NOV. 30 – DEC. 4, 2016 6TH EDITION
EXHIBITOR PROSPECTUS
CLEANSE BY BENEDICT
COLD SONG, SHE, 2014 BY PAT R I C I A R I E G E R
BUTTERFLIES BY ANDY PRUNA
DISCOVER SPECTRUM MIAMI EXPLORE THE SIGHTS, SOUNDS & SPECTACLE OF MIAMI ART WEEK Spectrum Miami, a juried, contemporary art show featuring established artists, galleries, and publishers from around the world, has become an integral part of Miami Art Week. This renowned yearly event that takes place in the first week of December attracts art aficionados, collectors, and industry buyers by the tens of thousands. And Spectrum Miami is right in the middle of it all! With our move in 2015 to the Arts & Entertainment District, a 7.5-acre cultural oasis connecting Midtown to Downtown Miami, we are conveniently located near area hotels, restaurants, and local attractions. Spectrum Miami is rich with opportunities for artists to showcase their work to an audience that’s highly literate in the arts and make valuable lifetime connections with buyers and fans. And for exhibitors and attendees alike, Spectrum is rife with exciting events, live performances, late-night parties, and more.
2016: OUR BIGGEST YEAR YET We expect this year’s Spectrum Miami to set record numbers of both exhibitors and attendees. Last year’s show blew 2014’s out of the water, garnering 29,000 attendees (a 14 percent increase) and over 160 exhibitors (a 23 percent increase). Help us make 2016 the biggest and best Spectrum yet! ABOUT OUR NEW LOCATION Since our show relocation in 2015, the Arts and Entertainment District has been the new home of Spectrum Miami. One of the up-and-coming neighborhoods for the arts, the area boasts hip restaurants, speakeasy-inspired bars, and other exciting nightlife offerings. There’s no doubt that its location just minutes from all of Miami’s hottest neighborhoods—including Wynwood, the Design District, Downtown, and South Beach—make the Arts and Entertainment District Miami’s newest cultural gem.
Spectrum Miami was created by Redwood Media Group, purveyors of leading fine art shows and art magazines, including Artexpo New York, [SOLO], [FOTO SOLO], Art Santa Fe, Art San Diego, Red Dot Miami, Spectrum Indian Wells, Art Business News, and DECOR Magazine.
SPECTRUM MIAMI I NOV. 30 – DEC. 4, 2016 I WWW.SPECTRUM-MIAMI.COM
B E I G E 2 0 1 4 B Y J O N AT H A N B R E N D E R
WORK OF ART GALLERY
A R T W O R K B Y N ATA S H A K E R T E S
TESTIMONIALS SPECTRUM MIAMI 2015 TURNED OUT TO BE A HUGE SHOW FOR T H E L A W L E Y A R T G R O U P. W E E N D E D U P S E L L I N G A T O TA L O F 2 7 O R I G I N A L PA I N T I N G S F R O M 3 DIFFERENT ARTISTS PRESENT AT T H E S H O W. M Y C E N T E R P I E C E , “HOW DEEP IS YOUR LOVE,” E N D E D U P S E L L I N G D I R E C T LY AFTER THE SHOW FOR OVER $10,000 AND I’VE CLOSED ANOTHER COMMISSION ... AS A R E S U LT O F T H E G R E A T A M O U N T OF TRAFFIC WE HAD IN THE NEW L O C AT I O N . I T W A S A G R E AT EXPERIENCE AND I’M LOOKING FORWARD TO RETURNING TO MIAMI IN THE FUTURE. -Tanner Lawley 2015 Spectrum Miami Exhibitor
SPECTRUM MIAMI WAS AN AMAZING SHOW THIS YEAR! T H E B E S T PA R T O F T H E S H O W EXPERIENCE FOR ME WAS NOT O N LY T H E R E S P O N S E T O M Y ARTWORK, BUT ALSO MAKING MANY AMAZING CONNECTIONS ... AND GETTING IDEAS ON M A R K E T I N G A N D P R E S E N TAT I O N . THE OVERALL EXPERIENCE MADE THE SHOW A SUCCESS FOR ME!
