NO HARM: A Sustainable Fashion Brand

BUY LESS. BUY SMARTER. CARE MORE. A Guide To A Sustainable Closet

by NO HARM

Buy Less. Consumerism is increasing at an alarming rate. At a time where twohour shipping is available from Amazon and seemingly new Apple products are debuted every few months, it’s easy to get lost in a constant stream of buying.

Buy Smarter. As a consumer, it’s your responsibility to make smart shopping decisions. You don’t buy food that has ingredients that can cause cancer in them.

Make the same informed decisions about your clothes that you would make about your food.

Care More. Ghandi said that we need to be the change we wish to see in the world. So make more educated shopping decisions, support companies that share your idea of a better world, and go adopt a small animal from a shelter. When you care about the world, you’ll see how much the world cares about you in return.

XO,

CONTENTS 06 10 12 18 44

ABOUT NO HARM THE FACTS SUSTAINABILITY & MATERIALS THE COLLECTION THE NO HARM DIFFERENCE

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ABOUT US

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SHANDY FREY C.E.O. / Creative Director

MARIA BRADY C.F.O. / Sustainability Director

ANGELA KASTRUNES P.R. / Marketing

ASHLEE SCOTT Art & Design Director

ABOUT OUR COMPANY

MISSION “Creating clothing that does no harm to all living things.”

VISION

We believe in a place where

“Delivering sustainable and

people are paid fair wages for

socially responsible garments for

the beautiful work they create.

our consumers’ everyday life. Our

We believe that the beauty of

clothes are durable, transitional

the natural world is in danger

and conscientious to the

and the only way to preserve it

environment and the community

is through carefully watching our

that produce it.”

own actions and how they affect the environment. We believe

VALUES

that no harm should come to any Environment Creativity Advancement Teamwork Communication Community

living creature. And because we believe all these things so strongly, we want to create products and garments the way they should be made: with sustainability and responsibility in mind.

Honesty Integrity Neatness Personal Growth

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OUR SOCIAL RESPONSIBILITY

“The Good Man is the friend of all living things.”

-Ghandi

We want to start changing the world around us and make it a better place. There are so many charities, organizations and grassroots programs out there that want to do good things - but might not have the resources to do them. That’s why we want to donate 1% of our annual revenue to each of the following three organizations.

In addition to that, we want to help further by sponsoring and hosting different events for our community.

ANIMALS WARL

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The Washington Animal Rescue League is one of the oldest (almost 100 years old!) and well known animal shelters in the nation. They care for animals within the city, but have been known to reach out to places as far away as Russia and Kuwait. WARL also has an on-site veternary clinic that helps care for the homeless animals that find themselves at the shelter.

In addition to donating 1% of our revenue to WARL, we host a week long Pop-Up Adoption Shop during the month of October for Pet Adoption Month.

OUR SOCIAL RESPONSIBILITY

ENVIRONMENT Alliance for the Chesapeake Bay

For the past 40 years, Alliance for the Chesapeake Bay has been working at the grassroots level to preserve, restore and educate communities about preserving the Chesapeake Bay area. This conservation fund not only focuses on ensuring the river is a habitable and sustainable wildlife environment, but the surrounding forests as well.

At the end of every month, No Harm partners with Alliance for the Chesapeake Bay to host workshops educating citizens on how to create rain gardens and bayscapes to ensure more proactive environments.

PEOPLE BOYS TOWN

Boys Town has been a safe place for at-risk children since 1917. There are multiple Boys Town locations across the nation. They offer a variety of services to the community, like health clinics and parenting classes.

To give back to our community, No Harm will host an annual Christmas charity drive for Boys Town. Toy donation drop-offs will be located at out brick-and-mortar locations.

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THE FACTS

DID YOU KNOW?....

The average cost of an individual working in a “sweat shop” is 88 That’s about $10.50

a day.

cents per hour?

Millions of tons of unused fabric at Chinese mills go to waste each year when dyed the wrong color. These mills produce clothes from popular fast fashion retailors which can be found in every mall and shopping center across the country.

North Americans throw away more than 68

pounds of clothing and textiles per person per

year. These pieces of clothing could be donated to local charities, sold back to thrift shops, or even repurposed to make new apparel.

Cotton requires one-third of a pound of pesticides to make one t-shirt. Think about how many t-shirts you own, and figure out how many pounds of pesticides were used. Shocking right?

But the most shocking fact of all is employment in the U.S. apparel manufacturing industry has declined

80% (from about 900,000 to 150,000 jobs) over the past two decades. That’s an average 11 of 750,000 jobs lost my Americans.

by more than

SUSTAINABILITY & MATERIALS

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You’re probably thinking to yourself, “What can I do to stop this? How can I help?” The creators of No Harm have written this book to inform individuals of what is happening in the apparel industry, a behind the scenes look into our manufacturing process, and what can be done to create a more sustainable closet.

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OUR MATERIALS ORGANIC COTTON Grown without the use of synthetic fertilizers and pesticides, organic cotton is a more pure and natural alternative that better benefits the environment and community.

ECO PRINT: Low Impact on Environment

MOISTURE ABSORBANT: Natural Wicking Properties

FEEL OF FABRIC: Lightweight and Smooth

ANTI-ALLERGENIC: No Use of Chemicals and Pesticides

EASY CARE: Easy to Clean and Maintain

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OUR MATERIALS S.CAFE (COFFEE GROUNDS) Transforming coffee ground waste into fabric, S.Cafe’s innovative technology creates a material with numerous benefits while reducing the amount of coffee waste entering landfills.

ODOR CONTROL: Absorbs Odors Throughout the Day

FAST DRYING: Moves Moisture Away from the Skin

UV PROTECTION: Reflects Harmful Rays

ICE COOL TOUCH: Cools the Temperature of the Skin

INSULATING: Dry and Warm Protection

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OUR MATERIALS SEACELL (SEAWEED FABRIC) Combining the ocean’s seaweed with cellulose from eucalyptus trees, SeaCell is a renewable fiber with a multitude of health benefits for the skin and body.

STRENGTH: High Strength and Size Stability

MOISTURE ABSORBANT: Natural Wicking Properties

GOOD FOR SKIN: Provides Healthy Benefits to the Skin

ANTIBIOTIC: Resists Mildew and Fights Eczema

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OUR MATERIALS REPREVE (RECYCLED PLASTIC BOTTLES) Off-setting the need for crude oil, Repreve uses 100% recycled plastic bottles providing a more sustainable alernative to other synthetic fabrics.

