2019 MEDIA KIT
MAGAZINE
of the
NORTH
PRODUCED the with
in
NORTH
N AT I O N A L APPEAL
SPRING 2018
WINTER 2017
COVER PHOTOGRAPHY BY GRAY MALIN
WINTER 2016
SUMMER 2015
artfullivingmagazine.com
| Winter 2016
1
artfullivingmagazine.com
| Summer 2015
1
Artful Living is an elegant, intelligent publication highlighting CULTURE, TRAVEL, STYLE, HOME, ADVENTURE, FOOD, DRINK and PROFILES meant to inspire and entertain. Published quarterly, it features beautiful design and engaging original content, bringing the best of the North to an affluent audience with impeccable taste. More than simply a magazine, the Artful Living lifestyle brand is headquartered in Minneapolis.
OV E RV I E W
#1 Reader-Ranked MAGAZINE in the
NORTH
47
%
20
%
16
%
7
%
Mpls.St.Paul
Minnesota Monthly
5
%
Midwest Home
4
%
Star Tribune Magazine
1
%
Spaces
Readership studies show that Artful Living is the most preferred publication among readers in the region.
Source University of St. Thomas Opus College of Business readership study
Other
The Artful Living audience comprises AFFLUENT, DISCERNING TASTEMAKERS across the Northern region, including Minnesota, North Dakota, South Dakota, Iowa and Wisconsin.
Most Compared To
READERSHIP
Reach
TOTAL CIRCULATION 56,000+
PASS-ALONG RATE 3.06
TOTAL IMP RESSIONS PER ISSUE 171,360+
Source University of St. Thomas Opus College of Business readership study
Distribution DIRECT MAIL 41,000+ copies Controlled distribution to a handpicked audience. NEWSSTAND AND DISTRIBUTION PARTNERS 15,000+ copies Artful Living is available from our premier advertising and marketing partners, at all 24 Coldwell Banker Burnet locations, and at the following locales. HOTELS
N E W S S TA N D S
CLUBS
SALONS
R E TA I L E R S
AUTO DEALERSHIPS
Timeless Appeal Artful Living readers tend to create a personal collection of past magazine issues, saving them for years to come. They often display the magazine in places of prominence around their homes and offices, and share it with family, friends and colleagues.
Staying Power 3–4 months
1 month
OTHER MAGAZINES
PHOTOGRAPHY BY PAUL CROSBY
READER PROFILE
Demographics GENDER Female
66%
Male
34%
AGE 18–34
15%
35–44
11%
45–54
26%
55+
48%
Median Age
54 years
College Degree+
88%
Second Home Ownership
31%
HOUSEHOLD INCOME AVERAGE
$224,219
<$99,999
29%
$100,000–$199,999
31%
$200,000–$299,999
15%
$300,000+
25%
Source Organizational Effectiveness Research Group readership study
Statistics
of readers are constantly looking for ways to improve their home.
70
%
30% 25
%
90%
plan to remodel their home in the next year. are currently considering purchasing a new home.
pass their copy of Artful Living on to at least one other person.
83%
PHOTOGRAPHY BY 2ND TRUTH
34
Source Organizational Effectiveness Research Group readership study
%
consider Artful Living a trusted resource.
are owners/partners/presidents of their business.
90%
plan to take a vacation in the next year.
96%
think it is important to support local businesses.
88
%
61%
buy clothing, accessories and cosmetics on a monthly basis.
have recently purchased items or used services seen in Artful Living.
P R I N T R AT E S + S P E C S
Rates
1X
2X
3X
4X
HALF PAGE
$4,381
$3,413
$3,108
$2,803
FULL PAGE SPREAD
$7,727
$6,181
$5,563
$4,944
$12,795
$10,235
$9,218
$8,200
Custom ad placement packages available upon request. Print ads within the magazine are also published online with hyperlink to advertiser's website. Two-page spreads receive premium placement.
Advertising Questions Emma Cutler Velez, Director of Sales evelez@artfulliving.com • 612-803-1910
Creative Services Artful Living can provide creative direction and collateral to help your brand get the recognition it deserves. Inquire for details.
