2018 MEDIA KIT
Magazine of the North
Produced In The North With National Appeal Artful Living is an elegant, intelligent publication highlighting culture, travel, style, home, adventure, food, drink and profiles meant to inspire and entertain. Published quarterly, it features beautiful design and engaging original content, bringing the best of the North to an affluent audience with impeccable taste.
WINTER 2017
AUTUMN 2015
SUMMER 2016
WINTER 2015
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Artful Living
•
Magazine of the North
OVERVIEW
#1 Reader-Ranked M AG A Z I N E I N T H E N O RT H
36% ARTFUL LIVING
27% MPLS.ST.PAUL
17% MINNESOTA MONTHLY
12%
8%
MIDWEST HOME
OTHER
University of St. Thomas Opus College of Business readership studies have shown that Artful Living is the most preferred publication among readers in the region.
Most Compared To
SOURCE: READERSHIP STUDIES CONDUCTED BY THE UNIVERSITY OF ST. THOMAS OPUS COLLEGE OF BUSINESS
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READERSHIP
The Artful Living audience comprises affluent, discerning tastemakers across the Northern region, including Minnesota, North Dakota, South Dakota, Iowa and Wisconsin.
Reach TOTAL CIRCULATION 52,000
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• Magazine Magazine of of the the North North
X
PASS-ALONG RATE 3.06
=
TOTAL IMPRESSIONS 159,120+
SOURCE: READERSHIP STUDIES CONDUCTED BY THE UNIVERSITY OF ST. THOMAS OPUS COLLEGE OF BUSINESS
Distribution DIRECT MAIL 40,778 copies Controlled distribution to a handpicked audience. NEWSSTAND AND DISTRIBUTION PARTNERS 11,222 copies Artful Living is available from our premier advertising and marketing partners, at all 24 Coldwell Banker Burnet locations, and at the following locales.
HOTELS
NEWSSTANDS
CLUBS
SALONS
RETAIL LOCATIONS
AUTO DEALERSHIPS
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Timeless Appeal Artful Living readers tend to save issues for up to a year — much longer than the average monthly publication — and even collect them for their personal archives. They often display the magazine in a place of prominence, such as the coffee table, and pass it along to family, friends and colleagues.
Shelf Life 3–4 months OTHER MAGAZINES
PHOTOGRAPHY BY 2ND TRUTH
1 month
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READER PROFILE
Demographics GENDER
AGE
Female
69%
18–34
13%
Male
31%
35–44
16%
45–54
29%
55+
42%
HOUSEHOLD INCOME AVERAGE
20 6
$224,219
<$99,999
22%
Median Age
48 years
$100,000–$199,999
43%
College Degree+
84%
$200,000–$299,999
16%
Home Ownership
92%
$300,000+
19%
Second Home Ownership
36%
Artful Artful Living Living• •Magazine Magazine ofof the the North North
SOURCE: READERSHIP STUDIES CONDUCTED BY THE UNIVERSITY OF ST. THOMAS OPUS COLLEGE OF BUSINESS
READER ENGAGEMENT
Statistics
91% 95
%
81%
of readers think it is important to support local businesses
are pleased with the quality of advertisements
73
%
buy new clothing, accessories and cosmetics on a monthly basis
SOURCE: READERSHIP STUDIES CONDUCTED BY THE UNIVERSITY OF ST. THOMAS OPUS COLLEGE OF BUSINESS
are constantly looking for ways to improve their home
89% 42
%
plan to remodel their home in the next year
plan to take a vacation in the next year
74
%
consider Artful Living a trusted resource guide
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P R I N T R AT E S
Rates 1X
2X
4X
HALF PAGE
$4,381
$3,413
$2,803
FULL PAGE
$7,727
$6,181
$4,944
SPREAD
$12,795
$10,235
$8,200
Customized ad placement packages available upon request.
