Art Santa Fe 2017 Prospectus

EXHIBITOR PROSPECTUS

Dreams, Desires, and Destinies / Katie O’Sullivan Last Kiss / Susan Weinreich

DISCOVER ART SANTA FE A CULTURAL HAVEN Art Santa Fe, a gathering of exceptional artists and galleries from around the world, celebrates 17 successful years this summer. Join us from July 13–16 for an exploration of world-class modern and contemporary art in a locale that overflows with natural beauty, cultural history, and a deep appreciation for the arts.

Boasting a vibrant creative scene and economic support for all things artistic, Santa Fe draws visitors from all over the world who are eager to immerse themselves in the city’s rich culture. Santa Fe, the second largest art market in the United States, was appointed to UNESCO’s Creative Cities Network in 2005 as a nod to the city’s important achievements in arts and culture. “The Santa Fe art scene is one of the best you will find anywhere,” writes the Wall Street Journal’s SmartMoney magazine, while the

New York Times says that Santa Fe “bursts at the seams with arts fairs” in the summer. See for yourself this July— the stunningly gorgeous southwestern city awaits you.

Redwood Media Group is renowned for its attention to detail and personalized focus when it comes to ensuring exhibitors’ satisfaction. Here are a few success stories from last year’s show:

With nearly two decades of experience, Art Santa Fe provides a unique opportunity for exhibitors and attendees alike to honor the region’s deeply rooted cultural traditions while launching into the future with cutting-edge artwork and inspiring events. Help us celebrate our best year yet by welcoming top local, national, and international artists and galleries to Santa Fe’s contemporary art scene.

“ A R T S A N TA F E W A S A N O T H E R I N C R E D I B L E S H O W B Y R E D W O O D M E D I A G R O U P. T H E Y N E V E R CEASE TO AMAZE ME BY THEIR ABSOLUTE P R O F E S S I O N A L I S M A N D C A R E T H AT T H E Y P U T INTO THEIR SHOWS. THE OPENING NIGHT VIBE W A S O U T S T A N D I N G A N D I T D E F I N I T E LY C A R R I E D THROUGH TILL THE END OF THE SHOW! WE ENDED U P S E L L I N G T W O P I E C E S AT T H E S H O W A N D A R E N O W W O R K I N G O N A L A R G E C O R P O R AT E I N S TA L L AT I O N F R O M A C O N N E C T I O N M A D E AT A R T S A N TA F E . I W O U L D S AY T H A T R E D W O O D M E D I A’ S F I R S T Y E A R AT T H E H E L M O F A S F W A S A H U G E SUCCESS AND WE CANNOT WAIT FOR NEXT YEAR!” -Jeffrey Bisaillon of JBIS Contemporary

Art Santa Fe exhibitors include top galleries, art publishers, and established studio artists.

Art Santa Fe is owned by Redwood Media Group, purveyors of leading fine art shows and art magazines, including Artexpo New York, [SOLO], [FOTO SOLO], Art San Diego, Spectrum Miami, Red Dot Miami, Spectrum Indian Wells, and Art Business News.

A R T S A N T A F E I J U LY 13 – 16 , 2 017

TESTIMONIALS

“THE SHOW HAS BEEN SURPRISING! IT’S OUR FIRST T I M E , A N D I T ’ S B E E N A G O O D S H O W. O F C O U R S E , I W A S E S P E C I A L LY E X C I T E D T O T W O O F M Y PA I N T I N G S , I N C L U D I N G ‘ C H A M I S A’ F O R $ 1 5 , 5 0 0 !

