DEC. 6 – DEC. 10, 2017
EXHIBITOR PROSPECTUS
ALEXIS SILK
OPHELIE / DIANA VURNBRAND
DISCOVER SPECTRUM MIAMI EXPLORE THE SIGHTS, SOUNDS & SPECTACLE OF MIAMI ART WEEK
Spectrum Miami, a curated, contemporary art show featuring established artists, galleries, and publishers from around the world, has become an integral part of Miami Art Week. This renowned yearly event that takes place in the first week of December attracts art aficionados, collectors, and industry buyers by the tens of thousands. And Spectrum Miami is right in the middle of it all! With our move in 2015 to the Arts & Entertainment District, a 7.5-acre cultural oasis connecting Midtown to Downtown Miami, we are conveniently located near area hotels, restaurants, and local attractions. And now other shows are following our lead— Art Miami and CONTEXT are moving just several blocks away, making it a breeze for attendees to zip from event to event.
ABOUT OUR LOCATION
Since our show relocation in 2015, the Arts and Entertainment District has been the new home of Spectrum Miami. One of the up-and-coming neighborhoods for the arts, the area boasts hip restaurants, speakeasy-inspired bars, and other exciting nightlife offerings. There’s no doubt that its location just minutes from all of Miami’s hottest neighborhoods—including Wynwood, the Design District, Downtown, and South Beach—make the Arts and Entertainment District Miami’s newest cultural gem.
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Spectrum Miami is rich with opportunities for artists to showcase their work to an audience that’s highly literate in the arts and make valuable lifetime connections with buyers and fans. And for exhibitors and attendees alike, Spectrum is rife with exciting events, live performances, late-night parties, and more. MAKING 2017 OUR BIGGEST YEAR YET We expect this year’s Spectrum Miami to set record numbers of both exhibitors and attendees. Last year’s show blew all attendance numbers out of the water, garnering 38,000 attendees (a 25 percent increase) and over 175 exhibitors (a 23 percent increase). Help us make 2017 the biggest and best Spectrum yet! SPECTRUM MIAMI I DEC. 6 – DEC. 10, 2017 I WWW.SPECTRUM-MIAMI.COM
HILTON MIAMI DOWNTOWN MIAMI MARRI BISCAYNE B
MIAMI INTERNATIONAL UNIVERSITY OF ART & DESIGN
PEREZ ART MUSEUM MIAMI
TESTIMONIALS “I WOULD LIKE TO THANK YOU FOR ALL YOUR SUPPORT AND KINDNESS. I KNOW THIS OPPORTUNITY WILL BRING A LOT TO MY CAREER AND IT INSPIRES ME TO WORK HARDER TO ACCOMPLISH BIGGER DREAMS. I HAD A VERY GOOD REACTION FROM PEOPLE AND AMONG MY PEERS. AND I HAVE SOME GOOD LEADS TO FOLLOW UP FOR SALES AND COMMISSIONS. THANK YOU VERY MUCH!” -Luis A. Gutierrez, Spectrum Miami 2016 LaunchPad Artist “ AT S P E C T R U M M I A M I , O U R SALES EXCEEDED $12,000 WITH “TREE OF LIFE,” AN ORIGINAL OIL, AND AN ACRYLIC SELLING FOR $7,500 ... A FURTHER $7,500 OF LIMITED-EDITION PRINTS HAS S U B S E Q U E N T LY B E E N P L A C E D WITH A U.S. GALLERY AND WE BELIEVE WE HAVE FURTHER SALES OF ORIGINALS IN THE PIPELINE GOING FORWARD. OUR OWN SOCIAL MEDIA COVERAGE OF THE EVENT HAS ALREADY G E N E R AT E D N U M E R O U S O N L I N E I N Q U I R I E S . W E W O U L D R AT E SPECTRUM MIAMI A 10 OUT OF 10!” -Souren Mousavi, Spectrum Miami Exhibitor
