Press Release July 2013
Ecora ‘home’ opens flagship London store Natural interiors specialist Ecora is launching its first ‘home’ store later this month. One of London’s best known natural flooring specialists Ecora is expanding its collection of eco inspired products with the launch of it’s new and innovative ‘home’ store. Combining a collection of rustic and urban style furnishings Ecora ‘home’ in East Sheen will offer an eclectic mix of vintage and contemporary accessories including storage, lighting, ceramics, kitchenware, throws and rugs. The concept is simple, and the products natural, fresh and contemporary with a sense of the quirky and unusual. Original one-off vintage finds sit comfortably alongside ultra modern European designs. A mix and match of natural materials are evident throughout the Ecora ‘home’ collection. Weathered timber, stark ceramics, industrial steel, heavy canvass and recycled glass all contribute to the utilitarian style. Ecora ‘home’ focuses on practical everyday items that have a timeless ‘made to last’ quality. The flagship store opens its doors this month and includes a selection of accessories perfect for autumn inspired interiors. Creative Director Carole Robb explains “we have researched extensively to find unique and eyecatching designs that have an enduring feel-good factor and that are both functional and beautiful.” She adds “Everyday practical items need not be boring and Ecora ‘home’ offers the best of urban style by mixing vintage furnishings with innovative new designs.” The Autumn Interiors 2013 Collection from Ecora ‘home’ includes cookware, storage and lighting all at affordable prices. www.ecora.co.uk
Product information from Ecora ‘home’
Hard wearing Canvas Storage Truck. A retro design these durable storage trucks are handmade in the USA by an original mail truck company established in1921. Ecora ‘home’ offers a domestic version ideal for laundry, magazines toys etc. Constructed from Mild steel with non-marking caster wheels and a heavy canvas basket. Width58cms X Depth38cms X Height50cms. Retail £175 Austrian Enamelware Containers – the manufacturer of these timeless containers have been producing similar products since 1550 and their business is powered by their own hydroelectric eco plants. Round Food Pot with Lid 1 litre 14cm diameter Retail £34 Concrete and Silicone rubber light designed by Netherlands based Industrial designer Renate Vos measures 18cms Diameter X17cms Height Retail £130.00 Notes to Editors Ecora is one of the UK’s leading suppliers of wood flooring, environmentally friendly paints and natural furnishings. Based in London Ecora has a designated flooring showroom in Belsize Park and a natural Home Store in East Sheen (opening in July 2013). Contact… Ecora, 20 England’s Lane, Belsize Park, NW3 4TG and Ecora ‘home’ 327 Upper Richmond Road West, London SW14. Ecora Home will soon feature at www.ecora.co.uk or tel: 020 7148 5265 For product information, images or samples, please email Sharon at Arthouse PR Sharon@arthouse-pr.com or tel: 07891 385993
www.ecora.co.uk