Eindhoven365: Step by step towards the “new” economy / society
What has the municipality of Eindhoven done in these turbulent times to guide the ‘Eindhovenaren’, as well as its visitors, through the coronavirus crisis and to prepare them for its aftermath? Peter Kentie, director of Eindhoven365, the city marketing organization, informs us.
the official visitor website. Here we explained that our focus has shifted from primarily international to local. Simply because everyone had to stay at home and (international) tourism had come to a complete standstill. The main goal was to make the people of Eindhoven and regional visitors feel connected to the city, even though they could not visit it physically. To transmit the positive energy of the city, we have
“Of course, the coronavirus also caused headaches
launched a video message. Very successfully, it has
in our city. With Eindhoven365 we have a long-term
been viewed almost 200,000 times!”
vision for international and business tourism, but now we’re mostly focusing on the local situation.
Phase 2: Buy locally
Behind the scenes our other ambitious projects and
“In May, we began the ‘Keep our city strong’
plans continue, but for now we provide as much
campaign. We portray local entrepreneurs and
clarity as possible about the way the municipality
we try to create awareness to buy locally as
of Eindhoven manages this crisis. For this we have developed a long-term campaign, consisting of several phases, with the aim to support the city’s economy.” Phase 1: Stay-at-home activities “In March, we started the first phase of the campaign, which has now been completed. We posted content in both Dutch and English on “This is Eindhoven”,