“SPECTRUM MIAMI WAS AN AMAZING SHOW THIS YEAR! T H E B E S T PA R T O F T H E S H O W EXPERIENCE FOR ME WAS NOT O N LY T H E R E S P O N S E T O M Y ARTWORK, BUT ALSO MAKING MANY AMAZING CONNECTIONS ... AND GETTING IDEAS ON M A R K E T I N G A N D P R E S E N TAT I O N . THE OVERALL EXPERIENCE MADE THE SHOW A SUCCESS FOR ME!” -Julia Carter, Spectrum Miami Exhibitor “ W H AT A W E L L - AT T E N D E D , FA B U L O U S S H O W ! W O R K I N G WITH THE REDWOOD MEDIA GROUP TEAM WAS A PLEASURE. A N D T H E L A R G E R B O O T H R E A L LY WORKED WELL FOR US! THANKS F O R C R E AT I N G A W O N D E R F U L EXPERIENCE!” -Deborah Ann Haines of DH Fine Art Photography, Spectrum Miami Exhibitor “ E V E R Y T H I N G W A S G R E A T. THE SHOW GETS BETTER EVERY YEAR.” -Kevin Grass, Kevin Grass Fine Art “ T H I S W A S A P E R F E C T LY O R G A N I Z E D S H O W. W E S O L D 5 PIECES AND WERE QUITE HAPPY W I T H T H E R E S U LT S . ”
“ W E A R E A L W AY S S O I M P R E S S E D AT H O W H A R D E V E RY O N E AT RMG WORKS TO HELP PEOPLE S U C C E E D ! W E A R E F O R T U N AT E T O H AV E C R O S S E D PAT H S . W E R E A L LY F E E L R M G H A S H E L P E D M A N Y P E O P L E S TAY A L I V E DURING THE TOUGH YEARS WHEN THE ART WORLD WAS R E D E F I N I N G I T S E L F. M A N Y, MANY WOULD HAVE NOT MADE IT WITHOUT YOUR GROUP’S C O M M I T M E N T A N D L E A D E R S H I P. BRAVO! WE HAD 3 MAJOR SALES AT S P E C T R U M M I A M I . A N D W E J U S T S O L D A L A R G E PA I N T I N G T H AT W A S I N T H E S H O W T O A C E O T H AT W E F O L L O W E D U P W I T H A F T E R T H E S H O W. D E L I V E R I N G IT TO NAPLES ON CHRISTMAS EVE. WE THOUGHT IT WAS AN E X C E L L E N T S H O W. W E L O V E DOING THE SHOWS!” -Angela and Kris Gebhardt Gebhardt Gallery “SPECTRUM MIAMI 2016 WAS G R E AT ! T H E R E W A S G O O D TRAFFIC, WE HAD GOOD SALES. THANKS FOR EVERYTHING!” -Malcolm Smith, SOLO Exhibitor Malcolm Smith Studio
-Paul Chang, Paul Chang Studio WWW.SPECTRUM-MIAMI.COM I DEC. 6 – DEC. 10, 2017 I SPECTRUM MIAMI
MECENAVIE
O U R I M PA C T ATTENDANCE: Since its launch in 2011, Spectrum
Miami has steadily increased attendance. In 2016, Spectrum Miami welcomed more than 38,000 art enthusiasts. Through our involvement with local art institutions, museum partners, and our RMG VIP Membership Program, we are connected with over 75,000 collectors.
RMG VIP PASSPORT PROGRAM: Our location in the heart of Miami’s Arts & Entertainment District gives us the opportunity to expand our RMG VIP Passport Program in conjunction with Miami museum partners, high-end residential communities, and our other community partners. Artist talks, cocktail receptions, and many other exclusive events are planned to enrich the experience for our guests.