FLAME RETARDANT: Protects Against Fire

MOISTURE WICKING: Absorbs Moisture

STRETCH: Provides Comfort and Performance

UV PROTECTION: Reflects Harmful Rays

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1 COLLECTION 10 LOOKS 1 YEAR

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OUR CUSTOMER

Busy, On-the-Go Lifestyle

Cares About the Community & Environment Prefers Comfort and Style

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Ambitious, Spontaneous, and Sociable

THE NO HARM GIRL Stays Connected Through Social Media

OUR INSPIRATION

Likes to Travel & Spend Time with Friends

Drawing inspiration from our own lives, we sought to create clothing that was practical, comfortable, and stylish. Since the No Harm girl is constantly on the go, from working in the office to going out with friends and everything in between, we wanted our clothes to adapt to that lifestyle. Our pieces can be transformed and rearranged to fit any occasion or event. Our clothes emphasize ease and comfort with loose silhouettes and soft fabrics. We also focused our aesthetic on a more minimal approach, creating a collection of neutral basics that can be styled and accessorized uniquely to the wearer.

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THE LOOKS

DATE NIGHT This LBD is the best option for your LFD-little fun date.

SERENITY TRENCH

PROSPERITY DRESS

DETAIL: Lightweight and water

DETAIL: Double neckline dress

resistant trench coat with belted

featuring a high scoopneck and

waist

adjustable v-neck

PRICE: $190

PRICE: $145

MATERIALS: Repreve Fabric

MATERIALS: Repreve Fabric

COLOR: Beige, Black

COLOR: Black, Light Gray

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TRAVELING

THE LOOKS

Traveling in style doesn’t mean you have to compromise your comfort while wearing this stylish tunic, parka, and reversible leggings.

TRANQUILITY PARKA

CLARITY TUNIC

INFINITY JUMPSUIT

DETAIL: Insulated military style

DETAIL: Loose-fitting long sleeve

DETAIL: Sleeveless v-neck jumpsuit

parka with button pockets and

tunic

with detachable mid-section to use

detachable hood

PRICE: $70

as either pants or top seperately

PRICE: $150

MATERIALS: Seacell Fabric

PRICE: $100

MATERIALS: S.Cafe Fabric

COLOR: Light Gray, Black, Blue

MATERIALS: Organic Cotton

COLOR: Green, Blue

COLOR: Black, Green

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THE LOOKS

IN CL ASS

Early morning class after you pulled an all-nighter? Our tube dress and cardigan are perfect from the sheets to the streets.

AFFINITY CARIDGAN

AMITY DRESS / SKIRT

DETAIL: Oversized knit cardigan

DETAIL: Loose column silhouette

with a slouchy silhouette, long

that can be adjusted into either a

length, and side pockets

dress or skirt

PRICE: $90

PRICE: $110

MATERIALS: S.Cafe Fabric

MATERIALS: SeaCell Fabric

COLOR: Beige, Black, Charcoal Gray

COLOR: Charcoal, Burgundy, Black

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SHOPPING

THE LOOKS

Window shop on M St. or Newberry St. in a blanket scarf and leggings.

SERENITY TRENCH

CLARITY TUNIC

HARMONY LEGGINGS

DETAIL: Lightweight and water

DETAIL: Loose-fitting long sleeve

DETAIL: Reversible leggings with

resistant trench coat with belted

tunic

elastic waistband

waist

PRICE: $70

PRICE: $50

PRICE: $190

MATERIALS: Seacell Fabric

MATERIALS: Organic Cotton

MATERIALS: Repreve Fabric

COLOR: Light Gray, Black, Blue

COLOR: Charcoal / Burgundy

COLOR: Beige, Black

Green / Black

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THE LOOKS

AT HOME Take some time to relax by curling up on the couch in your go-to leggings and sweater.

MELODY SWEATER

HARMONY LEGGINGS

DETAIL: Oversized turtleneck sweater

DETAIL: Reversible leggings with

with roll down neck and ribbing

elastic waistband

details

PRICE: $50

PRICE: $80

MATERIALS: Organic Cotton

MATERIALS: Organic Cotton

COLOR: Charcoal / Burgundy

COLOR: White, Light Gray, Burgundy

Green / Black

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THE LOOKS

NIGHT OUT Jump into this jumpsuit for a relaxed night at the movies.

INFINITY JUMPSUIT DETAIL: Sleeveless v-neck jumpsuit with detachable mid-section to use as either pants or top seperately PRICE: $100 MATERIALS: Organic Cotton COLOR: Black, Green

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COFFEE BREAK

THE LOOKS

Drink it, wear it. This parka is made from coffee-ground fabric, and is a staple piece to every fashionista’s closet.

TRANQUILITY PARKA

MELODY SWEATER

AMITY DRESS / SKIRT

DETAIL: Insulated military style

DETAIL: Oversized turtleneck sweater

DETAIL: Loose column silhouette

parka with button pockets and

with roll down neck and ribbing

that can be adjusted into either a

detachable hood

details

dress or skirt

PRICE: $150

PRICE:$80

PRICE: $110

MATERIALS: S.Cafe Fabric

MATERIALS: Organic Cotton

MATERIALS: SeaCell Fabric

COLOR: Green, Blue

COLOR: White, Light Gray, Burgundy

COLOR: Charcoal, Burgundy, Black

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THE LOOKS

OUT FOR A WALK

Spend the day walking your favorite pooch while wearing a tunic and blanket scarf around town.

CLARITY TUNIC

HARMONY LEGGINGS

DETAIL: Loose-fitting long sleeve

DETAIL: Reversible leggings with

tunic

elastic waistband

PRICE: $70

PRICE: $50

MATERIALS: Seacell Fabric

MATERIALS: Organic Cotton

COLOR: Light Gray, Black, Blue

COLOR: Charcoal / Burgundy

Green / Black

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THE LOOKS

YOGA CL ASS

Become one with these comfortable pieces that transition from yoga class to work.

UNITY TUNIC

HARMONY LEGGINGS

DETAIL: Short-sleeve scoop neck

DETAIL: Reversible leggings with

tunic with hi-lo hem

elastic waistband

PRICE: $40

PRICE: $50

MATERIALS: Organic Cotton

MATERIALS: Organic Cotton

COLOR: Blue, Beige, Black, White

COLOR: Charcoal / Burgundy

Green / Black

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THE LOOKS

IN THE OFFICE

Even though your duties may include multiple coffee runs and office tasks, your comfortable clothes can still be stylish.

