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Herbalife24 Brand Activation World Football Challenge Marketing materials, applying the design and branding vision for Herbalife24.
| version 1.0 | June 2011
© 2011 Herbalife International of America, Inc. All rights reserved. Printed in USA. WW0000 04/11 PowerPoint® is the property of Microsoft. PowerPoint® is a registered trademark of Microsoft.
Herbalife24 Brand Activation Guide: Overview
Table of Contents
Overview
3
Brand Positioning
4
Calendar of Events
5
Event Map
7
Consumer Brand
8
Logo
8
Websites/Banners
9
Television Commercials
10
In- Stadium
11
Field Graphics
11
Program Ads
13
Promotional Items
14
Apparel
16
Herbalife24 Brand Activation Guide Version 1.0 | June 2011
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Herbalife24 Brand Activation Guide: Overview
Overview
WORLD FOOTBALL CHALLENGE Herbalife is the Presenting Sponsor of the World Football Challenge • 12 World-class teams • 14 cities • 25 Days (July 13 – August 6, 2011) The teams are:
Manchester United Real Madrid Manchester City LA Galaxy Juventus Chivas FC Barcelona Revolution Vancouver Whitecaps FC Chicago Fire Club America Toronto Football Club
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Herbalife24 Brand Activation Guide: Overview
Brand Positioning
WORLD FOOTBALL CHALLENGE
The Herbalife Opportunity • Global brand exposure - FCB, Real Madrid, Man U and Juventus have a combined fan-base of 132.8 million • High-visibility platform for launching new Herbalife24 sports line • Access to top international teams to educate and sample the Herbalife24 product line
Sponsorship Activation As title sponsor of the 2011 Herbalife World Football Challenge, we will be visually activating in three major areas: • Consumer brand • In-stadium • Promotion
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Herbalife24 Brand Activation Guide: Overview
Calender of Events
NE Revolution vs Manchester United Gillette Stadium, Foxboro, MA
Chicago Fire vs Manchester United Soldier Field, Chicago, IL
July 13, 2011 July 14, 2011 July 15, 2011
July 23, 2011
Real Madrid vs LA Galexy Los Angeles Memorial Coliseum, Los Angeles, CA
Manchester City vs LA Galexy The Home Depot Center, Carson, CA
July 16, 2011 July 17, 2011
July 24, 2011 July 25, 2011
Whitecaps vs Manchester City Empire Park, Vancouver July 18, 2011 July 19, 2011
Club America vs Juventus FC Citi Field, Flushing, NY July 26, 2011 July 27, 2011
Real Madrid vs Chivas Qualcomm Stadium, San Diego, CA July 20, 2011 July 21, 2011 July 22, 2011
Juventus FC vs Chivas Rentschler Field, Hartford, CT July 28, 2011 July 29, 2011
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Herbalife24 Brand Activation Guide: Overview
Calender of Events - continued
FC Barcelona vs Manchester United FedEx Field, Washington DC July 30, 2011
Juventus FC vs Toronto FC BMO Field, Toronto July 31, 2011 August 1, 2011 August 2, 2011
FC Barcelona vs Chivas Sunlife Field, Miami, FL August 3, 2011 August 4, 2011 August 5, 2011
FC Barcelona vs Club America Cowboys Stadium, Dallas, TX August 6, 2011 August 7, 2011
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Herbalife24 Brand Activation Guide: Overview
Event Map
3. Vancouver
10. Toronto 5. Chicago, IL
1. Foxboro, MA 8. Hartford, CT 7. Flushing, NY 9. Washington DC
2. Los Angeles, CA 6. Carson, CA 4. San Diego, CA 12. Dallas, TX
11. Miami, FL
1. Gillette Stadium, Foxboro MA 2. Los Angeles Memorial Coliseum LA CA 3. Empire Park, Vancouver 4. Qualcomm Stadium, San Diego CA
5. Soldier Field, Chicago IL 6. The Home Depot Center, Carson CA 7. Citi Field, Flushing NY 8. Rentschler Field, Hartford CT
9. FedEx Field, Washington DC 10. BMO Field, Toronto 11. Sunlife Field, Miami FL 12. Cowboys Stadium, Dallas TX Herbalife24 Brand Activation Guide Version 1.0 | June 2011
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Herbalife24 Brand Activation Guide: Overview
Consumer Brand Logo
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Herbalife24 Brand Activation Guide: Overview
Consumer Brand Websites
World Football Challenge (TBD)
Web BaHL Sports
HL.com
Banner ads
HL24 Web Banner
Web Banner
Web Banner
Herbalife Web Banner
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Herbalife24 Brand Activation Guide: Overview
Consumer Brand Television Commercials
ESPN :30 Second Commercial
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Herbalife24 Brand Activation Guide: Overview
In-Stadium Promotion Stadium Field Graphics
Overview (HD Center)
Diamond Vision Video: Messi commercial
Static Field Board: Herbalife-branded
LED Board 1, Herbalife24 + Herbalife
LED Board 2, Herbalife
Scene 1
Scene 1
Scene 2
Scene 2
Static Field Board: Herbalife24-
LED Board 1, pattern
LED Board 2, pattern
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Herbalife24 Brand Activation Guide: Overview
In-Stadium Promotion Stadium Field Graphics
Field Circle Banner
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Herbalife24 Brand Activation Guide: Overview
In-Stadium Promotion Program Ads
Herbalife proudly sponsors
YOUR GAME HAS NO BOUNDARIES ™
NutritioN for the 24-hour athlete™ The firsT comprehensive
l ine e mp o w e ring aT hl e T e s 2 4 - h o u r s a d ay.
Contact your Herbalife Independent Distributor or visit Herbalifesports.com
© 2011 Herbalife International of America, Inc. All rights reserved. Printed in USA. WW8671 06/11
performance nuTriTion
NUTRITION FOR A BETTER LIFE.
Herbalife nutrition products are available exclusively through our 2.3 million Herbalife Independent Distributors in over 70 countries. Introducing the first comprehensive performance nutrition line empowering athletes 24-hours a day. Contact your local Herbalife Independent Distributor to learn more about Herbalife24. www.Herbalifesports.com © 2011 Herbalife International of America, Inc. All rights reserved. Printed in USA. WW8521 06/11
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H24 Program ad
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H24 Program ad
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© 2011 Herbalife International of America, Inc. All rights reserved. Printed in USA. WW8520 06/11
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Herbalife Program ad
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Herbalife24 Brand Activation Guide: Overview
In-Stadium Promotion Promotional Items
5-Gallon Water Jug
Water Bottle
Sports Towel
Bottle Carrier
Water Cup
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Herbalife24 Brand Activation Guide: Overview
In-Stadium Promotion Product Sampling
Tent
Table Skirt
ood
Trailer - Front Side
Trailer - Passenger Side
Trailer - Back Side
Trailer - Drivers Side
Shake Mobile WW7967 H24 Trailer Wrap
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Herbalife24 Brand Activation Guide: Overview
In-Stadium Promotion Apparel
Adult T-shirt
Kids T-shirt
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