Spectrum Miami 2017 Prospectus

DEC. 6 – DEC. 10, 2017

EXHIBITOR PROSPECTUS

ALEXIS SILK

OPHELIE / DIANA VURNBRAND

DISCOVER SPECTRUM MIAMI EXPLORE THE SIGHTS, SOUNDS & SPECTACLE OF MIAMI ART WEEK

Spectrum Miami, a curated, contemporary art show featuring established artists, galleries, and publishers from around the world, has become an integral part of Miami Art Week. This renowned yearly event that takes place in the first week of December attracts art aficionados, collectors, and industry buyers by the tens of thousands. And Spectrum Miami is right in the middle of it all! With our move in 2015 to the Arts & Entertainment District, a 7.5-acre cultural oasis connecting Midtown to Downtown Miami, we are conveniently located near area hotels, restaurants, and local attractions. And now other shows are following our lead— Art Miami and CONTEXT are moving just several blocks away, making it a breeze for attendees to zip from event to event.

ABOUT OUR LOCATION

Since our show relocation in 2015, the Arts and Entertainment District has been the new home of Spectrum Miami. One of the up-and-coming neighborhoods for the arts, the area boasts hip restaurants, speakeasy-inspired bars, and other exciting nightlife offerings. There’s no doubt that its location just minutes from all of Miami’s hottest neighborhoods—including Wynwood, the Design District, Downtown, and South Beach—make the Arts and Entertainment District Miami’s newest cultural gem.

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Spectrum Miami is rich with opportunities for artists to showcase their work to an audience that’s highly literate in the arts and make valuable lifetime connections with buyers and fans. And for exhibitors and attendees alike, Spectrum is rife with exciting events, live performances, late-night parties, and more.

MAKING 2017 OUR BIGGEST YEAR YET We expect this year’s Spectrum Miami to set record numbers of both exhibitors and attendees. Last year’s show blew all attendance numbers out of the water, garnering 38,000 attendees (a 25 percent increase) and over 175 exhibitors (a 23 percent increase). Help us make 2017 the biggest and best Spectrum yet!

SPECTRUM MIAMI I DEC. 6 – DEC. 10, 2017 I WWW.SPECTRUM-MIAMI.COM

HILTON MIAMI DOWNTOWN MIAMI MARRI BISCAYNE B

MIAMI INTERNATIONAL UNIVERSITY OF ART & DESIGN

PEREZ ART MUSEUM MIAMI

TESTIMONIALS “I WOULD LIKE TO THANK YOU FOR ALL YOUR SUPPORT AND KINDNESS. I KNOW THIS OPPORTUNITY WILL BRING A LOT TO MY CAREER AND IT INSPIRES ME TO WORK HARDER TO ACCOMPLISH BIGGER DREAMS. I HAD A VERY GOOD REACTION FROM PEOPLE AND AMONG MY PEERS. AND I HAVE SOME GOOD LEADS TO FOLLOW UP FOR SALES AND COMMISSIONS. THANK YOU VERY MUCH!” -Luis A. Gutierrez, Spectrum Miami 2016 LaunchPad Artist “ AT S P E C T R U M M I A M I , O U R SALES EXCEEDED $12,000 WITH “TREE OF LIFE,” AN ORIGINAL OIL, AND AN ACRYLIC SELLING FOR $7,500 ... A FURTHER $7,500 OF LIMITED-EDITION PRINTS HAS S U B S E Q U E N T LY B E E N P L A C E D WITH A U.S. GALLERY AND WE BELIEVE WE HAVE FURTHER SALES OF ORIGINALS IN THE PIPELINE GOING FORWARD. OUR OWN SOCIAL MEDIA COVERAGE OF THE EVENT HAS ALREADY G E N E R AT E D N U M E R O U S O N L I N E I N Q U I R I E S . W E W O U L D R AT E SPECTRUM MIAMI A 10 OUT OF 10!”

