EXHIBITOR PROSPECTUS APRIL 7–10, 2022 I PIER 36, NYC
CELEBRATING 40+ YEARS OF EXCELLENCE IN ART
R E D W O O D A R T G R O U P. C O M / A R T E X P O - N E W - Y O R K R E D W O O D A R T G R O U P . C O M / A R T E X P O - N E W - Y O R K
I
I N F O @ A R T E X P O N E W Y O R K . C O M K-Art Projects USA
WHAT IS ARTEXPO? A FINE ART DESTINATION Since 1978, Artexpo New York has been changing how people buy and sell art. This year, we’ll host over 200 innovative exhibiting galleries, artists, and publishers from across the globe, showcasing exciting original artwork, prints, paintings, drawings, sculpture, photography, ceramics, giclee, lithographs, glass works, and more.
2 SHOWS | 1 VENUE Best of all, Artexpo New York is two shows under one roof! Wondering what makes each show unique? • ARTEXPO NEW YORK features well-established artists, galleries, and art publishers. • [SOLO] is a curated exhibition of established and emerging independent artists, as well as some of the world’s best abstract, contemporary, and realist fine art photographers.
“THE
OPPORTUNITY WAS GREAT, BUT THE EXPERIENCE WAS PRICELESS!
Melissa Goff, Melissa Goff Art
R E D W O O D A R T G R O U P . C O M / A R T E X P O - N E W - Y O R K
I
”
I N F O @ A R T E X P O N E W Y O R K . C O M
Studio Jackie
WHY APPLY?
VENUE: PIER 36
Artexpo New York is celebrated as a global premier destination for discovering and collecting contemporary and modern art and design. Over the decades, we’ve hosted tens of thousands of people at Artexpo, supported galleries, and launched the careers of countless artists. Artexpo New York is where you can reach an audience that’s highly literate in the arts. Our targeted, data-driven marketing means our audience is curated, qualified, and there to buy art. Exhibiting at Artexpo New York can:
Pier 36 NYC offers a 75,000 square foot waterfront space located in Manhattan’s trendy Lower East Side with spectacular views of the East River and the Manhattan and Williamsburg bridges. It’s a premier trade show and special event venue — Pier 36 is home to renowned art events such as Art on Paper, the Immersive Van Gogh Exhibit, and leading fashion shows.
• • • •
Lead to on-site sales and a higher sales volume Build your client list Open doors to networking, contracts, and commissions Help you engage potential buyers so you can sell art after each fair, too • Enhance the assumed value of your works
R E D W O O D A R T G R O U P . C O M / A R T E X P O - N E W - Y O R K
I
I N F O @ A R T E X P O N E W Y O R K . C O M
D. Victoria Fine Art
HOW IT WORKS Criteria: A wide array of media is on display, including paintings, photography, sculpture, glassworks, and more. We do not accept jewelry, tapestries, or any sort of arts and craft works. Application: If you feel your gallery or studio and artwork would be a good fit for Artexpo New York, apply online. Curation: Our Exhibitor Committee consists of art industry professionals with outstanding reputations and experience in galleries, art industry business, and artist development. Upon acceptance from the Exhibitor Committee, a booth location will be assigned. Preparation: Exhibitors will receive an Exhibitor Manual, which covers all operational aspects of exhibiting at the fair. Completion of short online Booth Essentials Course ensures exhibitors meet a high standard of presentation for the fair. Exhibitors are also provided with complimentary Collector Passes to give out to key collectors and guests.
SHOW AMENITIES • New architecturally designed floor plan with 10- and 12-foot walls, high polished concrete floors, deep booths, and wide aisles for optimal traffic flow and better viewing for buyers • A fully built booth with spotlights and booth blade signage • Professionally designed cafe and lounge areas to create an upscale experience for attendees and exhibitors • An Exhibitor Cooperative Ad Program that includes a multitude of advertising and marketing initiatives including street banners, print advertising, digital marketing campaigns, signage, public relations, radio promotions, multimedia advertising, email campaigns, partnership marketing, online art gallery, VIP trade and collector epass program, social media campaigns and promotions, and more • Rigorous exhibitor practices, including precise hanging, storage, and display procedures that will be strictly enforced throughout the event • New for 2022: extended curatorial oversight and assistance, improved prefair seminars and training, upgraded Online Art Gallery
R E D W O O D A R T G R O U P . C O M / A R T E X P O - N E W - Y O R K
I
I N F O @ A R T E X P O N E W Y O R K . C O M
OUR ATTENDEES Median Age: 52
Average NW: $1.5 Million
Male/Female: 42/58%
College: +82%
Average HHI: $207,000
Art Collectors: 70%
Artexpo New York attendees are well-educated professionals who love to travel and enjoy fine wine and great food. They are typically museum members, “doers” who enjoy luxury items, great design, and giving back to their communities. Attendees include collectors, artists, designers, architects, civic leaders, philanthropists, entrepreneurs, and retirees. R E D W O O D A R T G R O U P . C O M / A R T E X P O - N E W - Y O R K
I
I N F O @ A R T E X P O N E W Y O R K . C O M
BY THE NUMBERS
R E D W O O D A R T G R O U P . C O M / A R T E X P O - N E W - Y O R K
I
I N F O @ A R T E X P O N E W Y O R K . C O M
BOOTH PACKAGES
A SINGLE BOOTH PACKAGE INCLUDES: • •
• • •
12’ or 10’ high finished white walls Four lights for booths over 40 square feet or two lights for booths 40 square feet and smaller Booth blade signage First-day booth cleaning Furniture package includes: one table, two side chairs, and one wastebasket
A [SOLO] SINGLE BOOTH PACKAGE INCLUDES: • • • • •
10’ high finished white walls Two lights for 4’ x 10’ and 4’ x 15’ booths or three lights for 4’ x 20’ booths Booth blade signage First-day booth cleaning Furniture package including one side storage cabinet, two chairs, and one wastebasket (No other furniture allowed.)
BOOTH PRICES START AT $5,295.
R E D W O O D A R T G R O U P . C O M / A R T E X P O - N E W - Y O R K
BOOTH PRICES START AT $3,695.
I
I N F O @ A R T E X P O N E W Y O R K . C O M
KEEP IN TOUCH /artexponewyork
@artexponewyork
@artexponewyork
sales@artexponewyork.com
SALES Eric Smith
Owner/CEO – Redwood Media Group eric@redwoodartgroup.com
Mark Shapiro
Exhibitor Accounts Manager U.S. and Canada Markets mark@redwoodartgroup.com 203.257.5881
Rosana Rader
Exhibitor Accounts Manager U.S. and Canada Markets rosana@redwoodmg.com 831.840.4444
EXHIBITOR SERVICES
Rich Ferrante
Gallery Accounts Manager U.S. and Global Markets rich@redwoodartgroup.com 631.388.6677
Sara Rubalcava
Exhibitor Accounts Manager Mexico, South and Central America Markets sara@redwoodartgroup.com +52 (1) 664.407.5156
Steve Cherng
Kelly Smith
Rita Popowicz
GENERAL INFORMATION
Exhibitor Accounts Manager Asian Markets steve@redwoodartgroup.com 908.568.8899
Exhibitor Accounts Manager Europe, Middle East, India, Africa, Australia, South America and Mexico rita@redwoodartgroup.com 310.862.6225
Exhibitor/Attendee Relations Manager kelly@redwoodartgroup.com
Not sure whom to contact? Contact us at info@redwoodartgroup.com.
APPLY TODAY R E D W O O D A R T G R O U P . C O M / A R T E X P O - N E W - Y O R K
I
I N F O @ A R T E X P O N E W Y O R K . C O M