Arroyo Monthly November 2011

FINE LIVING IN THE GREATER PASADENA AREA NOVEMBER 2011

PASADENA INC. BUSINESS LOOKS TO THE FUTURE

CAN CALTECH HELP TURN PASADENA INTO SILICON VALLEY SOUTH?

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arroyo VOLUME 7 | NUMBER 11 | NOVEMBER 2011

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PASADENA INC. 11 GETTING DOWN TO BUSINESS Pasadena Economic Development Manager Eric Duyshart takes the temperature of the city’s various business sectors and their prospects for growth.

— By Noela Hueso

14 TRUU FIT Pasadena’s TRUUdesigns offers custom-made clothing with a high-tech twist.

— B.J. Lewis

16 THE INNOVATION FACTORY At Pasadena’s Idealab, Bill Gross creates new-tech businesses the world doesn’t even know it needs --- yet.

— By Bettijane Levine

23 THE NEW BUSINESS CLASS A sampling of Pasadena businesses with their eyes on the future.

— By Richard Horgan

DEPARTMENTS 7

FESTIVITIES Los Angeles Master Chorale, Pasadena Museum of History, National Kidney Foundation

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STYLE SPY Rock your style with natural-stone jewelry.

WINING AND DINING Settebello’s Neapolitan pizza is so authentic, it’s certified.

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KITCHEN CONFESSIONS Leslie Bilderback makes no bones about Thanksgiving dinner.

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THE LIST Blues for an Alabama Sky opens at the Pasadena Playhouse, the L.A. Chamber Orchestra performs the Brandenburgs, the Catwoman comes to town and more

ABOUT THE COVER: © istockphoto.com/artvea

11.11 | ARROYO | 5

EDITOR’S NOTE

IF ONE WERE TO TAKE THE TEMPERATURE OF PASADENA’S business climate, clearly the patient has seen better days, like most of the world. Still, Pasadena has something special up its sleeve that may help spur economic growth down the line — Caltech.

Yes, of course, Caltech has been around for more than a century, but its capacity to help incubate new technology for business is greater than ever — and it’s not going unnoticed. Times Higher

Education magazine in London last month named the school the world’s top university, edging past Harvard for the first time. What tipped the scales for Caltech this year were “marginally better scores for ‘research — volume, income and reputation,’ research influence and the income it attracts from industry,” according to Phil Baty, editor of the Times Higher Education World University Rankings.“With differentials so slight, a simple factor plays a decisive role in determining rank order: money.”

Oh, that old thing. Caltech has worked hard to attract research funding from business. The university also announced last month that it was launching its Corporate Partners Program with a $10 million gift from the Dow Chemical Company and the Gordon and Betty Moore Matching Program (founded by Intel Corp.’s chairman emeritus and his wife) to tackle renewable energy and technology. A Caltech spokesperson said the partnership is specifically designed to nurture “the possibility of creating licensable technologies and start-ups.” That may help Pasadena’s own economy keep pace with the quickly evolving 21st century — if the ripple effect doesn’t ripple too far afield.

In this issue we look at how well Pasadena Inc. is adapting to the winds of change. Noela Hueso talks to Economic Development Manager Eric Duyshart about the state of the city, why Pasadena hasn’t reaped more of Caltech’s start-up windfalls in the past and what the city is doing to attract businesses of tomorrow. Bettijane Levine introduces you to another remarkable fount of innovation here — Idealab and

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its founder, Bill Gross. Richard Horgan sketches an eclectic group of Pasadena companies embracing goods, services or management styles that weren’t even around a

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FINE LIVING IN THE GREATER PASADENA AREA

WEB DESIGNER Carla Cortez CONTRIBUTORS Leslie Bilderback, Michael Cervin, Scarlet Cheng, Mandalit del Barco, Patt Diroll, David Gadd, Jenn Garbee, Lynne Heffley, Noela Hueso, Katie Klapper, Carl Kozlowski, Bettijane Levine, Rachel Padilla, Ilsa Setziol, Kirk Silsbee, John Sollenberger, Nancy Spiller, Bradley Tuck

MassageEnvy.com

arroyo CONTACT US ADVERTISING dinas@pasadenaweekly.com EDITORIAL arroyoeditor@pasadenaweekly.com PHONE (626) 584-1500 FAX (626) 795-0149

HUMAN RESOURCES MANAGER Andrea Baker

MAILING ADDRESS 50 S. De Lacey Ave., Ste. 200, Pasadena, CA 91105

BUSINESS MANAGER Angela Wang

ArroyoMonthly.com

ACCOUNTING Alysia Chavez, Monica MacCree OFFICE ASSISTANT Gina Giovacchini PUBLISHER Jon Guynn

©2011 Southland Publishing, Inc. All rights reserved.

FESTIVITIES

Mark Foster, Claudia Foster, Terry Knowles and Marshall Rutter

Grant Gershon

The Los Angeles Master Chorale fêted its longtime chairman, Mark Foster of Pasadena, at an Oct. 16 benefit performance and gala at Walt Disney Concert Hall celebrating the launch of the company’s 48th season. The mostly a capella performance conducted by Music Director Grant Gershon of Eagle Rock included works by Thomas Jennefelt, Morten Lauridsen, Eric Whitacre and Shawn Kirchner. Guests at the event, which raised $285,000, included Mayor Richard Riordan, Music Center President/CEO Richard Roundtree and actress Jane Kaczmarek…The Pasadena MuMorten Lauridsen and Grant Gershon

seum of History honored several of its top supporters — Jane and Dan Armel, Peggy and Bruce Stewart and Wells Fargo — as 2011 Contemporary History Makers at a black-tie gala dinner and silent auction in the museum’s Fenyes Estate gardens on Sept. 24. The evening, themed “Pasadena to Paris,” raised more than $105,000 and included a dinner created by

PHOTOS: Alex J. Berliner/ABImages (LA Master Chorale); Duncan R. Ferguson (Kidney Walk); Jim Staub (Pasadena Museum of History)

San Marino Chef Joachim Splichal of Patina Restaurant Group, paired with wines selected by Chris Meeske of Mission Wines in South Pasadena… Nearly 1,500 people strapped on their walking shoes for the National Kidney Foundation’s second annual Kidney Walk at the Rose Laura Thompson and Karen Craig

Bowl on Sept. 25. Pasadena Mayor Bill Bogaard; Dr. David Pryor, medical director of NBC Universal Western Division; and pilates instructor Ana Caban spoke at the event, which raised more than $100,000 for screenings, education, organ donation and patient advocacy.

Don McIntyre, Debbie and Steve Acker

Johannes Masserer, Georgia Covell, Fran Shellgren, Wendy Funkhouser, Chuck Livingston and Patrick Conyers

Jim Watterson

Jane and Dan Armel, Bruce Stewart (seated), Peggy Stewart and Steven P. Mann 11.11 | ARROYO | 7

STYLE SPY

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PHOTOS: Courtesy of Charles Albert (“Northern Lights” ring and Grape agate bull’s-eye and sterling silver cuff)

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Rock On Add an “element” of surprise to your jewelry collection.

BY RACHEL PADILLA | PHOTOS BY CHRISTIE HEMM Has your wardrobe hit rock bottom? Liven it up with natural stones, a crystal-clear trend in jewelry right now. Raw crystals, stones and rocks reign supreme this season, offering a look to match any woman’s personal taste. Earthy bohemian types will love quartz and agate, while those with edgier style will likely be drawn to the futuristic look of pyrite. If

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you’re feeling crafty, employ a little DIY --- head to your nearest beads-and-stones shop and make your own treasure. Holiday shopping? Every woman will appreciate getting a little “rock candy” in her stocking. ||||

WHERE TO GET IT

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2.

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Mint green quartz earrings, $90, Vis a Vis Jewelry by Vie Blakely,FIDM Museum Shop, L.A. Amethyst teardrop earrings, $100, Vis a Vis Jewelry by Vie Blakely, FIDM Museum Shop, L.A. “Northern Lights” ring (titanium-treated quartz set in sterling silver), $219, Charles Albert, XIV Karats Ltd., Beverly Hills; BijouTresor, L.A.; charlesalbert.com Grape agate bull’s-eye and sterling silver cuff, $789, Charles Albert, XIV Karats Ltd., Beverly Hills; BijouTresor, L.A.; charlesalbert.com Peristone necklace (golden agate, brass, purple lamb leather), $138, De Petra, Anthropologie, Pasadena, Glendale Hewn Achates necklace (smooth agate pendant), $58, Anthropologie, Pasadena, Glendale 11.11 | ARROYO | 9

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GETTING DOWN TO BUSINESS Pasadena Economic Development Manager Eric Duyshart takes the temperature of the city’s various business sectors and their prospects for growth.

BY NOELA HUESO

PASADENA, LIKE SO MANY CITIES ACROSS THE COUNTRY, CONTINUES TO WEATHER THE BATTERED ECONOMY — REFLECTED IN HIGHER UNEMPLOYMENT, SLOWER RETAIL SALES AND MISSED OPPORTUNITIES. BUT THE NEWS ISN’T ALL BAD: MEDICINE AND EDUCATION, ALONG WITH THE SCIENTIFIC RESEARCH AND ENGINEERING SECTORS, CONTINUE TO FLOURISH IN THE CROWN CITY, WHILE PLANS TO STRENGTHEN THE ECONOMY AND REVITALIZE NEIGHBORHOODS CONTINUE UNABATED. –continued on page 12 11.11 | ARROYO | 11

–continued from page 11

HOW HAVE PASADENA’S VARIOUS BUSINESS SECTORS BEEN DOING SINCE THE RECESSION BEGAN IN 2008?

ERIC DUYSHART: The recession hit Pasadena hard. There were several companies that saw a lot of job loss when the mortgage industry collapsed, most notably IndyMac and Countrywide. The retail sector has certainly slowed down. Sales in our business districts of Old Pasadena, South Lake and the Playhouse District are flat. We have competition from Glendale, Los Angeles and Arcadia. Engineering and medical sectors, on the other hand, are doing very well. The Department of Energy’s artificial photosynthesis grant to Caltech [announced in July] equates to millions of dollars coming into our community for research; likewise, some of our large engineering firms have big overseas contracts.

WHAT IS OLD PASADENA DOING TO KEEP THE INTEREST OF ITS CURRENT PATRONS AND ATTRACT NEW ONES? ED: You see the area stepping more into events, such as the 12-hour music festival “Make Music Pasadena” [on June 16, 2012]; they’ve got farmers markets, they’ve got dance activities. There are ongoing discussions to put a mix of office-retail-hotel space in the Parsons parking lot just north of Old Pasadena.

HOW DO PASADENA’S CHALLENGES COMPARE TO OTHER CITIES IN CALIFORNIA AND ACROSS THE COUNTRY? ED: The challenges are very similar. Our unemployment rate is on par with the nation, a bit better than L.A. County. You’ve got businesses that have been in place for a number of years whose customers suddenly don’t have enough money to make big purchases. Discretionary dollars are diluted between local stores and other stores in the region. Online sales, too, are a slow threat to regional establishments.

HOW IMPORTANT IS CALTECH TO THE COMMUNITY? ED: The recent news that didn’t get much play is the fact that Caltech has been named the top university in the world by the new Times Higher Education’s global ranking.

That is a big deal. Although Caltech’s position may shift a bit from year to year in this international ranking, Pasadena is, without a doubt, home to one of the very best research institutions. So I would say Caltech is very important to our community and our country.

Our unmatched strength is the fact that we have the university and its ongoing research activities from year to year, which bring resources into our community. Its Office of Technology Transfer works with the faculty and divisions within JPL to transfer Caltech patents to the commercial sector. As a result, an average of eight companies are developed from Caltech patents every year. About half of these businesses want to stay in Pasadena to be close to the university, but only an average of two actually do stay because we don’t have land on which more companies can establish their business locations. They go to the Bay Area or San Diego, or even Monrovia, which gets a lot of our spinoff companies. That’s both a blessing and a curse. It used to be frustrating when companies didn’t find space here and would just go two cities over. But at the same time, we’re happy that Monrovia has some good light-industrial space, so that people who live in Pasadena can go to work there and not get transplanted. In that respect, it’s just a reality we have to appreciate.

But Pasadena should leverage the fact that many still want to locate near Caltech.

These knowledge-based small companies build on our strengths. Retaining a higher percent will benefit Pasadena and surrounding cities and will be an important part of our future economy.

WHAT IS PASADENA DOING TO KEEP THESE NEW BUSINESSES HERE? ED: On a regular basis, the city’s economic development staff works with Caltech to track the needs of start-up businesses and connect them with available space in Pasadena. Caltech and the city also initiated the Entretech organization several years ago — this group 12 | ARROYO | 11.11

has helped to solidify the Pasadena area as a technology cluster by providing resources and sponsoring tech-focused networking events. The Pasadena BioScience Collaborative, which is chaired by Mayor Bogaard, works to provide start-up lab space on Foothill Boulevard for early biotech companies.

PASADENA BUSINESS Also, the City of Pasadena provides certain building permit fee waivers for R&D businesses when they need to complete expensive lab improvements.