-Souren Mousavi, Spectrum Miami Exhibitor

“SPECTRUM MIAMI WAS AN AMAZING SHOW THIS YEAR! T H E B E S T PA R T O F T H E S H O W EXPERIENCE FOR ME WAS NOT O N LY T H E R E S P O N S E T O M Y ARTWORK, BUT ALSO MAKING MANY AMAZING CONNECTIONS ... AND GETTING IDEAS ON M A R K E T I N G A N D P R E S E N TAT I O N .

THE OVERALL EXPERIENCE MADE THE SHOW A SUCCESS FOR ME!” -Julia Carter, Spectrum Miami Exhibitor “ W H AT A W E L L - AT T E N D E D , FA B U L O U S S H O W ! W O R K I N G WITH THE REDWOOD MEDIA GROUP TEAM WAS A PLEASURE. A N D T H E L A R G E R B O O T H R E A L LY WORKED WELL FOR US! THANKS F O R C R E AT I N G A W O N D E R F U L EXPERIENCE!” -Deborah Ann Haines of DH Fine Art Photography, Spectrum Miami Exhibitor “ E V E R Y T H I N G W A S G R E A T. THE SHOW GETS BETTER EVERY YEAR.” -Kevin Grass, Kevin Grass Fine Art “ T H I S W A S A P E R F E C T LY O R G A N I Z E D S H O W. W E S O L D 5 PIECES AND WERE QUITE HAPPY W I T H T H E R E S U LT S . ”

“ W E A R E A L W AY S S O I M P R E S S E D AT H O W H A R D E V E RY O N E AT RMG WORKS TO HELP PEOPLE S U C C E E D ! W E A R E F O R T U N AT E T O H AV E C R O S S E D PAT H S . W E R E A L LY F E E L R M G H A S H E L P E D M A N Y P E O P L E S TAY A L I V E DURING THE TOUGH YEARS WHEN THE ART WORLD WAS R E D E F I N I N G I T S E L F. M A N Y, MANY WOULD HAVE NOT MADE IT WITHOUT YOUR GROUP’S C O M M I T M E N T A N D L E A D E R S H I P. BRAVO! WE HAD 3 MAJOR SALES AT S P E C T R U M M I A M I . A N D W E J U S T S O L D A L A R G E PA I N T I N G T H AT W A S I N T H E S H O W T O A C E O T H AT W E F O L L O W E D U P W I T H A F T E R T H E S H O W. D E L I V E R I N G IT TO NAPLES ON CHRISTMAS EVE. WE THOUGHT IT WAS AN E X C E L L E N T S H O W. W E L O V E DOING THE SHOWS!” -Angela and Kris Gebhardt Gebhardt Gallery “SPECTRUM MIAMI 2016 WAS G R E AT ! T H E R E W A S G O O D TRAFFIC, WE HAD GOOD SALES. THANKS FOR EVERYTHING!” -Malcolm Smith, SOLO Exhibitor Malcolm Smith Studio

-Paul Chang, Paul Chang Studio WWW.SPECTRUM-MIAMI.COM I DEC. 6 – DEC. 10, 2017 I SPECTRUM MIAMI

MECENAVIE

O U R I M PA C T ATTENDANCE: Since its launch in 2011, Spectrum

Miami has steadily increased attendance. In 2016, Spectrum Miami welcomed more than 38,000 art enthusiasts. Through our involvement with local art institutions, museum partners, and our RMG VIP Membership Program, we are connected with over 75,000 collectors.

RMG VIP PASSPORT PROGRAM: Our location in the heart of Miami’s Arts & Entertainment District gives us the opportunity to expand our RMG VIP Passport Program in conjunction with Miami museum partners, high-end residential communities, and our other community partners. Artist talks, cocktail receptions, and many other exclusive events are planned to enrich the experience for our guests.

