Herbalife24 Video Matrix Preliminary
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
Herbalife24 Product Spotlight Videos
Product Spotlight Herbalife24 Rebuild Endurance Rebuild Endurance
1. Opening Corporate ID/Product Title Motion Graphics: After Effects
2. Product Title Sequence Motion Graphics: After Effects
Branding Wrap
3. Brand Existing Footage, Stock Footage, or Montage Lower Third Graphics
Rebuild Endurance
4. Product Overview 3D Render Animation Pan
Product-Specific Introduction
Rebuild Endurance
5. Product System Chart (Animated) Motion Graphics: After Effects
Dr. Luigi Gratton
9. Doctor: Overview Live Action Shoot/Custom Set
Rebuild Endurance
6. Detail Rebuild Product System Chart Motion Graphics: After Effects
Rebuild Endurance
10. Testing Cirtification (zoom into BSCG Logo) Motion Graphics: After Effects
Rebuild Endurance
7. Rebuild Endurance Canister 3D Render Animation
Rebuild Endurance
8. Close up Of Rebuild Endurance Canister 3D Render Animation
Dr. Luigi Gratton
11. Doctor: Benefits Live Action Shoot/Custom Set
Rebuild Endurance
12. Zoom into Back-Panel Tabs (voice over) Motion Graphics: After Effects
Prodcut-specific Discussion
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
Herbalife24 Product Videos
Dr. Luigi Gratton
13. Doctor: Nutrition Live Action Shoot/Custom Set
Dr. Luigi Gratton
14. Zoom into Back-Panel Tabs (voice over) Motion Graphics: After Effects
15. Doctor: Customization Live Action Shoot/Custom Set
16. Zoom into Back-Panel Tabs (voice over) Motion Graphics: After Effects
18. Zoom into Back-Panel Tabs (voice over) Motion Graphics: After Effects
19. Product in Play Sequence Live Action Shoot
20. Product Comparision Motion Graphics: After Effects
22. Closing Product Shot 3D Render Animation Pan
23. Closing Product ID Motion Graphics: After Effects
24. Closing Corporate ID Motion Graphics: After Effects
Dr. Luigi Gratton
17. Doctor: How to Use it Live Action Shoot/Custom Set
Dr. Luigi Gratton
21. Doctor: Summary Live Action Shoot/Custom Set Product-specific Summary
03.28.11
Herbalife24: Video
Branding Wrap
Component Parts
Storyboard 1a
Herbalife24 Product Spotlight Videos (8) Overview
Opening Corporate ID
Formula 1 Sport
Hydrate
Prepare
Prolong
Rebuild Endurance
Rebuild Strength
Restore
Product Spotlight
Branding Product Line ID
Spotlight Title Product shot
Charts/Graphics
Live Action Product Features
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Dr. Luigi Gratton
Closing Product Line ID
Product in Play Closing Corporate ID
Product Summary
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
Herbalife24 Corporate ID and Product ID Usage Product Videos (7)
10 Minute Product/Science
Product Spotlight
Product Spotlight
:30 Sec Commercials
5-7 Minute Day in the Life
Product Spotlight
Corporate ID Product Line ID
Product Line ID Closing Corporate ID
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
ABC Commercial
Diamond Vision Commercial
Herbalife24: Image Branding Product Videos (7)
10 Minute Product/Science
:30 Sec Commercials
5-7 Minute Day in the Life
Image Branding
Concept Branding
Template Branding: Customizable for Different markets Still Shot Montage
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
ABC Commercial
Diamond Vision Commercial
Herbalife24 Product Spotlight Videos (8) Product Videos (7)
10 Minute Product/Science
Product Spotlight
Product Spotlight
:30 Sec Commercials
5-7 Minute Day in the Life
Corporate ID Product Line ID
Product Spotlight
Lower thirds graphics Closing Corporate ID
Product Line: 3D Modeling Charts/Diagrams: After Effects
Live Action Shoot Product Shot Stock Footage Still Image Montage
Script Voice-Over Sound Effects Music
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
ABC Commercial
Diamond Vision Commercial
Herbalife-24 Video 2
Lower third for HL-24
4.26.11
Herbalife Spotlight video graphics
Storyboard 1a
Herbalife-24 Video 2
Product on full screen
4.26.11
Herbalife Spotlight video graphics
Storyboard 1a
Herbalife-24 Video 2
Chart full screen
4.26.11
Herbalife Spotlight video graphics
Storyboard 1a
Herbalife-24 Video 2
Lower third for other Herbalife products
4.26.11
Herbalife Spotlight video graphics
Storyboard 1a
Herbalife-24 Video 2
Product on full screen
4.26.11
Herbalife Spotlight video graphics
Storyboard 1a
Herbalife-24 Video 2
Product on full screen
4.26.11
Herbalife Spotlight video graphics
Storyboard 1a
Herbalife24 Video The story begins with a Cycle race. The Athlete is in the pack and ready to make his move. He is asking himself this question. “Do I have what it takes to make the move?” “Has my training paid off?” When he makes the move. The image of “Hitting the wall” passes through his mind. It is in front of him. (Like crash dummies in a car, he is racing towards it) At the exact moment, he hits the wall it explodes into a wall of vapor. He then has a flashback to his training the days before the race. His training is it’s own race against the 24 hours in a day. He is chased by the sun and the moon. He crams as much training as he can. (This is a fast-paced section of commercial) As he reaches his bed, he is transported back to the front of the race. He has opened a large lead on the field. He gives the camera a small grin. Cut to the Tag line. The the vortex transports us to the Herbalife 24 logo animation. Sign off.