CHARTS: Economic Development Strategic Plan excerpts courtesy of City of Pasadena

HOW MUCH DO YOU THINK THESE NEW-TECH TRANSFERS WILL IMPACT PASADENA’S ECONOMIC PROSPECTS? ED: Caltech is not going anywhere. It will continue to generate great researchers and novel ideas. Even if we lose some of these promising companies, many of these start-ups will easily fit into Pasadena commercial space and prosper. Pasadena is a great place to live and work. But we will increase our long-term stability and success if we become the preferred location for every business idea that starts here.

GIVE ME AN EXAMPLE OF A SUCCESSFUL COMPANY THAT STAYED. ED: Thirteen years ago, Dr. Michael Giardello, using an idea that originated in a Caltech lab back in 1992, founded Materia, a catalyst technology company.

The company has grown in Pasadena; they’re on their third location; they have almost 100 employees and have transitioned from the solely R&D phase to selling product and bringing on various partners. Giardello is a poster child for what we want in Pasadena. He’s a Caltech graduate; he bought a house in the city and had his family here.

not one spot where you can stand and look at four corners of an intersection and say, they’re all high-tech companies. It’s a challenge bigger than Pasadena, it’s one that all of L.A. County faces.

HISTORICAL TIMELINE

THE TECHNOLOGY SECTOR

ECONOMIC DEVELOPMENT SUMMARY

WHEN GAUGING HOW PASADENA IS FARING, DO YOU COMPARE IT TO OTHER CITIES? ED: We do. For retail, we pay attention to Glendale, Arcadia, Burbank and Santa Monica. For office space, we look at the tri-cities of Glendale, Burbank and downtown L.A. For technology, we look at Santa Monica, Culver City, San Diego, Orange County and Monrovia.

COULD WE EVER BE ANOTHER SILICON VALLEY? ED: We have the intellectual capital — and it’s not just Caltech, it’s USC and UCLA; it’s City of Hope and other local hospitals — but we don’t have the abundant land. There’s

WHAT IS PASADENA DOING TO HELP LOCAL BUSINESSES THAT ARE ALREADY HERE? ED: Several years ago, the city applied to the state to be designated an enterprise zone. Now that the designation is in place, local businesses are allowed to take advantage of hiring credits and sales tax credits for equipment purchases. We started business improvement districts in Old Pasadena, the Playhouse District and South Lake.

We’ve facilitated the organization of business associations in East Pasadena’s Hastings Ranch area and … along North Lake and East Washington Boulevard. We have a monthly business seminar series called “The Art of Small Business Survival” for entrepreneurs that discusses various topics to help them succeed.

SPEAKING OF HOUSES, HOW IS THE REAL ESTATE SECTOR DOING? ED: Housing values are pretty strong.

Property taxes are still going up, but the amount of rent commercial property owners can ask for has been flat and has actually gone down in a few cases. If I’m the owner of an office building, I’m getting nowhere near what I could have asked for three-and-a-half years ago.

ARE MORE PEOPLE MOVING INTO THE AREA? ED: There was an assumption that there would be 142,000 people in Pasadena for the 2010 census (up from 133,936 in the 2000 census). The number was actually lower. We have about 137,000 or so.

DO YOU SEE THINGS CHANGING ANY TIME SOON? ED: I don’t think you’ll see any dramatic shifts in our local economy from a capacity standpoint, and the amount of space we have available for new development is certainly limited. We want to make sure that people are coming here to shop, for entertainment and for dining. That’s something that needs to not just stabilize but needs to have a growth curve. If you’re not growing, you’re losing out to your competitors. |||| 11.11 | ARROYO | 13

TRUU FIT

Pasadena’s TRUUdesigns offers custom-made clothing with a high-tech twist.

PHOTOS: Lindsay George; Louise Wannier (Louise Wannier)

BY B.J. LEWIS

14 | ARROYO | 11.11

IT’S NOT EXACTLY COUTURE, BUT IT MAY BE AS CLOSE AS YOU CAN GET WITHOUT SPENDING HOURS IN A FRENCH DESIGNER’S

PHOTOS: Louise Wannier; Nathaniel Taylor (woman in green scarf)

ATELIER BEING MEASURED FROM HEAD TO TOE. Louise Wannier’s TRUUdesigns studio on East Union Street in Old Pasadena blends elements of Parisian custom-made clothes with a high-tech, high-fashion twist suited to the 21st century.

For women who crave contemporary style, individualized fit and fine natural fibers like silk, cotton, linen, wool and bamboo, Wannier says her exclusive made-to-measure designs cover all the bases that most off-the-rack clothing can’t even begin to address.

And if you’re too busy –– or too far away –– to visit her studio in person, you can select a style online at TRUUdesigns.com, specify color, fabric, length, waistline, neckline, even pockets, and then do your personalized fittings via Skype.

“Our goal is to offer a really great fashion experience for women irrespective of age, size and shape –– a fun place to express their own style,” Wannier says. “We do made-toorder, and we also have a small group of [off-the-rack] modern classic clothing that we sell on our website and in studio.”

Her focus is on career wear as well as special-occasion clothing, she says. “We do cocktail dresses, mother-of-the-bride dresses, all sorts of event clothes. And we offer specialized services not readily available anywhere else. One customer brought us two wonderful saris she’s been saving for years. We made her a really gorgeous long smoking jacket from one of them. The other sari we turned into a short cocktail dress with a beautiful jacket. Another customer brought us Chanel fabric she’d bought in Paris, and we custom-made a wonderful suit.”

Wannier says that each woman has style preferences based on knowing her own body and what looks best on it. You prefer long sleeves rather than short? You’re too highwaisted or slope-shouldered? Your bosom or hips are too big (or too small) for most ready-made dresses and suits? Wannier says her goal is to honor the vast diversity of female forms, most of which have some size or shape irregularity setting them apart from

the standard fashion models whose proportions are used to create off-the-rack clothes.

She even offers custom-made jeans and other sportswear for those who want upscale individuality or whose body parts don’t conform to mass-market sizing.

Wannier, a 55-year-old mother of four young adults, says she started the business because “the fashion world is not producing a lot of great or very interesting fashion for women over 30. And because the clothing industry uses so-called standard proportions, there’s little choice for women whose proportions are not standard –– and that’s 60 percent of us.

“I’ve learned through research that most of us have at least one part of our bodies that isn’t what the industry considers typical or ‘regular.’ So I’ve developed a great range of styles and fits that can be adjusted to work for any woman’s figure. Just don’t worry about your body, I say. You can look wonderful if your clothes are shaped to fit you.”

Unusual for a professional fashionista, Wannier has a background in science and technology innovation. A 1978 Caltech graduate with a degree in astronomy, Wannier also earned an MBA from UCLA’s Anderson School of Management in 1980 and a degree in textile design from the Fashion Institute of Design and Merchandising in 2003. In 2009, Fast Company magazine named her one of the nation’s 11 “Top Women in Tech” for her work inventing technology that, she says, was “mostly meant to help people achieve their goals.”

In fact, most of her career has been spent launching or working on purely tech ventures (Gemstar, Enfish, MyShape, to name a few). But after surviving breast cancer, she says, she decided to do something for her own personal enjoyment. “I’ve always loved textiles, color and design. My grandfather was a textile merchant in Leeds, England, where I was born.”

So she decided to combine her love of art and science with her love of fashion to come up with a way to make women look and feel great, even if they aren’t built like Gisele Bundchen or Heidi Klum.

“My goal is excellent design, fabric and fit at a reasonable price,” says Wannier, who opened TRUUdesigns last year. Prices range from about $100 to $1,000 –– not inexpensive, but there’s no price you can put on something that makes you look good and know it, she says. “We designed a blouse for a hard-to-fit client with large breasts. She was so delighted with how she looked that she actually twirled when she tried it on.” |||| TRUUdesigns is located at 93 E. Union St., Pasadena. Call (626) 796-8333 or visit truudesigns.com.

11.11 | ARROYO | 15

THE INNOVATION FACTORY At Pasadena’s Idealab, the remarkably inventive Bill Gross creates and spins off newtech businesses the world doesn’t even know it needs — yet.

BY BETTIJANE LEVINE 16 | ARROYO | 11.11

WHEN THE NEXT CHAPTER OF PASADENA’S HISTORY IS WRITTEN, IT WILL UNDOUBTEDLY INCLUDE A SECTION ON BILL GROSS, THE VISIONARY ENTREPRENEUR WHOSE INGENIOUS IDEAS HELPED CHANGE THE WAY BUSINESSES ARE CREATED IN THE INTERNET ERA, WHO PIONEERED THE “INTERNET INCUBATOR” BUSINESS START-UP MODEL AND WHO ALMOST SINGLE-HANDEDLY PUT PASADENA ON THE GLOBAL E-COMMERCE MAP. Gross founded Idealab in 1996, to create and run innovative technology companies — simultaneously. In other words, he didn’t want to start just one business at a time, but dozens. Like playing darts, he’d imagine them, fund them, recruit talent to operate them and stick with businesses that succeeded, killing off those that failed. He was a one-man Cirque du Soleil of e-commerce, and his inventive concepts led to dozens of copycat “incubator” firms, many of which have since crashed and burned.

But Gross, now in his early 50s, succeeded beyond imagination in the 1990s, because many of his original ideas were pure gold. He started companies like eToys, in 1997, which became one of the best-known Internet brands; it went public in 1999 and was

later acquired by KB Toys. He created Citysearch, which invented the concept of local online city guides, starting in Pasadena before spreading nationwide; the firm merged with Ticketmaster Online in 1998 and then went public on Nasdaq.

Gross dreamed up GoTo.com (1998), which pioneered the then-radical new concept of paid Internet searches, which have since become a staple of successful e-commerce.

GoTo “was one of the most impactful companies we ever had,” Gross told a group of Stanford entrepreneurial students earlier this year. “We created pay per click,” and people thought it was a terrible idea. He remembered one particular Wall Street Journal story in which a Yahoo executive said Gross’ [monetizing] concept was “the most awful” idea he’d ever heard of. “We’d never do [pay per click] in our search results,” the Yahoo guy said.

GoTo went public, changed its name to Overture and was acquired by Yahoo in 2003 for $1.6 billion.

Gross also came up with NetZero dial-up service, CarsDirect, Cooking.com, Tickets.com and dozens of others — all of which sprang from his own hyperkinetic brain.

Gross seems to have been born with an entrepreneurial gene. The son of an orthodontist, he grew up in Encino where he started his first business at age 12, selling alternative energy kits for $4. “When I was in high school, I lived through the 1973 energy crisis. I used to read Popular Science magazine,” he told Bloomberg Businessweek. “And there were a lot of starry-eyed people hoping for an alternative energy source back then. So I began working on my own solar projects, making concentrators and thinking up other cost-effective solar ideas, but only on a high school student’s budget.

–continued on page 18 11.11 | ARROYO | 17

–continued from page 17

“Still, I made enough things that I began to sell the kits and plans for them in the back of Popular Science. I paid my way through college with that small business, which I called Solar Devices.”

As a student at Caltech, he sold stereo systems based on a speaker technology he’d patented. After graduating in 1981 with a B.S. in mechanical engineering, Gross launched a software company called GNP Development, Inc., which made a natural language product (using English-language commands) called Hal, for Lotus 1-2-3. In 1985, Lotus acquired GNP, and Gross signed on as a Lotus software engineer for about five years. Then, when his son started school, he became interested in tech tools for learning and launched Knowledge Adventure, an educational software publisher that was eventually sold, reportedly for $100 million, to a company owned by Vivendi Universal.

We are talking here about a monumental financial and intellectual success story, one already etched in stone for entrepreneurship students everywhere. And, as with all such sagas, there is monumental failure as well. Which is how Gross’ smiling face wound up on the cover of Fortune in 2001, next to a caption reading: “I Lost $800 million in Eight Months. Why Am I Still Smiling?”

The author of the Fortune story, Joe Nocera, now a business columnist for The New York Times, has apparently been in a love/like relationship with Gross since he started writing about the Great Man, whose intellect and charm seem to conquer most who come in contact with him, erasing doubts about his sometimes improbable-sounding ideas.

When the dot-com bubble burst in 2000, Gross had raised $1 billion in private financing and filed with the Securities and Exchange Commission a statement of intent to take Idealab public. Gross told Nocera that the IPO might rekindle the entire market. “I believed him,” Nocera wrote, evidently shame-faced. “I was dazzled by him… A small, wiry man, Gross had an infectious boyish enthusiasm that was charming and irresistible. He spoke so rapidly — jumping from topic to topic — as if he were hyper-linking, that it was hard Bill Gross to keep up with him, and he had so much energy he seemed constantly on the verge of jumping out of his own skin. He bubbled over with irrepressible optimism. And his brain! That is what really set him apart. You could practically see the ideas bursting out of it, one after another, each more offbeat, more original, more promising than the last.”

Idealab’s public offering never happened. The firm’s businesses were unavoidably devalued in the market downturn. Idealab was sued by some prominent investors, and Nocera went on in the article to explain where Gross had apparently gone “tragically” wrong.

Fast-forward to 2005, and Nocera was forced to figuratively eat his own negative words, this time in a positive article in the Times. Revisiting Gross, he was amazed to discover that Idealab “is still very much with us.” And its CEO and board chairman was still creating exceptionally inventive start-ups, although they were not all Internet firms.

In fact, Nocera noted, one of Gross’s Idealab start-up companies was just about to install a newfangled solar energy system on the massive roof of Google’s headquarters in Mountain View, Calif. And now, five years after that article, Bill Gross and his Idealab seem to be continuing merrily on their way.