MEDIA SPONSORS: Florida Design Magazine / Miami Home & Decor / Modern Luxury Miami / WHERE Miami / Miami Herald / Miami New Times / Santa Fean Magazine / Fine Art Magazine / ArtSlant / Widewalls Magazine / Visual Art Source / Art Business News / ADC, Art Design Consultants | Blink Art Resource / Artblend / ArtTour International Magazine / Art & Antiques / Fine Art Connoisseur / Miami Living / Around Town / Culture Owl MUSEUM, CULTURAL & COMMUNITY PARTNERS: Perez Art Museum / Bass Museum of Art

/ Boca Raton Museum of Art / Bakehouse Art Complex / Solomon F. Guggenheim Museum / Miami University of Art & Design / Art Serve / Canvas Condos / Sothebys / NYC Wealth - Family Office / Cultural Center of Miami / Wynwood Walls / Frost Museum of Science

SPONSORS & PARTNERS: Florida Design Magazine / Planet Fashion TV / ArtSpot International / Louis Jadot Wines / Life is Art / Marriott International / KIND Snacks / Neuro / Perrier / illy / Phoenix International Business Logistics / onPeak / Elliott Stares Public Relations

SPECTRUM MIAMI I DEC. 6 – DEC. 10, 2017 I WWW.SPECTRUM-MIAMI.COM

2017 MARKETING & PROMOTION MIAMI • FLORIDA’S SECOND LARGEST CITY • ONLY U.S. CITY TO HAVE BEEN PLANNED BY A WOMAN • ONE OF THE WORLD’S LEADING YEAR-ROUND RESORT CENTERS • TOURISM IS THE CITY’S LARGEST INDUSTRY

MUSEUM MEMBER PROGRAM: Discounted and complimentary tickets given to top donors and museum members.

SPONSOR PARTNERS: Florida Design and Planet Fashion TV will entertain thousands of high-net-worth clients at Spectrum Miami through special events.

CULTURAL PARTNERS: Promotion through direct mail and email to their

member lists.

TARGETED VIP OUTREACH: Direct mailing to an exclusive list of curators and collectors.

ADVERTISING AND EDITORIAL COVERAGE: Print ads and editorial content across numerous consumer and art publications.

EMAIL ANNOUNCEMENTS & INVITES: Sent out throughout the year to database of over 75,000 qualified contacts, as well as through museum, cultural, community, and media partners.

PRESS RELEASES: Sent monthly to editors and writers of regional and national arts, luxury, and news publications.

SOCIAL MEDIA: Redwood Media Group’s shows have a combined fan base of over 118,000 on Facebook, 10,800 Twitter followers, and 11,300 Instagram followers—and the numbers are ever growing.

SHOW CATALOG: Published by renowned art publication Art Business News, featuring editorial, images, contact information, and artist rosters for participating artists and galleries.

WWW.SPECTRUM-MIAMI.COM I DEC. 6 – DEC. 10, 2017 I SPECTRUM MIAMI

ADC FINE ART

by the NUMBERS 75,000+

11% increase in 2016 Opening Night Preview attendance from 2015

SPECTRUM MIAMI I DEC. 6 – DEC. 10, 2017 I WWW.SPECTRUM-MIAMI.COM

WORLD WIDE ART

OUR GUESTS. CULTURED Median Age: 52

Average NW: $1.5 Million

Male/Female: 42/58%

College: +82%

Average HHI: $207,000

Art Collectors: 70%

Spectrum Miami attendees are well-educated professionals who love to travel and enjoy fine wine and great food. They are typically museum members, “doers” who enjoy luxury items, great design, and giving back to their communities. Attendees include collectors, artists, designers, architects, civic leaders, philanthropists, entrepreneurs, and retirees.

WWW.SPECTRUM-MIAMI.COM I DEC. 6 – DEC. 10, 2017 I SPECTRUM MIAMI

J I M K E L L E R O F M AT T S O N ’ S F I N E A R T

S O M E W H E R E / A L F R E D O PA L M E R O

Q U E T Z A L C O ATA L CONTEMPORARY ART PROJECTS USA

SPECTRUM MIAMI’S

MARKETING REACH The Redwood Media Group team works tirelessly to ensure that exhibiting artists and galleries at Spectrum Miami reach a vast audience and that the show itself receives significant media exposure. To fulfill our marketing efforts, Spectrum partners with a wide range of publications and promotes the show through a wide-reaching, multiplatform advertising plan that includes online and print advertising, as well as robust email campaigns and social media coverage.