PROSPERITY DRESS DETAIL: Double neckline dress featuring a high scoopneck and adjustable v-neck PRICE: $145 MATERIALS: Repreve Fabric COLOR: Black, Light Gray

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THE NO HARM DIFFERENCE

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CARING FOR YOUR CLOTHES

BETTER WASHING TIPS 1. Wash your clothes in cold water using cold-water detergents

whenever possible.

2. Consider air-drying clothes.

3. Invest in a drying rack or clothes line.

4. If you have a front-loading washer or high-efficiency top-loader, use detergent labeled for high-efficiency (HE) machines.

5. Don’t over-dry your clothes. If your machine has a moisture sensor, use it.

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CARING FOR YOUR CLOTHES

• Purchase “green” detergents to avoid harmful chemical waste to the environment.

• Wear it more than once.

• Don't iron if you don't have to.

• Recycle your packaging.

• Look for symbols on the care labels.

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DISPOSING YOUR CLOTHES

THE HARMLESS PROGRAM As part of our dedication to protect the environment, our brand decided to create the HARMLESS Program as our contribution. The HARMLESS program is in place to ensure that no textile waste goes back to the environment in the wrong form. With our HARMLESS program you are able to bring your No Harm pieces for the following: -Recycle (for store credit) -Repairs (at no cost) -Changes (new color, length, sleeves, necklines and much more) The reason behind this program is the excessive textile waste that is being dumped in landfills every year. As a matter of fact, the average American throws away 70 pounds of clothing in a year, that’s the equivalent of 191 T-Shirts, and each T-shirt’s carbon footprint is approximately 20 times its own weight!

Our motivation is to encourage you to understand the consequences of disposing unwanted clothing in the garbage and at the same time help you save money by allowing you to bring your pieces to be recycled, repaired or refreshed. This program aligns with our brand’s mission of only needing 10 versatile pieces that you can transform and mix and match according to the season and occasion.

Do you think it’s worth changing how to shop?

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OTHER WAYS TO DISPOSE DISPOSING YOUR CLOTHES

• Recycle: Make sure that the efforts and resources invested are not in vain. So if you are not able to bring back your unwanted pieces to our store for recycling, make sure that you use other recycling sources such as US Again Smartbox, whose mission is to not only ensure the proper recycling and disposing of textiles but also ensure that the clothes that are still wearable are redirected to those countries where they are most needed.

To find a US Again smartbox near you, visit www.usagain.com/what-we-collect

• Donate: Nearly half of adults put at least some clothing in the bin, usually because they think it couldn’t be used again for any purpose, or it has too much personal attachment to get rid of in another way. They would do this less if they knew that the textiles themselves, in any state, were valuable to charities and recyclers.

Charities such as Goodwill, The Salvation Army and others can gain an income from clothing/textile resale, either as pre-owned clothing in the US, or by selling it to textile merchants for export.

• Resale: Sometimes we are reluctant to not get compensated for the clothes that we are giving away; in that case, we have a few companies that buy your unwanted clothing for a considerable amount of the price you paid. This way you can get rid of your pieces without feeling cheated. These companies are: Twice, Thredup, Poshmark, Tradesy and Threadflip.

• Clothes Swap: If you want to get rid of your old pieces and get a newer or different one in exchange, there are websites that specialize on clothes swap such as www.clothingswap.com and www.swapstyle.com • Re-Purpose: At No Harm, we love giving old fabrics and scraps a new life by using it for decorations, pillows and so on. This allows us to take advantage of everything and ensure that nothing goes to waste. As a brand, we want to encourage you to think this way and realize that if you can’t or don’t want to wear something anymore, you can always turn it into something different, such as a pillowcase, a pretty wall décor/tapestry or 49 even a tote bag- so get creative!

THE DIFFERENCE TUBE DRESS (REFORMATION) Price: $99 Material: 57% Viscose, 32% Rayon Score: 1.5

OURS

VS THEIRS AMITY TUBE DRESS /SKIRT (NO HARM) Price: $110 Material: SeaCell Fabric Score: 4

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Score valued on 1-5 with 5 being the most sustainable material

THE DIFFERENCE CARDIGAN (SKIN) Price: $425 Material: 100% Wool Score: 1.5

OURS

VS THEIRS AFFINITY CARDIGAN (NO HARM) Price: $90 Material: S.Cafe Fabric Score: 4

Score valued on 1-5 with 5 being the most sustainable material

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THE DIFFERENCE DRESS (REFORMATION) Price: $178 Material: 88% Tencel, 12% Spandex Score: 2

OURS

VS THEIRS PROSPERITY DRESS (NO HARM) Price: $145 Material: Repreve Fabric Score: 3

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Score valued on 1-5 with 5 being the most sustainable material

THE DIFFERENCE PARKA (SKIN) Price: $240 Material: 100% Cotton Score: 2

OURS

VS THEIRS TRANQUILITY PARKA (NO HARM) Price: $150 Material: S.Cafe Fabric Score: 4

Score valued on 1-5 with 5 being the most sustainable material

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THE DIFFERENCE LONG SLEEVE TUNIC (SKIN) Price: $120 Material: 100% Organic Cotton Score: 2.5

OURS

VS THEIRS CLARITY TUNIC (NO HARM) Price: $75 Material: SeaCell Fabric Score: 4

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Score valued on 1-5 with 5 being the most sustainable material

THE DIFFERENCE TURTLENECK (REFORMATION) Price: $98 Material: Repurposed Fabric Score: 4

OURS

VS THEIRS MELODY SWEATER (NO HARM) Price: $80 Material: 100% Organic Cotton Score: 2.5

Score valued on 1-5 with 5 being the most sustainable material

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THE DIFFERENCE TRENCH (REFORMATION) Price: $648 Material: 100% Tencel Score: 3

OURS

VS THEIRS SERENITY TRENCH (NO HARM) Price: $190 Material: Repreve Fabric Score: 3

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Score valued on 1-5 with 5 being the most sustainable material

THE DIFFERENCE LEGGINGS (SKIN) Price: $135 Material: 100% Cotton Score: 2

OURS

VS THEIRS HARMONY LEGGINGS (NO HARM) Price: $55 Material: 100% Organic Cotton Score: 2.5

Score valued on 1-5 with 5 being the most sustainable material

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THE DIFFERENCE SHORT SLEEVE TUNIC (LOOMSTATE) Price: $42 Material: 100% Organic Cotton Score: 2.5

OURS

VS THEIRS UNITY TUNIC (NO HARM) Price: $40 Material: 100% Organic Cotton Score: 2.5

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Score valued on 1-5 with 5 being the most sustainable material

THE DIFFERENCE JUMPSUIT (REFORMATION) Price: $168 Material: 100% Tencel Score: 3

OURS

VS THEIRS INFINITY JUMPSUIT (NO HARM) Price: $100 Material: 100% Organic Cotton Score: 2.5

Score valued on 1-5 with 5 being the most sustainable material

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AT OTHER STORES...

