EXHIBITOR PROSPECTUS
Dreams, Desires, and Destinies / Katie O’Sullivan Last Kiss / Susan Weinreich
DISCOVER ART SANTA FE A CULTURAL HAVEN Art Santa Fe, a gathering of exceptional artists and galleries from around the world, celebrates 17 successful years this summer. Join us from July 13–16 for an exploration of world-class modern and contemporary art in a locale that overflows with natural beauty, cultural history, and a deep appreciation for the arts. Boasting a vibrant creative scene and economic support for all things artistic, Santa Fe draws visitors from all over the world who are eager to immerse themselves in the city’s rich culture. Santa Fe, the second largest art market in the United States, was appointed to UNESCO’s Creative Cities Network in 2005 as a nod to the city’s important achievements in arts and culture. “The Santa Fe art scene is one of the best you will find anywhere,” writes the Wall Street Journal’s SmartMoney magazine, while the
New York Times says that Santa Fe “bursts at the seams with arts fairs” in the summer. See for yourself this July— the stunningly gorgeous southwestern city awaits you.
Redwood Media Group is renowned for its attention to detail and personalized focus when it comes to ensuring exhibitors’ satisfaction. Here are a few success stories from last year’s show:
With nearly two decades of experience, Art Santa Fe provides a unique opportunity for exhibitors and attendees alike to honor the region’s deeply rooted cultural traditions while launching into the future with cutting-edge artwork and inspiring events. Help us celebrate our best year yet by welcoming top local, national, and international artists and galleries to Santa Fe’s contemporary art scene.
“ A R T S A N TA F E W A S A N O T H E R I N C R E D I B L E S H O W B Y R E D W O O D M E D I A G R O U P. T H E Y N E V E R CEASE TO AMAZE ME BY THEIR ABSOLUTE P R O F E S S I O N A L I S M A N D C A R E T H AT T H E Y P U T INTO THEIR SHOWS. THE OPENING NIGHT VIBE W A S O U T S T A N D I N G A N D I T D E F I N I T E LY C A R R I E D THROUGH TILL THE END OF THE SHOW! WE ENDED U P S E L L I N G T W O P I E C E S AT T H E S H O W A N D A R E N O W W O R K I N G O N A L A R G E C O R P O R AT E I N S TA L L AT I O N F R O M A C O N N E C T I O N M A D E AT A R T S A N TA F E . I W O U L D S AY T H A T R E D W O O D M E D I A’ S F I R S T Y E A R AT T H E H E L M O F A S F W A S A H U G E SUCCESS AND WE CANNOT WAIT FOR NEXT YEAR!” -Jeffrey Bisaillon of JBIS Contemporary
Art Santa Fe exhibitors include top galleries, art publishers, and established studio artists.
Art Santa Fe is owned by Redwood Media Group, purveyors of leading fine art shows and art magazines, including Artexpo New York, [SOLO], [FOTO SOLO], Art San Diego, Spectrum Miami, Red Dot Miami, Spectrum Indian Wells, and Art Business News.