We invest in a significant media buy to promote the show and drive trade buyers, collectors, industry insiders, and art enthusiasts to our venue. Last year, we generated 80,000,000+ media impressions through promotional campaigns targeting trade and consumer audiences. We also provide our exhibitors with complimentary Collector Passes to hand out to their professional contacts, industry buyers, clients, and colleagues. These Collector Passes include access to the exclusive Opening Night Preview Party as well as to all of the show days.

EMAIL CAMPAIGNS With a combined email subscription list comprising nearly 75,000 industry professionals, collectors, artists, and highend home and business owners, RMG sends out frequent Spectrum Miami marketing emails that include inspiring artist features, newsworthy show updates, and more to prompt interest in our exhibitors’ artwork and attract attendees to our show.

SOCIAL MEDIA Spectrum Miami and its exhibiting artists will be promoted via synchronized social media channels such as Facebook, Twitter, Instagram, Flickr, Pinterest, and the Spectrum blog. RMG’s shows have a combined fan base of over 118,000 on Facebook, 10,800 Twitter followers, and 11,300 Instagram followers—and the numbers are ever growing. We continue to develop cutting-edge social media campaigns to keep up with today’s demand for up-to-the-minute info and exclusive content.

The publications in which we advertise boast a combined circulation of over 2 million, whether in print copies or email newsletters. We’re proud to advertise with the following media outlets, as well as other local art guides:

• • • • • • • •

AroundTown Magazine Art & Antiques Artforbes ARTnews Florida Design Magazine Gallery Guide Miami New Times Miami Herald

• • • • • •

New York Times South Shore Media Santa Fean South Florida Luxury USA Today WHERE Miami

SPECTRUM MIAMI I DEC. 6 – DEC. 10, 2017 I WWW.SPECTRUM-MIAMI.COM

C A R L O S VA L L E N I L L A & J O N AT H A N B R E N D E R

E X H I B I T AT

SPECTRUM MIAMI IS SPECTRUM THE RIGHT FIT? We are currently accepting applications from established artists, galleries, and publishers.

Those who have several years of experience in the fine art world and who have gained sufficient exposure and recognition are encouraged to apply to exhibit at Spectrum Miami. We’re looking to represent a wide range of media, including painting, photography, sculpture, and glasswork—sorry, jewelry, tapestry, and arts-andcrafts work is not accepted.

Sound like you? Submit an application today to be considered for booth space at Spectrum Miami’s spacious, gallery-style venue. We can’t wait to see your work!

HOW WE SELECT EXHIBITORS Since Spectrum Miami is a juried show, we rely on our outstanding Exhibitor Committee, made up of art-industry professionals with stellar reputations

in publishing and artist development, to select the exhibiting artists and galleries who will receive coveted booths at Spectrum. To be considered for participation, you must have previous experience working with galleries and trade buyers. All exhibiting companies will be required to submit a portfolio or website for review. Upon acceptance from the Exhibitor Committee, you’ll be assigned a booth location (normally within three days).

THE EXHIBITION SPACE Spectrum Miami provides a streamlined, clutterfree venue in which artists and gallery owners can showcase their work with ease and style and in which attendees and trade buyers can feel comfortable. The venue enforces strict hanging guidelines and pays attention to detail and aesthetics in order to make the experience smooth and enjoyable for all involved.

Spectrum Miami was created by Redwood Media Group, purveyors of leading fine art shows and art magazines, including Artexpo New York, [SOLO], [FOTO SOLO], Artexpo Las Vegas, Art Santa Fe, Art San Diego, Red Dot Miami, and Art Business News.