TOTAL: $2,163

AT NO HARM...

TOTAL: $1,035 AMOUNT SAVED: $1,128 (109%)

THE DIFFERENCE

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IN CONCLUSION

We hope this book was a helpful resource of how to create a sustainable closet. Though some clothes may be cute and cheap, it is always important to research where your garments are produced. No Harm strives to provide customers with environmentally friendly pieces, while keeping an aesthetically pleasing design. Since all of our pieces are made with innovative materials, you will not only be saving the environment, but saving money as well. If you have any additional questions on our facilities, materials, or garments, please email us at info@noharm.com .

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WHERE TO SHOP WHERE TO SHOP Interested in No Harm clothes? Come visit us at our store locations in Washington, D.C., or Boston, M.A. or check us out online at noharmclothing.com

Looking for more sustainable clothing?

Check out these other brands:

SVILU svilu.com KOWTOW kowtowclothing.com AMOUR VERT amourvert.com LOOMSTATE loomstate.org SKIN skinworldwideshop.com REFORMATION thereformation.com

APPENDIX 66 82 106 112 117 120

MARKET + INDUSTRY OUR CLOTHES BRANDING + MARKETING COSTING RESOURCES VIDEO

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SCOPE & SIZE

WOMEN’S CLOTHING INDUSTRY (U.S.) The women’s clothing industry is forecasted to reach $140 billion by the year 2018, or by 2.1%. This growth is due largely in part to the growth of millennials, who are becoming more stable in their lives and are able to spend more money.

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SCOPE & SIZE

WOMEN’S CLOTHING SALES BY STORE TYPE (U.S.)

Other: includes off price retailers, factory outlets, directto-consumer operations, exclusively internet retailers, small volume apparel outlets and boutiques.

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SCOPE & SIZE

APPAREL INDUSTRY

APPAREL INDUSTRY GEOGRAPHIC SEGMENTATION 68

UNIQUE CHARACTERISTICS

• Women’s apparel sales fluctuate with the stability of the economy. In times of

economic recession, women are less likely to add to their wardrobes.

• Despite the parallels between apparel sales and economic stability, fashion trends still drive sales. When new trends are introduced, consumers are likely to purchase new items that appeal to them even though disposable income might be low.

• As millennials are getting older and becoming more secure in their lives and careers, their buying power is increasing.

• Our transitional pieces are meant to be worn year round – from spring to fall.

Because of this, our basics will only need the occasional accessory for updating your look.

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OVERVIEW OF SOURCING

Since 1994, the United States has lost over one million jobs in textile and apparel manufacturing to outsourcing, accounting for 65% of the industry.

Overseas manufacturing continues to be a topic of concern with the majority of production facilities having unsafe working conditions and/or unfair wages. Issues revolving around child labor, overworked employees, dangerous facilities, and other unethical practices continue to be major concerns within the apparel industry.

In today’s market, consumers are becoming more aware and educated on the issues in the apparel industry. Growing trends for companies to become more transparent have caused more focus to be placed in areas of social responsibility and sustainability throughout the supply chain.

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THE INDUSTRY

WHOLESALE VS. RETAIL

Wholesale prices in the fashion industry are typically twice the cost of the item, so that the wholesaler still makes a profit while charging smaller costs.

Retail prices are therefore about 2.5 to 3 times the wholesale price, depending on how much overhead (i.e. payroll, operating expenses, rent, etc.) the retailer has to cover and predetermined profit margins.

EXPECTATIONS FOR THE FUTURE

The apparel industry has seen massive change within the past few decades, as continual advances have been made in both production and technology. Looking back a few years ago, the apparel consumer expected more options, more variety, and more for less. They sought to overfill their closets with cheap clothing and then dispose of it once it was over worn or out of style. In today’s market, however, the apparel consumer is starting to follow in a different direction. With climate changes, resource shortages, and population increases, more people today are seeking clothing that is better for the environment and the people in it. This changing perspective will continue to shape the future of the retail industry and impact the way clothes are made and used.

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KEY L ABELS

ENVIRONMENTALLY FRIENDLY BRANDS • H&M- Conscious Collection • ASOS Green Room • Stella McCartney • SVILU • Kowtow • Amour Vert

LOUNGEWEAR BRANDS • Elizabeth and James • Urban Zen • Aerie • Barefoot Dreams

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DIRECT COMPETITORS

Founded in 2004, they specialize in fine casual goods, which are made from 100% certified organic cotton.

Their main goal as a company is to create a garment that benefits the full supply chain, meaning they reach beyond using organic materials and sustainability. Loomstate partners work directly with small landholder farmers and garment factory workers.

Price ranges from $25-$100

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DIRECT COMPETITORS

Founded in 2003 by Susan Beischel, the company is a global lifestyle brand which encompasses lingerie, accessories and clothing. Skin is widely recognized for the use of soft natural fabrics, organic cotton materials and sophisticated, versatile silhouettes. Drawing inspiration from the natural world, the collection appeals to the senses with comfortable luxe fabrics and refined lines. Skin truly addresses the body by incorporating items that can be worn to sleep, to lunch and to go from day to night.

Price ranges from $90-180

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DIRECT COMPETITORS

Created in 2009 by Yael Aflalo and located in downtown Los Angeles, Reformation manufactures most of their products in their own sustainable sewing factory. By cutting out the middleman and selling online and in their own boutiques, they eliminate traditional retail markups. They source sustainable fabrics and vintage garments, and incorporate sustainable practices throughout their supply chain to make beautiful styles at a fraction of the environmental impact generated by most fashion brands. From the heat-reflecting roof and use of renewable energy, to the recycled hangers in stores and 100% recycled packaging for every order shipped, sustainability is core to their business at every level. It is their goal to raise awareness around the impact fashion has on the environment and at the same time offer sustainable solutions and choices.

Price ranges from $100-$300

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FUTURE OF LOUNGEWEAR

This fall, many labels have received licensing agreements to expand their clothing lines to the loungewear sector. Brands include Tommy Hilfiger, Bath and Body Works, and even Chicos.

With the trend of black/white showing up in almost all of the collections of designers for S/S 16 RTW, our vision for sticking to a neutral color palette will be sellable.

As for loungewear in general, No Harm is on the right track. Forecasts in loungewear include muted color palettes, textured fabrics, piped edges, and oversized-plush silhouettes.