18 | ARROYO | 11.11

Gross tells journalists and students that one can learn as much from failures as from successes, that people should not be punished for trying bold new ideas that may not work. At Idealab, he said in his recent Stanford lecture, “We start out and look for big problems and challenges that the world will face. We’ll try and brainstorm technological solutions to them and then start prototyping the idea like crazy and then kill a lot of things that don’t work.”

A really crucial part of all that, Gross told the group, was to be able to kill projects with “no negative impact to the people” who took a risk and worked on the project and tried something bold and new. The ideas that don’t work out, Gross said, “we just shelve” and put those people to work on other new ideas.

These days, Gross says, he is committed to startups that will help make the world a better place. He’s particularly interested in robotics, alternative transportation and solar energy innovations, among other things. Among Idealab-sired companies in residence at the low-slung, red-brick headquarters on Union Street, where 200 people toil birthing or running its businesses, are Energy Cache, described as a company developing the most cost-effective grid-scale energy storage technology invented to date. It will offer an extremely low-cost energy storage solution to improve grid reliability and better manage transmission networks.

And there’s Thermata, a firm making industrialprocess steam for a lower cost than natural gas. Because one-fourth of the world’s energy right now is consumed by U.S. steam boilers, Gross’s website explains, this company sells its advanced technology to places like paper mills and chemical plants where “roofmounted heliostats reflect the sun’s energy” to produce steam, thus cutting natural gas use and reducing emissions. Then there’s WorldHaus, described as a “breakthrough kit home that puts clean, safe, electrified housing within reach of millions of families around the world.” And just for fun, there’s GO Interactive, offering “a new world of fantasy sports” that combines “the competitive spirit and live spectatorship of professional sports with the instant networkability, user interactivity and multifaceted gameplay of Facebook.”

And let’s not forget UberMedia, founded by Gross in 2010 as TweetUp (later PostUp).

Offering a way to monetize Twitter, it’s predicted by some to be Gross’ next humongous hit. Gross describes it as “the world’s leading independent developer of feature-rich social media products that make it easy to publish, consume and engage, no matter who you are.”

One of its most intriguing features is that it provides Twitter users with a way to find, organize and prioritize the world’s best tweeters on any subject that interests them.

The list goes on. Will any or all of the above survive and thrive through the years in their current incarnations? Nobody knows for sure — certainly not Gross. But watch his lecture to Stanford students at idealab.com and you’ll see that his eternal optimism hasn’t dimmed one tiny bit. He’s just as motor-mouthed, youthfully energetic and unrepentantly visionary as he has always been. Success is possible, he tells the group, if you pursue an idea you believe in, if you offer equity in the company to those working on it if it succeeds, if you don’t penalize people for trying bold new ideas that don’t pan out and if you know when to ditch an idea that just won’t work. If you don’t take risks, he says, nothing new and good will ever happen. Even then, hope the gods are on your side. All in all, Gross says: “It takes a lot of luck and timing to make everything work out.” ||||

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READ COMMUNICATIONS Natread.com Launched out of Pasadena’s historic Sanborn House, Read Communications is an embodiment of its founder’s lifelong interest in the area’s local history. Nat Read sits on the board of the Pasadena Museum of History and has published numerous articles on Pasadena for local and national publications.

“We offer two areas of expertise — government relations and crisis management,” Read says. “We’ve helped dozens of companies and nonprofits navigate crises where sexual or financial scandals have threatened solid reputations.” Read, in business for 26 years, has also played a crucial role in helping local governments win approval for projects such as the Gold Line, Paseo Colorado, the Huntington Hotel and One Colorado Boulevard.

Read believes that his firm’s success stems from a couple of practices that have been the undoing of several competing consultancies that ignored them. “One is reinvention,” he offers. “Time and again, we have shifted our emphasis and corporate structure to quickly adjust to the fortunes of even a particular market niche. The other is focus. No matter what internal changes we have embraced, Read Communications has stayed within a very narrow range of expertise and geography.”

–continued on page 34

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LOCAL BUSINESS PROFILES

MEET YOUR NEIGHBORS AT LOCAL BUSINESSES WHOSE PRODUCTS AND SERVICES ARE TAILORED TO YOU! ■ ■ ■ ■ ■ ■ ■ ■ ■

CYNTHIA BENNETT & ASSOCIATES ELEMENTS DENTAL MASSETTI CAFFÉ MOBILÉ OLD CALIFORNIA LANTERN PASADENA COLLABORATIVE DIVORCE SPA PURA TERRI JULIO DESIGN VIP FACIAL ARTISTRY WAYNE JASON JEWELRY DESIGNS 11.11 | ARROYO | 27

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range in price from $25 to $15,000. Wayne

Terri has operated a full service inte-

himself can create the most exemplary

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pieces from pictures, drawings or con-

several years, however, she has consoli-

cepts suggested by his customers.

dated her services in order to offer clients

“Too many jewelers inherited stores

a Day of Design consultation.

from their parents and don’t have the

WAYNE JASON JEWELRY DESIGNS 105 W. California Blvd.

Pasadena, CA 91105 626.795.9215 wjasondesigns.com

“Most interior designers are involved

same passion for the business that their

with a project for weeks, months, or

parents did,” says Wayne. “I majored in

years,” says Terri. “Many times all the client

business and design in college, so this

needs is someone to lay out the project

seems to be the perfect blend for my business. Designing my own jewelry is what I love.”

TERRI JULIO DESIGN 626-447-5370 terrijulio.com

Wayne has cultivated an eclectic

for them so that they may proceed with the project by themselves, confident that they will not make costly mistakes. This could be building a new home, remodel-

clientele over 25 years in his location, one

ing or just redecorating.”

that includes generations of discriminat-

Her experience allows Terri to ana-

ing buyers. As a more than 30-year resi-

lyze projects efficiently, formulate options,

dent of the San Gabriel Valley, he loves

and help clients to finalize plans that re-

WAYNE JASON IS A FULL SERVICE JEWELER

participating in community fundraisers

TERRI JULIO HAS LIVED IN THE SAN GABRIEL

flect and provide for their personalities

specializing in diamonds and unique, cus-

and local charitable events. He thrives on

Valley for 44 years, raised her children

and lifestyles. “With the real estate market

tom made jewelry that also offers watch

meeting his customers in local venues

here, belonged to various regional asso-

being so volatile lately, many clients are

repair, pearl stringing, and jewelry repair.

because their presence is paramount to

ciations, and she has always felt a sense

opting to remodel rather than relocate.

By creating his own pieces Wayne not only

his passion and his business.

of connection to both the local commu-

It’s a terrific feeling to be able to provide

nity and to her clients – who range from

my services at an affordable price. My

bution process, but provides a client-dri-

to satisfy our customers and we always

the San Diego area to Los Angeles to

greatest joy is finalizing a job with a

ven range of one-of-a-kind designs that

welcome their ideas.”

Santa Barbara.

happy client.”

eliminates costly middle men in the distri-

28 | ARROYO | 11.11

“We are always looking for new ways

—ADVERTISING SUPPLEMENT—

BUSINESS PROFILE

AT VIP FACIAL ARTISTRY IN ARCADIA, Dr. Vipond conducts all aspects of facial plastic and cosmetic surgery, but he is especially dedicated to techniques which preserve the natural appearance of the

“FACIAL COSMETIC AND REJUVENATION PROCEDURES CAN HELP GIVE YOUR EXTERNAL APPEARANCE THE YOUTHFUL ENERGY AND CONFIDENCE THAT YOU FEEL ON THE INSIDE.”

face and improve or restore facial hartions of facial rejuvenation and beautifi-

Surgery training at the University of Iowa,

“Facial plastics is an art form that uses

cation have confirmed that patients are

and was awarded a fellowship under the

science to improve appearance,” accord-

universally judged more positively after fa-

American Academy of Facial Plastic and

ing to Dr. Vipond. “However, the real reward

cial plastic surgery, provided that they are

Reconstructive Surgery with Stanford pro-

for a surgeon is improving the self-confi-

given a natural look.

fessor, Dr. harry Mittleman.

mony and beauty.

“Facial cosmetic and rejuvenation

Dr. Vipond enjoys practicing in the di-

In the past, facial cosmetic treat-

procedures can help give your external

verse and vibrant community of the San

ments were generally limited to people

appearance the youthful energy and

Gabriel Valley, with its rich historical and cul-

with financial means. More recently, many

confidence that you feel on the inside,”

tural background. Dr.Vipond and his staff be-

of Dr. Vipond’s patients are working par-

says Dr. Vipond.

lieve that the approach to facial beauty and

dence and quality of life of his patients.”

VIP FACIAL ARTISTRY Gregory J.Vipond, M.D., F.R.C.S.C. 51 N. 5th Avenue, Suite 202 Arcadia, CA 91006 626-357-6222 Drvipond.com or vipfacialartistry.com

ents, or separated from partners, and they

Originally from Ontario, Canada, Dr.

rejuvenation is very personal. They share a

are looking for a boost in self-confidence

Vipond completed medical school and

passion for providing a uniquely genuine,

and a competitive advantage for work-re-

General Surgery training at Columbia Uni-

caring, honest and individualized patient–

lated and/or personal relationships. Dr.

versity in New York as an Honors Society

centered approach which values the trust

Vipond’s research into the social implica-

member. He completed Head and Neck

that their patients have invested in them.

11.11 | ARROYO | 29

—ADVERTISING SUPPLEMENT—

BUSINESS BUSINESS PROFILEPROFILE BUSINESS PROFILEPROFILE BUSINESS N N O SOOO S GG N I N MI M O CCO

plains Felice.The Caffé serves fresh, locally created pastries.The breakfast menu includes chocolate, almond and Nutella croissants, all made with European butters, biscotti and cookies. Lunch patrons who traverse the plaza will discover a variety of fresh-baked focaccias and Panini sandwiches.And of course there’s the coffee.

canals, cavity fillings, teeth whitening,

Coffee drinks at Massetti Caffé Mobilé

bonding and oral disease prevention.

Born and raised in Taiwan and Singapore, Dr. Chen moved to the United States in 1982. He graduated from the USC School of Dentistry in 1998. In his spare time, Boren

MASSETTI CAFFÉ MOBILÉ 251 S. Lake Ave. Pasadena, Ca 91101 626-345-5241

tic Italian espresso beans, and include machiattos, Americanos, Cappuccinos and lattes.

“We want to offer customers the real thing, not someone else’s interpretation,” says Felice.

gives back to the community by participat-

The menu also features Chai drinks, hot

ing in mobile dental clinic events organized

ELEMENTS DENTAL 1414 Fair Oaks Blvd. #9 South Pasadena, Ca 91030 626-441-0899

are made with imported Italian water, authen-

by various charities. His outside interests are

and iced teas, Pellegrino and smooth waters -

improving his golf handicap, bicycling, and

a simple but wholesome selection. Everything

finding the next great eatery.

will be served in ceramic table and barware, STEVE FELICE HAS CULTIVATED A PASSION FOR

except for to-go items, which will be in organic,

highest level of care. He takes the time to

the culture of authentic espressos. Refined

eco-friendly cups and containers. Massetti

explain treatment options to his patients

through experimentation, and inspired by a

Caffé Mobilé, in the tradition of an Italian cof-

and would be happy to discuss recent de-

distinctly European tradition that’s both

fee bar, is a family-run business; Fellice’s sons

velopments in laser dentistry, invisalign

leisurely and efficient, Felice has manifested

collaborate with him in all matters of business.

technology and dental implants. “We now

his passion in Massetti Caffé Mobilé, soon-to-

The Caffé will serve coffee, breakfast and

have a great deal of advanced technol-

be located amongst the bustling office build-

lunch from their expansive but transportable

DR. BOREN CHEN IS A KNOWLEDGEABLE

ogy on our hands to more successfully

ings at 251 South Lake Avenue.

South Lake location, with plans to expand in

dentist who has been in practice since

and effectively treat oral diseases” says Dr.

1998. He opened his first dental office,

Chen. “Living longer will be so much better

Concourse Dental in the City of Industry, in

with healthy teeth.”

October of 2003. By May of 2006, as his

Boren looks forward to providing the

Elements Dental is tucked away in a

business and clientele expanded, he

tranquil, landmark building in the midst of

opened his second office, Elements Dental

the bustle of South Pasadena.The office

in South Pasadena. Dr. Chen is a general

offers a children’s play area, music and tele-

practitioner who dedicates himself to virtu-

vision in the treatment rooms.The personal-

ally all aspects of dentistry, including im-

ized, unhurried appointments and the

plants, implant restorations, dentures,

friendly and knowledgeable staff will ensure

bridges, invisalign, traditional braces, root

the best dental experience possible.

30 | ARROYO | 11.11

“We’ve effectively put an espresso bar on wheels and pulled it up to the curb,” ex-

order to accommodate special events, functions and alternate locations.

—ADVERTISING SUPPLEMENT—

BUSINESS PROFILE

CYNTHIA BENNETT OPENED HER INTERIOR

design and renovation. From initial consul-

Design business in 1981 and soon be-

tations, estimation of costs, identification

came one of the first female contractors in

of materials, specific design schemes,

the state of California. More than 30 years

contracts and construction, CBA offers a

later Cynthia Bennett & Associates, Inc.

cohesive approach to the process. Their

specializes in all areas of residential design

goal is to help clients ask questions, ex-

including custom homes, and the CBA

plore options and develop a vision for

staff has remodeled and rebuilt over 800

their design venture.

homes throughout the Los Angeles area.