I T H A S B E E N W O N D E R F U L T O S E E A VA R I E T Y O F A R T I S T S A N D AT T E N D E E S C O M I N G F R O M A L L O V E R THE WORLD!” -David Perez Escudero of InArt Gallery, Santa Fe

“ C O N G R AT U L AT I O N S ! A R T S A N TA F E H A S A W H O L E N E W F E E L A N D L O O K . T H E A R T W O R K I S D I S P L AY E D W E L L A N D I C A N T E L L I T H A S B E E N C A R E F U L LY C U R AT E D . W E L L D O N E ! ” -Art Santa Fe Opening Night Attendee “ T O T H E FA N TA S T I C A R T S A N TA F E O R G A N I Z E R S , E A C H O N E O F Y O U I S T O B E C O N G R AT U L AT E D F O R PRODUCING A GLORIOUS SHOW! SO MANY PEOPLE C A M E U P T O M E A N D S H A R E D G R E AT C O M M E N T S C O N S T A N T LY T H R O U G H O U T T H E S H O W . T H E Y A L L F E LT T H E N E E D T O E X P R E S S H O W P L E A S E D T H E Y W E R E W I T H T H E A R T, A N D T H E W A Y T H E ENTIRE SHOW WAS PRODUCED AND HANDLED. I, O F C O U R S E , A G R E E D W H O L E H E A R T E D LY. T H A N K YOU FOR HONORING ME IN SO MANY DIFFERENT W AY S T H I S PA S T W E E K E N D . I A M S T I L L F L O A T I N G ON CLOUD NINE, TEN, AND BEYOND. I HAVE ENCOURAGED MANY ARTISTS TO GO WITH YOUR REDWOOD MEDIA GROUP SHOWS IN ALL YOUR L O C AT I O N S . ” -Heidi Loewen of Heidi Loewen Gallery

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ART SANTA FE’S MARKETING REACH The Redwood Media Group team works tirelessly to ensure that exhibiting artists and galleries at Art Santa Fe reach a vast audience and that the show itself receives significant media exposure. To fulfill our marketing efforts, Spectrum partners with a wide range of publications and promotes the show through a wide-reaching, multi-platform advertising plan that includes online and print advertising, as well as robust email campaigns and social media coverage.

EMAIL CAMPAIGNS

We invest in a significant media buy to promote the show and drive trade buyers, collectors, industry insiders, and art enthusiasts to our venue. We also provide our exhibitors with complimentary VIP Collector Passes to hand out to their professional contacts, industry buyers, clients, and colleagues. These VIP Collector Passes include access to the exclusive Opening Night Preview Party as well as to all of the show days.

SOCIAL MEDIA

The publications in which we advertise boast a circulation of over 2 million, whether in print copies or email newsletters.

We’re proud to advertise with the following media outlets, as well as other local art guides: Albuquerque Journal American Art Collector Art & Antiques Art in America Art Info/Gallery Guide Art of the West ArtDaily ArtNews ArtSlant Fine Art Connoisseur Hutton Broadcasting Journal North Summer

Guide Modern Painters Santa Fe Gallery Assn Guide Santa Fe New Mexican SantaFean Southwest Art Magazine The Art Newspaper THE Magazine The TwentySIX Trend Visual Art Source/Art Ltd.

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With a combined email subscription list comprising over 63,000 industry professionals, collectors, artists, and highend home and business owners, RMG sends out frequent Art Santa Fe marketing emails that include inspiring artist features, newsworthy show updates, and more to prompt interest in our exhibitors’ artwork and attract attendees to our show.

Art Santa Fe and its exhibiting artists will be promoted via synchronized social media channels such as Facebook, Twitter, Instagram, Flickr, Pinterest, and the Art Santa Fe blog. RMG’s shows have a combined fan base of over 95,000 on Facebook, 11,500 Twitter followers, and 4,500 Instagram followers—and the numbers are ever growing. We continue to develop cutting-edge social media campaigns to keep up with today’s demand for up-to-the-minute info and exclusive content.