(WGSN Loungewear Forecast Design Capsule ss17) 76

CUSTOMER DEMOGRAPHICS

PRIZM: Young Digerati (Wealthy Younger Family Mix) • Concentrated in D.C. Area and New York City, NY • 1.28% of U.S. Households (1,555,400) • Median HH Income: $95,580 • Characterized by fashionable neighborhoods, fitness clubs, trendy condos, boutiques, and bars • Affluent and highly educated • Ethnically Mixed • Urban, wealthy • 25-44 years old • Family Mix • Tend to have a graduate degree and work in management levels • Shop at Bloomingdales, drive an Audi A3, likes to travel

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CUSTOMER DEMOGRAPHICS

Beacon Hill, Massachusetts • Zip Code: 02116 • Population: 21,818 • Median Age: 35.1 • Median Income: $83,900 • Consumer Spending: $836 Million

Georgetown, Maryland • Zip Code: 20007 • Population: 28,796 • Median Age: 33.5 • Median Income: $114,700 • Consumer Spending: $1,083 Million • 2/3 Student Population (Georgetown University)

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CUSTOMER PSYCHOGRAPHICS MILLENNIALS • • • •

80 million Millennials in America 1/4 of entire global population $200 billion annual buying power Highly educated, career-driven, politically progressive, strong brand loyalty, emphasis on quality products • Tech-savvy, social media, online shopping

VALS: EXPERIENCERS • First in and out of trend adoption • Up to date on latest fashion • Love physical activity, are sociabe and spontaneous, and emphasize friendships • Against mainstream

SHOPPING BEHAVIORS • Well-researched • Consider price and convenience • Patronage motivesbase preferences on service and experience • Emotional motivesbased on prestige and status

PURCHASE INFLUENCERS • Influenced by family, friends, and peers • Celebrity and icon influence • Strong social media presence and usage • 33% rely on blogs before making a purchase decision

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CUSTOMER PROFILE 1

MEET REBECCA Age: 21 Lives In: Georgetown, Maryland Occupation: Student at Georgetown University Hobbies: Hanging out with friends, yoga, taking her dog to the park, trying every coffee shop in town Her Style: Since Rebecca is a student, she is looking for key pieces that will transition from her morning classes to going out with friends. As a student she is on a budget, and is looking for clothing that is durable and will not go out of style.

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CUSTOMER PROFILE 2

MEET MARY Age: 26 Lives In: Beacon Hill, Massachusetts Occupation: Public Relations Associate Yearly Income: $75,000 Hobbies: Walking to work, window shopping, traveling on weekends to visit friends/family, fashion blogging Her Style: As a Public Relations Associate, Mary works long hours. She is looking for clothing that will keep her comfortable throughout her entire work day. She is also looking for pieces that will transition from season to season.

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OUR INSPIRATION

Drawing inspiration from our own lives, we sought to create clothing that was practical, comfortable, and stylish. Since the No Harm girl is constantly on the go, from working in the office to going out with friends and everything in between, we wanted our clothes to adapt to that lifestyle. Our pieces can be transformed and rearranged to fit any occasion or event. Our clothes emphasize ease and comfort with loose silhouettes and soft fabrics. We also focused our aesthetic on a more minimal approach, creating a collection of neutral basics that can be styled and accessorized uniquely to the wearer.

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MOOD BOARD

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1.

NAME: Harmony Leggings

4.

NAME: Infinity Jumpsuit

TYPE: Reversible Leggings

TYPE: Jumpsuit

COLOR: Charcoal/Burgundy

COLOR: Black, Green

MATERIAL: Organic Cotton

Green/Black

MATERIAL: Organic Cotton

WHOLE SALE PRICE: $51.62

WHOLE SALE PRICE: $32.30

RETAIL PRICE: $100

RETAIL PRICE: $55

2.

3.

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NAME: Unity Tunic

5.

NAME: Clarity Tunic

TYPE: Short Sleeve Tunic

TYPE: Long Sleeve Tunic

COLOR: Blue, Beige, Black, White

COLOR: Light Gray, Black, Blue

MATERIAL: Organic Cotton

MATERIAL: SeaCell Fabric

WHOLE SALE PRICE: $23.56

WHOLE SALE PRICE: $44.84

RETAIL PRICE: $40

RETAIL PRICE: $75

NAME: Melody Sweater

6.

NAME: Affinity Cardigan

TYPE: Turtleneck Sweater

TYPE: Oversized Cardigan

COLOR: White, Light Gray,

COLOR: Beige, Black, Charcoal

Burgundy

Gray

MATERIAL: Organic Cotton

MATERIAL: S.Cafe Fabric

WHOLE SALE PRICE: $38.06

WHOLE SALE PRICE: $34.86

RETAIL PRICE: $80

RETAIL PRICE: $90

PRODUCT ITEMS / DESCRIPTION / PRICE POINTS 7.

8.

NAME: Serenity Trench

9.

NAME: Tranquility Parka

TYPE: Trench Coat

TYPE: Parka with Detachable Hood

COLOR: Beige, Black

COLOR: Green, Blue

MATERIAL: Repreve Fabric

MATERIAL: S.Cafe Fabric

WHOLE SALE PRICE: $78.90

WHOLE SALE PRICE: $80.26

RETAIL PRICE: $190

RETAIL PRICE: $150

NAME: Amity Dress/Skirt

10.

NAME: Prosperity Dress

TYPE: Tube Skirt/Dress

TYPE: Double Neckline Dress

COLOR: Charcoal, Burgundy, Black

COLOR: Black, Light Gray

MATERIAL: SeaCell Fabric

MATERIAL: Repreve Fabric

WHOLE SALE PRICE: $51.12

WHOLE SALE PRICE: $37.42

RETAIL PRICE: $110

RETAIL PRICE: $145

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OUR MATERIALS

ORGANIC COTTON As a shocking reality, 9.4 million pounds of pesticides and synthetic fertilizers are used annually in the U.S. alone. This breaks down to using roughly 1/3 pound of synthetic fertilizers to grow one pound of raw cotton in the U.S., and it takes just under one pound of raw cotton to make one t-shirt. The numerous benefits of organic cotton begin with the purity of the fibers and dyes, which produce an excellent choice for people with any kind of skin allergy or other health problems, or simply for those who just want to live sustainably, without hurting the environment nor the people who live in it.

PROPERTIES -Eco Print: Natural cottons are grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture, making natural cottons an eco friendly fabric.

-Moisture Absorbent: Natural cottons are useful in textile production due to its natural wicking properties, absorption of dye color and its ability to stabilize other eco fibers.

