# FANINK
# FANINK
# FANINK
# FANINK
# FANINK
# FANINK
# FANINK
# FANINK
# FANINK
# FANINK
# FANINK
# FANINK
X A R U S H I S I D H W A N I PRE SE NTS
USER PROFILE & ANALYSIS DESIGN RESEARCH & IDEAS
# FANINK
# FANINK
# FANINK
# FANINK
# FANINK
# FANINK
INTRODUCTION • The last World cup (Russia 2018) was viewed by more than 4 billion people! • Soccer is the most popular sport in the world. • Can paralyze entire cities and countries for one single game. • A more player-focused game than others. • One of the oldest sports that is still played today. • With huge companies investing so much money in this sport, we see the word “Football” or “Soccer” everywhere. • Fans identify themselves with their soccer team- emotional connect! If it's good enough for the pope, we are doing something right!
C URRENT SENARIO
& TRENDS • Global Sports Apparel market is estimated to witness a CAGR of 4.11% during the forecast period (2020 to 2025). • The Pandemic - Rising health and self-consciousness. • Celebrities adorning kits- Fashion Statement. • Sports Apparel now taking over streetwear that has already peaked. • Customers want Customisation/ Gifting Options. • Sports has a Gen Z roblem. The pandemic may accelerate it. • The year of Tie-dye and sleep wear. Comfort and Style.
• The Athleisure Trend. • More concious shoppers- Recycled/Upcycled.
TARGET MARKET
DEMOGRAPHIC
PSYCHOGRAPHIC
• Millenials (24-35)
• "Urban" Cultured
• Lives in Urban Cities
• Sports Enthusiast
• Degree/Diploma
• Fashionable
• Both Male & Female (Primarily Male)
• Has a Unique Style
• Medium-High Income (45,000-60,000) • All Ethenicities
• Accessorises with caps/headgears • Trend Setter
• Team Spirited
URBAN
VERSATILE MINIMAL S TRETCH CASUAL COMFORT
STYLISH LIMITED
TRENDY
KEY WORDS
CONVINIENT
UNIQUE
CREATIVE INPUTS A cap is an Accessory. Fashion trends are important to understand what the accessory will go well with. Even the materials and patterns should be complimenting Fashion trends. Games are seasonal, your accessory should not be.
Fabrics • • • • • •
TC / CVC Grindle Knit Denim (Washes) Large Knits for Caps Corduroy Faux Leather / PVC
Embelishment • • • • • •
Applique Quilted Fabric Taping Felt Terry / Fleece Inter-Changeable Logo
Treatment • Bio Wash • Tie Dye • Space Dye • Running Print
SKETCHES
The closure and adjusting belt at the back can be the highlight of the cap. With the name of the team on there and the logo subtlety on the front. A pocket is a handy addition and can be useful to carry a key or some change or just for that extra unique look.
Taping is an interesting way to add spunk to caps and they look good in many different positions. Few options are for the top seams or as a cross section on the hood.
The colours of the team can be a 3D effect on the fabric with a contrast colour as base. This makes for an interesting fabric to fashion the logos.
The cap that sits perfectly on the head. The Landlord cap is a versitile look and can be fashioned with so many materials. A matching scarft to go with your cap or vice versa
CREATIVE INPUTS Customisation
Could have the base cap ready and mix and match the bases and embroidery thread for the club's logo on top. No one person is the same.
Vertical Writing
Did not see a cap with the logo written vertically from top gather to rim. Could be an interesting addition to the variety.
Tie & Dye
Using the colours of the team itself, the base of the cap/beanie can be dyed/printed to look like tie dye. This teachnique is a huge apparel trend nowadays and could be an interesting to accessories with the look also.
Landlord Cap
Caps are no longer utility based. They are a stament accessory and your best friend on a bad hair day. This cap/beanie design is trendy, stylish and does not have the hood.
Pairing
The hat and a matching scarf! What an effortless style statement. Can be worn both together or separately, their pick.
Recycled Fibers
A concious buyer or not, doesn't hurt to know that what you are buying is a concious effort to do right by the enviromnet. A rewarding feeling as it is.
Level Up
Reflective Patch Logo | Mix of Embossed Embroidery, print, patch | Glow in the Dark Bandanas | Logo on the back, slogan in front | Neck warmer turns cap, 2-in-1.
THANK YOU If you have any questions, I am happy to answer!