Deflection / Shelly Forbes

Stripes / P.T. Tiersky

EXHIBIT AT ART SANTA FE WHO SHOULD APPLY

and galleries who will receive coveted booths at Spectrum. To be considered for participation, you must

We are currently accepting applications from established

have previous experience working with galleries and

studio artists, galleries, and art publishers representing

trade buyers. All exhibiting companies will be required to

modern or contemporary art. We’re looking to represent

submit a portfolio or website for review. Upon acceptance

a wide range of media, including painting, photography,

from the Exhibitor Committee, you’ll be assigned a booth

sculpture, installation art, and glasswork—we do not

location (normally within three days).

accept jewelry, tapestries, or any sort of arts-and-crafts work.

THE EXHIBITION SPACE

Does this sound like a good fit? Submit an application

Art Santa Fe provides a streamlined, clutter-free venue in

today to be considered for booth space at Art Santa Fe’s

which artists and gallery owners can showcase their work

spacious, gallery-style venue. We look forward to seeing

with ease and style and in which attendees and trade

your work!

buyers can feel comfortable. The venue enforces strict hanging and installation guidelines and pays attention

HOW WE SELECT EXHIBITORS

to detail and aesthetics in order to make the experience smooth and enjoyable for all involved. The show takes

Since Art Santa Fe is a juried show, we rely on our

place at the beautifully designed Santa Fe Community

outstanding Exhibitor Committee, made up of art-

Convention Center in the heart of downtown Santa

industry professionals with stellar reputations in

Fe—a gorgeous backdrop for a weekend of outstanding

publishing and artist development, to select the artists

aesthetics and art.

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Master Blue Gold / Gary Oakley

Ruby Red Perforated Triangle / Jeff Laird

Gaspacho / Siri Hollander

THE DEMOGRAPHICS MEDIAN AGE: 52 MALE/FEMALE: 42/58% AVERAGE HHI: $207,000

A V E R A G E N W : $1.5 MILLION COLLEGE: +82% ART COLLECTORS: 70%

Art Santa Fe attendees are well-educated professionals who love to travel and enjoy fine wine and great food. They are typically museum members, “doers” who enjoy luxury items, great design, and giving back to their communities.

Attendees include collectors, artists, designers, architects, civic leaders, philanthropists, entrepreneurs, and retirees.

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Portrait Series / Terri Hallman

BOOTH SPACE & SCHEDULE Exhibitors at Art Santa Fe will enjoy presenting their work in a streamlined, aesthetically pleasing venue that features spacious aisles for easy traffic flow and an architecturally designed floor plan. Each booth package includes: • • • • • • • •

10’ high white hard walls Furniture package—a table, two chairs, and a wastebasket Booth lights (see website for details) Booth signage Exhibitor directory listing in the Show Catalog Collector Passes for Opening Night Preview Party Unlimited Guest Passes for daily entry Artwork featured on ArtSantaFe.com

Show Schedule OPENING NIGHT VIP PAR T Y SCHEDULE Thursday, July 13 5 PM – 9 PM

General Admission Friday, July 14 11 AM – 6 PM Saturday, July 15 11 AM – 6 PM Sunday, July 16 11 AM – 6 PM

Trifecta is an extraordinary alliance between three highly original arts organizations: Art Santa Fe, a Spectrum contemporary art show; the International Folk Art Market | Santa Fe, an annual event by the International Folk Art Alliance; and SITE Santa Fe, a contemporary art center designed for the production and presentation of artistic and curatorial innovation. In a city globally known for its depth and quality of art, the Santa Fe Art Trifecta stands out as the city’s most memorable collection of art events all summer.

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COURTYARD SHOW ENTRANCE

CONTACT US Rick Barnett

Managing Director, Business Development Group rick@redwoodmg.com 831.747.0112

Rosana Rader

Senior Business Development Director rosana@redwoodmg.com 831.840.4444

Steve Cherng

Rita Popowicz

Ashley Tedesco

Mark Shapiro

Business Development Director steve@redwoodmg.com 908.568.8899

Director of Sales – Print Media ashley@redwoodmg.com 831.970.5611

Business Development Director rita@redwoodmg.com 310.862.6225

Account Manager, Events mark@redwoodmg.com 203.257.5881

WWW.ARTSANTAFE.COM