-Feel of Fabric: Clothing made from organic cottons have the feel of linen without the weight.

Since natural cottons are not chemically stripped of its natural wax, most weaves have a characteristic smoothness and weight which makes the fabric particularly flattering in its drape and in the mellow way it reflects and absorbs light.

-Anti Allergenic : Chemicals in cotton fibers we either wear or sleep on may cause many allergies due to the use of pesticides. But since organic cotton does not have all the chemicals, this does not become a problem.

-Easy Care: Natural cotton is easy to care for.

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OUR MATERIALS

HARMONY LEGGINGS

INFINITY JUMPSUIT

Our Harmony Leggings are created with organic cotton into a stretchy and breathable fabric optimal for comfort. It is also moisture absorbant.

Constructed out of organic cotton, our Infinity Jumpsuit has a slight stretch and soft to the touch. It is also easy to care for.

UNITY TUNIC

MELODY SWEATER

Our Unity Tunic, made with organic cotton, is lightweight and soft. Since synthetic chemicals are not used, the fabric also prevents skin irritation.

Our Melody Sweater is made out of organic cotton into a soft ribbed fabric that is comfortable and breathable.

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OUR MATERIALS

S.CAFE (COFFEE GROUNDS) S.Café is able to offer something far beyond our wildest imagination. S.Café is a very recent fabric innovation made from coffee ground waste after brewing. S.Café® technology is made from a low-temperature, high-pressure and energy saving process, that combines coffee grounds onto the yarn surface, changing the characteristics of the filament. The key process in order to get such properties is the roasting of the coffee. When roasted, the coffee bean swells, which means that the space inside the bean expands. During brewing, hot water removes materials that are clogging up the spaces, allowing the S.Café process to maximize the functional performance capacity of the coffee ground.

PROPERTIES -Odor Control: S. Café® coffee grounds absorb odors your body produces throughout the day. Since the coffee grounds are embedded inside the yarn, don’t worry about washing your garments. This feature lasts much longer than anyone would expect.

-Fast Drying: S.Café® continually moves moisture away from the skin to the outer surface of the fabric for a faster drying process. Moisture transfers from your skin to the outer layer of the fabric, spreading across the surface area to lower the duration of the drying process. Once again, this function being permanent will never wash or wear out.

-UV Protection: S. Café® coffee grounds come with numerous microscopic pores, which create a long-lasting natural and chemical free shield for yarn or fiber, reflect UV rays and provide a comfortable outdoor experience.

-Ice Cool Touch: S.Café ICE-CAFÉ™ is another sustainable yarn able to cool down the temperature of our skin about 1 to 2 degrees C. compared to common fabrics.

-Insulating Abilities: By using S.Café® fabric clothing can effectively improve drying efficiency by 50% compared to other common used fabrics and provides warmth.

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OUR MATERIALS

AFFINITY CARDIGAN

TRANQUILITY PARKA

Our Affinity Cardigan is made from S.Cafe fabric in the form of a thick gauge knit. It is soft and insulated, providing warmth and comfort. It also has strength and abrasion resistance.

Our Tranquility Parka is constructed out of S.Cafe material into a heavier-weight fabrication that provides insulation as well as UV protection. Additionally, it absorbs odors and is fast drying.

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OUR MATERIALS

SEACELL (SEAWEED) SeaCell is a renewable, cellulosic fiber that has its origins in the world’s ocean waters. When blended with other cellulosic fibers, it can be used to manufacture woven and knitted fabrics.

The seaweed is usually combined with the cellulose from the eucalyptus tree during the lyocell production process. The eucalyptus serves as the ‘functioning substrate’ for the seaweed. When the cloth is finished, the alginate is dissolved. This eucalyptus fiber and seaweed blended fiber, when turned into a fabric, is said to contain numerous benefits for human skin. Since ancient times, Chinese medicine has used seaweed to protect the skin because of its anti-inflammatory qualities.

Fabrics made from seaweed fiber are said to harness the benefits of deep-sea minerals and trace elements.

PROPERTIES -Strength: SeaCell® fibers possess higher strength and size stability. Even with washing operation numbers greater than ten times, it can maintain efficacy.

-Moisture Wicking: Sucks sweat 50% faster than cotton. Cellulose characteristic creates a more natural soft feeling. It has good breathability and moisture-absorbing properties that keep the skin dry.

-Good for the Skin: Minerals and vitamins in the SeaCell® fiber can slowly release at wet environments, giving a health care effect to the skin. Seaweed fiber can protect your skin against external environmental threats and dangers. It can be adapted to be used for underwear, sportswear, bed sheets, decorations, and other fabrics that contact skin.

-Antibiotic: Due to silver ions in the fiber, SeaCell® holds a forever-antibiotic characteristic. This antibiotic feature helps resist mildew and avoid eczema, and is the first of all cellulose fiber on the market.

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OUR MATERIALS

AMITY DRESS/SKIRT

CLARITY TUNIC

Our Amity Dress/Skirt is made of SeaCell material structured into a jersey. It is stretchy and lightweight with a natural drape quality to it, making it comfortable and breathable to wear.

Our Clarity Tunic is also made of SeaCell material with a lightweight structure and slight stretch giving it a natural, loose shape that is soft and breathable, keeping the skin dry and cool.

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OUR MATERIALS

REPREVE (RECYCLED PLASTIC BOTTLES) Repreve is made from recycled plastic materials, but more predominantly, plastic bottles. Repreve is a 100% recycled fabric that helps offset the need to use crude oil, which helps conserve our natural resources. For every one pound of Repreve fabric, the equivalent of a half a gallon of gasoline is conserved, making it a more sustainable alternative to other synthetic fabrics. Another great aspect of this fabric is that, because it is made from recycled materials, it can be recycled indefinitely.

Repreve’s U Trust Verification system helps us as a brand to ensure that the fibers made are transparent, traceable and certifiably sustainable. Each bolt of fabric has a signature called Fiberprint, which allows the brands that use them to certify them as sustainable and also ensuring that the fabrics uphold the brand’s reputation.

Repreve has also received the Oeko-Tex Standard 100 certification, a well-known international ecolabel. Oeko-Tex offers “Confidence in Textiles,” providing testing and qualification that ensures that the yarns are free of harmful levels of more than 100 restricted chemicals. The Oeko-Tex Standard 100 is the world’s leading label for textiles screened for harmful substances.

PROPERTIES -Flame Retardant: Repreve with flame retardant (FR) technology utilizes proven FR chemistry— phosphorus. The phosphorus is inherent within the fiber so it’s durably sustainable.

