printing on box Glossy finish.

Portable hand wash range.

Tablets and liquid.