HOWDO magazine 19 Jun/Jul 2020

Page 24

Still Making History: The Dutch East India Company You

may

corporations ExxonMobil

think

that

like are

modern

Apple, the

most

mega

Google,

or

profitable

companies in history. But the truth is, they don’t compare to the economic juggernaut that was the Dutch East India Company,

Did You Know: Eindhoven is one of the most livable cities in Europe?

which remains the most valuable global company of all time. Established in 1602, the Verenigde Oost-Indische Compagnie (VOC, or Dutch East India Company) was granted a monopoly on the spice trade with the far East, and was allowed to trade, establish colonies and even military forces to engage in conflict with other countries.

According to a recent expert ranking by ECA International of 480 cities around the world,

At its peak in 1637, the VOC employed over

Eindhoven came in fifth position.

70,000 people and was worth 78 million Dutch guilders. In today’s money, that

The

cities

were

health,

amounts to $7.9 trillion dollars, which is

leisure

equal to the peak value of Apple, Microsoft,

While

Amazon, ExxonMobil, Berkshire Hathaway,

Copenhagen and Bern topped the list, the

Tencent, and Wells Fargo combined. In fact, it

Netherlands as a whole proved the most

was equal to the modern-day combined GDP

livable country, with four cities in the top 20.

of Japan and Germany.

housing,

safety,

facilities,

and

evaluated air

political

for

quality, tension.

The Hague (3), Eindhoven (5), Amsterdam (7), and Rotterdam (12).

Today’s most profitable company in the world, Saudi Aramco, is worth just over half

And it’s not just this ranking: according to

of the peak value of the Dutch East India

online database Numbeo, Eindhoven places

Company, which suggests that the VOC will

just behind number 1 Zurich on its Quality of

remain history’s most valuable company for

Life Index. Congratulations, Eindhoven!

generations to come.


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