Advertising Questions Emma Cutler Velez, Director of Sales ecutler@artfulliving.com • 612-803-1910
Creative Services Artful Living can provide creative direction and collateral to help your brand get the recognition it deserves. Inquire for details.
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• Magazine Artful Artful Living Living• Magazine ofof the the North North
AD SPECS + SUBMISSION
SPREAD
FULL PAGE
HALF PAGE (VERTICAL)
HALF PAGE (HORIZONTAL)
Ad Specs SIZE
TRIM
SPREAD
20" W x 12" H
FULL PAGE
10" W x 12" H
HALF PAGE (VERTICAL)
4.5" W x 10.875" H
HALF PAGE (HORIZONTAL)
8.5" W x 5" H
All files must be submitted in print-ready PDF format with .125" bleed and crop marks. Final ad, including all imagery within the ad, must be saved at 300 DPI.
Creative Submissions + Questions Genevieve Cossette, Director of Marketing gcossette@artfulliving.com • 952-230-3133
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EDITORIAL CALENDAR + AD DEADLINES
WINTER The Travel Issue
SPRING The Food + Wine Issue
SUMMER The Adventure Issue
AU T U M N + H O L I DAY The Style Issue
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Magazine Magazine of of the the North North
2018
2019
AD CLOSE
AD CLOSE
November 14, 2017
November 13, 2018
IN HOMES
IN HOMES
January 2018
January 2019
AD CLOSE
AD CLOSE
January 30, 2018
January 29, 2019
IN HOMES
IN HOMES
March 2018
March 2019
AD CLOSE
AD CLOSE
April 3, 2018
April 2, 2019
IN HOMES
IN HOMES
May 2018
May 2019
AD CLOSE
AD CLOSE
August 21, 2018
August 20, 2019
IN HOMES
IN HOMES
October 2018
October 2019
EDITORIAL CONTENT
Recurring Sections COMPASS
ADVENTURE
A definitive guide for how to spend the season
Desirable destinations across the North, the country and the globe
An ode to the outdoor enthusiast, encompassing leisure and recreation
CULTURE
FEATURE
INTEL
Curated lifestyle coverage ranging from arts and culture to food and philanthropy
In-depth original content
An array of intriguing coverage, such as analysis, essays and interviews
STYLE
HOME
The latest and greatest in beauty, fashion, wellness and the like
All things abode, from design and décor to real estate and remodeling
PHOTOGRAPHY BY ERIC HUSBAND
LIVE ARTFULLY
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SPECIAL UNITS
Artful Living offers exclusive, specialized options to advertisers that showcase their brands in unique, attention-grabbing ways. Opportunities are limited and are available on a first-come, first-served basis.
Bellyband A wraparound promotional piece that appears on select or all mailed copies. Can be printed on both sides in full color.
Polybag Item A standalone card or booklet packaged with select or all mailed copies.
Promotional Card A standalone promotional piece that is blown or tipped into select or all copies.
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Gatefold A foldout unit printed on both sides that appears in all copies. Available in four pages, eight pages or an eight-page barn-door format.
Custom Paper Stock Ad An ad printed on custom paper stock that appears in all copies.
Tabbed Page An ad printed on custom paper stock with a tab that appears in all copies.
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BRANDED CONTENT
Appearing in all copies, this custom, specialized editorial coverage brings awareness to advertisers' brands while helping them achieve specific marketing goals.
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PHOTOGRAPHY BY 2ND TRUTH
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D I G I TA L
Reach Artful Living has a far-reaching digital presence across a variety of platforms, reaching 730,000+ people, up 23% year over year.
Each issue receives additional online impressions and reads. AVERAGE IMPRESSIONS PER ISSUE
673,321
AVERAGE READS PER ISSUE
11,227
Demographics GENDER
AGE
Female
75%
18–24
15%
Male
25%
25–34
25%
35–44
18%
45–54
21%
55–64
14%
65+
7%
Tastemaker Engagement Artful Living has impressive social-media interactivity with local, national and international influencers.
