Artful Living Magazine | Media Kit 2019

2019 MEDIA KIT

MAGAZINE

of the

NORTH

PRODUCED the with

in

NORTH

N AT I O N A L APPEAL

SPRING 2018

WINTER 2017

COVER PHOTOGRAPHY BY GRAY MALIN

WINTER 2016

SUMMER 2015

artfullivingmagazine.com

| Winter 2016

1

artfullivingmagazine.com

| Summer 2015

1

Artful Living is an elegant, intelligent publication highlighting CULTURE, TRAVEL, STYLE, HOME, ADVENTURE, FOOD, DRINK and PROFILES meant to inspire and entertain. Published quarterly, it features beautiful design and engaging original content, bringing the best of the North to an affluent audience with impeccable taste. More than simply a magazine, the Artful Living lifestyle brand is headquartered in Minneapolis.

OV E RV I E W

#1 Reader-Ranked MAGAZINE in the

NORTH

47

%

20

%

16

%

7

%

Mpls.St.Paul

Minnesota Monthly

5

%

Midwest Home

4

%

Star Tribune Magazine

1

%

Spaces

Readership studies show that Artful Living is the most preferred publication among readers in the region.

Source University of St. Thomas Opus College of Business readership study

Other

The Artful Living audience comprises AFFLUENT, DISCERNING TASTEMAKERS across the Northern region, including Minnesota, North Dakota, South Dakota, Iowa and Wisconsin.

Most Compared To

READERSHIP

Reach

TOTAL CIRCULATION 56,000+

PASS-ALONG RATE 3.06

TOTAL IMP RESSIONS PER ISSUE 171,360+

Source University of St. Thomas Opus College of Business readership study

Distribution DIRECT MAIL 41,000+ copies Controlled distribution to a handpicked audience.

NEWSSTAND AND DISTRIBUTION PARTNERS 15,000+ copies Artful Living is available from our premier advertising and marketing partners, at all 24 Coldwell Banker Burnet locations, and at the following locales.

HOTELS

N E W S S TA N D S

CLUBS

SALONS

R E TA I L E R S

AUTO DEALERSHIPS

Timeless Appeal Artful Living readers tend to create a personal collection of past magazine issues, saving them for years to come. They often display the magazine in places of prominence around their homes and offices, and share it with family, friends and colleagues.

Staying Power 3–4 months

1 month

OTHER MAGAZINES

PHOTOGRAPHY BY PAUL CROSBY

READER PROFILE

Demographics GENDER Female

66%

Male

34%

AGE 18–34

15%

35–44

11%

45–54

26%

55+

48%

Median Age

54 years

College Degree+

88%

Second Home Ownership

31%

HOUSEHOLD INCOME AVERAGE

$224,219

<$99,999

29%

$100,000–$199,999

31%

$200,000–$299,999

15%

$300,000+

25%

Source Organizational Effectiveness Research Group readership study

Statistics

of readers are constantly looking for ways to improve their home.

70

%

30% 25

%

90%

plan to remodel their home in the next year. are currently considering purchasing a new home.

pass their copy of Artful Living on to at least one other person.

83%

PHOTOGRAPHY BY 2ND TRUTH

34

Source Organizational Effectiveness Research Group readership study

%

consider Artful Living a trusted resource.

are owners/partners/presidents of their business.

90%

plan to take a vacation in the next year.

96%

think it is important to support local businesses.

88

%

61%

buy clothing, accessories and cosmetics on a monthly basis.

have recently purchased items or used services seen in Artful Living.

P R I N T R AT E S + S P E C S

Rates

1X

2X

3X

4X

HALF PAGE

$4,381

$3,413

$3,108

$2,803

FULL PAGE

SPREAD

$7,727

$6,181

$5,563

$4,944

$12,795

$10,235

$9,218

$8,200

Custom ad placement packages available upon request. Print ads within the magazine are also published online with hyperlink to advertiser's website. Two-page spreads receive premium placement.

Advertising Questions Emma Cutler Velez, Director of Sales evelez@artfulliving.com • 612-803-1910

Creative Services Artful Living can provide creative direction and collateral to help your brand get the recognition it deserves. Inquire for details.