-Moisture Wicking: Permanent moisture management performance leaves the wearer cool, dry and comfortable.

-Comfort and Performance Stretch: A family of recycled fibers with varying levels of stretch designed for comfort and performance.

-UV Protection: Provides permanent sun protection against harmful UVA (aging) and UVB (burning) rays.

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OUR MATERIALS

SERENITY TRENCH

PROSPERITY DRESS

Our Serenity Trench is made of a heavierweight, waterproof fabrication of Repreve.

This material is durable and protective against weather elements, specifically for wet conditions as it repels moisture from the surface.

Our Prosperity Dress is made of Repreve fabrication similar to a twill structure. This fabric has a medium weight, resisting tears and wrinkles. Additionally, this fabric creates a loose structure without being too fitted to the body.

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OUR SOURCING AMERICAN MADE

At No Harm our focus lies on not harming the people, animals and especially the environment. As part of our efforts to protect the environment and reduce the carbon footprint of our supply chain we have decided not only to focus on domestic manufacturing but also on domestic sourcing. Most of the fabrics and components for our garments are sourced from mills and companies in the here in the U.S except for our S.Cafe (coffee ground fabric), which is sourced from Taiwan. In order to counteract the impact of sourcing S.Cafe fabric from Taiwan, we will donate a percentage of the profits generated by garments made from S.Cafe to different causes that protect the environment such as the Society of Wilderness (SOW), The Wugu Wetlands Conservation Project, The World Wide Fund for Nature and the Adopt a Farmland Project.

BENEFITS • No High Minimums: Many overseas factories require high minimum purchases, as high as a few thousand items per purchase. This makes start-up costs incredibly high and can limit cash flow. Domestic factories don’t typically require such high minimum purchases, which makes starting with a small inventory possible.

• Transparent Manufacturing: With factories being in the country and therefore easier to travel to than overseas factories, this allows the production process to be more transparent.

Companies can create real face-to-face relationships with manufacturers and work closely together, blurring the lines between manufacturer and retailer.

• Lower Shipping Costs: This also promotes environmentalism and lowers the company’s carbon footprint.

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OUR PARTNERS

S.CAFE Made by S.Cafe Fabrics in Taiwan

REPREVE SEACELL Made by Unifi, Inc. in Greensboro, North Carolina

Made by Nanonic US, in Sarasota, Florida ORGANIC COTTON Made by Spiritex in Asheville, North Carolina

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ENVIRONMENTAL IMPACT

The United States Environmental Protection Agency reports current clothing and textile recycling has a greater impact on reducing greenhouse gases than the recycling of yard waste, glass, and plastic. According to the EPA, 2 million tons of textiles are currently recycled annually. This is the equivalent of removing 1 million cars from America’s highways. This is more than 5-times the impact of recycled yard trimmings (170 thousand cars removed); is more than 4-times the impact of glass recycling (210 thousand cars removed); more than plastic recycling (640 thousand cars removed); and is nearly equal to the impact of aluminum recycling (1.3 million cars removed).

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ENVIRONMENTAL IMPACT MATERIALS SUSTAINABILITY INDEX Nike has created a way to calculate how environmentally friendly a material is. On a scale from 1 to 50, materials are measured and given a score; the higher the score, the more environmentally friendly a material is. According to the Materials Sustainability Index, common apparel materials are measured in the following four different areas: • Chemistry: This tests the toxicity of the material in production on humans. Chemistry tests includes Carcinogenicity, Acute Toxicity, Chronic Toxicity and Reproductive/Endocrine Disruption.

• Energy/Green House Gas (GHG) Intensity: This tests how far a material has to travel and takes into consideration transportation energy usage as well as primary processing energy usage.

• Water/Land Use Intensity: This tests how much water/land consumption a material consumes, including the irrigation used for agricultural crops and how much raw material is produced per hectare of land.

• Physical Waste: This test can be broken down further into five categories: hazardous waste, municipal solid waste, industrial waste, recyclable/compostable waste and mineral waste.

Based on Nike’s MSI, the following scores have been given to some of the materials that No Harm uses in manufacturing our clothes. Note that not all our materials are listed in Nike’s MSI.

Organic Cotton – Base Material Score: 28.2

Repreve Fabric – Base Material Score: 28.7

• Chemistry: 5.6 (out of 9)

• Chemistry: 3.0

• Energy/GHG: 5.3 (out of 11)

• Energy/GHG: 6.5

• Water/Land Use: 3.7 (out of 13)

• Water/Land Use: 5.8

• Physical Waste: 13.6 (out of 17)

• Physical Waste: 13.4 97

ENVIRONMENTAL IMPACT

Reformation Jumpsuit

Price: $98

Material: 100% Tencel

Nike MSI: 30.2 Skin Leggings

Price: $135

Material: 100% Cotton

Nike MSI: 20.4

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Reformation Turtleneck Sweater

Price: $120

Material: Repurposed Fabric

Nike MSI: N/A Skin Cardigan

Price: $425

Material: 100% Wool

Nike MSI: 18.8

Skin Parka

Price: $250

Material: 100% Cotton

Nike MSI: 20.4

Reformation Dress

Price: $178

Material: 88% Tencel, 12% Spandex

Nike MSI: Tencel: 30.2

Spandex: 13.9

Reformation Trench Coat

Price: $648

Material: 100% Tencel

Nike MSI: 30.2

Loomstate Short Sleeve Tunic

Price: $42

Material: 100% Organic Cotton

Nike MSI: 28.2

Skin Long Sleeve Tunic

Price: $120

Material: 100% Organic Cotton

Nike MSI: 28.2

Reformation Tube Dress

Price: $99

Material: 57% Viscose, 32% Rayon

Nike MSI: Viscose: 17.3

Rayon: 17.3

CLOTHING CARE CALCUL ATOR GEORGETOWN, MARYLAND

BY AREA

BOSTON, MASSACHUSETTS

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CLOTHING CARE CALCUL ATOR ORGANIC COTTON

100

BY FABRIC

S.CAFE

CLOTHING CARE CALCUL ATOR

BY FABRIC

SEACELL

REPREVE

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CLOTHING DISPOSAL THE FACTS • The U.S. apparel industry today is a $12 billion business and the average American family spends $1,700 on clothes annually, according to the Bureau of Labor Statistics.

• Americans buy about 68 pieces of clothing a year.

• The average Americans throws away about 68 pounds of clothing a year—that’s about 191 T-shirts!