CYNTHIA BENNETT & ASSOCIATES 501 Fair Oaks Ave. South Pasadena, CA 91030 626.799.9701 cynthiabennett.com

“Every client is different,” Cynthia ex-

Their work has been featured in regional,

plains. “But in the end all of our clients feel

national and international publications,

totally comfortable in the spaces we’ve

earned numerous awards, and the Cyn-

created with them. We help them to focus

thia Bennett name has become a brand

on how they want to live.”

that denotes design distinction and pres-

“EVERY CLIENT IS DIFFERENT. BUT IN THE END ALL OF OUR CLIENTS FEEL TOTALLY COMFORTABLE IN THE SPACES WE’VE CREATED WITH THEM. WE HELP THEM TO FOCUS ON HOW THEY WANT TO LIVE.”

The CBA organization is committed to pursuing energy efficient, Green and Smart

clientele is interested in a combination of

Home concepts. In fact, CBA built the first

traditional and contemporary design

thia. Her team includes designers, archi-

house in Pasadena with the qualifications

themes that also include ethnic and

tects, project managers and administrative

to meet Energy Star certification standards.

eclectic elements. Whether building from

personnel - and the most important mem-

Recently the CBA team has also ventured

the ground up, or recreating existing home

bers of every project: her clients.

into office space design.

or office spaces, Cynthia Bennett & Associ-

tige within and beyond the community.

“I couldn’t do this alone,” says Cyn-

As a design/build organization Cyn-

Their current projects feature both tra-

ates, Inc. is limited only by their own high

thia Bennett & Associates guides clients

ditional and transitional elements. A vi-

standards and by the practical and aes-

through the entire experience of custom

brant and diverse San Gabriel Valley

thetic expectations of their clients.

11.11 | ARROYO | 31

—ADVERTISING SUPPLEMENT—

BUSINESS BUSINESS BUSINESS PROFILEPROFILE BUSINESS PROFILEPROFILE

adversarial conduct inherent in the traditional court process. The Collaborative team will help you through the rest!

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32 | ARROYO | 11.11

and using skill, technology and artistry to

—ADVERTISING SUPPLEMENT—

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SPA PURA 2270 Honolulu #A Montrose, Ca 91020 818-249-7872 myspapura.com

MICHELLE JU OPENED HER BUSINESS

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of the dermis, promoting both healing

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environmental elements.

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ence accessible to anyone. Spa Pura of-

Like laser procedures, the Micro Roller

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fers the finest products, services and

system is an ablative method for increas-

rean Scrub is a full body exfoliation per-

professionals – the hallmarks of a superla-

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formed by experienced clinicians and

tive, boutique spa – to everyone in the San

its protective layer. Clinical studies con-

body therapists.

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ducted in the US, Europe, and South Korea

ing upscale facial treatments that en-

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stem cell serum into the skin, repeatedly

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has resulted in not only a healthy and

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many as 1000 times when soothing serums

The staff routinely participates in local

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fundraisers and special events, including

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Clients who escape to the serene,

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11.11 | ARROYO | 33

t-

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TOWNLOOP Townloop.com Daily deals outfit Townloop is anchored around a powerful, progressive twist: a portion of its proceeds are always passed on to designated nonprofits. It’s an outlook that befits a company launched like many a Silicon Valley start-up.

“We’ve started a company in a virtual garage, without raising money,” says founder and CEO Mark Goldstein. “That means an all-volunteer army doing the work necessary, including talking to merchants about offering deals, reaching out to schools and other community organizations whose members sign up for our deal e-mails, developing the software necessary to run the site and accounting for all the money, and writing the witty copy.”

Although Townloop operates out of a residence and nearby cafes or lunch spots, the core group helping Goldstein is made up of start-up veterans who already know each other well. In other words, this is a gang that needs no Facebook-Twitter tutorials. “Social media have played a big part in helping spread the word and also dealing with issues that pop up, questions that get asked, whether directly to us or indirectly on third-party sites, etc.

All of these forms of communication have been crucial to our progress to date.”

AVERY DENNISON Averydennison.com In 2011, the unofficial business motto of branding and information solutions provider Avery Dennison says it all. The innovative company’s mission, explains Dean Scarborough, director of global corporate communications, is to “make brands more inspiring and the world more intelligent.”

Founded in 1935, the firm has a staggering 32,000 employees worldwide. “The greatest challenge of the past few years, of course, has been to manage through the global recession,” says Scarborough, “and at the same time to transform our company from a basic materials provider.”

Given Avery Dennison’s size, it’s no surprise that social media tools have turned out to be a valuable tool internally. “We’re having great success increasing employee engagement and morale using Facebook, Twitter and so on,” says Scarborough. “We work on this front and others with a number of third-party providers.” At the same time, he confirms that these tools remain invaluable for helping a company like Avery Dennison better understand the needs of its customers and maintain a dynamic international communication channel.

Dean Scarborough 34 | ARROYO | 11.11

SASSAFRAS CREATIVE Sassafrascreative.com Though small and only three years old, Sassafras Creative has already managed to snare awards for its work in the fields of branding, graphic design, web development and mobile applications. In addition to working with a handful of full-time employees, President and Creative Director Deborah Butz Mott oversees a team of remote freelancers and consultants.

Since the firm’s rise has also mirrored the explosion of social media, it’s not surprising to hear that these tools have played a pivotal role. “We provide social media strategy and design to our clients,” she explains. “We also participate on platforms like LinkedIn Answers and Quora to answer questions related to design, branding and development.”

Butz Mott says social media have also helped her remain competitive in these difficult times. “With increasingly tight budgets, we need to maximize efficiency in order to continue to deliver the high-quality product our clients have come to expect,” she says. “Keeping overhead low and managing cash flow is critical. Our model makes it easier to expand and contract as necessary and still provide top-notch work for our clients.”

–continued on page 43

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EVERY YEAR MY SON IS RESPONSIBLE FOR PLACING THE ANGEL ATOP OUR CHRISTMAS TREE. HE MADE THE ANGEL MANY SEASONS AGO, OUT OF A POPSICLE STICK, SOME FOIL AND PLASTIC WRAP, AND A HALO OF GLITTERY PIPE CLEANER. BEFORE, HE WOULD HAVE TO CLIMB ON A CHAIR AND STRETCH HIS WHOLE BODY TO REACH THE TREETOP; NOW HE JUST LIFTS HIS ARM AND IT’S THERE. I consider Johnee’s angel, and its ritual ascension toward the ceiling, the highlight of our holiday routine. The moment the angel alights, everything old is new again, and every December that’s ever been, and those that haven’t been yet, are there with us in the living room.

Transitional interior design is like this feeling of the angel on the tree. It takes what’s old, or traditional, and what’s new, or modern, and allows them to happen at once in a kind of perpetual transition in your home. Therefore, it’s the perfect sort of design idea for holiday decorating, which unties tradition with the birth of a new season, a new year.

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11.11 | ARROYO | 35

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–continued from page 35 The designers at HGTV offer several tips for holiday embellishment. Hone in on a particular theme or style; appeal to the senses, particularly the olefactories; stick with a two or three-toned color scheme; and try to forge an affordable family tradition that involves the children. All of these work well within the transitional framework.

To begin with, if you focus on celebrating the old and the new within your decorating theme, you’ve already established a cohesive theme – as long as you keep objects in coherent conversation with each other through specific design elements like palette.

Most contemporary design plans feature neutral colors, so splashes of red, which resonate with holiday spirit, make for magical moments throughout your home. Holiday pillows, linens, throw rugs and cozy comforters, for example, will warm up every space in your house from bathrooms to bedrooms, kitchen and living room.

If you incorporate a Christmas tree in your holiday celebrations, consider the possibilities. A real tree fills your home with the aroma of fresh pine. And in terms of continuity, blending the old with the new, and even local environmental concerns, a fresh tree meets –continued on page 39

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–continued from page 37 all the demands. Most fresh Christmas trees are grown on family-owned farms and fir trees are a remarkably renewable resource. In fact, more fir trees are planted each year than are typically harvested. Evergreens can also be composted, mulched or used to reinforce beach dunes (visit christmastree.org/recycle2.cfm to learn more). Artificial trees, on the other hand, present less mess and may enhance your home décor in more contemporary ways than an authentic tree; while live trees bring a genuine breath of life into the home.

In any case, the lights and ornaments you hang on your tree can embody a rich diversity of aesthetic adventures and family lore. Favored ornaments usually include handmade figures made by children, family heirlooms and other kinds of traditional memorabilia. Take a minute to gaze at a Christmas tree ornament, and you may be gazing at decades of love, loss, and an irrepressible spirit of rejuvenation.

Light a candle and fill a room with light. The patina of an old gold or silver lantern, a rustic, red brick perforated with holes, a shabby wooden candlestick– any of these can loft a candle and cast a spell within and around even – or especially – the sleekest, –continued on page 41

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–continued from page 39 sparest contemporary home. Be vigilant and cautious about fire hazards, but indulge yourself in natural light and heat.

Traditional holiday artwork and picture books will also enhance your holiday home.

Open up a vintage copy of “The Night Before Christmas” on a flat, gleaming surface and an entrance hall becomes a glowing haven. If Christmas is a sacred holiday for your family, pull out an old bible, cards and paintings that depict the Nativity and let them stand along the shelves, nooks and corners of your house. If you celebrate Hanukah or another winter festival, find warm and inviting representations of those celebrations and festoon your home with them.

Most importantly, try to include your family and friends in the pleasures of decorating for the holidays. Ultimately what we all celebrate is the story of life, family, friendship, relationship. As you recapture the traditions of our culture and your youth, cast the most treasured of those traditions into the future, through all the people who come in and out of your home. Renew the traditions, honor the passing of an old year, and look forward with eagerness to the birth of a new one. Let every room and rooftop reverberate with joy to the world. AMHD

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HONEYBEE ROBOTICS SPACECRAFT MECHANISMS CORPORATION Honeybeerobotics.com As this aerospace, defense and robotics contractor celebrates its 25th anniversary, a substantial reduction in research and development funding for the industries it serves has dramatically impacted the way Honeybee does business. Vice President Kris Zacny suggests that business has become all about cutting costs.

“Customers demand more for less,” he says. “We have had to reduce our costs to absolute minimum, and we no longer purchase ‘nice-to-have’ items — only ‘must-have’ ones.”

The 40-employee firm relies primarily on customer word-of-mouth and referrals, so there is no need for any outbound Internet advertising. However, Zacny says, search engine queries pointing to the company website have resulted in the odd new inbound inquiry.

Like the rest of the Honeybee brain trust, Zacny’s professional credentials are extremely impressive. His Ph.D., for example, obtained in 2005 from the University of California, Berkeley, is in the area of “Mars drilling.” He co-edited a book for J. Wiley & Sons, Drilling in Extreme Environments, and once worked as an engineer in South African mines.

At present rate of infection AIDS will orphan 20 million African children by 2011 !!

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Please send your tax deductible donations to: Discover The World, Inc., Shepherd's Home, 3255 E. Orange Grove Blvd., Pasadena, CA 91107 11.11 | ARROYO | 43

arroyo

RESOURCE GUIDE ARCHITECTS HARTMANBALDWIN DESIGN/BUILD HartmanBaldwin Design/Build is a fully integrated Architecture, Construction and Interior Design Company specializing in upscale remodels, additions, historic restorations and new custom homes for highly discerning individuals that are passionate about their home and lifestyle. We pride ourselves in being chosen by clients who look for a full service firm that will provide them with outstanding design services, cutting-edge materials and products, quality construction that is sustainable and energy-efficient, as well as a relationship that goes beyond the duration of a project. Call 626.486.0510 to schedule your complimentary design consultation.

HartmanBaldwin.com.

JAMES COANE & ASSOCIATES Since 1994, James V. Coane, has specialized in: custom residences, estates, historic renovations and expansions, residential and apartment interiors, multi-family residential, corporate interiors, retail and small commercial building design. American Institute of Architects award winners, and named Best Architect by Pasadena Weekly, their projects have been in Architectural Digest and other magazines and used as locations for filming and fashion shoots. Well-versed in historical and modern architecture and design and known for attention to detail on all projects. Visit jvca.com or call (626) 584-6922.

NOTT & ASSOCIATES The “Design/Build” team of Tom and Jeffrey Nott specializes in custom homes in Pasadena. Tom Nott received his Bachelor of Architecture at USC, and has worked for decades on major projects. His work includes projects including for the 1984 Los Angeles Olympics, the L.A.Subway and countless commercial parks. Jeff began in the field at age 12, attended UCLA and UCSB and has built custom homes with distinguished designers in Beverly Hills and Bel-Air. Together they have completed over 130 projects in South Pasadena alone.