Herbalife24 :30 sec Commercial
1pm, FRIDAY 1. Wide shot looking down isolated road. Noon Sun. Heat is rising from the pavement.
HEART RATE: Mile:
133 60.1
2. Chicken wanders across the road.
CALORIES: 1600 Body Temp: 100.1
4. Camera zooms in on cyclist. He keeps up the pace.
03.28.11
TEMP: 102°
Herbalife24: Video
HEART RATE: Mile:
Component Parts
CALORIES: 1600 Body Temp: 100.1
3. Cyclist comes around the corner. He is working hard. he is in control. Meter of the Cyclist’s vital statistics.
HEART RATE: Mile:
2. Product Title Sequence Motion Graphics: After Effects
133 60.1
133 60.1
CALORIES: 1600 Body Temp: 100.1
3. Brand Existing Footage, Stock Footage, or Montage Lower Third Graphics
Storyboard 1a
Herbalife24 :30 sec Commercial
HEART RATE: Mile:
1. Wide shot looking down isolated road. Noon Sun. Heat is rising from the pavement.
HEART RATE: Mile:
133 60.1
Herbalife24: Video
CALORIES: 1600 Body Temp: 100.1
2. Camera zooms in on cyclist. He keeps up the pace.
CALORIES: 1600 Body Temp: 100.1
4. Camera zooms in on cyclist. He keeps up the pace.
03.28.11
133 60.1
3. Wall races closere.... impending doom!
HEART RATE: Mile:
5. Wall races closere.... impending doom!
Component Parts
133 60.1
6. Cyclist’s face in extreme close up.
Storyboard 1a
CALORIES: 1600 Body Temp: 100.1
Herbalife24 :30 sec Commercial
7. Impact sequence begins.
8. Wall explodes into liquid drops.
9. Camera angel shows wide shot of impact... in slow motion
5AM, WED
NUTRITION 4AM, WED 10. Explosion fills screen... transition
03.28.11
Herbalife24: Video
11. Riders previous two days of training begin to flash by.
Component Parts
12. Morning breakfast. quick cut. Type slams in.
Storyboard 1a
Herbalife24 :30 sec Commercial
6AM, WED
PREPARE 13. Morning workout. quick cut. Type slams in.
2Pm, THURS
ENDURANCE
16. Afternoon workout. quick cut. Type slams in.
03.28.11
Herbalife24: Video
8AM, WED
HYDRATE 14. Morning workout. quick cut. Type slams in.
5Pm, THURS
STRENGTH
17. Evening workout. quick cut. Type slams in.
Component Parts
11AM, WED
PROLONG
15. Morning workout. quick cut. Type slams in.
6Pm, THURS
NUTRITION
18. Evening nutrition. quick cut. Type slams in.
Storyboard 1a
Herbalife24 :30 sec Commercial
11Pm, THurs
RESTORE
HEART RATE: Mile:
19. Night Sleep quick cut. Type slams in.
20. Explosion resumes. transition
133 60.1
CALORIES: 1600 Body Temp: 100.1
21. Transition back to rider as he passes through the wall.
Nutrition HYDRATE PREPARE
PROLONG ENDURANCE STRENGTH RESTORE HEART RATE: Mile:
133 60.1
CALORIES: 1600 Body Temp: 100.1
22. Rider looks back
03.28.11
HEART RATE: Mile:
23. Rider just keeps riding.
Herbalife24: Video
Component Parts
133 60.1
CALORIES: 1600 Body Temp: 100.1
24. product list animates
Storyboard 1a
Herbalife24 :30 sec Commercial
NUTRITION FOR THE 24-HOUR ATHLETE
25. Tag line transitions on.
26. Cut to chicken across the road.
27. HL24 logo animates
Exclusively through herbalife Independant distributors
28. HL24 logo animates
03.28.11
29. HL24 logo Resolves
Herbalife24: Video
Component Parts
30. Corporate logo.
Storyboard 1a
Herbalife24 :30 sec Commercial, Impulse sounds
1. Electrical current with the Name of product. It reacts to the sounds.
2. Still Image
3. Still Image
Sound Effects: Soccer game, running, kicking the ball.