AT S P E C T R U M M I A M I , O U R S A L E S EXCEEDED $12,000 WITH “TREE OF LIFE,” AN ORIGINAL OIL, AND AN ACRYLIC SELLING FOR $7,500 ... A FURTHER $7,500 OF LIMITED-EDITION PRINTS HAS S U B S E Q U E N T LY B E E N P L A C E D WITH A U.S. GALLERY AND WE BELIEVE WE HAVE FURTHER SALES OF ORIGINALS IN THE PIPELINE GOING FORWARD. OUR OWN SOCIAL MEDIA COVERAGE OF THE EVENT HAS ALREADY G E N E R AT E D N U M E R O U S O N L I N E I N Q U I R I E S . W E W O U L D R AT E SPECTRUM MIAMI A 10 OUT OF 10! -Souren Mousavi, 2015 Spectrum Miami Exhibitor
THE SHOW BROUGHT TO US ALL NEW BUYERS FOR THE WORK ... ALL OF THE BUYERS WERE COLLECTORS INTERESTED IN THE ARTIST’S WORKS. WE WERE ALSO APPROACHED BY INTERIOR DESIGNERS WHO EXPRESSED T H E S A M E R E Q U E S T. W E D I D N O T H AV E A P R I O R C O N TA C T O R KNOWLEDGE WITH ANYONE WHO VISITED THE BOOTH. WE SHOWED MANY OF THESE INTERESTED PA R T I E S O T H E R W O R K S N O T O N D I S P L AY V I A O U R W E B S I T E A N D T H I S C R E AT E D O N E S A L E I M M E D I A T E LY. W E D I D S O M U C H B E T T E R T H A N A N T I C I PAT E D . THANK YOU AND WE LOOK FORWARD TO NEXT YEAR! -Adrian Albert, 2015 Spectrum Miami Exhibitor
W H AT A W E L L - AT T E N D E D , FA B U L O U S S H O W ! W O R K I N G WITH THE REDWOOD MEDIA GROUP TEAM WAS A PLEASURE. A N D T H E L A R G E R B O O T H R E A L LY WORKED WELL FOR US! THANKS F O R C R E AT I N G A W O N D E R F U L EXPERIENCE! -Deborah Ann Haines of DH Fine Art Photography, 2015 Spectrum Miami Exhibitor
R M G ’ S R E L O C AT I O N O F T H E F A I R F R O M T H E H O P E L E S S LY OVERCROWDED AREA OF MIDTOWN MIAMI TO THE ARTS A N D E N T E R TA I N M E N T D I S T R I C T PROVED TO BE A BRILLIANT M O V E . I T W A S A G R E AT S H O W ! -Stacy Conde of Conde Contemporary, 2015 Spectrum Miami Exhibitor
-Julia Carter, 2015 Spectrum Miami Exhibitor
WWW.SPECTRUM-MIAMI.COM I NOV. 30 – DEC. 4, 2016 I SPECTRUM MIAMI
E STIG MAS B Y DARIAN ROD RIGUE Z ME DE ROS
W OR K OF AR T G A LL E RY
ART WO R K BY G I A N N A D.
SPECTRUM MIAMI’S MARKETING REACH The Redwood Media Group team works tirelessly to ensure that exhibiting artists and galleries at Spectrum Miami reach a vast audience and that the show itself receives significant media exposure. To fulfill our marketing efforts, Spectrum partners with a wide range of publications and promotes the show through a wide-reaching, multiplatform advertising plan that includes online and print advertising, as well as robust email campaigns and social media coverage.
EMAIL CAMPAIGNS
We invest in a significant media buy to promote the show and drive trade buyers, collectors, industry insiders, and art enthusiasts to our venue. Last year, we generated 80,000+ media impressions through promotional campaigns targeting trade and consumer audiences. We also provide our exhibitors with complimentary tickets, of which we gave out over 20,000 last year.