Nott and Associates provides complete design through construction services, fulfilling your vision and appreciating your budget. Visit NOTTASSOCIATES.com or call (626) 403-0844.

and constructing custom kitchens, baths and room additions. You’ll find examples of beautiful remodels and renovations in homes throughout San Gabriel Valley for over 25 years.Custom designed cabinetry from simple to ornate are now built inhouse. Harrington and her project manager coordinate logistics and staffing amidst the hustle and bustle of daily work sites. 626-791-5556 JanEcoConsruction.com

HEALTH & BEAUTY AURORA LAS ENCINAS HOSPITAL Behavioral health care treatment options are offered for patients with psychiatric, chemical dependency, or co-occurring disorders. Psychiatric services include inpatient, partial hospitalization and intensive outpatient programs. has remained committed to quality care and service to the community for over 100 years, and grown to include 118 licensed acute care beds, plus 38 residential treatment beds. The hospital is licensed by the State of California and accredited by the Joint Commission on Accreditation of Healthcare Organizations. Please call 626795-9901 or 800-792-2345 and ask for the Assessment & Referral Department.

BEAUX CONTOURS The future of body sculpting and contouring has arrived at Beaux Contours! Our facilities and staff are geared towards giving you the look you have always wanted. Whether it is a more defined mid section or a tighter jaw line, our physicians are here to help you.

With multiple years of combined experience, our physicians will work with you to give you exactly the look that you have been searching for. Call our office today to schedule your complimentary consultation.You may also visit our website: beauxsurgery.com. Hope to see you in our offices soon!!

44 | ARROYO | 11.11

DR. MARILYN MEHLMAUER Having smooth, youthful skin is the first step to feeling great about your appearance. Dr. Marilyn Mehlmauer offers a wide variety of solutions for any problem areas on your face. Whether you have lines, wrinkles or acne, we have a remedy to restore the elasticity and refine the appearance of your skin. Visit us and explore our facial rejuvenation treatment options. Call and schedule your consultation today, (626) 585-9474.

HOLTORF MEDICAL GROUP, INC. Chris Sterrett, M.D. has over 10 years of experience treating hormonal imbalance, hypothyroidism, chronic fatigue syndrome, fibromyalgia, Lyme disease, women’s health issues and complex multi-system illness. His expertise includes bioidentical hormone replacement, nutritional supplements, I.V. therapies, adrenal dysfunction, women’s health, hypothyroidism, chronic fatigue syndrome, fibromyalgia, neurologic dysfunction and multisystem illnesses. He also has a particular interest in therapies that help the ageing population reach and maintain their full potential so that they may be active without limitation. 48 N El Molino Ave. Suite 201, Pasadena – 626-261-4608

INTERIOR SPACES CHRISTINE WON, M.D. What is Concierge Medicine? It’s a type of practice that allows you to spend 30 minutes for office visits (rather than 8 minutes in a traditional practice). You’ll be treated like a person instead of a number. We’ll focus on preventive care to maintain your good health through a comprehensive annual physical that includes extensive blood tests, EKG, metabolic test and much more. Call us for info and how to join at (626) 793-8455.

BUILDERS & REMODELERS J. HARRINGTON CONSTRUCTION CORP. Jan Harrington’s high standards and small, friendly staff specialize in designing

correct. In the right hands, it can boost your self-esteem and outlook on life, give you a wealth of confidence, and transform how you are seen and treated by others.

Dr. Gregory Vipond’s goal for every patient is for them to leave his office without appearing to have ever seen him by restoring and enhancing a patient’s natural beauty.

Call today for a complimentary consultation. 626) 357-6222 or (877) 358-FACE drvipond.com or vipfacialartistry.com 51 North Fifth Avenue Suite 202 Arcadia, California 91006

DR.GREGORY VIPOND, MD FOR VIP FACIAL ARTISTRY Facial Plastic and Reconstructive Surgery have the power to restore, enhance and

CAROUSEL FLOORS This family-owned, 38-year-old company provides a superb selection along with remarkable service. For hardwood, select from all the top names, including Appalachian Hardwood Floors, pre-finished or finished by expert craftsman. For linoleum, Marmoleum is a natural, eco-friendly, stylish flooring with multiple patterns. Carousel is a Mohawk Color Center, carrying Fabrica, Karastan, Masland and Schumacher to name a few. Free consultations; designers welcome. Open 10 a.m. to 5 p.m. Monday through Friday; 10 a.m. to 4 p.m. Sat.; or by appointment. 676 E. Green St., Pasadena. Call (626) 795-8085.

COCKTAIL HOME Cocktail Home specializes in unique, design-forward barware, house ware, and home furnishings, including art from talented local artists. Cocktail Home is home entertaining’s best kept secret! Mixologist Dan who works alongside fellow owner Suzanne, has won numerous awards and recognitions including ranking in the Top 5 for GQ Magazine/Bombay Sapphire cocktail contest in Los Angeles,944 Magazine’s Top 4 “Best Sangria Recipe” in Los Angeles, City of Long Beach “Cocktail of the Week”, and was a featured bartender in Patterson’s Beverage Journal. Come in and let us bring cocktail culture to your home! cocktailhomestore.com In Westfield Santa Anita MAUDE WOODS Stepping into Maude Woods: Artful Living, shoppers may feel they’ve entered someone’s beautiful home. Owner Carrie Davich mixes new upscale furnishings with vintage and renovated second-hand treasures. Within this “home” shoppers can find a unique hostess gift for $25, a $5,000 table and a variety of beautiful items in between. 55 E. Holly St., Pasadena. Call (626) 577-3400 or visit maudewoods.com MODERN LIGHTING Modern Lighting has been serving Southern California’s lighting needs since 1946. With all types of fixtures in every price range, you’ll find what you want. If not, we do custom design. We have stocks of light bulbs to compliment your fixture and we continually watch the marketplace for the best buys. Our staff has decades of lighting experience.. Feel free to contact us if our service is what you are looking for: call (626) 286-3262.

WALLBEDS “N” MORE We are proud of our reputation for meeting and exceeding customers’ expectations. We have the largest display of Murphy Wallbeds in California. We are your Murphy Wallbed specialists and will take you through every step of the purchasing process to ensure you choose a bed that matches all your requirements. We will work with you, from beginning, organizing the room layout, choosing the bed style, wood and added features, to final delivery and installation. Call (626)233-8544 or visit wallbedsnmore.com

JEWELRY, ART & ANTIQUES ARNOLD’S FINE JEWELRY It’s a busy time at Arnold’s Fine Jewelry.

Spring brings in brides and their mothers to –continued on page 48

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DECEMBER 4

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NOVEMBER 19 & JANUARY 7

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Pasadena Christian School is proud to celebrate its

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JANUARY 26

Where Children Love to Learn!

DRUCKER SCHOOL INFORMATION SESSIONS CLAREMONT LOCATION: NOVEMBER 5

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Flintridge Prep values academics, excellent college

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food, games, children’s tea garden, and puppet

Here, strong bonds are forged between student

shows. Visit the Silent Auction, Doll Room, King

and student, student and teacher, study and

Arthur’s Market, and The Wishing Well for incredible –continued on page 47

dreams. In this cooperative and caring environ-

WESTMINSTER ACADEMY Now Enrolling For Fall 2012 • Kindergarten through 8th grade

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www.renaissanceacademy.com 11.11 | ARROYO | 45

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In 2006 the small classical academy had less

crafts. Fantastic fun for the whole family! elves-

than 100 students; today we have over 200 stu-

faire.com. PASADENA WALDORF ELVES’ FAIRE –

dents in Grades 1 through 12. The natural beauty

NOVEMBER 19

of the campus, the intimate size of the classes,

Admissions Open House Sunday, December 4, 2011 Q 1:00-3:00

and the emphasis on charity contribute to a PROVIDENCE HIGH SCHOOL

unique family-like atmosphere. Highlights of the

Providence High School is a Catholic, accredited,

core curriculum are poetry, classic literature, Latin,

college preparatory school for young men and

heroes of history, hands-on math and science,

women. Our goal is to develop each student to

performances of Shakespeare and the poly-

his/her fullest potential as a leader, a responsible

phonic masters, and devotion to the liturgical

citizen of the world, who is imbued with a strong

calendar. Open Houses will be held December 1,

set of moral values, a sense of service and a love

7 pm for Grades 9-12, and January 12 for Grades

of learning. San Fernando Valley and the greater

1 – 8. 301 N. Orange Grove Blvd. Pasadena, 91103

Los Angeles area. 511 South Buena Vista St.,

– 626.229.0351 – stmonicaacademy.com

Burbank, 91505. 818-846-8141. providencehigh.org

ST. MONICA ACADEMY OPEN HOUSE –

PROVIDENCE HIGH SCHOOL OPEN HOUSE –

DECEMBER 1

NOVEMBER 20 WESTMINSTER ACADEMY RENAISSANCE ACADEMY

Westminster Academy, founded in 1953, provides

Renaissance Academy is located in La Canada.

a Bible-centered education that honors God

We are fully accredited by WASC. We provide a safe

and teaches the realities of God and man for

and loving environment where children can grow

students in kindergarten through eighth grade.

into self-reliant, competent individuals. We create a

This pursuit of truth and the leading of young

customized educational program that embraces

people to an understanding of God's creation

the child’s own goals. We give them ONE ON ONE

provides an alternative for families who take re-

attention and guide them through their education.

sponsibility for their children's education. Our

Students learn study skills that ensure they can

new campus is located at William Carey Interna-

learn anything they desire enabling them to be suc-

tional University on 1530 Elizabeth Street in

cessful individuals contributing to a better society.

Pasadena Call us at 626-720-8116 or visit west-

renaissanceacademy.com

minsteracademy.com. ■

Inspiring minds, engaging hearts www.flintridgeprep.org/open-house 818.949.5514 No reservations necessary The headmaster speaks at 1:15 and 2:15

A Classical Catholic Co-Educational College Preparatory School

Grades Gra ades 1 through through 12 Classical Classical Core C Core Curriculum Curriculum Average Classs Siz Size: Avera age Clas e: 18 Total Enrollment: To otal Enr ollment: 200 Weekly Masss W eekl e ly Mas

OPEN HOUSE December 1, 2011 at 7:00 pm

Affordable Af ffo ordable Tuition Tuition Fully Fully Accredited Accredited with wiith 100% Colle College Acceptances ege Accept ances 11.11 | ARROYO | 47

arroyo

RESOURCE GUIDE –continued from page 44 select attendant gifts. Bruce Arnold and his seasoned staff work with patrons in choosing just the right Mother’s Day and Father’s Day gifts from diamond heart pendants to watches and rings. They also personalize jewelry by engraving graduation gifts sure to please lucky high school and college grads.“I’m often able to guide a gift giver, knowing what the recipient has chosen in the past,” says Arnold.

Being a third generation jeweler, and frequently serving the next generation of a family, he knows the value of trust and tradition. After all, Arnold’s is celebrating 100 years in Pasadena. If you have something special in mind or an estate piece that needs updating, Bruce will custom design a piece of jewelry. Arnold’s Fine Jewelry is at 350 S. Lake Avenue. Hours are 10-6 Tuesday-Saturday. 626-795-8647.

FANCY THAT! Fancy That! Opens Holiday Pop Up Store The award-winning gift shop and boutique Fancy That! has again opened a neighboring Holiday pop up location. But this time it’s bigger, better and offers an even more amazing selection of wonderful, unique items. Known for their elaborate and whimsical displays and selections, Fancy That! has become a traditional destination for holiday shoppers far and wide. The Pop up store features; Autumn/Thanksgiving home décor and gifts, USC/UCLA/CAL Berkeley collectibles and the exciting fall line of fashion star Lindsay Phillips. Fancy That! 2575 Mission St. San Marino 626 403 2577 2491 Mission St. San Marino fancythat.us.com JOHN MORAN AUCTIONEERS A full-service auction house for over 40 years, John Moran Auctioneers is internationally recognized as a leader in sales of exceptional antiques, fine art, jewelry and eclectic estate items. In addition to monthly Estate Auctions, Moran’s conducts tri-annual California and American Art auctions featuring top 19th and 20th century Impressionist and Western artists.

Clients value Moran’s for expertise and dedication to top-quality personalized service. For information about consigning, purchasing at auction, estate services, appraisals, and free walk-in Valuation Days, please call (626) 793-1833 or visit johnmoran.com.

POSH ACCESSORIES Posh Accessories is your holiday headquarters for all your shopping needs and 48 | ARROYO | 11.11

holiday soirees! Find the perfect dress, an evening bag, bracelets that sparkle and cocktails rings to die for! Choose from Trina Turk jewelry, Lockheart & Isabelle Fiore handbags, Lollia perfumes and candles, Charlotte sweaters, Mystique sandals and the hottest sunglasses by Roberto Cavalli, Dolce & Gabana and Salvatore Ferragamo! Complimentary gift wrapping for all your holiday purchases.

Naughty or nice, we’ve checked our list twice, and Posh has gifts that are sure to entice! Posh Accessories is at 838 Foothill Blvd., La Canada Flintridge. Call (818)952-1600.

WAYNE JASON JEWELRY DESIGNS Wayne Jason Jewelry Designs has been in business since 1987, in the same location in the city of Pasadena, California.

Wayne designs most of his own jewelry and manufactures it on the premises, eliminating a middleman. Wayne Jason Jewelry Designs offers unique, often one of a kind, top quality jewelry pieces at a value well below the competition. Most of our designs can be made in any color gold, 18-karat or 14-karat, with any stones.