Sound Effects: Soccer game, running, kicking the ball.
Sound Effects: Soccer game, running, kicking the ball.
4. 1. Electrical current with the Name of product. It reacts to the sounds.
5. Still Image
6. Still Image
Sound Effects: Swimming, cheering, splashing, breathing, heartbeat.
Sound Effects: Swimming, cheering, splashing, breathing, heartbeat.
Sound Effects: Swimming, cheering, splashing, breathing, heartbeat.
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
Herbalife24 :30 sec Commercial, Impulse sounds
7. Electrical current with the Name of product. It reacts to the sounds.
8. Still image
9. Still image
Sound Effects: Cycling sounds
Sound Effects: Cycling sounds
Sound Effects: Cycling sounds
10. Electrical current with the Name of product. It reacts to the sounds.
11. Still image
12. Still image
Sound Effects: Cycling sounds
Sound Effects: Cycling sounds
Sound Effects: Cycling sounds
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
Herbalife24 :30 sec Commercial, Impulse sounds
13. Electrical current with the Name of product. It reacts to the sounds.
14. Still Photo
15. Still Photo
Sound Effects: Runners and crowds
Sound Effects: Runners and crowds
Sound Effects: Runners and crowds
16. Electrical current with the Name of product. It reacts to the sounds.
17. Still Photo
18. Still Photo
Sound Effects: Swimming, cheering, splashing, breathing, heartbeat.
Sound Effects: Swimming, cheering, splashing, breathing, heartbeat.
Sound Effects: Swimming, cheering, splashing, breathing, heartbeat.
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
Herbalife24 :30 sec Commercial, Impulse sounds
19. Electrical current with the Name of product. It reacts to the sounds.
20. Still Photo:
21. Still Photo:
Sound Effects: Runners and crowds
Sound Effects: Runners and crowds
Sound Effects: Runners and crowds
NUTRITION FOR THE 24-HOUR ATHLETE
Exclusively through herbalife Independant distributors
22. Electrical current with the tag line
23. HL24 logo Resolves
24. Corporate logo.
Sound Effects: Sports, Sports, Sports
Sound Effects: Sports, Sports, Sports
Sound Effects: Sports, Sports, Sports
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
Herbalife24 :30 sec The wall
4th qrt finals
85th min finals
km 166.9 stage 17
1. Basket ball court. Player facing wall. Camera pan
2. Soccer field. Player facing wall. Camera pan
3. Road. Cyclist facing wall. Camera pan
V/O: Fear can keep you from trying
V/O: The worst thing you can do is not try
V/O: To be aware of our wants and not give into it.
5AM, WED mile 24 Marathon
LAP 199 INDY
NUTRITION
4. City Street. Runner facing wall. Camera pan
5. Race track. Driver facing the wall. Camera pan
6. Transition to workout routine.
V/O: To spend years in silence, wondering if something could have materialized.
V/O: Fear does not exist anywhere but in your mind.
V/O: Herbalife24 give s you.....blah blah
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
Herbalife24 :30 sec Commercial
6AM, WED
PREPARE 7. Transition to workout routine.
HYDRATE 8. Transition to workout routine.
2Pm, THURS
ENDURANCE
10. Transition to workout routine.
03.28.11
8AM, WED
Herbalife24: Video
5Pm, THURS
STRENGTH
11. Transition to workout routine.
Component Parts
11AM, WED
PROLONG
9. Transition to workout routine.
6Pm, THURS
NUTRITION
12. Transition to workout routine.
Storyboard 1a
Herbalife24 :30 sec Commercial
Nutrition HYDRATE PREPARE
11Pm, THurs
PROLONG
RESTORE
13. Transition to workout routine.
NUTRITION FOR THE 24-HOUR ATHLETE
ENDURANCE STRENGTH RESTORE
14. product list animates
15. Tag line transitions on.
Exclusively through herbalife Independant distributors
16. HL24 logo animates
03.28.11
17. HL24 logo Resolves
Herbalife24: Video
Component Parts
18. Corporate logo.
Storyboard 1a
Herbalife24 :30 sec Commercial 5, Racing the day
1. ATHLETE wakes up and slams his fist on the alarm clock. The clock explodes into the graphic animation of the 24 graphics package (circles, numbers, angles, etc).
2. Close up Shot of ATHLETE doing sit-ups in the sand. (Water bottle with HL24 logo next to him). He looks over his shoulder at the approaching sunrise.