MEDIA SPONSORS: Florida Design Magazine / Miami Home & Decor / Modern Luxury Miami / WHERE Miami / Miami Herald / Miami New Times / Santa Fean Magazine / Fine Art Magazine / ArtSlant / Widewalls Magazine / Visual Art Source / Art Business News / ADC, Art Design Consultants | Blink Art Resource / Artblend / ArtTour International Magazine / Art & Antiques / Fine Art Connoisseur / Miami Living / Around Town / Culture Owl MUSEUM, CULTURAL & COMMUNITY PARTNERS: Perez Art Museum / Bass Museum of Art
/ Boca Raton Museum of Art / Bakehouse Art Complex / Solomon F. Guggenheim Museum / Miami University of Art & Design / Art Serve / Canvas Condos / Sothebys / NYC Wealth - Family Office / Cultural Center of Miami / Wynwood Walls / Frost Museum of Science
SPONSORS & PARTNERS: Florida Design Magazine / Planet Fashion TV / ArtSpot International / Louis Jadot Wines / Life is Art / Marriott International / KIND Snacks / Neuro / Perrier / illy / Phoenix International Business Logistics / onPeak / Elliott Stares Public Relations
SPECTRUM MIAMI I DEC. 6 – DEC. 10, 2017 I WWW.SPECTRUM-MIAMI.COM
2017 MARKETING & PROMOTION MIAMI • FLORIDA’S SECOND LARGEST CITY • ONLY U.S. CITY TO HAVE BEEN PLANNED BY A WOMAN • ONE OF THE WORLD’S LEADING YEAR-ROUND RESORT CENTERS • TOURISM IS THE CITY’S LARGEST INDUSTRY
MUSEUM MEMBER PROGRAM: Discounted and complimentary tickets given to top donors and museum members. SPONSOR PARTNERS: Florida Design and Planet Fashion TV will entertain thousands of high-net-worth clients at Spectrum Miami through special events. CULTURAL PARTNERS: Promotion through direct mail and email to their
member lists.
TARGETED VIP OUTREACH: Direct mailing to an exclusive list of curators and collectors.
ADVERTISING AND EDITORIAL COVERAGE: Print ads and editorial content across numerous consumer and art publications. EMAIL ANNOUNCEMENTS & INVITES: Sent out throughout the year to database of over 75,000 qualified contacts, as well as through museum, cultural, community, and media partners.
PRESS RELEASES: Sent monthly to editors and writers of regional and national arts, luxury, and news publications.
SOCIAL MEDIA: Redwood Media Group’s shows have a combined fan base of over 118,000 on Facebook, 10,800 Twitter followers, and 11,300 Instagram followers—and the numbers are ever growing. SHOW CATALOG: Published by renowned art publication Art Business News, featuring editorial, images, contact information, and artist rosters for participating artists and galleries. WWW.SPECTRUM-MIAMI.COM I DEC. 6 – DEC. 10, 2017 I SPECTRUM MIAMI
ADC FINE ART
by the NUMBERS 75,000+
11% increase in 2016 Opening Night Preview attendance from 2015
SPECTRUM MIAMI I DEC. 6 – DEC. 10, 2017 I WWW.SPECTRUM-MIAMI.COM
WORLD WIDE ART
OUR GUESTS. CULTURED Median Age: 52
Average NW: $1.5 Million
Male/Female: 42/58%
College: +82%
Average HHI: $207,000
Art Collectors: 70%
Spectrum Miami attendees are well-educated professionals who love to travel and enjoy fine wine and great food. They are typically museum members, “doers” who enjoy luxury items, great design, and giving back to their communities. Attendees include collectors, artists, designers, architects, civic leaders, philanthropists, entrepreneurs, and retirees.