SOCIAL MEDIA
The publications in which we advertise boast a combined circulation of over 2 million, whether in print copies or email newsletters. We’re proud to advertise with the following media outlets, as well as other local art guides: • • • • • •
AroundTown Magazine Art & Antiques Artforbes ARTnews Florida Design Magazine Gallery Guide
• • • • • • • •
With a combined email subscription list comprising nearly 63,000 industry professionals, collectors, artists, and high-end home and business owners, RMG sends out frequent Spectrum Miami marketing emails that include inspiring artist features, newsworthy show updates, and more to prompt interest in our exhibitors’ artwork and attract attendees to our show.
Spectrum Miami and its exhibiting artists will be promoted via synchronized social media channels such as Facebook, Twitter, Instagram, Flickr, Pinterest, and the Spectrum blog. RMG’s shows have a combined fan base of over 95,000 on Facebook, 11,500 Twitter followers, and 4,500 Instagram followers—and the numbers are ever growing. We continue to develop cutting-edge social media campaigns to keep up with today’s demand for up-to-the-minute info and exclusive content.
Miami New Times Miami Herald New York Times South Shore Media Santa Fean South Florida Luxury USA Today WHERE Miami
SPECTRUM MIAMI I NOV. 30 – DEC. 4, 2016 I WWW.SPECTRUM-MIAMI.COM
GEBHARDT GALLERY
NAHILA CAMPOS
BALANCING SCULPTURES
“N YC TO MIAMI” B Y ISAC K KO U SN SKY
E X H I B I T AT SPECTRUM MIAMI IS SPECTRUM THE RIGHT FIT? We are currently accepting applications from established artists, galleries, and publishers. Those who have several years of experience in the fine art world and who have gained sufficient exposure and recognition are encouraged to apply to exhibit at Spectrum Miami. We’re looking to represent a wide range of media, including painting, photography, sculpture, and glasswork—sorry, jewelry, tapestry, and arts-and-crafts work is not accepted. Sound like you? Submit an application today to be considered for booth space at Spectrum Miami’s spacious, gallery-style venue. We can’t wait to see your work! HOW WE SELECT EXHIBITORS
working with galleries and trade buyers. All exhibiting companies will be required to submit a portfolio or website for review. Upon acceptance from the Exhibitor Committee, you’ll be assigned a booth location (normally within three days).
THE EXHIBITION SPACE Spectrum Miami provides a streamlined, clutterfree venue in which artists and gallery owners can showcase their work with ease and style and in which attendees and trade buyers can feel comfortable. The venue enforces strict hanging guidelines and pays attention to detail and aesthetics in order to make the experience smooth and enjoyable for all involved.
Since Spectrum Miami is a juried show, we rely on our outstanding Exhibitor Committee, made up of art-industry professionals with stellar reputations in publishing and artist development, to select the exhibiting artists and galleries who will receive coveted booths at Spectrum. To be considered for participation, you must have previous experience
WWW.SPECTRUM-MIAMI.COM I NOV. 30 – DEC. 4, 2016 I SPECTRUM MIAMI
GORDON HUETHER
BLINKGROUP GALLERY
ZEN BY JEFFREY BISAILLON
B O O T H S PA C E & SCHEDULE Exhibitors at Spectrum Miami will enjoy presenting their work in our streamlined, aesthetically pleasing venue, which features spacious aisles for easy traffic flow and an architecturally designed floor plan. Each standard booth package includes: • • • • • • • • • •
10’ high white hard walls A table, two chairs, and a wastebasket Two lights for 4’ x 10’ booth Three lights for 4’ x 15’ booths Four lights for 4’ x 20’ and 10’ x 10’ booths Booth signage Exhibitor directory text listing in the Show Guide VIP Passes for Opening Night Preview Unlimited Guest Passes for daily entry Artwork featured on spectrum-miami.com
SPECTRUM MIAMI I NOV. 30 – DEC. 4, 2016 I WWW.SPECTRUM-MIAMI.COM
Show Schedule Opening Night Preview Wednesday, Nov. 30 6–10 p.m.
