Art San Diego 2020 Prospectus

SEPT. 11-13, 2020 SAN DIEGO CONVENTION CENTER

EXHIBITOR PROSPECTUS

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WHAT IS ART SAN DIEGO? Since its inception in 2009, Art San Diego has become known as the leading contemporary art and design fair in Southern California. In addition to offering an in-person platform to reach thousands of high-net-worth collectors, including Presenting Sponsor UBS clients and constituents, Art San Diego enables exhibitors—from bluechip galleries to independent artists, fine art photographers, and designers—to gain exposure in the art and design world, engage with curators and

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leading voices, and meet fellow exhibitors for potential future collaborations. Presenting its 12th edition in 2020, Art San Diego is known for its exceptional presentation, with a curated selection of exhibitors presenting for sale one-of-a-kind works in a gallery-style venue.

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THE NEW LOCATION AT THE SAN DIEGO CONVENTION CENTER WAS BETTER, BIGGER, AND FELT MORE ACCESSIBLE. THERE WERE MORE PEOPLE, AND I WAS HAPPY TO GET NEW CLIENTS AND GALLERY PLACEMENT. IT DEFINITELY EXCEEDED MY EXPECTATIONS. I WAS VERY PLEASED WITH THE RESULTS. THANK YOU VERY MUCH FOR ALL OR RMG'S ATTENTION. EVERYONE TREATED ME VERY WELL.

Ready to capture the moment and venture forth toward new levels of success?

”

Angela Gonzalez of Angela Gonzalez Studio

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2 FAIRS | ONE VENUE Art San Diego is two fairs under one roof. Here's a closer look at what makes each pavilion within Art San Diego unique.

ART SAN DIEGO GALLERY PAVILION

Together, Art San Diego and the [SOLO] Project offer collectors, gallery owners, art dealers, designers, and shoppers the unique opportunity to connect with blue-chip galleries and emerging artists—all under one roof.

The Art San Diego Gallery Pavilion features wellestablished galleries, art publishers, and artist collectives. It's why thousands of industry insiders in search of cutting-edge contemporary art and design from galleries worldwide flock to San Diego each fall.

THE [SOLO] PROJECT PAVILION

After its successful launch in 2018, the [SOLO] Project is officially incorporated into this iconic art fair. The [SOLO] Pavilion is the ultimate venue for independent artists, fine art photographers, functional object artists, and designers to be discovered—not only by gallery owners and art dealers but also by collectors and enthusiasts in search of exciting new works.

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PRESENTED BY UBS Since its inception, UBS Financial Services has been the Presenting Sponsor of Art San Diego. Other sponsors and cultural partners who have confirmed returning for Art San Diego 2020 include Louis Jadot Wines, San Diego Visual Arts Network, The San Diego Art Prize, San Diego International Film Festival, ArtReach San Diego, Humble Design, and ARTS DISTRICT Liberty Station. These relationships not only support the San Diego community and encourage our partners' constituents and members to come to the fair but also provide exposure across their platforms.

IMPACT NIGHT is an invite-only reception that’s designed to have an IMPACT on the community and our Access to Art partner organizations. Last year, attendees had the opportunity to: • Sip hosted beverages and nibble on tempting hors d’oeuvres while strolling the aisles of cutting-edge contemporary artwork from top galleries • Taste desserts from six local bakers inspired by artworks from the fair

ACCESS TO ART 2020 Art San Diego, in partnership with UBS Financial Services, will continue the successful Access to Art program in 2020.

Access to Art works with selected charities and those they serve to share opportunities in art, design, business development, and more.

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• Participate in silent auctions to benefit the Access to Art partners With donations at the door, a silent art auction, and more, it’s an evening to celebrate and give back to our nonprofit partners. In the past two years, we have raised just over $20,000 for the Monarch School, Rady Children’s Hospital, Humble Design, HEAL, and ArtReach San Diego.

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WHY APPLY?

THE VENUE Taking place at the beautiful San Diego Convention Center in the heart of the city, Art San Diego welcomes its esteemed exhibitors and attendees to a beautiful gallery-style venue. The exhibit space recently underwent a complete renovation and features an industry-standard trade show floor, high-tech lighting, and a cooling and heating system for maximum comfort. Most importantly, it offers a majestic setting to showcase the leading galleries, exceptional artistic talent, and specially curated programming that has distinguished Art San Diego in Southern California and beyond.

Looking to gain more exposure, expand your collector base, and generate buzz for your brand at the only contemporary art and design fair in San Diego? Then Art San Diego is the place to be!

Art San Diego has become one of the leading cultural events each fall in Southern California. Here are some facts and figures from our successful 2019 fair:

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Featured 55+ international galleries and studio artists

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A 35% increase in attendees with over 12,000+ high-

net-worth collectors •

Resulted in hundreds of thousands of dollars in sales

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Raised $20,000 for our Access to Art nonprofit partners

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Reached nearly 150,000 social media followers

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HOW IT WORKS Criteria: A wide array of one-of-a-kind art and design is on display, including paintings, photography, limited edition prints, sculpture, glassworks, ceramics, design objects, functional art, and more.