B:10.25” T:10” S:9.5”
We're just trying to make our great, great, great, great, great, great, great, great grandfather proud.
SPREAD
HALF PAGE (VERTICAL)
FULL PAGE
HALF PAGE (HORIZONTAL)
Ad Specs SIZE
TRIM
SPREAD
20" W x 12" H
FULL PAGE
10" W x 12" H
HALF PAGE (VERTICAL)
4.5" W x 10.875" H
HALF PAGE (HORIZONTAL)
8.5" W x 5" H
All files must be submitted in print-ready PDF format with .25" bleed and crop marks. Final ad, including all imagery within the ad, must be saved at 300 DPI.
Artwork Submissions + Questions Mitchell Lambert, Project Manager • mlambert@artfulliving.com
T:12”
S:11.5”
PLEASE DRINK RESPONSIBLY. KETEL ONE Vodka. Distilled from Wheat. 40% Alc/Vol. © 2017 Imported by Ketel One USA, Aliso Viejo, CA.
B:12.25”
Refined
E D I TO R I A L C A L E N DA R + CO N T E N T
WINTER The Travel Issue
2019
2020
AD CLOSE
AD CLOSE
November 13, 2018
November 2019
AD CLOSE
AD CLOSE
January 29, 2019
January 2020
AD CLOSE
AD CLOSE
April 2, 2019
April 2020
AD CLOSE
AD CLOSE
August 20, 2019
August 2020
IN HOMES January
SPRING The Food + Wine Issue IN HOMES March
SUMMER The Adventure Issue IN HOMES May
AUTUMN + H O L I D AY The Style Issue IN HOMES October
In Every Issue CULTURE Curated lifestyle coverage from arts and culture to food and drink
STYLE The latest trends in beauty, fashion, wellness and the like
COMPASS Desirable destinations across the North, the country and the globe
FEATURE
PHOTOGRAPHY BY JON HUELSKAMP/LANDMARK
In-depth original content
HOME All things abode, from design and dĂŠcor to real estate and remodeling
ADVENTURE An ode to the outdoor enthusiast, encompassing leisure pursuits
INTEL An array of intriguing coverage, such as analysis, essays and interviews
SPECIAL UNITS
Artful Living offers EXCLUSIVE CUSTOM OPTIONS to advertisers that showcase their brands in unique, attention-grabbing ways. Opportunities are limited and are available on a first-come, first-served basis.
Bellyband A wraparound promotional piece that appears on select or all mailed copies. Can be printed on both sides in full color.
Polybag Item A standalone card or booklet packaged with select or all mailed copies.
Promotional Card A standalone promotional piece that is blown or tipped into select or all copies.
Gatefold A foldout unit printed on both sides that appears in all copies. Available in four pages, eight pages or an eight-page barn-door format.
Custom Paper Stock Ad An ad printed on custom paper stock that appears in all copies.
Tabbed Page An ad printed on custom paper stock with a tab that appears in all copies.
BRANDED CONTENT
Appearing in all copies, this CUSTOM BRANDED EDITORIAL COVERAGE brings awareness to advertisers' brands while helping them achieve their specific marketing goals.
NORTH NOTABLES Appearing in every issue, this Artful Living promotion highlights significant individuals and businesses across the Northern region, telling advertisers' stories to our audience.
D I G I TA L
The Artful Living lifestyle brand has a robust online presence, with a loyal and diverse following.
Reach Artful Living reaches 1,034,000+ people across a variety of digital platforms.
Each issue receives additional online impressions and reads: AVERAGE IMPRESSIONS PER ISSUE 694,171
Demographics GENDER
AGE
Female
77%
18–24
6%
Male
23%
25–34
34%
35–44
28%
45–54
18%
55–64
10%
65+
4%
This bimonthly e-newsletter features engaging content, beautiful imagery, and exclusive opportunities for advertising and branded content.
