Spectrum Brooklyn Prospectus

EXHIBITOR PROSPECTUS

REDWOOD ART GROUP’S NEWEST ART FAIR

R E D W O O D A R T G R O U P . C O M / S P E C T R U M - B R O O K LY N W

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WHAT IS SPECTRUM BROOKLYN? Spectrum Brooklyn is a contemporary art and design fair featuring established and emerging artists, fine art photographers, galleries and designers — local, national and international. Attracting art aficionados, collectors, and industry professionals looking to discover the inspirations and creativity of each of the showcased artists, Spectrum Brooklyn is rich with opportunities for artists, galleries, and designers to showcase their work to an audience that’s highly literate in the arts and make valuable lifetime connections with buyers and fans.

events, live performances, sponsor fetes, and more. With September dates coinciding with three other art fairs — The Armory Show, Clio Art Fair, and NADA — Brooklyn and Manhattan will be abuzz with arts enjoyment and activity. Spectrum Brooklyn’s full spectrum of exhibitors, installations, sponsors and partners promises to be an exciting addition to the New York Fall arts scene.

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September 10-12, 2021

OPENING NIGHT PREVIEW Friday, Sept. 10, 2021 | 4 PM – 8 PM

PUBLIC FAIR HOURS Friday, Sept. 10, 2021 | 12 PM – 8 PM Saturday, Sept. 11, 2021 | 12 PM – 8 PM

Be on the ground floor for the first edition of Spectrum Brooklyn — New York’s new art & design fair, where creativity knows no bounds.

Ready to capture the moment and venture forth toward new levels of success?.

For exhibitors and attendees alike, Spectrum is alive with exciting W

FAIR DATES

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Sunday, Sept. 12, 2021 | 11 AM – 6 PM

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Smart Publishing

OUR ATTENDEES Median Age: 52

Average NW: $1.5 Million

Male/Female: 42/58%

College: +82%

Average HHI: $207,000

Art Collectors: 70%

Spectrum Brooklyn attendees are well-educated professionals who love to travel and enjoy fine wine and great food. They are typically museum members, “doers” who enjoy luxury items, great design, and giving back to their communities.

Attendees include collectors, artists, designers, architects, civic leaders, philanthropists, entrepreneurs, and retirees.

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BY THE NUMBERS

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IT’S ALL HERE! Spectrum Brooklyn offers collectors, art aficionados, and shoppers the unique opportunity to connect with chic galleries, established and emerging artists, inventive designers and dealers—all under one roof.

Spectrum Brooklyn, Redwood’s newest art fair, presents a curated group of 60+ independent career artists, studios, and galleries coming together to showcase their newest and most inspired creations.

Offering the unique opportunity for collectors and art fans to discover art they love from edgy innovators, amazing designers, and intuitive galleries and dealers. It will be a not-to-be-missed weekend of discovery — who knows what connections you’ll make?

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D. Victoria Fine Art

WHY APPLY?

THE VENUE

Looking to gain more exposure, expand your collector base, and generate buzz for your brand at New York’s newest contemporary art and design fair? Then Spectrum Brooklyn is the place to be!

Not only is Spectrum Brooklyn located in the second most densely populated county in the United States (after Manhattan), Brooklyn is also one of the most prolific arts and culture centers in the country. With over 700 museums and cultural institutions, it’s no wonder that Brooklyn has become a hub for artists and art aficionados. The Brooklyn Expo Center, an anchor of the vibrant trend-setting Greenpoint neighborhood, is the home of Spectrum Brooklyn.

With easy access to the hottest galleries, trendiest bars, and best restaurants in Brooklyn, the Brooklyn Expo Center also has excellent access to New York City and multiple hubs of transportation including both NYC Airports.

September has become one of the leading art and cultural months in Manhattan and Brooklyn. Want some facts and figures? Take a look:

• Featuring 60+ international galleries, independent artists, and designers • Marketed to 125,000 database subscribers • Synchronized social media promotions to 150,000+ social media followers • Promoted by 100+ local media and community partners with a combined circulation of over 4 million, whether in print copies or email newsletters W

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Soemo Fine Art

HOW IT WORKS Fee: It is free to apply to the fair. Once accepted into the fair, you will be requested to pay a 30% deposit to secure your place. The remaining 70% will be due at a later date.