B:10.25” T:10” S:9.5”

We're just trying to make our great, great, great, great, great, great, great, great grandfather proud.

SPREAD

HALF PAGE (VERTICAL)

FULL PAGE

HALF PAGE (HORIZONTAL)

Ad Specs SIZE

TRIM

SPREAD

20" W x 12" H

FULL PAGE

10" W x 12" H

HALF PAGE (VERTICAL)

4.5" W x 10.875" H

HALF PAGE (HORIZONTAL)

8.5" W x 5" H

All files must be submitted in print-ready PDF format with .25" bleed and crop marks. Final ad, including all imagery within the ad, must be saved at 300 DPI.

Artwork Submissions + Questions Mitchell Lambert, Project Manager • mlambert@artfulliving.com

T:12”

S:11.5”

PLEASE DRINK RESPONSIBLY. KETEL ONE Vodka. Distilled from Wheat. 40% Alc/Vol. © 2017 Imported by Ketel One USA, Aliso Viejo, CA.

B:12.25”

Refined

E D I TO R I A L C A L E N DA R + CO N T E N T

WINTER The Travel Issue

2019

2020

AD CLOSE

AD CLOSE

November 13, 2018

November 2019

AD CLOSE

AD CLOSE

January 29, 2019

January 2020

AD CLOSE

AD CLOSE

April 2, 2019

April 2020

AD CLOSE

AD CLOSE

August 20, 2019

August 2020

IN HOMES January

SPRING The Food + Wine Issue IN HOMES March

SUMMER The Adventure Issue IN HOMES May

AUTUMN + H O L I D AY The Style Issue IN HOMES October

In Every Issue CULTURE Curated lifestyle coverage from arts and culture to food and drink

STYLE The latest trends in beauty, fashion, wellness and the like

COMPASS Desirable destinations across the North, the country and the globe

FEATURE

PHOTOGRAPHY BY JON HUELSKAMP/LANDMARK

In-depth original content

HOME All things abode, from design and dĂŠcor to real estate and remodeling

ADVENTURE An ode to the outdoor enthusiast, encompassing leisure pursuits

INTEL An array of intriguing coverage, such as analysis, essays and interviews

SPECIAL UNITS

Artful Living offers EXCLUSIVE CUSTOM OPTIONS to advertisers that showcase their brands in unique, attention-grabbing ways. Opportunities are limited and are available on a first-come, first-served basis.

Bellyband A wraparound promotional piece that appears on select or all mailed copies. Can be printed on both sides in full color.

Polybag Item A standalone card or booklet packaged with select or all mailed copies.

Promotional Card A standalone promotional piece that is blown or tipped into select or all copies.

Gatefold A foldout unit printed on both sides that appears in all copies. Available in four pages, eight pages or an eight-page barn-door format.

Custom Paper Stock Ad An ad printed on custom paper stock that appears in all copies.

Tabbed Page An ad printed on custom paper stock with a tab that appears in all copies.

BRANDED CONTENT

Appearing in all copies, this CUSTOM BRANDED EDITORIAL COVERAGE brings awareness to advertisers' brands while helping them achieve their specific marketing goals.

NORTH NOTABLES Appearing in every issue, this Artful Living promotion highlights significant individuals and businesses across the Northern region, telling advertisers' stories to our audience.

D I G I TA L

The Artful Living lifestyle brand has a robust online presence, with a loyal and diverse following.

Reach Artful Living reaches 1,034,000+ people across a variety of digital platforms.

Each issue receives additional online impressions and reads: AVERAGE IMPRESSIONS PER ISSUE 694,171

Demographics GENDER

AGE

Female

77%

18–24

6%

Male

23%

25–34

34%

35–44

28%

45–54

18%

55–64

10%

65+

4%

This bimonthly e-newsletter features engaging content, beautiful imagery, and exclusive opportunities for advertising and branded content.