WWW.SPECTRUM-MIAMI.COM I DEC. 6 – DEC. 10, 2017 I SPECTRUM MIAMI
J I M K E L L E R O F M AT T S O N ’ S F I N E A R T
S O M E W H E R E / A L F R E D O PA L M E R O
Q U E T Z A L C O ATA L CONTEMPORARY ART PROJECTS USA
SPECTRUM MIAMI’S
MARKETING REACH The Redwood Media Group team works tirelessly to ensure that exhibiting artists and galleries at Spectrum Miami reach a vast audience and that the show itself receives significant media exposure. To fulfill our marketing efforts, Spectrum partners with a wide range of publications and promotes the show through a wide-reaching, multiplatform advertising plan that includes online and print advertising, as well as robust email campaigns and social media coverage. We invest in a significant media buy to promote the show and drive trade buyers, collectors, industry insiders, and art enthusiasts to our venue. Last year, we generated 80,000,000+ media impressions through promotional campaigns targeting trade and consumer audiences. We also provide our exhibitors with complimentary Collector Passes to hand out to their professional contacts, industry buyers, clients, and colleagues. These Collector Passes include access to the exclusive Opening Night Preview Party as well as to all of the show days.
EMAIL CAMPAIGNS With a combined email subscription list comprising nearly 75,000 industry professionals, collectors, artists, and highend home and business owners, RMG sends out frequent Spectrum Miami marketing emails that include inspiring artist features, newsworthy show updates, and more to prompt interest in our exhibitors’ artwork and attract attendees to our show.
SOCIAL MEDIA Spectrum Miami and its exhibiting artists will be promoted via synchronized social media channels such as Facebook, Twitter, Instagram, Flickr, Pinterest, and the Spectrum blog. RMG’s shows have a combined fan base of over 118,000 on Facebook, 10,800 Twitter followers, and 11,300 Instagram followers—and the numbers are ever growing. We continue to develop cutting-edge social media campaigns to keep up with today’s demand for up-to-the-minute info and exclusive content.
The publications in which we advertise boast a combined circulation of over 2 million, whether in print copies or email newsletters. We’re proud to advertise with the following media outlets, as well as other local art guides:
• • • • • • • •
AroundTown Magazine Art & Antiques Artforbes ARTnews Florida Design Magazine Gallery Guide Miami New Times Miami Herald
• • • • • •
New York Times South Shore Media Santa Fean South Florida Luxury USA Today WHERE Miami
SPECTRUM MIAMI I DEC. 6 – DEC. 10, 2017 I WWW.SPECTRUM-MIAMI.COM
C A R L O S VA L L E N I L L A & J O N AT H A N B R E N D E R
E X H I B I T AT
SPECTRUM MIAMI IS SPECTRUM THE RIGHT FIT? We are currently accepting applications from established artists, galleries, and publishers. Those who have several years of experience in the fine art world and who have gained sufficient exposure and recognition are encouraged to apply to exhibit at Spectrum Miami. We’re looking to represent a wide range of media, including painting, photography, sculpture, and glasswork—sorry, jewelry, tapestry, and arts-andcrafts work is not accepted. Sound like you? Submit an application today to be considered for booth space at Spectrum Miami’s spacious, gallery-style venue. We can’t wait to see your work! HOW WE SELECT EXHIBITORS Since Spectrum Miami is a juried show, we rely on our outstanding Exhibitor Committee, made up of art-industry professionals with stellar reputations
in publishing and artist development, to select the exhibiting artists and galleries who will receive coveted booths at Spectrum. To be considered for participation, you must have previous experience working with galleries and trade buyers. All exhibiting companies will be required to submit a portfolio or website for review. Upon acceptance from the Exhibitor Committee, you’ll be assigned a booth location (normally within three days).
THE EXHIBITION SPACE Spectrum Miami provides a streamlined, clutterfree venue in which artists and gallery owners can showcase their work with ease and style and in which attendees and trade buyers can feel comfortable. The venue enforces strict hanging guidelines and pays attention to detail and aesthetics in order to make the experience smooth and enjoyable for all involved.