105 West California Blvd., Pasadena - 626 795-9215

OUTDOOR LIVING CARSON-MAGNESS LANDSCAPES We blend artistry and ecology to create gardens that are at one with you and with nature. We are a full service landscape design, installation, and maintenance company that works with you to transform your outdoors into a beautiful sanctuary, while providing you peace of mind throughout the process. For over 20 years we have been bringing our passion for art and the environment to residential, commercial and various architectural, landscape and construction projects throughout southern California. 818-2412128 - carson-magness.com GARDEN VIEW LANDSCAPE Specializing in landscaping, nurseries and pools, Garden View Inc. can take you from a design idea to a finished, detail-oriented garden. Garden View & their clientele are recipients of 60 awards from the California Landscape Contractors Association. The intent of the company is to provide high-quality interrelated outdoor services. The synergy between having their own designer/project managers, in-house crews, their own large nursery, and being a licensed pool builder provides for efficiency, competi-

tive pricing, quality and schedule control.

Call (626) 303-4043.

HUNTINGTON POOLS & SPAS Huntington Pools & Spas designs and builds custom pools, spas, and outdoor spaces. We create spaces that complement your home’s overall landscape and architecture using a combination of engineering, form, and fit. Our philosophy is that each project should have a unique balance and connection to the property’s overall landscape and architecture.

We view each of our waterscapes as a unique work of art and use only top industry professionals, select finish products, and proven technologies.

626-332-1527 – huntingtonpools.com OLD CALIFORNIA LANTERN Recognized as one of the leading companies in the historical lighting business, Old California Lantern Company’s focus is decorative lighting inspired by the rich history and architecture of California. There are over 1,400 items in the Old California Lantern product line (including mailboxes, portable lamps, desk accessories and garden lighting) with many born through the company’s extensive experience in custom commercial and residential lighting projects. Their goal is to create lighting and accessories that will live for years as family heirlooms. 800.577.6679/ 714.771.5223 - oldcalifornia.com TEAK WAREHOUSE Today’s hottest outdoor trend is the outdoor living room ... a favorite for hotels & resorts for years and now available for residential settings. Why go to an expensive resort for the weekend when you can turn your back yard into one? Invest in something that will bring comfort and style for the long run! Teak Warehouse boasts over 16 varied collections of deep seating, offering teak and wicker at the best prices in California. 133 E. Maple Ave., Monrovia. Call (626) 305-8325 or visit teakwarehouse.com

REAL ESTATE DICKSON PODLEY Richard Langstaff is an effective Realtor who works hard for his clients. Representing clients in the sale of their Architectural and character homes for over 20 years in the Pasadena area. Richard Langstaff states “The greatest satisfaction in my Business comes from getting results for my clients. I believe that the client’s

goals and needs are always the key and the first priority. Podley Properties Richard Langstaff 818.949.5750 SOTHEBY’S, LIN VLACICH Lin Vlacich of Sotheby’s, a 25-year veteran in the real estate profession, is known for her reputation and success as a leader in the San Gabriel Valley brokerage community, as well as for high professional ethics, superior negotiating skills, innovative marketing plans and extensive knowledge of real estate sales. Committed to excellence in representing buyers and sellers throughout Pasadena, San Marino, South Pasadena and the surrounding communities. Call (626) 688-6464 or (626) 396-3975 or email vlacichs@aol.com

SENIOR RESOURCES FAIR OAKS BY REGENCY PARK Regency Park Senior Living, with over 40 years’ experience, is renowned in Pasadena for its luxurious, beautifully-appointed senior communities. The Fair Oaks

by Regency Park is Pasadena’s most luxurious independent and assisted living senior community. Here residents enjoy a lifestyle of relaxed elegance and the opportunity to select from a broad array of services and activities—from fine dining and daily housekeeping to assistance with any of the activities of daily living. At The Fair Oaks, you can live entirely independently or choose the level of care that you require. 951 S. Fair Oaks Ave., South Pasadena. 626-921-4108. Visit us at regencypk.com for more information TERRACES AT PARK MARINO The Terraces at Park Marino is a modern assisted-living community located in Pasadena, up against the foothills of the San Gabriel Mountains and overlooking the dramatic vistas of Eaton Canyon. Terraces at Park Marino is located at 2587 E. Washington Blvd., Pasadena, Ca 91107.

626-798-6753, parkmarino.com, marketing@parkmarino.com

WINING & DINING Settebello Pizzeria Napoletana 625 E. Colorado Blvd.

Pasadena (626) 765-9550 Settebello.net Sunday through Thursday, 11 a.m. to 10 p.m.

Friday and Saturday, 11 a.m. to 11 p.m.

A Pie to Make a Pizzaiola Cry Settebello’s menu of Neapolitan pizza is so authentic, it’s fully certified.Yes, that’s right – certified.

BY BRADLEY TUCK

Put two people in a room and ask them about pizza, and you’ll get three opinions. For

the coach’s life was not for him. Otton, a Mormon, discovered Neapolitan pizza while on

whether it be New York--style, deep-dish, “gourmet” or Neapolitan. It would be hard to

a mission in Naples in the early 1990s and, smitten with Italy, decided to bring the crust

argue with those who claim that Neapolitan is the true expression of the genre, but then,

to the U.S. He trained under a Napolitano pizzailolo, Enzo Coccia, for three months. The

this is America. Foods arrive here and are adapted to suit the tastes of the people. (That

pizzas at Settebello are certified by the VPN --- Vera Pizza Napoletana, an organization

said, I have to add that as an Englishman, I can find no excuse for the sorry lumps of

set up to protect the authenticity of the Neapolitan pizza.. The rules regarding flour, top-

waxen mediocrity in the supermarkets here that palm themselves off as cheddar

ping and technique are rigorous, and Settebello is one of only 50 or so establishments in

cheese. But as we say over the pond, “That’s not for here.”)

the U.S. that have received its seal of approval. In order to pass muster, the dough must

Back in 1989, there was a little Italian restaurant I used to visit in Soho, London, which

be made of 00 grade Superfino flour, and it must be worked only by hand, never bat-

had been in business since the ’60s. It had a wood-burning oven, and its pizzas were ex-

tered by a rolling pin. The sauce must be made from San Marzano tomatoes --- consid-

ceptional. The rounds of dough were spun theatrically in the air by a hirsute young Ital-

ered the world’s best sauce tomatoes --- and the mozzarella must be made of only fresh

ian with eyes like coals, hands the size of skillets and forearms like ham hocks. Girls and

cow’s milk, with or without water buffalo milk. The rules also specify that the pizza must

boys alike would heave their bosoms in breathless admiration as the pizza dough grad-

then be cooked directly on the cooking surface of a bell-shaped pizza oven, fueled

ually expanded to form the base that would transport their topping of choice to their

solely by wood. That’s quite a checklist.

lips. That was most definitely a Neapolitan pizza, in attitude as much as execution. The

PHOTO: Courtesy of Settebello Pizzeria Napoletana

Settebello was started by Brad Otton, a former USC football coach who decided that

such is the passion that a humble bread crust topped with tomato and cheese can stir,

A recent visit found the place packed, and the pies flying out of the oven. I started

pizzaiolo would pop outside for a coffee and a cigarette between almost every pizza.

with their Misto, which was basically a blank canvas on which to express myself. A bare

That the pies didn’t taste like an ashtray was a miracle. The only smoke apparent was

pizza round was presented with a plate of Sopressata and Parmigiano chunks, pro-

that from the oven, thankfully, and the crust was both chewy and crisp, depending on

sciutto di Parma, coppa and artichoke hearts --- a kind of build-your-own pizza. It was a

which part you were working.

great way of highlighting the quality of the crust. How can something be chewy, crisp

And now, in Pasadena, it’s possible to experience that same authentic Neapolitan pizza. Settebello, the latest outpost of a small restaurant group that started in Henderson,

and soft at the same time? Smoky bubbles of char lined the edge of the crust.

A Margherita was ordered just to keep things simple. It’s like the martini of pizzas. If

Nevada, recently opened on Colorado Boulevard by South El Molino, between Tender

you mess this up, you shouldn’t open your doors. The sauce was intriguing. None of that

Greens and Roy’s Hawaiian Fusion. I’ll be honest --- I wish they were in a small dark loca-

stewed, oregano-laced red sauce that you might get on other pizzas. Instead, a simple

tion that could help me transport myself to Naples, in my mind. But I’m willing to shut my

paste of San Marzano tomatoes and sea salt. So light, and yet so flavorful, the sauce

eyes, smell the dough from the authentic hand-built Neapolitan wood-burning oven

complimented the smokiness of the crust perfectly. Melted mozzarella added the requi-

that heats the pizzas to almost 1,000 degrees and cooks them in 90 seconds. That’s

site fat content. All was good with the world.

even less time than it takes to heat a glutinous blob in the microwave.

–continued on page 50 11.11 | ARROYO | 49

DO YOU WANT TO BE THE BEST AT WHAT YOU DO?

WINING & DINING

Would a career representing the Pasadena area’s biggest newspaper and magazine be of interest to you?

–continued from page 49 Just for giggles, I tried the Carbonara pizza --- crushed tomatoes, pancetta, egg, fresh

If the answer is YES, we should talk!

mozzarella, Parmigiano, extra virgin olive oil. It’s like breakfast in a pizza. I would love to

Southland Publishing is looking for a professional and dedicated advertising representative for its Pasadena location. A minimum of 2 years sales experience is a must; preferably in advertising/print media. A college degree is preferred, but not necessary. Your earning potential is limited only by your own drive and desire to succeed. We offer a salary plus commission, as well as a health plan and 401K plan.

have it with the egg added after, rather than cooked with everything else, so that a

For consideration, submit your resume and salary requirements to dinas@pasadenaweekly.com

Naples in Pasadena. ||||

creamy yolk could envelope the whole, but it was delicious.

So, overall, I’d say this is a very welcome addition to Pasadena’s dining scene. The prices are really fair, running from $12 to $13.50 for a truly exceptional pizza. Go, share some pizzas, mangia and gesticulate wildly while talking. It’s as close as you’ll get to

If you’re going to get a pizza from Settebello to go, you could do a lot

No phone calls please.

worse than wash it down with a terrific red wine from Cru Vin Dogs. It’s not often that you get to feel virtuous while imbibing, but Cru Vin Dogs is a winery that has been set up to help canine causes while pleasing the palates of wine lovers.

The company sources its grapes from prestigious small–lot vineyards and produces great value wines while donating a portion of all sales to dog charities, honoring the role our four-legged friends play in our lives.

Companion, sells for less than $15, but the Syrah, Cabernet Sauvignon, Malbec and Zinfandel blend has plenty of ripe fruit and enough tannin to hold up to a good smoky pizza or some grilled meats.

From the sale of every bottle of The Loyal Companion online at cruvindogs.com, Cru Vin Dogs donates $1 to canine charities. Let’s hear three woofs for that! --- Bradley Tuck Southland Publishing is an EOE. 50 | ARROYO | 11.11

PHOTOS:Settebello Pizzeria Napoletana; courtesy Cru Vin Dogs

Their latest release, The Loyal

KITCHEN CONFESSIONS

Vegetabliss Why rely on old-fashioned turkey L-tryptophan for your holiday high, when you can get your Thanksgiving on with these planet-friendly alternatives?

BY LESLIE BILDERBACK | PHOTOS BY CLAIRE BILDERBACK

My love of meat is no secret. I'm not militant about it (like some people I know). Suffice to say I have a healthy appreciation for it. And when it comes to offal, I have no fear. It’s not that I am trying to show off or launch my own extreme-eating reality show.

It's just that the grodier and weirder it is, the more interesting I find it (also, coincidentally, the guiding principle in my quest for a mate).

But it's not just meat. I am, by trade and by choice, a lover of all foods, which means that I have developed an appreciation for, and admiration of, vegetarians. Not the hemp-skirt, loom-loving, Haight-Ashbury, barefoot, patchouli-doused vegetarians — just the regular people who, without making it a big deal, have decided, for whatever reason, to omit meat.

There are lots of legitimate reasons to do so, not the least of which is the horrific overuse of resources in the name of meat. It takes 60 pounds of water to grow one pound of potatoes, but a staggering 96,000 pounds of water for one pound of beef. My fingers get all pruney just thinking about it. And don't forget the grim reality of factory farms, which doesn't exactly cause a burst of patriotism to swell inside me. (More like nausea.)

According to the United Nations, the meat industry is one of the most significant contributors to global warming. Factory farms are the single greatest producers of the greenhouse gases nitrous oxide and methane, which makes the decision not to eat meat the single most effective thing you can do to save the environment. Such facts have prompted me, despite my carnivo-centric history, to lean toward a flesh-free dinner plate.

–continued on page 52 11.11 | ARROYO | 51

KITCHEN CONFESSIONS

–continued from page 51 Of course, most vegetarians I know are a little nutty and under the misapprehension that people care what they eat. They proudly declare their alliance to ovo (will eat egg), lacto (will eat dairy), pescatarian (will eat fish because they are not cute) or vegan din-

VEGGIES ON PARADE Colorful, delicious and healthful, with seemingly endless variation, vegetables don’t deserve such a bad rap.To that end, I offer these outstanding vegetable dishes, guaranteed to overshadow the bird.

ing doctrines. My favorite example of the vegetarian lunatic fringe is the fruitarians who, in an effort to reduce suffering, refuse to eat anything that will die when harvested. (Rest easy, carrots.)