Transition
Transition.
4. ATHLETE is standing and looking out at the water, wearing swim trunks (not speedos) and a rash gard with the HL24 logo.
5. ATHLETE is sweating (gets determined) He raises his water bottle (with the HL24 logo) and takes a drink. Throws the bottle down and runs past the camera and runs towards the surf.
3. Shot of sunrise.
6. Sun is now beating down.
Transition
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
Herbalife24 :30 sec Commercial
7. ATHLETE (dressed in HL24 T shirt and black shorts, sweating) is running towards the camera.
8. He reaches down for his water bottle, takes a drink, then he begins to run faster. He blasts by camera.
9. ATHLETE looks up at sun. Sun Is now bdigger in sky.
10. ATHLETE takes drink from water bottle. Color returns to him. He picks up the pace. Riders blast by camera.
11. ATHLETE races up the trail.
12. ATHLETE takes drink from water bottle. Color returns to him. Sun is Setting
Transition
03.28.11
Herbalife24: Video
Component Parts
Storyboard 1a
Herbalife24 :30 sec Commercial
13. Moon is bright and looks like it’s getting larger.
14. AHTLETE runs down street, to hishouse, through his front door.
15. Close up of bed. Running shoes slam on the bed. Pillow slams down on the running shoes. ATHLETE’S head slams down on the pillow, eyes closed with a sense of satisfaction. The alarm clock is in the foreground reads 11:00pm. Transition
Exclusively through herbalife Independant distributors
NUTRITION FOR THE 24-HOUR ATHLETE
16. Sound Effects: Sports, Sports, Sports
03.28.11
17. HL24 logo Resolves Sound Effects: Running, breathing, splashing
Herbalife24: Video
Component Parts
18. Corporate logo.
Storyboard 1a
:30 sec, Multiple-Sport Messi
1. Messi in uniform is sitting on a sports bench. (empty background)
2. Close up of Messi’s eyes as though he is imagining something.
3. In his mind, we go back in time to Messi scoring a goal.
Messi establishes his soccer skills (pick up footage)
4. Messi kicks
10/03/11
5. Goalie misses
Messi Commercial version 1.0
Multiple-Sport Messi
6. MESSI SCORES!
:30 sec, Multiple-Sport Messi
7. We again see Messi sitting on the bench.
8. Cut to tighter shot of Messi drinking shake.
9. Another cut as Messi puts on goggles.
Messi drinking a shake
10. Using his hands, Messi pushes off the bench, lunging toward the camera.
11. Messi’s jersey wipes the scene.
12. Wide shot of Messi taking off and going down a ski jump.
(scene is stock footage with skier with computer-added jersey or shot with double)
10/03/11
Messi Commercial version 1.0
Multiple-Sport Messi
:30 sec, Multiple-Sport Messi
13. Messi hits the end of the ramp.
14. On skis, Messi is flying through the air.
15. Messi lands the jump.
17. Messi smiles as he lifts up his goggles.
18. With goggles now on top of his head, drinks a shake
The Race
16. Messi comes to a screeching stop, spraying snow.
Spot ends with Messi drinking a shake
10/03/11
Messi Commercial version 1.0
Multiple-Sport Messi
:30 sec, Motivated by Messi
1. Dressed in a Messi jersey, a ‘couch potato’, middle-aged Fan is in his living room watching Messi on TV.
2. Messi makes a great play.
4. Fan is so excited he jumps up and starts to mimic the Messi move.
5. Fan tries to do the kick.
10/03/11
Messi Commercial version 1.0
3. Fan gets excited as Messi makes a great play.
Messi establishes his soccer skills
Motivated by Messi
6. The fan crashes to the floor. Unsuccessful.
:30 sec, Motivated by Messi
7. Close up of fan as he has an inspirational idea.
8. Fan starts on a “Healthy, Active Life� program.
Fan embraces, Healthy Active Life
10. Fan starts Doing more strenuous workouts.
10/03/11
Messi Commercial version 1.0
9. Fan startds drinking Herbalife Protein Shakes.
Fan drinks Shake
11. Fan starts jogging, always getting stronger.
Motivated by Messi
12. Cut to Messi jogging in the opposite direction.
:30 sec, Motivated by Messi
13. Messi and the fan come face-to-face. The Fan is shocked!
14. Cut to close up of Fan’s eyes.
15. Cut to close up of Messi’s eyes.
16. Messi and the Fan have a shake together.
17. Messi smiles at the fan as he gets ready to start his workout again.
18. As Messi runs off, the Fan turns to the camera whit a huge grin and Messi’s Autograph on his forehead.
Fan and Messi drink Shakes
10/03/11
Messi Commercial version 1.0
Motivated by Messi