THE
post soviet post soviet
trinity trinity THE INFLUENCE OF LOTTA VOLKOVA ON VETEMENTS AND GOSHA RUBCHINSKIY
“K i ds to day — th e ne w g e n e rati o n — the y th i n k i n d i ffe re nt way s [ . . . ] If the y want to we ar a pu nk sh i r t , that d o e sn’ t m e an that the y have to l iste n to pu n k mus i c o r have a p o l i ti c al p o i nt o f v i e w. Th e y d on’ t have that me nta l i t y.”
“ we had nothing, but we had the internet . �
GIVENCHY
With every piece we make, we ask ourselves, “Will our friends wear it?”
“I have always been more interested in clothes than fashion .... For me, clothes are a uniform presenting the culture you feel connected to. That’s why today I am so interested in the different codes of social uniforms. Demna and I, we discuss this a lot. Vetements is very much about attitude, therefore shapes are very important. We are trying to translate moods into shapes and silhouettes. I never thought about clothes in this way until I met Demna. He is really interested in making a jacket that represents an attitude. For example, a jacket that looks as if you just got off your motorcycle. Demna constructed the sleeves in a way so that they stay as bulky as your jacket is shaped while you are riding a chopper. This is a completely new take on constructing clothes. It’s very sculptural.
“Clo th e s a re a u n i fo rm p re s e ntin g th e cu l tu re yo u fe e l c o n n e c te d to.”
Fashion is a business...
“ I t ’s a re m i x o f a lot o f cu l tura l re f e re n ce s . A c onsta nt f l ow o f informat i on a n d i m m e d iate re a c t i ons to e v e r y thing .�
Who in the fashion industry is in power today? The designer? The CEO? The stylist? The editor? The journalist, or the fashion critic? Or the consumer? “ The consumer.”
Please complete this sentence: The future of fashion is... “About attitude.”
work s c i te d http s ://www.b usi n e s s o ffash i on.c om/ a r tic le s /cre ati ve - clas s/l ott a-vol ko va-there - a re -n o - su b cu l tu re s-re mi x- st y list-ve tem e nt s- b a l e n c ia ga http ://www.vo gu e .c om/fash i on- sh ows/ spring-2 0 1 7-me nswe a r/go sha-ru b ch i nsk i y