Spectrum Miami was created by Redwood Media Group, purveyors of leading fine art shows and art magazines, including Artexpo New York, [SOLO], [FOTO SOLO], Artexpo Las Vegas, Art Santa Fe, Art San Diego, Red Dot Miami, and Art Business News. WWW.SPECTRUM-MIAMI.COM I DEC. 6 – DEC. 10, 2017 I SPECTRUM MIAMI
A RT I S T VA L E N Z W I T H A RT B L E N D
GORDON HUETHER
BLINKGROUP GALLERY E V O R L AT I N A M E R I C A N A R T
SYMBIOTIC GROWTH / SOUREN Z MOUSAVI
B O O T H S PA C E &
SCHEDULE Exhibitors at Spectrum Miami will enjoy presenting their work in our streamlined, aesthetically pleasing venue, which features spacious aisles for easy traffic flow and an architecturally designed floor plan. Each standard booth package includes: • • • • • • • • • •
10’ high white hard walls A table, two chairs, and a wastebasket Two lights for 4’ x 10’ booth Three lights for 4’ x 15’ booths Four lights for 4’ x 20’ and 10’ x 10’ booths Booth signage Exhibitor directory text listing in the Show Guide Collector Passes for Opening Night Preview Party Unlimited Guest Passes for daily entry Artwork featured on spectrum-miami.com
SPECTRUM MIAMI I DEC. 6 – DEC. 10, 2017 I WWW.SPECTRUM-MIAMI.COM
Show Schedule Opening Night Preview Party Wednesday, Dec. 6 6–10 p.m.
Show Hours Thursday, Dec. 7 1–9 p.m. Friday, Dec. 8 1–10 p.m. Saturday, Dec. 9 1–9 p.m. Sunday, Dec. 10 12–5 p.m.
FLOOR PLAN Out-1
ENTRANCE
SCULPTURE GARDEN 120
COLLECTORS' LOUNGE
Out-2
112
110
104
100
122 SC-1
115
119
111
105
103
206
218 SC-2
200
224
215
207
211
203
205
304
308
300
326
*
319
323
315
317
307
301
303
-
427
426
428
424
400
404
417
415
413
405
407
411
504 502 504
506
516
401
402
520
513
519
521
509
503
501
602
600
505
SC-4
601
712
715
717
607
710
706
SC-5
CENTER COURT
713
709
SC-6
812
S823
S818
611
808
804
603
702
705
703
803
802
807
811
700
801
S800
613
615
617
909
913
902
RISING ARTISTS
S1121
S919
S917
S913
S909
S907
S1020
S1018
S1016
S1012
S1008
S1006
S1017
S1015
S1011
S1118
S1116
S1112
S1119
S1113
S1111
LOUNGE
S1110
S905
S903
S1004
S1002
S1007
S1005
S1003
S1108
S1106
S1104
S1109
S1107
S1105
S1101
1700 NE 2nd Avenue (NE 2nd Ave. a Mia
or plan & pricing are subject to change
BOOTH SIZE
S1100
S921
S1102
S1024 S1120
SHOW OFFICE
S1022
S929
S927
SC-8
S1000
S925
S900
S825
SC-7
SQ FT
10ʼ RISING ARTIST WALL
PRICE $2,695
W W W . S P E C T R U M - M I A M I . C O M I D E C . 6 – D E C . 1 0[FOTO , 2017 I S P DISPLAY ECTRUM M I APRICES MI SOLO] WALL
BOOTH SIZE
SQ FT
PRICE
8ʼ X 10ʼ
80
$5,295
8’ X 10’ DISPLAY WALL
$1,995
SHEWMAKER SCULPTURE
CONTACT US Rick Barnett
Managing Director, Business Development Group rick@redwoodmg.com 831.747.0112
Rosana Rader Senior Business Development Director rosana@redwoodmg.com 831.840.4444
Steve Cherng Business Development Coordinator, Asia steve@redwoodmg.com 908.568.8899
Rita Popowicz
Business Development Director, Continental Europe, Russia, & Middle East rita@redwoodmg.com 310.862.6225
A s h l e y Te d e s c o Director of Sales – Print Media ashley@redwoodmg.com 831.970.5611
WWW.SPECTRUM-MIAMI.COM