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Setting the Stage for Success
PHOTO BY BRIAN NEJEDLY
Woodstock real estate professionals go the extra mile to get multiple offers and top dollar for clients in a competitive market.
Stager and designer Kyndra Hunter and Realtor Lindsey Haas at the warehouse. 40
TOWNELAKER | June 2021
In 2017, Jeremy and Lindsey Haas decided to take their successful real estate business to the next level. They acquired a warehouse, a moving truck, invested tens of thousands in decor and furniture, and brought in a fulltime stager. The experience and strategic shift immediately began to pay off for their sellers. Lindsey and Jeremy began transforming ordinary homes into a canvas for buyers to visualize their dream spaces. The home is the seller’s biggest asset; a successful sale requires more work than just hiring a photographer. “After years of working with buyers and sellers, we saw an opportunity to elevate the experience, and maximize profits for our sellers,” she said. “Buyers watch transformations on HGTV; that wow factor is what they’re looking for when they shop for a new home. We decided it was time to leverage our expertise and help our sellers deliver that experience to buyers. With our team, it doesn’t cost anything; it’s a complimentary, vital service we provide, and it always delivers a higher sales price.”
Staging is Vital
With each client, Lindsey walks room to room and creates an extensive plan of action that could involve anything from necessary updates and fixing inspection deal-killers, to staging the home. No detail is overlooked in the staging process, which can require just a few pieces of art or bringing in larger pieces of furniture, all of which stays through showings, professional photography and the appraisal process. The team stages occupied and vacant homes. Kyndra Hunter is The Haas Team’s full-time stager and interior designer. Lindsey describes her as, “the magic pixie dust that makes our listings sell for more money.” Kyndra visits each client to determine what’s needed to make their home a showstopper for the current market of buyers. Once Kyndra makes her list, she visits The Haas Team’s 3,000-square-foot warehouse in Woodstock, loads up the moving truck, and puts everything in place for a successful sale. Because presentation is vital to quick sales and stronger offers, Lindsey and Jeremy open
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