Press Release July 2013
Ecora ‘home’ opens flagship London store Natural interiors specialist Ecora is launching its first ‘home’ store later this month. One of London’s best known natural flooring specialists Ecora is expanding its collection of eco inspired products with the launch of it’s new and innovative ‘home’ store. Combining a collection of rustic and urban style furnishings Ecora ‘home’ in East Sheen will offer an eclectic mix of vintage and contemporary accessories including storage, lighting, ceramics, kitchenware, throws and rugs. The concept is simple, and the products natural, fresh and contemporary with a sense of the quirky and unusual. Original one-off vintage finds sit comfortably alongside ultra modern European designs. A mix and match of natural materials are evident throughout the Ecora ‘home’ collection. Weathered timber, stark ceramics, industrial steel, heavy canvass and recycled glass all contribute to the utilitarian style. Ecora ‘home’ focuses on practical everyday items that have a timeless ‘made to last’ quality. The flagship store opens its doors this month and includes a selection of accessories perfect for autumn inspired interiors. Creative Director Carole Robb explains “we have researched extensively to find unique and eyecatching designs that have an enduring feel-good factor and that are both functional and beautiful.” She adds “Everyday practical items need not be boring and Ecora ‘home’ offers the best of urban style by mixing vintage furnishings with innovative new designs.” The Autumn Interiors 2013 Collection from Ecora ‘home’ includes cookware, storage and lighting all at affordable prices. www.ecora.co.uk