A R T S A N T A F E I J U LY 13 – 16 , 2 017
TESTIMONIALS
“THE SHOW HAS BEEN SURPRISING! IT’S OUR FIRST T I M E , A N D I T ’ S B E E N A G O O D S H O W. O F C O U R S E , I W A S E S P E C I A L LY E X C I T E D T O T W O O F M Y PA I N T I N G S , I N C L U D I N G ‘ C H A M I S A’ F O R $ 1 5 , 5 0 0 ! I T H A S B E E N W O N D E R F U L T O S E E A VA R I E T Y O F A R T I S T S A N D AT T E N D E E S C O M I N G F R O M A L L O V E R THE WORLD!” -David Perez Escudero of InArt Gallery, Santa Fe
“ C O N G R AT U L AT I O N S ! A R T S A N TA F E H A S A W H O L E N E W F E E L A N D L O O K . T H E A R T W O R K I S D I S P L AY E D W E L L A N D I C A N T E L L I T H A S B E E N C A R E F U L LY C U R AT E D . W E L L D O N E ! ” -Art Santa Fe Opening Night Attendee “ T O T H E FA N TA S T I C A R T S A N TA F E O R G A N I Z E R S , E A C H O N E O F Y O U I S T O B E C O N G R AT U L AT E D F O R PRODUCING A GLORIOUS SHOW! SO MANY PEOPLE C A M E U P T O M E A N D S H A R E D G R E AT C O M M E N T S C O N S T A N T LY T H R O U G H O U T T H E S H O W . T H E Y A L L F E LT T H E N E E D T O E X P R E S S H O W P L E A S E D T H E Y W E R E W I T H T H E A R T, A N D T H E W A Y T H E ENTIRE SHOW WAS PRODUCED AND HANDLED. I, O F C O U R S E , A G R E E D W H O L E H E A R T E D LY. T H A N K YOU FOR HONORING ME IN SO MANY DIFFERENT W AY S T H I S PA S T W E E K E N D . I A M S T I L L F L O A T I N G ON CLOUD NINE, TEN, AND BEYOND. I HAVE ENCOURAGED MANY ARTISTS TO GO WITH YOUR REDWOOD MEDIA GROUP SHOWS IN ALL YOUR L O C AT I O N S . ” -Heidi Loewen of Heidi Loewen Gallery
A R T S A N T A F E I J U LY 13 – 16 , 2 017
ART SANTA FE’S MARKETING REACH The Redwood Media Group team works tirelessly to ensure that exhibiting artists and galleries at Art Santa Fe reach a vast audience and that the show itself receives significant media exposure. To fulfill our marketing efforts, Spectrum partners with a wide range of publications and promotes the show through a wide-reaching, multi-platform advertising plan that includes online and print advertising, as well as robust email campaigns and social media coverage.
EMAIL CAMPAIGNS
We invest in a significant media buy to promote the show and drive trade buyers, collectors, industry insiders, and art enthusiasts to our venue. We also provide our exhibitors with complimentary VIP Collector Passes to hand out to their professional contacts, industry buyers, clients, and colleagues. These VIP Collector Passes include access to the exclusive Opening Night Preview Party as well as to all of the show days.
SOCIAL MEDIA
The publications in which we advertise boast a circulation of over 2 million, whether in print copies or email newsletters. We’re proud to advertise with the following media outlets, as well as other local art guides: Albuquerque Journal American Art Collector Art & Antiques Art in America Art Info/Gallery Guide Art of the West ArtDaily ArtNews ArtSlant Fine Art Connoisseur Hutton Broadcasting Journal North Summer
Guide Modern Painters Santa Fe Gallery Assn Guide Santa Fe New Mexican SantaFean Southwest Art Magazine The Art Newspaper THE Magazine The TwentySIX Trend Visual Art Source/Art Ltd.
A R T S A N T A F E I J U LY 13 – 16 , 2 017
With a combined email subscription list comprising over 63,000 industry professionals, collectors, artists, and highend home and business owners, RMG sends out frequent Art Santa Fe marketing emails that include inspiring artist features, newsworthy show updates, and more to prompt interest in our exhibitors’ artwork and attract attendees to our show.
Art Santa Fe and its exhibiting artists will be promoted via synchronized social media channels such as Facebook, Twitter, Instagram, Flickr, Pinterest, and the Art Santa Fe blog. RMG’s shows have a combined fan base of over 95,000 on Facebook, 11,500 Twitter followers, and 4,500 Instagram followers—and the numbers are ever growing. We continue to develop cutting-edge social media campaigns to keep up with today’s demand for up-to-the-minute info and exclusive content.
Deflection / Shelly Forbes
Stripes / P.T. Tiersky
EXHIBIT AT ART SANTA FE WHO SHOULD APPLY
and galleries who will receive coveted booths at Spectrum. To be considered for participation, you must
We are currently accepting applications from established
have previous experience working with galleries and
studio artists, galleries, and art publishers representing
trade buyers. All exhibiting companies will be required to
modern or contemporary art. We’re looking to represent
submit a portfolio or website for review. Upon acceptance
a wide range of media, including painting, photography,
from the Exhibitor Committee, you’ll be assigned a booth
sculpture, installation art, and glasswork—we do not
location (normally within three days).
accept jewelry, tapestries, or any sort of arts-and-crafts work.