Show Hours Thursday, Dec. 1 12–8 p.m. Friday, Dec. 2 12–8 p.m. Saturday, Dec. 3 12–8 p.m. Sunday, Dec. 4 12–5 p.m.
FLOOR PLAN Out-1
120
122
Out-2
ENTRANCE
SCULPTURE GARDEN 112
COLLECTORS' LOUNGE
110
104
100
SC-1
115
117
119
111
105
103
206
116 SC-2
200 224
221
215
217
211
SC-3
322
324
207
203
308
304
300
326 *
319
323
315
307
301
303
-
400
424
426
428
417
415
516
514
413
407
411
405
401
504 502 504
506
520
513
519
521
509
618
505
503
501
604
602
600
RESTROOMS
SC-4
601
613
712
SC-5
719
715
717
611
607
710
706
CENTER COURT
713
709
SC-6
808
804
811
700
703
802
S818
812
705
603
807
801
S800
615
617
S827
S900
S825
SC-7
915
913
909
902
RISING ARTISTS
SC-8
S917
S913
S909
S907
S1018
S1016
S1012
S1008
S1006
S1120 S1121
S1017
S1015
S1011
S1118
S1116
S1112
S1119
S1113
SPECTRUM LOUNGE
S1111
S1110
S905 S1004
S903 S1002
S1007
S1005
S1003
S1108
S1106
S1104
S1109
S1107
S1105
S1100
S919
S1020
S1102
S921
S1022
S1021
S1019
1014
S1000
S923
919
S1101
SHOW OFFICE
LOCATION 1700 NE 2nd Avenue (NE 2nd Ave. at NE 17th St.) Miami, FL 33132
Floor plan & pricing are subject to change
PRICE
BOOTH SIZE
SQ FT
PRICE
SCULPTURE SPACE
10ʼ RISING ARTIST WALL
$2,695
8ʼ X 10ʼ
80
$5,295
FEATURED PLACEMENT:
$2,500
6ʼ X 10ʻ
60
$3,495
10ʼ X 10ʼ
100
$6,095
DISCRETIONARY PLACEMENT:
$1,500
6ʼ X 12ʻ
72
$4,195
10ʼ X 12ʼ
120
$7,195
6ʼ X 14ʻ
84
$4,695
10ʼ X 14ʼ
140
$7,995
120
$6,695
10ʼ X 15ʼ
150
$8,845
PREMIUM 6ʼ X 20ʼ 120
$7,195
10ʼ X 16ʼ
160
$9,195
6ʼ X 22ʼ
132
$6,895
10ʼ X 20ʼ
200
$11,095
6ʼ X 24ʼ
144
$7,345
10ʼ X 24ʼ
240
$13,145
10ʼ X 40ʼ
400
$21,095
BOOTH SIZE
6ʼ X 20ʼ
SQ FT
[FOTO SOLO] DISPLAY WALL PRICES 8’ X 10’ DISPLAY WALL
$1,995
CORNER FEES Corner booths under 8 feet Corner booths 8 feet or larger
$400 $750
Please Note: Both prices shown reflect a 3% cash/check/wire discount. Discount does not apply if to, pay and/or W W20ʼ WX . S20ʼ PECTRUM-M I A M I . C O $21,095 M I N O V . 3 0 – choosing DEC. 4 2 0through 1 6 I credit S P E card CTR U M PayPal. MIAMI 400
C O N TA C T U S Rick Barnett
Rosana Rader
Eric Smith
Rita Popowicz
Steve Cherng
A s h l e y Te d e s c o
Managing Director, Business Development Group rick@redwoodmg.com 831.747.0112
Business Development Director, Continental Europe, Russia, & Middle East rita@redwoodmg.com 310.862.6225
Senior Business Development Director rosana@redwoodmg.com 831.840.4444
Business Development Coordinator, Asia steve@redwoodmg.com 908.568.8899
President, Redwood Media Group eric@redwoodmg.com 216.225.0962
Director of Sales – Print Media ashley@redwoodmg.com 831.970.5611
WWW.SPECTRUM-MIAMI.COM