Criteria: A wide array of one-of-a-kind art and design is on display, including paintings, photography, limited edition prints, sculpture, glassworks, ceramics, wearable art and accessories, objects, functional art, design, and more.

Application: If you feel your studio or gallery and artwork would be a good fit for Spectrum Brooklyn, apply online.

Curation: Our Exhibitor Committee consists of four art industry professionals with outstanding reputations and experience in galleries, art industry business, and artist development. Upon acceptance from the Exhibitor Committee, a booth location will be assigned.

Preparation: Exhibitors will receive an Exhibitor Manual, which covers all operational aspects of exhibiting at the fair.

Completion of short online Booth Display Requirements Course ensures exhibitors meet a high standard of presentation for the fair. Exhibitors are also provided with complimentary Collector Passes to give out to key collectors and guests.

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FLOOR PLAN 100

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SPECTRUM LOUNGE & BAR

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BOOTH SIZE D A R T

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Spectrum Brooklyn 72 Noble Street Brooklyn, NY 11222

RESTROOMS

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BOOTH PACKAGES FAIR AMENITIES

A Single Booth Package Includes: • 10-foot-high finished gallery-style white walls • 4’ x 10’ booth equaling 18 linear feet • Four lights • Booth blade signage • First-day booth cleaning • Furniture package (no other furniture allowed) • Prerequisite Exhibitor Marketing Package, including: • Exhibitor Preview in the digital Spectrum Brooklyn Art Gallery • Show handout Exhibitor Directory listing (when you register by August 1, 2021) • Digital VIP and Guest Passes for daily entry • Artwork featured on Spectrum Brooklyn social media

• Architecturally designed floor plan with 10-foot walls and wide aisles for optimal traffic flow and better viewing for buyers • A fully built booth with spotlights and booth blade signage • Professionally designed show floor to create an upscale experience for attendees and exhibitors • Curatorial oversight and assistance, including pre-fair seminars and training • Rigorous exhibitor practices, including precise hanging, storage, and display procedures that will be strictly enforced throughout the event • An Exhibitor Marketing Package that includes an exhibitor preview in the digital Spectrum Brooklyn Art Gallery, listing in Show Directory Handout, digital VIP and Guest Passes for daily entry, social media feature, and artwork featured on Spectrum Brooklyn website • Pre-fair seminars and training on exhibiting, marketing, and curation • Exposure to a diverse audience of gallerists, collectors, curators, and critics from the art and design communities W

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BOOTH PRICE: Starting at $2,495.

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KEEP IN TOUCH /redwoodartgroup

@redwoodartgroup

@redwoodartgroup

sales@redwoodartgroup.com

SALES

Mark Shapiro

Eric Smith

Exhibitor Accounts Manager U.S. and Canada Markets mark@redwoodartgroup.com 203.257.5881

Owner/CEO – Redwood Media Group eric@redwoodartgroup.com 216.225.0962

Rosana Rader

Kelly Smith

Exhibitor Accounts Manager Europe, Middle East, India, Africa, Australia, South America and Mexico rita@redwoodartgroup.com 310.862.6225

Steve Cherng

Exhibitor Accounts Manager U.S. and Canada Markets rosana@redwoodartgroup.com 831.840.4444

EXHIBITOR SERVICES

Rita Popowicz

Exhibitor Accounts Manager Asian Markets steve@redwoodartgroup.com 908.568.8899

Exhibitor/Attendee Relations Manager kelly@redwoodartgroup.com

GENERAL INFORMATION

Not sure whom to contact?

Contact us at info@redwoodartgroup.com.

Sara Rubalcava

Exhibition Representative South & Central America, Mexico sara@redwoodartgroup.com +52.1.664.407.5156

Rich Ferrante

Gallery Accounts Manager U.S. and Global Markets rich@redwoodartgroup.com 631.388.6677

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