I have been catering to one vegetarian kid for a while now. It started in the fourth grade when she learned the life-changing equation hamburger = cow. I have been criticized for allowing this, but I never really cared what other moms thought. Also, their arguments against vegetarianism are pretty lame. Yes, humans are meant to eat meat. We are also meant to run naked and live in caves with multiple partners.

Vegetarianism has a long and distinguished history. Pythagoras and his followers abstained from meat, so there’s a good chance that vegetarian kids will be really good at math. Ancient Egyptians were too (vegetarian, that is). In fact, most cultures that believe in reincarnation avoid killing animals, on the off chance that lunch could turn out to be Great Uncle Akbar.

At the start of my tenure as Veggie Mom, I found myself deluged with vegetarian options: veggie wienies, garden burgers, vegan cheeses and non-dairy dairy have made

Beets and Berries INGREDIENTS 5 large beets, scrubbed 2 tablespoons olive oil 2 tablespoons balsamic vinegar 1 tablespoon fresh thyme, chopped 1 tablespoon fresh oregano, chopped 2 tablespoons fresh grated or prepared horseradish 2 cloves garlic, minced 1 cup raspberries and/or blackberries 1 medium purple onion, chopped and soaked in cold water for 15 to 30 minutes (to remove harsh onion-breath oils) 4 cups fresh spinach leaves, shredded ¼ cup dried cranberries ¼ cup sliced almonds

METHOD 1. Preheat oven to 450°. Wrap beets together in one large piece of foil and bake until tender to the touch, about an hour. Cool until they can be handled, then peel and slice into wedges.

2. In a large bowl, whisk together oil, vinegar, thyme, oregano, horseradish, garlic and berries. Add beets, onions and spinach, and toss to coat. Serve warm or cold, topped with cranberries and almonds.

vegetarianism as easy as kale pie. But fake meat has never felt right to me. Why, if you oppose eating meat, do you attempt to simulate a plateful of it? Are you disguising your vegetarianism?

Why not simply eat the vegetables you so proudly champion? It isn't hard to get complete protein (all nine essential amino acids) herbaceously. People have done it for centuries by combining plant foods. Science now concludes that consumption of these food combos (legumes, grains, nuts, seeds) can be spread throughout the week, not merely at the same sitting, because the body will store amino acids and use them as needed over the course of several days. All the more reason to lay off the fake meat, which is as processed as a bag of Ranch-flavored Doritos, with nearly as much sodium and several ingredients I cannot pronounce.

The most unnerving expression of vegetabluff is about to make its annual appearance: Thanksgiving hostesses across America, in an attempt to pacify their vegetarian guests, will bring forth, with much fanfare, the Tofurky. This is a soy-based food product shaped like a cooked turkey. Yes, in a nationwide cry against the killing of animals, we will sit down to a substitute shaped like a dead one!

Warm Pumpkin with White Beans, Pecans and Goat Cheese INGREDIENTS 1 medium pumpkin or large butternut squash, peeled, seeded and diced into 2inch cubes 4 tablespoons olive oil, divided ¼ teaspoon kosher salt ¼ teaspoon ground black pepper 4 scallions, minced ½ cup chopped pecans 3 cloves garlic, minced ¼ teaspoon ground nutmeg Zest and juice of 1 orange 1 can white beans ¼ cup goat cheese, crumbled

METHOD 1. Preheat oven to 450°. Toss diced pumpkin with 2 tablespoons oil and spread in single layer on a baking sheet.

Sprinkle with salt and pepper, then roast until tender and browned, about 20 minutes. Toss occasionally for even cooking.

2. Heat remaining oil in a large sauté pan. Add scallions and pecans, and cook until golden and toasted. Add garlic and cook a minute more, until tender. Remove from heat and stir in nutmeg, orange zest and juice. Set aside.

3. Combine warm pumpkin, beans and dressing, and toss thoroughly. Serve immediately, topped with crumbled cheese.

What have you got against vegetables, America? Were you traumatized by a plate of overcooked Brussels sprouts? Did an untoward turnip encounter turn you against the entire plant kingdom? Is that why you bury your veggies under layers of brown sugar and marshmallows, canned onion rings and goopy cream-of-mushroom soup? Why hide them in a fruit drink and mix them covertly into "fun" foods for unsuspecting kids?

Quinoa and Brussels Sprout Salad

(I'm talking to you, Mrs. Seinfeld.) Why not simply teach kids to appreciate vegetables for what they are?

And exactly when did it become necessary for parents to give kids what they want?

I never got what I wanted. I had to eat what was on my plate, or I went hungry. (Of course, it rendered me unable to summon any sort of will power.) Oh, how I long for the good ol' days when kids kept quiet and did their chores after a long day at the factory.

I theorize that if kids were taught to eat what was put in front of them, there'd be a lot fewer people out there annoying me today.

As the Great American Family Meal approaches, vegetables across the country are bracing for rejection. But I say it is time for veggies to assert their right to be eaten as is!

Ignore the wrinkled noses of your guests and let your leek flag fly. Then tell that birdshaped fake meat to Tofurk itself. ||||

INGREDIENTS 4 cups water 1½ cups quinoa 4 cups Brussels sprouts 1 large shallot, minced ¼ cup fresh thyme, minced ¼ cup fresh sage, minced ¼ cup fresh tarragon, minced Juice and zest of 1 lemon 2 tablespoons olive oil ½ small red onion, diced and soaked in cold water for 15 to 30 minutes 1 cup cherry tomatoes, halved 1 cucumber, diced ¼ cup fresh basil leaves ¼ cup flat-leaf parsley leaves ½ cup pumpkin or sunflower seeds, toasted ¼ cup shaved Parmesan cheese

METHOD 1. Bring water to a boil over high heat. Add quinoa, reduce heat, cover and simmer 15 minutes, until tender. Drain and spread onto a baking sheet to cool. Set aside.

2. Bring another quart of water to a boil in a large saucepan and add Brussels sprouts. Cook until bright green, about 2 to 3 minutes. Drain immediately and submerge in ice water to stop the cooking. Using a paring knife, cut off base and separate leaves. Set aside.

3. In a large bowl, mix together oil, shallot, thyme, sage, tarragon, lemon zest and juice. Add onion, tomato, cucumber, Brussels sprout leaves and cooled quinoa. Toss thoroughly to coat, and chill at least 30 minutes. Add basil, parsley, cheese and seeds just before serving.

Leslie Bilderback is a certified master baker, chef and cookbook author. A South Pasadena resident, she teaches her techniques online at culinarymasterclass.com.

52 | ARROYO | 11.11

11.11 | ARROYO | 53

KITCHEN CONFESSIONS

–continued from page 51 Of course, most vegetarians I know are a little nutty and under the misapprehension that people care what they eat. They proudly declare their alliance to ovo (will eat egg), lacto (will eat dairy), pescatarian (will eat fish because they are not cute) or vegan din-

VEGGIES ON PARADE Colorful, delicious and healthful, with seemingly endless variation, vegetables don’t deserve such a bad rap.To that end, I offer these outstanding vegetable dishes, guaranteed to overshadow the bird.

ing doctrines. My favorite example of the vegetarian lunatic fringe is the fruitarians who, in an effort to reduce suffering, refuse to eat anything that will die when harvested. (Rest easy, carrots.)

I have been catering to one vegetarian kid for a while now. It started in the fourth grade when she learned the life-changing equation hamburger = cow. I have been criticized for allowing this, but I never really cared what other moms thought. Also, their arguments against vegetarianism are pretty lame. Yes, humans are meant to eat meat. We are also meant to run naked and live in caves with multiple partners.

Vegetarianism has a long and distinguished history. Pythagoras and his followers abstained from meat, so there’s a good chance that vegetarian kids will be really good at math. Ancient Egyptians were too (vegetarian, that is). In fact, most cultures that believe in reincarnation avoid killing animals, on the off chance that lunch could turn out to be Great Uncle Akbar.

At the start of my tenure as Veggie Mom, I found myself deluged with vegetarian options: veggie wienies, garden burgers, vegan cheeses and non-dairy dairy have made

Beets and Berries INGREDIENTS 5 large beets, scrubbed 2 tablespoons olive oil 2 tablespoons balsamic vinegar 1 tablespoon fresh thyme, chopped 1 tablespoon fresh oregano, chopped 2 tablespoons fresh grated or prepared horseradish 2 cloves garlic, minced 1 cup raspberries and/or blackberries 1 medium purple onion, chopped and soaked in cold water for 15 to 30 minutes (to remove harsh onion-breath oils) 4 cups fresh spinach leaves, shredded ¼ cup dried cranberries ¼ cup sliced almonds

METHOD 1. Preheat oven to 450°. Wrap beets together in one large piece of foil and bake until tender to the touch, about an hour. Cool until they can be handled, then peel and slice into wedges.

2. In a large bowl, whisk together oil, vinegar, thyme, oregano, horseradish, garlic and berries. Add beets, onions and spinach, and toss to coat. Serve warm or cold, topped with cranberries and almonds.

vegetarianism as easy as kale pie. But fake meat has never felt right to me. Why, if you oppose eating meat, do you attempt to simulate a plateful of it? Are you disguising your vegetarianism?

Why not simply eat the vegetables you so proudly champion? It isn't hard to get complete protein (all nine essential amino acids) herbaceously. People have done it for centuries by combining plant foods. Science now concludes that consumption of these food combos (legumes, grains, nuts, seeds) can be spread throughout the week, not merely at the same sitting, because the body will store amino acids and use them as needed over the course of several days. All the more reason to lay off the fake meat, which is as processed as a bag of Ranch-flavored Doritos, with nearly as much sodium and several ingredients I cannot pronounce.

The most unnerving expression of vegetabluff is about to make its annual appearance: Thanksgiving hostesses across America, in an attempt to pacify their vegetarian guests, will bring forth, with much fanfare, the Tofurky. This is a soy-based food product shaped like a cooked turkey. Yes, in a nationwide cry against the killing of animals, we will sit down to a substitute shaped like a dead one!

Warm Pumpkin with White Beans, Pecans and Goat Cheese INGREDIENTS 1 medium pumpkin or large butternut squash, peeled, seeded and diced into 2inch cubes 4 tablespoons olive oil, divided ¼ teaspoon kosher salt ¼ teaspoon ground black pepper 4 scallions, minced ½ cup chopped pecans 3 cloves garlic, minced ¼ teaspoon ground nutmeg Zest and juice of 1 orange 1 can white beans ¼ cup goat cheese, crumbled

METHOD 1. Preheat oven to 450°. Toss diced pumpkin with 2 tablespoons oil and spread in single layer on a baking sheet.

Sprinkle with salt and pepper, then roast until tender and browned, about 20 minutes. Toss occasionally for even cooking.

2. Heat remaining oil in a large sauté pan. Add scallions and pecans, and cook until golden and toasted. Add garlic and cook a minute more, until tender. Remove from heat and stir in nutmeg, orange zest and juice. Set aside.

3. Combine warm pumpkin, beans and dressing, and toss thoroughly. Serve immediately, topped with crumbled cheese.

What have you got against vegetables, America? Were you traumatized by a plate of overcooked Brussels sprouts? Did an untoward turnip encounter turn you against the entire plant kingdom? Is that why you bury your veggies under layers of brown sugar and marshmallows, canned onion rings and goopy cream-of-mushroom soup? Why hide them in a fruit drink and mix them covertly into "fun" foods for unsuspecting kids?

Quinoa and Brussels Sprout Salad

(I'm talking to you, Mrs. Seinfeld.) Why not simply teach kids to appreciate vegetables for what they are?

And exactly when did it become necessary for parents to give kids what they want?

I never got what I wanted. I had to eat what was on my plate, or I went hungry. (Of course, it rendered me unable to summon any sort of will power.) Oh, how I long for the good ol' days when kids kept quiet and did their chores after a long day at the factory.

I theorize that if kids were taught to eat what was put in front of them, there'd be a lot fewer people out there annoying me today.

As the Great American Family Meal approaches, vegetables across the country are bracing for rejection. But I say it is time for veggies to assert their right to be eaten as is!

Ignore the wrinkled noses of your guests and let your leek flag fly. Then tell that birdshaped fake meat to Tofurk itself. ||||

INGREDIENTS 4 cups water 1½ cups quinoa 4 cups Brussels sprouts 1 large shallot, minced ¼ cup fresh thyme, minced ¼ cup fresh sage, minced ¼ cup fresh tarragon, minced Juice and zest of 1 lemon 2 tablespoons olive oil ½ small red onion, diced and soaked in cold water for 15 to 30 minutes 1 cup cherry tomatoes, halved 1 cucumber, diced ¼ cup fresh basil leaves ¼ cup flat-leaf parsley leaves ½ cup pumpkin or sunflower seeds, toasted ¼ cup shaved Parmesan cheese

METHOD 1. Bring water to a boil over high heat. Add quinoa, reduce heat, cover and simmer 15 minutes, until tender. Drain and spread onto a baking sheet to cool. Set aside.

2. Bring another quart of water to a boil in a large saucepan and add Brussels sprouts. Cook until bright green, about 2 to 3 minutes. Drain immediately and submerge in ice water to stop the cooking. Using a paring knife, cut off base and separate leaves. Set aside.

