Nike Swim
Boy’s
Girl’s
Women’s
Men’s
●
Friday,June 24th- “Swim A Lap Day/ Swim Your Way To Health”
✅Huge outdoor pool party (12-3pm) ✅Swimming festivities (children’s swimming lessons, water sport contests for adults, food and drinks provided) ✅Pop-up Nike store of the new summer swimwear collection (guests will be able to buy the new merchandise right on the spot) ✅A family-friendly event packed with many outdoor festivities/relaxation
● Big Vanilla Athletic Club (Pasadena, Maryland) ✅3 hours= $600 w/ lifeguards provided ✅Maximum Occupancy: 250 people
✅Silver sheet metal cube that reflects the pool water and has no roof or doors. ✅Will have shelves resembling waves protruding from the metal holding the new summer swimwear merchandise. ✅The dimensions would be 36 X 36 ft. ✅Will have “Nike 2016 Just Dive For It” engraved on all sides.
Total: $433.84 Product
Quantity
Price/ unit
Total Price
Danya B Shelf
8
$43.19
$345.52
Sheet Metal (Home Depot)
4
$21.98
$87.92
Tools
1
$0
$0
Labor (Interns/Volunteer s)
4
$0
$0
Totals
$433.84
Children’s Activities:
Adult Activities:
✅ Designated child’s area
✅Deep Pool
✅Swimming lessons
✅Pool volleyball
✅Waterslides & diving boards
✅Waterslides & diving boards
✅Lap Pool challenge*
✅Lap Pool challenge*
✅Marco Polo challenge*
✅Underwater handstand contest*
*= Prizes (new Nike merchandise) will be awarded to the winners!
✅
✅
✅
Product
Location
Quantitity
Price/unit
Total Price
1
$600
$600
Plates
30
$6
$180
Cutlery
30
$5
$150
Cups
30
$4
$120
Drinks
20
$10
$200
Food
10
$20
$200
Accessorie s
10
$25
$250
Total: $1,700
Total
$1,700
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Before the event, offer 15% off the new collection if they wear nike swimwear to the event.
Instagram, Facebook, Email, Twitter: $0 Word of mouth: $0 In-store advertisements: $0 (use materials we already have)
#JustDiveForIthashtag during event- picture with most likes will get free merchandise.
✅Let’s Move! Foundation: -It is a comprehensive initiative launched by First Lady, Michelle Obama to stop childhood obesity through increased physical activity and programs aimed to informing and exposing children to healthier food. -At our event there will be tables hosted by volunteers where parents and kids can go to get more information about the organization. Volunteers will also initiate physical activities in the pool like dancing or water sports.
✅We hope to promote a family-friendly event that allows for families to bond with one another. ✅We want parents and children to have resources to live and practice healthier lifestyles. ✅We want to throw a memorable event to kick-off a new season of swimwear. ✅We want people who attended this event to have more incentive to go inside the store and purchase items. ✅We want to make sales from the pop-up store and a creation of buzz around the new products.