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D I G I TA L PA R T N E R S H I P S
Strategic Partnerships BRANDED CONTENT Custom, specialized website content designed to create brand awareness as well as promote events and special offerings. INFLUENCERS Custom content and outreach to a trusted network of tastemakers. SOCIAL MEDIA Custom content across social-media platforms. PROMOTIONS + GIVEAWAYS Customized digital program to encourage interaction and capture data.
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THE ARTFUL NOTE
Sent out twice monthly, this e-newsletter features engaging content, beautiful imagery, and exclusive opportunities for advertising and branded content.
15,000+
SUBSCRIBERS
28.2%
OPEN RATE
16.6%
INDUSTRY AVERAGE
PHOTOGRAPHY BY 2ND TRUTH
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Artful Note Rates Sponsorship package includes a banner ad in the Artful Note, a featured website post and social-media coverage.
1X
3X
6X
$2,070
$1,800
$1,530
1X
6X
12X
24X
BANNER AD
$1,092
$805
$575
$500
NATIVE AD
$1,200
$885
$632
$550
CUSTOM GIF AD*
Inquire for rates.
SPONSORSHIP PACKAGE
*Custom ad in an animated GIF format.
Creative Services Artful Living can provide creative direction and collateral to help your brand get the recognition it deserves. Inquire for details.
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EVENTS
Signature Events Sponsorship packages of varying levels are available for Artful Living’s exclusive signature events, putting advertisers’ brands front and center before an affluent, engaged audience.
Media Sponsorships Artful Living offers a select number of media sponsorships for premier advertiser events. Considerations are made on an ongoing basis.
Exclusive Events Artful Living collaborates with advertisers and marketing partners on custom events and initiatives to achieve specific objectives.
PHOTOGRAPHY BY 2ND TRUTH
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Artful Living
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Magazine of the North
PHOTOGRAPHY BY ROY SON
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C R E AT I V E S E R V I C E S
Artful Living offers a variety of creative services exclusively to its advertisers and marketing partners. Let us help you build and bolster your brand.
Branding We can help you launch or grow your business with such services as brand identity and positioning, branding guideline development, logo and iconography design, content strategy, social-media consultation, and website design.
Copywriting and Editing Clear, concise messaging that reflects your brand's identity across all channels is key to achieving your marketing goals. We can provide copywriting and editing services, from press releases and website copy to client-facing materials and more.
Marketing Collateral From brochures and signage to banner ads and email blasts, we can create on-brand print and digital collateral to support your marketing goals.
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Magazine Magazine of of the the North North
Photography Services
PHOTOGRAPHY BY 2ND TRUTH AND ROY SON
We can oversee and execute photo shoots on your behalf, including market research, art direction, talent sourcing, prop and wardrobe styling, and handling of both production and post-production logistics. Whether you need new head shots, product photos or social-media images, let us put our proven skills to work for your brand.
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“Artful Living is a lifestyle. Our mission is to create remarkable, compelling content that is loved by our readers and that drives sales for our advertisers. Proudly produced by a brilliant group of editors, writers and designers, Artful Living has become a trusted brand and the most preferred consumer magazine in the North.” – FRANK ROFFERS, PUBLISHER + EDITOR-IN-CHIEF
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Artful Artful Living Living
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Magazine Magazine of of the the North North
C O N TAC T
Publisher + Editor-In-Chief Frank Roffers froffers@artfulliving.com 952-237-1100
Managing Editor Hayley Saunders hsaunders@artfulliving.com 612-581-4750
Director of Sales Emma Cutler Velez ecutler@artfulliving.com 612-803-1910
Director of Marketing Genevieve Cossette gcossette@artfulliving.com 612-840-1622
Office 218 Washington Avenue North, Suite 220 Minneapolis, MN 55401 952-230-3133
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MAGAZINE OF THE NORTH
/ArtfulLivingMag
952-230 -3133
â&#x20AC;¢
ARTFULLIVING.COM