3. In a large bowl, mix together oil, shallot, thyme, sage, tarragon, lemon zest and juice. Add onion, tomato, cucumber, Brussels sprout leaves and cooled quinoa. Toss thoroughly to coat, and chill at least 30 minutes. Add basil, parsley, cheese and seeds just before serving.

Leslie Bilderback is a certified master baker, chef and cookbook author. A South Pasadena resident, she teaches her techniques online at culinarymasterclass.com.

52 | ARROYO | 11.11

11.11 | ARROYO | 53

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THE LIST

A SELECTIVE PREVIEW OF UPCOMING EVENTS COMPILED BY JOHN SOLLENBERGER

PHOTOS: Courtesy of Vroman’s Bookstroe (Julie Newmar); Corey Reese (Robin Givens); courtesy of Kidspace (Holiday Day Camp); courtesy of Descanso Gardens (Japanese Garden Festival); courtesy of Margaret Batjer; courtesy of Autry National Center (American Indian Arts Marketplace)

DEPRESSION BLUES AT THE PASADENA PLAYHOUSE

SUSHI, SAKE AND OTHER DELIGHTS AT DESCANSO

monies (tickets cost $10) start at 11 a.m.

leads the performance and solos. The

and 2 p.m. Sunday. Other activities are

concert repeats at 7 p.m. Nov. 6 at UCLA’s

Nov. 1 — The

Nov. 4 — In honor of the Japanese

free with Descanso admission.

Royce Hall. Tickets cost $24 to $105.

Pasadena Playhouse

Garden Festival, a sushi and sake tasting

Descanso Gardens is located at

The Alex Theatre is located at 216 N.

opens Blues for an

from Patina Restaurant Group runs from

1418 Descanso Dr., La Cañada

Brand Blvd., Glendale. Call (213) 622-

Alabama Sky by Pearl

6 to 8 p.m. The cost is $75 per person.

Flintridge. Call (818) 949-4200 or visit

7001 or visit laco.org.

Cleage, continuing

Call (818) 790-3663 for reservations.

descansogardens.org.

NATIVE AMERICAN ARTS MARKET AND FILMS AT THE AUTRY

through Nov. 27. The play takes place in Harlem during the summer of 1930, as the Great Depression

Nov. 5 and 6 —

does battle with the Harlem Renaissance.

The Autry National

Characters struggling to survive the eco-

Center presents its

nomic maelstrom include a blues singer,

annual American

an out-of-work costume designer and a

Indian Arts Market-

social worker trying to organize a family

place from 10 a.m.

planning clinic. Sheldon Epps directs. Per-

to 5 p.m. Native American artists from

formances are at 8 p.m. Tuesdays through

around the country sell works of art and

Fridays, 4 and 8 p.m. Saturdays and 2 and

cultural items; the event also includes

7 p.m. Sundays. Tickets cost $39 to $69;

Native dance, musicians, storytellers and

premium seating is available for $100.

children’s activities. At 5:30 p.m. Saturday,

The Pasadena Playhouse is located at

following the festival, the Sundance Insti-

39 S. El Molino Ave., Pasadena. Call (626)

tute at the Autry presents free public

356-7529 or visit pasadenaplayhouse.org.

screenings of films by emerging Native filmmakers, starting with Grab, Billy Luther’s

KIDSPACE HAPPENINGS

intimate short portraying Grab Day in

Nov. 1 — Free Family Night from 4 to

Laguna Pueblo tribe villages, followed by

8 p.m. offers storytelling, dances, songs

Shímásáni by Blackhorse Lowe, a narra-

and powwows evoking the lives of the

tive short based on the filmmaker’s grand-

state’s Native Americans, particularly the

mother’s life as a young woman in the

Acjachemen Nation, which inhabited Southern California for hundreds of years before Spanish missionaries arrived.

Nov. 12 — The Kidspace Flea Market, run

FROM CATWOMAN TO AUTHOR

1930s. A reception with the filmmakers starts at 7 p.m. The feature film On the Ice

by Andrew Okpeaha MacLean starts at 8 p.m.; it explores a tragic fight among

by kids, helps prepare them to be suc-

Nov. 12 — Tony and Golden Globe award--winning actress, dancer and choreogra-

Alaskan teenagers during a seal hunt.

cessful entrepreneurs as they sell and

pher Julie Newmar, the original Catwoman in the 1960s Batman television series,

The Autry National Center is located at

swap gently used items, homemade

discusses and signs her new book, The Conscious Catwoman Explains Life on

4700 Western Heritage Way, Griffith Park.

goods and more, from 10 a.m. to 2 p.m.

Earth, at 5 p.m. at Vroman’s Bookstore.

Call (323) 667-2000 or visit theautry.org.

Registration fee is $10.

Vroman’s Bookstore is located at 695 E. Colorado Blvd., Pasadena. Call (626) 449-

day Day Camp runs

WALK FOR HOPE BENEFITS CANCER RESEARCH

from 9 a.m. to 5 p.m.,

Nov. 6 — City of Hope’s Walk for Hope,

Nov. 25 — The Holi-

5320 or visit vromansbookstore.com.

with fun and holiday

presented by Staples, takes place at the

CHAMBER ORCHESTRA BRINGS BACH BRANDENBURG CYCLE

games from various

Nov. 5 and 6 —

cultures, science

Descanso’s annual

projects and more. Morning sessions

Japanese Garden

Nov. 5 — The Los

education programs for women’s cancers.

from 9 a.m. to 1 p.m. feature a workshop

Festival celebrates the

Angeles Chamber

The event, part of a nationwide series of

for making candles and wrapping paper;

East Asian country’s

Orchestra performs

walks, features sponsor giveaways, a sur-

afternoon sessions from 1 to 5 p.m. in-

culture from 10 a.m.

the complete cycle

vivors’ pavilion, live music and entertain-

medical center’s campus in Duarte. Proceeds support research, treatment and

clude an art and cookie-making work-

to 4 p.m. both days. Taiko drummers per-

of Bach’s beloved

ment, team photos and more. Registration

shop with a Native American theme. The

form at noon both days, and Yami Yamau-

Brandenburg Con-

and festivities open at 8 a.m. and the walk

cost is $60 for a half-day session, $100 for

chi creates a large-scale origami with an

certos at 8 p.m. at Glendale’s Alex Theatre.

starts at 9:45 a.m. Sunday.

all day. Register on the website.

8-foot-square sheet of paper at 11 a.m.

Each concerto is composed for multiple

City of Hope is located at 1500 E. Duarte

Kidspace Children’s Museum is located at

and 2 p.m. Saturday. Guests can also

soloists, showcasing the talents of many of

Blvd., Duarte. Call (800) 888-5323 or visit

480 N. Arroyo Blvd., Pasadena. Call (626)

learn the art of paper folding from 10 a.m.

the orchestra’s virtuoso principals. LACO

walk4hope.org to register or donate.

449-9144 or visit kidspacemuseum.org.

to 4 p.m. Saturday. Japanese tea cere-

Concertmaster Margaret Batjer (pictured)

–continued on page 56 11.11 | ARROYO | 55

THE LIST

100th birthday of its late founder, Dr. Ciwa Griffiths, a pioneer in the testing, training

Nov. 10 — The Pasadena Museum of His-

and treatment of hearing-impaired chil-

tory celebrates Los Angeles’ 230th birthday

dren, with an open house starting at 4 p.m.

with book signings and lectures on art

The organization helps those challenged

depicting the area’s people and places.

by hearing loss to develop and maintain

April Dammann discusses and signs her

communication skills in order to lead a nor-

first book, Exhibitionist: Earl Stendahl, Art

mal life.The public is invited to visit, tour the

Dealer as Impresario, at 7:30 p.m., about

facility and receive free hearing screenings.

a young Midwestern candy maker who

The HEAR Center is located at 301 E. Del

came to Southern California in 1909 and,

Mar Blvd., Pasadena. Call (626) 796-2016

with a showman’s zeal and an eye for art,

or visit hearcenter.org.

opened one of the most influential art

ART FOR ART’S SAKE

Nov. 6 — The Red Hen Press celebrates its 17th anniversary as Southern California’s

galleries of the last century.Tickets cost $15

top independent publisher of poetry and literary fiction with a champagne luncheon

($10 for members).

Nov. 11, 12 and 13 —

benefit at the Westin Pasadena at 11 a.m. The event includes an awards ceremony,

The Pasadena Museum of History is lo-

The nonprofit

raffle, silent auctions and readings by three noted authors --- Ron Carlson, (The Signal:

cated at 470 W. Walnut St., Pasadena. Call

Creative Arts

A Novel); poet Natasha Trethewey, 2007 Pulitzer Prize--winner for her collection Native

(626) 577-1660, ext. 10, for reservations and

Group in Sierra

Guard; and T.C. Boyle, prolific novelist (most recently, When the Killing’s Done) and

visit pasadenahistory.org for information.

Madre hosts its annual art festival,

Distinguished Professor of English at USC. Tickets cost $110; tables are available for

HEAR CENTER CELEBRATES FOUNDER’S CENTENNIAL

featuring works by more than 70 artists.

The Westin Pasadena is located at 191 N. Los Robles Ave., Pasadena. Contact anniversary@redhen.org.

Nov. 10 — The HEAR Center in Pasadena

from 7 to 9 p.m. for Erica Oller’s exhibition,

$1,000 and up. Proceeds benefit the press’ Writing in the Schools program.

celebrates what would have been the

56 | ARROYO | 11.11

The event opens Friday with a reception –continued on page 58

IMAGES: Courtesy of Red Hen Press; Erica Oller (Fragments)

RED HEN CROWS OVER 17 YEARS OF PUBLISHING SUCCESS

–continued from page 55

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SINCE

1969

Antique and Fine Art Auctioneers & Appraisers 11.11 | ARROYO | 57

THE LIST

–continued from page 57

working to prevent child abuse, hosts its

tion, Fragments. The show continues from

second annual “Bella Winter” holiday

10 a.m. to 5 p.m. Saturday and 10 a.m.

kickoff and fashion show at The Ameri-

to 3 p.m. Sunday. The weekend includes

cana at Brand in Glendale, benefiting

a student art sale.

the organization’s Grace Center, which

Creative Arts Group is located at 108 N.

helps women and children affected by

Baldwin Ave., Sierra Madre. Call (626)

domestic violence. The event includes a

355-8350 or visit creativeartsgroup.org.

photo op with Santa, performances by Silverlake Contemporary Ballet and the

DOUBLE-HEADED WEEKEND AT NORTON SIMON

A cut above.

Future Dancing Band, a runway fashion show, cocktails, wine-tasting and silent

Nov. 12 — Damon

auction. The event starts at 4 p.m.; a VIP

M. Willick, associate

after-party starts at 7 p.m. Tickets cost $20

professor of modern

for youth, $45 for adults and $150 for the

and contemporary

after-party package.

art history at Loyola

The Americana at Brand is located

Marymount Univer-

at 889 Americana Way, Glendale. Visit

sity, lectures on “A Meditation on the His-

5acres.org/events/bella-winter.

tory of Los Angeles Art: Thinking Through

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Dennis Hopper’s Double Standard” at 4 p.m. Hopper’s 1961 photograph ---

GLIDING THROUGH PERSHING SQUARE

his view of a three-way West Hollywood

Nov. 17 — The

intersection from the driver’s seat of his

“Downtown on Ice”

convertible --- inspires a broader discus-

outdoor skating rink

sion of commercial and car cultures and

returns to L.A.’s Persh-

landscape and feminist art, significant

ing Square through

elements in the city’s art history. Free with museum admission.

Jan. 16. The rink is open every day, including holidays. Ad-

Nov. 13 — Linda Lyke,

mission costs $6; skate rental is available

professor of art at

for $2.

Occidental College,

Pershing Square is located at 532 S. Olive

conducts a work-

Ave., Los Angeles. Call (213) 847-4970 or

shop in Pronto plate

visit laparks.org.

lithography, a new thography printing. Participants tour the

DESIRE AT A NOISE WITHIN

process involving a nontoxic form of licurrent exhibition Proof: The Rise of Print-

Nov. 19 — The

making in Southern California, then use

repertory theater

the printmaking lab at Occidental. Atten-

company A Noise

dees should bring a drawing, photo or

Within presents the

found image to use in the imaging of the

American classic

plate. The workshop runs from 11 a.m. to

Desire Under the Elms by Eugene O’Neill

2 p.m. The cost is $30 ($24 for members),

through Dec. 18. Dámaso Rodriguez di-

which includes materials and gallery ad-

rects the story of young Eben Cabot,

mission. Register at nortonsimon.org/ed-

who covets the

ucation/adults.

family farm as his voluptuous step-

The Norton Simon Museum is located at

mother sets her cap for him. Sexual

411 W. Colorado Blvd., Pasadena. Call

tension and hatred explode as the two

(626) 449-6840 or visit nortonsimon.org.

vie for the plot of land. Tickets cost $42 for Wednesday, Thursday and Sunday

58 | ARROYO | 11.11

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Nov. 13 — Five Acres, the Altadena-

rates are also available.

based child and family services agency

A Noise Within is located at 3352 E.

$46 for Friday and Saturday evenings and Sunday matinees. Special group

IMAGES: Courtesy of Norton Simon Museum (Damon M. Willick); © 2011 Estate of Louise Nevelson/Artists Rights Society (ARS), New York (Louise Nevelson, Untitled, 1967); Seth Flaxman (Pershing Square)

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