Curation: Our Exhibitor Committee consists of four art industry professionals with outstanding reputations and experience in galleries, art industry business, and artist development. Upon acceptance from the Exhibitor Committee, a booth location will be assigned.

Application: If you feel your gallery or studio and artwork would be a good fit for Art San Diego, apply online.

Fee: It is free to apply to the fair. Once accepted into the fair, you will be requested to pay a 30% deposit to secure your place. The remaining 70% will be due at a later date.

All [SOLO] Project sales are processed via a central till system. Artists do not need to provide their own payment systems. A 15% commission is charged on all artworks sold in the [SOLO] Project. [SOLO] Project exhibitors will receive their sales payment within 45 working days following the fair.

Preparation: Exhibitors will receive an Exhibitor Manual, which covers all operational aspects of exhibiting at the fair. Completion of short online Booth Display Requirements Course ensures exhibitors meet a high standard of presentation for the fair. Exhibitors are also provided with complimentary Collector Passes to give out to key collectors and guests.

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BOOTH PACKAGES

FAIR AMENITIES

ART SAN DIEGO GALLERY PAVILION THE [SOLO] PROJECT PAVILION

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Architecturally designed floor plan with 10-foot walls and wide aisles for optimal traffic flow and better viewing for buyers

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A fully built booth with spotlights and booth blade signage

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Professionally designed show floor to create an upscale experience for attendees and exhibitors

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Rigorous exhibitor practices, including precise hanging, storage, and display procedures that will be strictly enforced throughout the event

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An Exhibitor Marketing Package that includes an exhibitor preview in the digital Art San Diego Art Gallery, digital VIP and Guest Passes for daily entry, social media feature, and artwork featured on art-sandiego.com

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Pre-fair seminars and training on exhibiting, marketing, and curation

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Exposure to a diverse audience of gallerists, collectors, curators, and critics from the art and design communities

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A complimentary wrapping station for all attendees who purchase a piece to make shipping it home even easier

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Improvements for 2020: extended curatorial oversight and assistance, improved pre-fair seminars and training, upgraded Show Handout

A Single Booth Package Includes: • 10-foot-high finished gallerystyle white walls • Four lights for booths over 40 square feet or two lights for booths 40 square feet and smaller • Booth blade signage • First-day booth cleaning • Furniture package

A [SOLO] Single Booth Package Includes: • 10-foot-high finished gallerystyle white walls • 4’ x 10’ booth equaling 18 linear feet • Four lights • Booth blade signage • First-day booth cleaning • Furniture package (no other furniture allowed) • Prerequisite Exhibitor Marketing Package, including:

PRICING VARIES DEPENDING ON BOOTH SIZE

1. Exhibitor Preview in the digital Art San Diego Art Gallery 2. Show handout Exhibitor Directory listing (when you register by June 30, 2020) 3. Digital VIP and Guest Passes for daily entry 4. Artwork featured on Art San Diego social media BOOTH PRICE: Starting at $1,695.

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OUR ATTENDEES Median Age: 52

Average NW: $1.5 Million

Male/Female: 42/58%

College: +82%

Average HHI: $207,000

Art Collectors: 70%

Art San Diego attendees are well-educated professionals who love to travel and enjoy fine wine and great food. They are typically museum members, “doers� who enjoy luxury items, great design, and giving back to their communities. Attendees include collectors, artists, designers, architects, civic leaders, philanthropists, entrepreneurs, and retirees.

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BY THE NUMBERS

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OUR SPONSORS & PARTNERS PAST AND PRESENT SPONSORS & PARTNERS INCLUDE: • • • • • • • • • • • • A

UBS Financial Services Louis Jadot Wines San Diego Visual Arts Network San Diego Art Prize San Diego International Film Festival ArtReach San Diego Humble Design ARTS DISTRICT Liberty Station San Diego Aviators Artsy American Art Collector Fine Art Connoisseur R

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• • • • • • • • • • •

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MAC Motions Museum of Contemporary Art San Diego San Diego Art Institute Museum of Photographic Arts Athenaeum The San Diego Museum of Art Mingei International Museum Timken Museum of Art FreightCenter Phoenix International Business Logistics onPeak

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KEEP IN TOUCH /ARTSANDIEGO

/artsandiego_

@artsandiego_

sales@art-sandiego.com

SALES

EXHIBITOR SERVICES Rich Ferrante

Eric Smith

Steve Cherng

Gallery Accounts Manager U.S. and Global Markets rich@redwoodmg.com 631.388.6677

President – Redwood Media Group eric@redwoodmg.com 216.225.0962

Rosana Rader

Exhibitor Accounts Manager Asian Markets steve@redwoodmg.com 908.568.8899

Mark Shapiro

Exhibitor Accounts Manager U.S. and Canada Markets rosana@redwoodmg.com 831.840.4444

Kelly Smith

Exhibitor/Attendee Relations Manager kelly@redwoodmg.com

GENERAL INFORMATION

Rita Popowicz

Exhibitor Accounts Manager U.S. and Canada Markets mark@redwoodmg.com 203.257.5881

Not sure whom to contact?

Contact us at info@redwoodmg.com.

Exhibitor Accounts Manager Europe, Middle East, India, Africa, Australia, South America and Mexico rita@redwoodmg.com 310.862.6225

APPLY TODAY A

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