Press Release Autumn 2013
Neutral Nordic Simple, clean and natural interiors from Ecora Contemporary Interiors come in all shapes and sizes and offer a fresh alternative for those looking for a simple pared down living environment. Taking inspiration from Nordic interiors a neutral white palette provides a relaxed look that is also easy to maintain. White walls, distressed wood floors and bold pieces of furniture complete the look.
Choosing your Materials: The key to creating a ‘neutral living space lies in selecting materials that are healthy and offer long lasting durability. There are many environmentally friendly alternatives on the market and London based Ecora specialises in ‘feel-good’ interiors such as hand finished wood flooring, eco-paints and contemporary furnishings. Walls – White accent colours work well and rustic walls such as original brick or rough plaster gain an industrial feel when painted a bright white. Choose a chalky or ultra matt finish for an urban or utilitarian feel such as ‘Fresh Air’ by Earthborn which is static resistant and reduces dust and allergen build-up.
Floors – One of the largest surface areas to consider is the floor space which needs to provide long lasting durability with minimal maintenance. Wood flooring is available in many options but to achieve a ‘modern rustic’ feel go for lighter, whiter shades of wood such as Ecora’s new hand finished ‘Douglas Fir’ which encapsulates the ‘Nordic’ feel. Furnishings – Combine vintage and contemporary elements and mix and match natural fabrics such as cottons and linens. The key to creating a neutral interior is to use the very best quality natural materials then add quirky design-led furnishings such as architectural lighting, colourful artwork or vibrant furnishings.
Product Captions: Paint: Flooring: Lighting:
Earthborn clay paint in ‘Fresh Air’ £31.18 inc Vat for 2.5L from Ecora Douglas Fir Natural Wood Floor from Ecora prices from £139.85 plus VAT Concrete and Silicone rubber light from Ecora £130.00
www.ecora.co.uk Notes to Editors Ecora is one of the UK’s leading suppliers of wood flooring, environmentally friendly paints and natural furnishings. Based in London Ecora has a designated flooring showroom in Belsize Park and a natural Home Store in East Sheen. Contact… Ecora, 20 England’s Lane, Belsize Park, NW3 4TG and Ecora ‘home’ 327 Upper Richmond Road West, London SW14. More on the website www.ecora.co.uk, or tel: 020 7148 5265
For product information, expert advice, images or flooring samples, please email Sharon at Arthouse PR Sharon@arthouse-pr.com or tel: 07891 385993