15,000+
SUBSCRIBERS
20.5% 16.6%
OPEN RATE INDUSTRY AVERAGE
Strategic Partnerships BRANDED CONTENT Custom website coverage designed to create brand awareness as well as promote events and special offerings
INFLUENCERS Curated outreach to a handpicked network of trusted tastemakers
SOCIAL MEDIA Custom content across a variety of social-media platforms
PROMOTIONS + GIVEAWAYS
PHOTOGRAPHY PROVIDED BY AMAN
Custom digital program to encourage interaction and capture data
D I G I TA L R AT E S + S P E C S
HORIZONTAL
VERTICAL
Website Ad Specs
SIZE
HORIZONTAL
1960 px W x 500 px H
VERTICAL
600 px W x 1200 px H
All ads should be submitted in at least 72 DPI in RGB format. If ad has a white background, it should be submitted with a border to differentiate from website background. Inquire for current website ad rates and custom packages.
Artful Note Rates Sponsorship package includes a banner ad in the Artful Note, a featured website post and social-media coverage.
1X
3X
6X
SPONSORSHIP PACKAGE
$2,070
$1,800
$1,530
1X
6X
12X
24X
BANNER AD
$1,092
$805
$575
$500
NATIVE AD
$1,200
$885
$632
$550
Custom packages and units available upon request.
Artful Note Ad Specs
SIZE
BANNER AD
640 px W x 185 px H
NATIVE AD
900 px W x 540 px H
Creative Services Artful Living can provide creative direction and collateral to help your brand get the recognition it deserves. Inquire for details.
Artwork Submissions + Questions Kathleen Gildea, Project Manager â&#x20AC;¢ kgildea@artfulliving.com
A R T F U L C O . C R E AT I V E S E R V I C E S
Artful Co. is the studio wing of Artful Living, offering CREATIVE SERVICES to our advertising and marketing partners. Let us put our proven talents to use to build and bolster your brand.
Branding + Design We can help you launch or grow your business with brand positioning and identity, logo and iconography design, content strategy, social-media consultation, website design, and collateral creation.
Copywriting + Editing Let us tell your story with clear, concise messaging. We can provide copywriting and editing to address all your needs, from press releases to website copy to marketing materials and more.
Photography + Videography We can successfully envision and execute your photo or video shoot, including market research, art direction, talent sourcing, prop and wardrobe styling, and handling of both production and post-production logistics.
Promotions We can create attention-grabbing guerilla marketing campaigns, such as custom mailings, digital promotions and client appreciation gifts.
Events From intimate affairs to festive fetes, we know how to throw a party. We can plan and execute thoughtful, unique events that reflect your brand and help you achieve your marketing goals.
SIGNATURE EVENTS Sponsorship packages of varying levels are available for Artful Livingâ&#x20AC;&#x2122;s exclusive signature events, putting advertisersâ&#x20AC;&#x2122; brands front and center before an affluent, engaged audience.
MEDIA SPONSORSHIPS Artful Living offers a select number of media sponsorships for premier advertiser events. Considerations are made on an ongoing basis.
EXCLUSIVE EVENTS Artful Living collaborates with advertisers and marketing partners on custom events and initiatives to achieve specific objectives.
remarkable, compelling content that is loved by our readers and that drives sales for our advertisers. Proudly produced by a brilliant group of editors, writers and designers, Artful Living has become a trusted brand and the most preferred consumer magazine in the North.”
– F RANK ROFFERS, PUBLISHER + EDITOR-IN-CHIEF
PHOTOGRAPHY BY BRANDON WERTH
“Artful Living is a lifestyle. Our mission is to create
C O N TA C T U S
Director of Sales Emma Cutler Velez evelez@artfulliving.com 612-803-1910
Publisher + Editor-in-Chief Frank Roffers froffers@artfulliving.com 952-237-1100
Managing Editor Hayley Saunders hsaunders@artfulliving.com 612-581-4750
Director of Marketing Genevieve Cossette gcossette@artfulliving.com 612-840-1622
Project Managers Kathleen Gildea kgildea@artfulliving.com 952-380-8301 Mitchell Lambert mlambert@artfulliving.com 952-230-3133
Headquarters 218 Washington Avenue North, Suite 220 Minneapolis, MN 55401 952-230-3133
MAGAZINE of the
NORTH
ArtfulLiving.com
612-803-1910
/ArtfulLivingMag