15,000+

SUBSCRIBERS

20.5% 16.6%

OPEN RATE INDUSTRY AVERAGE

Strategic Partnerships BRANDED CONTENT Custom website coverage designed to create brand awareness as well as promote events and special offerings

INFLUENCERS Curated outreach to a handpicked network of trusted tastemakers

SOCIAL MEDIA Custom content across a variety of social-media platforms

PROMOTIONS + GIVEAWAYS

PHOTOGRAPHY PROVIDED BY AMAN

Custom digital program to encourage interaction and capture data

D I G I TA L R AT E S + S P E C S

HORIZONTAL

VERTICAL

Website Ad Specs

SIZE

HORIZONTAL

1960 px W x 500 px H

VERTICAL

600 px W x 1200 px H

All ads should be submitted in at least 72 DPI in RGB format. If ad has a white background, it should be submitted with a border to differentiate from website background.

Inquire for current website ad rates and custom packages.

Artful Note Rates Sponsorship package includes a banner ad in the Artful Note, a featured website post and social-media coverage.

1X

3X

6X

SPONSORSHIP PACKAGE

$2,070

$1,800

$1,530

1X

6X

12X

24X

BANNER AD

$1,092

$805

$575

$500

NATIVE AD

$1,200

$885

$632

$550

Custom packages and units available upon request.

Artful Note Ad Specs

SIZE

BANNER AD

640 px W x 185 px H

NATIVE AD

900 px W x 540 px H

Creative Services Artful Living can provide creative direction and collateral to help your brand get the recognition it deserves. Inquire for details.

Artwork Submissions + Questions Kathleen Gildea, Project Manager â&#x20AC;¢ kgildea@artfulliving.com

A R T F U L C O . C R E AT I V E S E R V I C E S

Artful Co. is the studio wing of Artful Living, offering CREATIVE SERVICES to our advertising and marketing partners. Let us put our proven talents to use to build and bolster your brand.

Branding + Design We can help you launch or grow your business with brand positioning and identity, logo and iconography design, content strategy, social-media consultation, website design, and collateral creation.

Copywriting + Editing Let us tell your story with clear, concise messaging. We can provide copywriting and editing to address all your needs, from press releases to website copy to marketing materials and more.

Photography + Videography We can successfully envision and execute your photo or video shoot, including market research, art direction, talent sourcing, prop and wardrobe styling, and handling of both production and post-production logistics.

Promotions We can create attention-grabbing guerilla marketing campaigns, such as custom mailings, digital promotions and client appreciation gifts.

Events From intimate affairs to festive fetes, we know how to throw a party. We can plan and execute thoughtful, unique events that reflect your brand and help you achieve your marketing goals.

SIGNATURE EVENTS Sponsorship packages of varying levels are available for Artful Livingâ&#x20AC;&#x2122;s exclusive signature events, putting advertisersâ&#x20AC;&#x2122; brands front and center before an affluent, engaged audience.

MEDIA SPONSORSHIPS Artful Living offers a select number of media sponsorships for premier advertiser events. Considerations are made on an ongoing basis.

EXCLUSIVE EVENTS Artful Living collaborates with advertisers and marketing partners on custom events and initiatives to achieve specific objectives.

remarkable, compelling content that is loved by our readers and that drives sales for our advertisers. Proudly produced by a brilliant group of editors, writers and designers, Artful Living has become a trusted brand and the most preferred consumer magazine in the North.”

– ­F RANK ROFFERS, PUBLISHER + EDITOR-IN-CHIEF

PHOTOGRAPHY BY BRANDON WERTH

“Artful Living is a lifestyle. Our mission is to create

C O N TA C T U S

Director of Sales Emma Cutler Velez evelez@artfulliving.com 612-803-1910

Publisher + Editor-in-Chief Frank Roffers froffers@artfulliving.com 952-237-1100

Managing Editor Hayley Saunders hsaunders@artfulliving.com 612-581-4750

Director of Marketing Genevieve Cossette gcossette@artfulliving.com 612-840-1622

Project Managers Kathleen Gildea kgildea@artfulliving.com 952-380-8301 Mitchell Lambert mlambert@artfulliving.com 952-230-3133

Headquarters 218 Washington Avenue North, Suite 220 Minneapolis, MN 55401 952-230-3133

MAGAZINE of the

NORTH

ArtfulLiving.com

612-803-1910

/ArtfulLivingMag