THE EXHIBITION SPACE
Does this sound like a good fit? Submit an application
Art Santa Fe provides a streamlined, clutter-free venue in
today to be considered for booth space at Art Santa Fe’s
which artists and gallery owners can showcase their work
spacious, gallery-style venue. We look forward to seeing
with ease and style and in which attendees and trade
your work!
buyers can feel comfortable. The venue enforces strict hanging and installation guidelines and pays attention
HOW WE SELECT EXHIBITORS
to detail and aesthetics in order to make the experience smooth and enjoyable for all involved. The show takes
Since Art Santa Fe is a juried show, we rely on our
place at the beautifully designed Santa Fe Community
outstanding Exhibitor Committee, made up of art-
Convention Center in the heart of downtown Santa
industry professionals with stellar reputations in
Fe—a gorgeous backdrop for a weekend of outstanding
publishing and artist development, to select the artists
aesthetics and art. A R T S A N T A F E I J U LY 13 – 16 , 2 017
Master Blue Gold / Gary Oakley
Ruby Red Perforated Triangle / Jeff Laird
Gaspacho / Siri Hollander
THE DEMOGRAPHICS MEDIAN AGE: 52 MALE/FEMALE: 42/58% AVERAGE HHI: $207,000
A V E R A G E N W : $1.5 MILLION COLLEGE: +82% ART COLLECTORS: 70%
Art Santa Fe attendees are well-educated professionals who love to travel and enjoy fine wine and great food. They are typically museum members, “doers” who enjoy luxury items, great design, and giving back to their communities. Attendees include collectors, artists, designers, architects, civic leaders, philanthropists, entrepreneurs, and retirees.
A R T S A N T A F E I J U LY 13 – 16 , 2 017
Portrait Series / Terri Hallman
BOOTH SPACE & SCHEDULE Exhibitors at Art Santa Fe will enjoy presenting their work in a streamlined, aesthetically pleasing venue that features spacious aisles for easy traffic flow and an architecturally designed floor plan. Each booth package includes: • • • • • • • •
10’ high white hard walls Furniture package—a table, two chairs, and a wastebasket Booth lights (see website for details) Booth signage Exhibitor directory listing in the Show Catalog Collector Passes for Opening Night Preview Party Unlimited Guest Passes for daily entry Artwork featured on ArtSantaFe.com
Show Schedule OPENING NIGHT VIP PAR T Y SCHEDULE Thursday, July 13 5 PM – 9 PM
General Admission Friday, July 14 11 AM – 6 PM Saturday, July 15 11 AM – 6 PM Sunday, July 16 11 AM – 6 PM
Trifecta is an extraordinary alliance between three highly original arts organizations: Art Santa Fe, a Spectrum contemporary art show; the International Folk Art Market | Santa Fe, an annual event by the International Folk Art Alliance; and SITE Santa Fe, a contemporary art center designed for the production and presentation of artistic and curatorial innovation. In a city globally known for its depth and quality of art, the Santa Fe Art Trifecta stands out as the city’s most memorable collection of art events all summer.
A R T S A N T A F E I J U LY 13 – 16 , 2 017
FLOOR PLAN 715
705
709
RESTROOMS 616
513
511B
606
604
511A
507
505
517
600
500
510
508 312
411
407
405
PUBLICATIONS
512 312
400
418 404
410
416
316
SC 313
309
311
305
201
SHOW ENTRANCE SC
211
205
SC
200
121 208
103 105
111 116
100
112
110
108
104
106
97
95
93
91
98
96
94
92
90
89
87
85
83
81
88
86
84
82
80
SC
COURTYARD SHOW ENTRANCE
CONTACT US Rick Barnett
Managing Director, Business Development Group rick@redwoodmg.com 831.747.0112
Rosana Rader
Senior Business Development Director rosana@redwoodmg.com 831.840.4444
Steve Cherng
Rita Popowicz
Ashley Tedesco
Mark Shapiro
Business Development Director steve@redwoodmg.com 908.568.8899
Director of Sales – Print Media ashley@redwoodmg.com 831.970.5611
Business Development Director rita@redwoodmg.com 310.862.6225
Account Manager, Events mark@redwoodmg.com 203.257.5881
WWW.ARTSANTAFE.COM