WWW.SPECTRUM-MIAMI.COM I DEC. 6 – DEC. 10, 2017 I SPECTRUM MIAMI

A RT I S T VA L E N Z W I T H A RT B L E N D

GORDON HUETHER

BLINKGROUP GALLERY E V O R L AT I N A M E R I C A N A R T

SYMBIOTIC GROWTH / SOUREN Z MOUSAVI

B O O T H S PA C E &

SCHEDULE Exhibitors at Spectrum Miami will enjoy presenting their work in our streamlined, aesthetically pleasing venue, which features spacious aisles for easy traffic flow and an architecturally designed floor plan.

Each standard booth package includes: • • • • • • • • • •

10’ high white hard walls A table, two chairs, and a wastebasket Two lights for 4’ x 10’ booth Three lights for 4’ x 15’ booths Four lights for 4’ x 20’ and 10’ x 10’ booths Booth signage Exhibitor directory text listing in the Show Guide Collector Passes for Opening Night Preview Party Unlimited Guest Passes for daily entry Artwork featured on spectrum-miami.com

SPECTRUM MIAMI I DEC. 6 – DEC. 10, 2017 I WWW.SPECTRUM-MIAMI.COM

Show Schedule Opening Night Preview Party Wednesday, Dec. 6 6–10 p.m.

Show Hours Thursday, Dec. 7 1–9 p.m.

Friday, Dec. 8 1–10 p.m.

Saturday, Dec. 9 1–9 p.m.

Sunday, Dec. 10 12–5 p.m.

FLOOR PLAN Out-1

ENTRANCE

SCULPTURE GARDEN 120

COLLECTORS' LOUNGE

Out-2

112

110

104

100

122 SC-1

115

119

111

105

103

206

218 SC-2

200

224

215

207

211

203

205

304

308

300

326

*

319

323

315

317

307

301

303

-

427

426

428

424

400

404

417

415

413

405

407

411

504 502 504

506

516

401

402

520

513

519

521

509

503

501

602

600

505

SC-4

601

712

715

717

607

710

706

SC-5

CENTER COURT

713

709

SC-6

812

S823

S818

611

808

804

603

702

705

703

803

802

807

811

700

801

S800

613

615

617

909

913

902

RISING ARTISTS

S1121

S919

S917

S913

S909

S907

S1020

S1018

S1016

S1012

S1008

S1006

S1017

S1015

S1011

S1118

S1116

S1112

S1119

S1113

S1111

LOUNGE

S1110

S905

S903

S1004

S1002

S1007

S1005

S1003

S1108

S1106

S1104

S1109

S1107

S1105

S1101

1700 NE 2nd Avenue (NE 2nd Ave. a Mia

or plan & pricing are subject to change

BOOTH SIZE

S1100

S921

S1102

S1024 S1120

SHOW OFFICE

S1022

S929

S927

SC-8

S1000

S925

S900

S825

SC-7

SQ FT

10ʼ RISING ARTIST WALL

PRICE $2,695

W W W . S P E C T R U M - M I A M I . C O M I D E C . 6 – D E C . 1 0[FOTO , 2017 I S P DISPLAY ECTRUM M I APRICES MI SOLO] WALL

BOOTH SIZE

SQ FT

PRICE

8ʼ X 10ʼ

80

$5,295

8’ X 10’ DISPLAY WALL

$1,995

SHEWMAKER SCULPTURE

CONTACT US Rick Barnett

Managing Director, Business Development Group rick@redwoodmg.com 831.747.0112

Rosana Rader Senior Business Development Director rosana@redwoodmg.com 831.840.4444

Steve Cherng Business Development Coordinator, Asia steve@redwoodmg.com 908.568.8899

Rita Popowicz

Business Development Director, Continental Europe, Russia, & Middle East rita@redwoodmg.com 310.862.6225

A s h l e y Te d e s c o Director of Sales – Print Media ashley@redwoodmg.com 831.970.5611

WWW.SPECTRUM-MIAMI.COM