(According to the EPA) • The carbon footprint of one T-shirt is estimated to be approximately 15 kg. This means that a T-shirt’s carbon footprint is approximately 20 times its own weight (Council for Textile Recycling )

What happens to clothing once it’s recycled?

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CLOTHING DISPOSAL

OUR PROGRAM As part of our dedication to protect the environment, our brand decided to create the HARMLESS Program as our contribution. The HARMLESS program is in place to ensure that no textile waste goes back to the environment in the wrong form. With our HARMLESS program you are able to bring your No Harm pieces for the following: -Recycle (for store credit) -Repairs (at no cost) -Changes (new color, length, sleeves, necklines and much more) The reason behind this program is the excessive textile waste that is being dumped in landfills every year. As a matter of fact, the average American throws away 70 pounds of clothing in a year, that’s the equivalent of 191 T-Shirts, and each T-shirt’s carbon footprint is approximately 20 times its own weight!

Our motivation is to encourage you to understand the consequences of disposing unwanted clothing in the garbage and at the same time help you save money by allowing you to bring your pieces to be recycled, repaired or refreshed. This program aligns with our brand’s mission of only needing 10 versatile pieces that you can transform and mix and match according to the season and occasion.

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CLOTHING DISPOSAL If you are unable to participate in our HARMLESS Program, there are other options that you can do in order to properly dispose of your unwanted pieces without harming the environment:

• Recycle: Make sure that the efforts and resources invested are not in vain. So if you are not able to bring back your unwanted pieces to our store for recycling , make sure that you use other recycling sources such as US Again Smartbox, whose mission is to not only ensure the proper recycling and disposing of textiles, but also ensure that the clothes that are still wearable are redirected to those countries where they are most needed. To find a US Again smartbox near you, visit www.usagain.com/ what-we-collect • Donate: Nearly half of adults put at least some clothing in the bin, usually because they think it couldn’t be used again for any purpose, or it has too much personal attachment to get rid of in another way. They would do this less if they knew that the textiles themselves, in any state, were valuable to charities and recyclers. Charities such as Goodwill, The Salvation Army and others can gain an income from clothing/textile resale, either as pre-owned clothing in the US, or by selling it to textile merchants for export.

• Resale: Sometimes we are reluctant to not get compensated for the clothes that we are giving away; in that case, we have a few companies that buy your unwanted clothing for a considerable amount of the price you paid. This way you can get rid of your pieces without feeling cheated. These companies are: Twice, Thredup, Poshmark, Tradesy and Threadflip.

• Clothes Swap: If you want to get rid of your old pieces and get a newer or different one in exchange, there are websites that specialize on clothes swap such as www.clothingswap.com and www.swapstyle. com • Re-Purpose: At No Harm, we love giving old fabrics and scraps a new life by using it for decorations, pillows and so on. This allows us to take advantage of everything and ensure that nothing goes to waste. As a brand, we want to encourage you to think this way and realize that if you can’t or don’t want to wear something anymore, you can always turn it into something different, such as a pillowcase, a pretty wall décor/tapestry or even a tote bag- so get creative!

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SAVINGS & BENEFITS

You might be wondering what some of the benefits of being environmentally friendly and sustainable are. The honest truth is: when you put good in, you get good out. So the better you are to the environment - the better the environment is going to be to you.

First and foremost: it saves you money. In this day and age, this is common knowledge. Washing your clothes less saves energy - which saves money. Reusing clothes that you already have and buying less, or repairing the clothes that you already have to extend their life, saves money. Things that are good for the environment are good for your wallet as well.

Preserving the world around us is not just important for future generations. These active steps to recycle more and use less are necessary to ensure that the world is safe right now, not just for the future.

A better, healthier environment is a better place for you to live.

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BRANDING / PACKAGING

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PRINTED GARMENT LABEL

GARMENT CARE LABEL

We incorporate screen printed labels within our garments to retain a soft touch and lessen irritation to the skin. Our labels our screen printed with solventfree, water based inks.

Our garment care labels are made from organic cotton knit labels that are soft to the touch and won’t fade after wash.

BRANDING / PACKAGING

GARMENT HANGTAG

GARMENT HANGTAG FRONT & BACK

Our garment hangtags are made from recycled cardstock paper, nickle-free eyelets, and 100% hemp twine.

The front of our hangtags features our logo and name. The back gives a quick snapshot of our values- no harm to the environment, the animals, or the community.

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BRANDING / PACKAGING

SHOPPING BAG Our shopping bag is made from recycled cotton canvas with double-stitched seams for durability. For dyeing, we use the AirDye process which transfers color minus the use of water. This process saves up to 95% of the water used in traditional dyeing methods. Our bags can be reused and enjoyed and are easy to fold and store.

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BRANDING / PACKAGING

PACKAGING & THANK YOU CARD Our packaging utilizes 100% recycled materials that are fully biodegradable. We also use recycled labels and renewable plantbased tape. Our in-package thank you card is also recycled material.

For larger orders, we use recycled boxes along with corrugated bubble wrap made from 100% recycled cardboard.

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OUR STORES

We currently have retail locations in Washington, D.C., and Boston, M.A. Additionally, we feature pop up shops throughout the country including locations in New York City, Portland, San Francisco, and Dallas.

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WEBSITE & SOCIAL MEDIA

Not near one of our stores? No problem. Shop directly on our site and check out what’s happening at No Harm on our social media platforms.

noharmclothing.com

#noharm 111

COST OVERVIEW

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COSTSHEET

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COSTSHEET

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COSTSHEET

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CONCLUSION

The world that you support is the world that you invest your money into. So if you want a world that has better working conditions for all people and better environmental standards for the earth we live on, it’s time to start investing in companies that do these things. No Harm is a company that strives to create a better living environment through transparent manufacturing processes, environmentally stable materials and proactive social responsibility.

SPECIAL THANKS TO KATIE FREZZA: Photographer ALEXANDRA POWELL: Model SIMON STEVENS: Videographer DAVID FREY: Sound Design LEO MAGRIN: Sound Design

Created for FASM 400: Contemporary Issues / Professor Canepa / SCAD / Fall 2015 116

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Mayer, Erin. Millennials Don’t Understand Clothing Maintenance, and that Includes Simply Doing Laundry. Bustle. http://www.bustle.com/articles/44596-millennials-dontunderstand-clothing-maintenance-and-that-includes-simply-doing-laundry. Web. Oct. 25th 2015.

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OUR VIDEO

Want to learn more about how to wear the various pieces we have to offer at No Harm? Check out this video about how to be sustainable and stylish.

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BUY LESS. BUY SMARTER. CARE MORE. A Guide To A Sustainable Closet

by NO HARM